Apple is gearing up for one of its most packed launch cycles in years, with five new products set to debut in the days leading up to the company’s March 4 “Apple Experience” event. The information comes from Mark Gurman’s latest Power On newsletter for Bloomberg, which outlines Apple’s multi-day rollout strategy and its broader push across Macs, iPhones and iPads.

Major lineup incoming

According to Gurman, Apple plans to reveal a new low-cost MacBook, updated MacBook Air and MacBook Pro models, a refreshed iPhone 17e, and at least one new iPad between March 2 and March 4. This staggered set of announcements marks a shift from Apple’s usual single-keynote approach, highlighting a more global, experiential strategy.

The March 4 event itself will take place simultaneously in New York, London, and Shanghai, with hands-on sessions expected to play a bigger role than traditional stage presentations.

Gurman notes that the centerpiece of this wave is the low-cost MacBook

This has been designed to compete directly with entry-level Windows laptops and Chromebooks. Instead of using an M-series chip, the device is expected to run on the A18 Pro, the same processor class used in iPhones – a move that allows Apple to drive down cost while keeping performance competitive.

At the same time, the refreshed MacBook Air and Pro models will continue Apple’s premium performance push, likely using the newest generation of its M-series chips. This positions Apple to hit both ends of the market: affordability for casual and education-sector users, and high-end options for creators and professionals.

For buyers, this rapid-fire launch cycle signals a major refresh window

Anyone considering upgrades across the Mac, iPhone or iPad lineup may benefit from waiting until the rollout is complete. Gurman’s reporting suggests the low-cost MacBook could become one of Apple’s most important products of 2026, potentially reshaping the laptop landscape by offering a full macOS experience at a lower entry point.

Meanwhile, the iPhone 17e and new iPads could help Apple strengthen its mid-range offerings, an increasingly competitive segment in global markets.

Broader strategic context

Though the March 4 event won’t focus on wearables, Gurman writes that Apple’s longer-term roadmap includes a significant push into AI-driven wearables and visual intelligence. This aligns with CEO Tim Cook’s recent hints that AI-first hardware will define Apple’s next decade. The company is accelerating development of smart glasses and next-generation wearables that integrate deeply with Apple Intelligence software.

What’s next

The next two weeks are expected to deliver a steady stream of announcements, culminating in Apple’s global showcase. Analysts will be watching closely for pricing, performance claims and how Apple positions the low-cost MacBook against the broader market. As Gurman emphasizes, this rollout marks the start of a transformative year for Apple, blending aggressive hardware refreshes with a growing shift toward AI-centric product design.

Moree, in the northwest of New South Wales, has become a trial ground for something new in Australian policing. There are now two drones sitting atop the local police station, ready to take flight at a moment’s notice, but there is a catch: they are being guided by pilots hundreds of kilometers away in Sydney. This marks the start of PolAir-rural, a six-month experiment that will discreetly alter the way police manage crime in rural areas.

Moree is almost 600 kilometers from Sydney and is a tiny regional hub of around 7100 people. It has a rather high prevalence of property crime, theft, and break-ins. The police picked Moree because, bluntly, locals were fed up with all of the crime, and traditional techniques were frequently falling short due to the distance from Sydney and limited resources. By January 2026, the first drones had arrived, and what a sight they were, mounted in a self-contained box on the station’s roof. They launch, fly, land, and recharge without assistance from anyone on-site.

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The control room is located in Bankstown, and the pilots can view live video footage of where the drones are. The NSW police are thrilled to announce that this is the first time this has been done in Australia, and no operator is needed on site, as all of this is being done from a remote location hundreds of kilometers away. They are using DJI Matrice 4-TD drones equipped with cameras that transmit clear footage to the officers on site and in the control room.

These are only deployed when something serious is happening, like when there is a break-in and they can be deployed upwards to get a bird’s eye view of what is happening. They can also track stolen cars from the air, which helps in the recovery of the cars without the dangers involved in high-speed chases. Already, the system has been used to locate a few of stolen automobiles, including one stolen from a motel and driven away in the owner’s SUV. The drone was able to find the abandoned automobile near a river. When a bunch of criminals stole not one, but two cars from an old couple’s home, the police deployed the drone to provide overhead support, and days later they were able to retrieve both vehicles and arrest the perpetrators.

They’ve even been used in fires, detecting blazes throughout the town and sending out timely alerts to firemen who can go in and extinguish them before spreading. They’ve also been utilized in several assaults and other disruptions. In the month after the system was launched on January 8, the drones have been used to respond to several reports, including at least two stolen vehicles, with positive results. Deputy Commissioner Paul Pisanos says so far so good, and he credits the pilot with providing regional officers with more operational support.

The Police Commissioner, Mal Lanyon, and the Police Minister, Yasmin Catley, have made it plain that these drones will only be used in emergency situations, not for regular surveillance. They won’t be flying over backyards seeking for nothing in particular. Lanyon stated unequivocally that the purpose is to achieve some action quickly in response to a crime, not to monitor everything. The drones operate in the same way that police helicopters and planes have for years, but at a fraction of the cost, just $100,000 for the experiment versus thousands per hour to fly a manned aircraft.
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A collective of Colorado lawmakers wants to put an end to “ghost guns” and their rising popularity. Earlier this week, the state’s House Judiciary Committee voted in a 7-4 majority to pass the bill, HB26-1144, along for a decision with the full House of Representatives. The proposed law would “prohibit the use of a three-dimensional printer, or similar technology, to make a firearm or a firearm component.”

Ghost guns are typically made from 3D printers or similar machines without serial numbers, making them virtually impossible to trace and allowing users to skirt the federal requirements for purchasing a firearm. While the bill targets using a 3D printer to make guns, large-capacity magazines and other related components, it even bans possessing and distributing the instructions to manufacture guns in this way. However, these rules would be exempt for federally licensed firearm manufacturers.

“These ghost guns are increasingly found at crime scenes, making it harder for law enforcement to track down a suspect because the gun isn’t traceable,” the bill’s sponsor, Lindsay Gilchrist, said in a press release.

Prior to this proposal, Colorado passed a law in 2023 that banned owning ghost guns or making frames for them. While SB23-279 laid the groundwork, HB26-1144 can be seen as the next step since it’s much more encompassing by targeting ghost guns even before they’re made. According to the bill, first-time violations will be treated as a misdemeanor, while repeat offenses will be upgraded to a felony charge. Looking ahead, HB26-1144 still has to secure a vote from both the Colorado Senate and House of Representatives before being delivered to the governor to be signed into law.

Online creators and their business models were on our mind this week after mega-popular YouTuber MrBeast announced that his company is buying fintech startup Step, followed by Hollywood studios sending a flurry of cease-and-desist letters to ByteDance over the launch of its new video generation model Seedance 2.0.

Those seemingly unconnected headlines suggest a media landscape in the midst of transformative change, as popular YouTubers look to diversify their business models, with the threat and promise of increasingly powerful generative AI tools on the horizon.

On the latest episode of TechCrunch’s Equity podcast, Kirsten Korosec, Rebecca Bellan, and I debated what’s next for the creator economy, and whether there will be any room for the next generation of creators to stand out.

“What’s the next saturation point?” Kirsten wondered. “Not all of these folks can go out and spin off products. So then does the pool of successful creators just simply get smaller? Or will something else happen, technologically speaking, or a different medium that will allow them to find an audience to make money off of?”

You can read a preview of our conversation, edited for length and clarity, below.

Anthony: [The news] led our colleague Lauren to do this great piece talking about the creator business model in general, and this sense that they aren’t just relying on ad revenue anymore. I think it’s still a pretty big part of their business, but she broke down a number of the most popular YouTubers and noted that each of them is expanding — usually into e-commerce, but also into other revenue streams.

Mr. Beast, for example, actually has this line of food products, including chocolate, that is making hundreds of millions of dollars and it was actually profitable for him in 2024, whereas his media business was losing money. All that was pretty wild to me.

Kirsten: If Mr. Beast can’t be profitable with his media company, who can? To me, that was a stunning stat.

I am not surprised that the whole ad revenue biz game is not working out necessarily for creators and influencers because it’s just reached a saturation point. I guess my big question is, what’s the next saturation point? Not all of these folks can go out and spin off products. So then does the pool of successful creators just simply get smaller? Or will something else happen, technologically speaking, or a different medium that will allow them to find an audience to make money off of?

Rebecca: It’s interesting, there’s a lot of ways you can think about what else could happen, right? Maybe they’ll create digital twins of themselves and put their digital twins into a bunch of different situations that can make them [other kinds of] money.

But again, going back to this not being surprising, these people are now celebrities, right? Someone told me on the phone recently that a lot of [the] younger generation, they don’t know our celebrities, they know TikTok celebrities. And we’ve seen celebrities for years pass off products and make money off of them, right? I used to watch Rachel [Ray], she was a celebrity chef and she sold her EVOO or her olive oil.

We Slow Ventures on [Equity] sometime last year. They have a creator fund and basically what they’re doing is they’ve raised a VC fund to essentially back creators with their businesses, if they have maybe a niche following, maybe they’re really into woodworking and here’s their collection of chisels, I don’t know.

I think it’s an interesting path forward and it’s something that we see as journalists: How do we also try to be creators and make a brand of ourselves that we could diversify our revenue. It sounds horrible to say it out loud like that.

Anthony: I’m smiling, but it’s the smile of somebody whose soul is slowly turning into ash inside.

So we took a break from talking about AI, but I will obligatorily bring AI back into the conversation. Obviously one of the other related developments over the past week or so is that ByteDance, which is the Chinese company that launched TikTok and is still an investor — we won’t get into all of that — they launched a new version of their model, Seedance 2.0, which at least initially was primarily only available to Chinese users.

But you started to see people posting videos generated by Seedance, including this viral video of Brad Pitt fighting Tom Cruise. That prompted both this general conversation of: Is Hollywood doomed? And then more concretely, a bunch of Hollywood studios, including Netflix, sending ByteDance letters being like, “You cannot do this, you’re basically allowing all your users to generate videos using all of our IP, all of our movie stars.” And for a couple of days, there was no response at all from ByteDance, but then they did say, “Sorry, sorry, sorry, for some reason we launched this without any real guardrails, but we’re gonna do better in the future.”

Kirsten: So the timing of this is just perfect because I happen to be editing a story right now that Rebecca wrote. It has nothing to do with Seedance, but it does have to do with AI and filmmaking. So I’m going to give a future ]rops to Rebecca for being timely about that. Rebecca, I know you have a lot to say on that, besides that Hollywood is upset. Is it more complicated than that?

Rebecca: Yeah, definitely. I mean, tying this back to the creators thing, I think that a lot of people are going to be using these tools to produce all kinds of content and we’re just going to be absolutely flooded. And that’s going to be intense. 

But when we talk about, whether it’s creating films or ads or just content in general using AI video tools, I think there’s this tension between one, this is going to produce a whole lot of low effort slop versus two, it could also democratize access for a lot of people who don’t have funds or budgets or teams to share a lot of the stories that they want to tell. 

And also, if you’re a small business and you want to create a little shampoo ad — to be on the nose about it, because there’s a shampoo ad that’s going viral — or you sell coffee and you want to make a little ad for it, [this] could give you the tools to do that. Is that a bad thing? Is it not a bad thing? Do we need more content in the world? There’s a few avenues to walk down. 

Kirsten: Is it a bad thing, Anthony?

Anthony: In terms of the creator side of it, my general feeling is [that] the response to a lot of this kind of slop — frankly, a lot of it is slop, and I think that’s going to continue to be the case — is going to be this valuing of authenticity. And so there is the opportunity for these big creators is be less about the idea of like, “I have digital twins of myself,” but [instead,] “No, I’m the real Mr. Beast, not the digital simulacra wandering around.” 

And I think it’s also telling that – of course, every social network has ups and downs, but that OpenAI’s Sora, from what I understand, had skyrocketed at the beginning and then has been struggling to hold on to users more recently, because there is a certain emptiness to the experience when you just feel like there’s not an authentic human being on the other side. 

But I think it’s also going to make the landscape much more challenging, both for the established creators to monetize […] and then I think it’s going to be especially hard for new creators because there’s just going to be so much more stuff. Trying to actually break out is going to become super difficult.

Battery life is excellent—lasting about two weeks per charge in our tests—and unlike Oral-B, the 4100 shuts off after the two-minute timer. It’s also designed with BrushSync technology, which tracks how long you’ve been using your brush head and how much pressure you’re applying. A light on the handle and a beep remind you when it’s time for a replacement—a thoughtful touch.

Unlike the Oral-B brush’s standard black and white, the Sonicare 4100 also comes in pink, azure blue, and dark forest green, which might not seem like much, but even the smallest pop of color can make a mundane task feel a little less … mundane.

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• High-power motor
• Built-in 2-minute timer with quadrant pulses
• Small round brush head to reach molars
• Durable build

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• Shorter battery life than its competitors
• Can feel intense

The Oral-B Pro 1000 has been around since 2012, outlasting and outperforming flashier models because it’s powerful and priced right. The high-power motor stays focused on your teeth, so you won’t feel that hand-numbing vibration along the handle. If you’re switching from a manual toothbrush, the intensity might be startling initially, but you’ll adjust.

With just one button and three brushing modes (Daily Clean, Whiten, and Sensitive), the Pro 1000 keeps it simple. A built-in timer pulses every 30 seconds to remind you to move to another quadrant of your mouth, with a triple pulse at the two-minute mark. Unlike some competitors, it won’t shut off automatically, which is handy if you like to keep brushing. Oral-B says the battery lasts about a week, but we squeezed out 10 days in testing. That’s decent, though not as long as some other models.

Like all of Oral-B’s electric brushes, the Pro 1000 uses an oscillating brush head, which is a small, circular design that gets between teeth more effectively than larger oval-shaped bristles. Round brush heads tend to be easier to maneuver for those with smaller jaws, and they reach the back of the farthest molars. Though we haven’t tried all of them, most Pro models are a good bet.

Apple has invited the tech press to a “special Apple experience” on March 4, but it might unfold a bit differently than the company’s standard press event.

Bloomberg’s Mark Gurman reports that instead of announcing everything at a single keynote, Apple is planning a “three-day flurry of announcements” — presumably announced online, and culminating in the March 4 “experience” that will consist of be three events in New York, London, and Shanghai, where the press will be offered a chance to get hands-on with the upcoming products.

Similarly, Daring Fireball’s John Gruber speculated that the experience could be “a hands-on thing with in-person demos.”

Apple will reportedly be announcing at least five new products during that time, including a low-cost MacBook. Other reported possibilities: the iPhone 17e, an iPad Air with an M4 chip, a new entry-level iPad, and an upgraded MacBook Air and new MacBook Pro models. Gurman said all of those products are due this spring, but he sounded less certain about which ones will be announced when.

A Knight of the Seven Kingdoms episode 6 is out now and, with its arrival, the show’s debut season has come to a close.

Six weeks after the increasingly popular show premiered, fans — including you, I bet — have fallen in love with its underdog pairing of Dunk and Egg. So, HBO would be silly to call time on their Westerosi adventures, right?

• Government-backed funding gives Chinese firms significant operational advantages
• Lower-cost AI models from China appeal to developing nations worldwide
• Microsoft is investing billions to strengthen AI tools and infrastructure globally

Microsoft President Brad Smith has warned American technology companies may face growing challenges from Chinese competitors that benefit from substantial state subsidies.

Beijing has provided multi-billion-dollar support, including a national AI fund and energy vouchers, to reduce operational costs for domestic companies.