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Trump-branded crypto sinks 92% from peak amid insider profit, probes

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Trump-branded crypto sinks 92% from peak amid insider profit, probes

$TRUMP, $MELANIA plunged ~90–93% from peaks, wiping out retail while insiders took profits.

Summary

  • Official $TRUMP and $MELANIA are down about 91–99% from highs, with $TRUMP near $3.7 and $MELANIA around $0.12 after the selloff.
  • Market trackers estimate more than $4.3b in retail losses, while roughly 45 whale and insider wallets extracted about $1.2b by selling into early hype.
  • On-chain data shows early wallets rotated into stables before liquidity thinned, and large unlock schedules plus concentrated holdings now overhang prices and may add further selling pressure.

Cryptocurrency tokens bearing the Trump brand name have declined sharply from their peak values, with the primary token falling approximately 92% and a related token experiencing similar losses, according to market data and on-chain tracking services.

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The tokens, which reference U.S. President Donald Trump and associated branding, attracted significant retail investor participation following their launch before experiencing steep price declines, according to reports from cryptocurrency market analysts.

On-chain data indicates that a limited number of early wallet addresses realized substantial profits before the price decline accelerated, according to blockchain tracking services. Transaction records show that certain addresses transferred significant token holdings into stablecoin assets during the early trading period, while subsequent purchasers experienced losses as market liquidity decreased.

The token structure included locked allocations scheduled for gradual release over time, according to project documentation. Market analysts have noted that the release of these locked tokens could create additional selling pressure as supply enters circulation.

The price collapse has prompted calls for regulatory examination from market observers and investor advocacy groups in multiple jurisdictions. Questions have been raised regarding the marketing practices and token economic structures employed in the launches, particularly concerning projects associated with public figures.

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Trading activity and social media discussion increased as losses mounted, with some token holders criticizing project operators and alleging preferential treatment for early participants. The token launches have renewed debate regarding the risks associated with celebrity-endorsed cryptocurrency projects.

Several cryptocurrency exchanges and market makers have reportedly begun implementing stricter listing criteria and enhanced scrutiny for projects with similar token distribution models, according to industry sources.

Blockchain data shows that addresses identified as early participants continue to hold token positions that have not yet been liquidated, according to on-chain analytics providers. The presence of these holdings represents potential future selling pressure on token prices.

The tokens were launched with promotional campaigns emphasizing brand association, though specific marketing claims and project promises were not independently verified at the time of launch. Retail participation was substantial during the initial trading period, according to transaction volume data.

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Regulatory authorities in several countries have been contacted by investor groups requesting investigation into the token launches, though no formal enforcement actions have been announced as of this report.

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Crypto World

Michael Saylor Hints at Strategy’s 100th Bitcoin Purchase Milestone

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Michael Saylor Hints at Strategy's 100th Bitcoin Purchase Milestone

Strategy (formerly MicroStrategy) Chairman Michael Saylor has hinted on X that the firm is poised to execute its 100th Bitcoin acquisition, marking a symbolic milestone nearly six years after the company began its aggressive treasury reserve policy.

The upcoming purchase follows a persistent buying streak, with the firm accumulating assets consistently over the downturn despite trading conditions that have placed its massive position $12.4 billion underwater.

Key Takeaways

  • Strategy currently holds 717,131 BTC acquired at an average cost of $76,027 per coin, totaling an investment basis of over $54 billion.
  • Michael Saylor teased the milestone with a “StrategyTracker” chart captioned “The Orange Century,” indicating the firms’s 100th distinct purchase is imminent.
  • The accumulation continues despite unrealized losses, with Bitcoin trading near $64,700 compared to the firm’s break-even price.

Strategy has accumulated its holdings through 99 separate transactions since August 2020.

While spot Bitcoin ETFs log their fifth straight week of outflows, implying cooling institutional demand, Saylor’s firm continues to absorb supply aggressively.

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The company’s persistence highlights a divergence between short-term institutional flows and high-conviction long plays by corporate treasuries.

Discover: The best crypto to diversify your portfolio with

The Orange Century: The Accumulation Stats of Michael Saylor

In his latest X post on Saturday, Saylor shared a chart from the firm’s “StrategyTracker” with the caption “The Orange Century.”

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For those who have followed Michael Saylor closely over the past few years, a formal Form 8-K filing announcing a completed acquisition could be just around the corner.

According to company data, the firm has purchased Bitcoin consistently over the 2020s so far, including a purchase every month since November 2024. A purchase this week would mark the 100th total buy event since the strategy began.

The firm now controls 717,131 BTC, approximately 3.4% of the total 21 million supply cap, valued at around $47.5. However, the aggressive buying at market peaks has pushed the average cost per coin to $76,027.

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With Bitcoin trading below $67,000 as traders buy crash protection, the treasury faces significant unrealized losses.

Despite this price action, the company remains committed to its dollar-cost averaging strategy, leveraging capital markets to finance continued accumulation.

Dilution Concerns and Strategic Pivots

To sustain this buying pressure, Strategy has evolved its financing approach. Fortune reports that the firm has shifted toward issuing preferred stock to raise capital, a move analysts warn could turn the company into a “dilution machine” relative to Bitcoin per share (BPS) metrics.

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The company issued $7 billion in preferred stock in 2025 alone, carrying high dividend obligations.

Michael Saylor Hints at Strategy's 100th Bitcoin Purchase Milestone
Source: TradingView

While Bitcoin hashrate shows a V-shaped recovery signaling network health, Strategy’s balance sheet is under scrutiny as it navigates $6 billion in debt maturities due in 2028.

The firm plans to “equitize” this convertible debt over the coming years, potentially increasing share counts further to protect the Bitcoin stack.

Discover: The best new crypto in the world

Corporate Treasury Implications

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Strategy’s influence has inspired other entities to hedge with crypto, seen in smaller scale executions like the Consensys and Sharplink ETH treasury holdings.

However, no other public entity approaches Strategy’s scale.

As the firm approaches its 100th purchase, the market watches closely to see if Saylor can maintain shareholder value while managing heavy debt loads in a sub-$70,000 Bitcoin environment.

The post Michael Saylor Hints at Strategy’s 100th Bitcoin Purchase Milestone appeared first on Cryptonews.

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Bitcoin Funds Lead Weekly Outflows As Short-BTC Inflows Rise

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Bitcoin Funds Lead Weekly Outflows As Short-BTC Inflows Rise

Crypto investment products recorded $288 million in outflows last week, extending their losing streak to five consecutive weeks — the longest stretch of exits since the launch of US spot Bitcoin exchange-traded funds (ETFs) in 2024.

The latest withdrawals bring cumulative outflows to $4 billion, according to CoinShares’ Monday report. Despite the sustained downturn, total outflows remain below the $6 billion recorded over the same period last year, said James Butterfill, head of research at CoinShares.

Weekly crypto flows (in millions of US dollars). Source: CoinShares

Trading activity in crypto ETPs fell to $17 billion last week, the lowest since July 2025, reflecting growing investor apathy, Butterfill said.

Bitcoin funds led weekly outflows as shorts draw inflows

Bitcoin (BTC) remained the key driver of negative sentiment in crypto funds, accounting for $215 million of last week’s outflows.

In contrast, short-Bitcoin products attracted $5.5 million in inflows — the largest of any crypto asset — signaling persistent bearish sentiment. Year to date, Bitcoin ETPs have recorded the deepest net outflows among major assets, totaling about $1.3 billion.

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Weekly crypto ETP flows by asset as of Friday (in millions of US dollars). Source: CoinShares

Ether (ETH) funds followed the trend with outflows of $36.5 million, bringing year-to-date losses to almost $500 million. XRP (XRP) and Solana (SOL) funds saw minor inflows totaling $3.5 million and $3.3 million, respectively.

CoinShares cuts Bitcoin ETP fee amid weak investor interest

CoinShares paired the weak flows backdrop with a pricing move aimed at making its products more competitive.

On Monday, the company announced a permanent cut to the management fee on its flagship CoinShares Bitcoin ETP (BITC), lowering it to 0.15%, effective immediately. One of Europe’s largest Bitcoin ETPs, BITC, launched in January 2021 with a base fee of 0.98%.

Related: Polymarket odds of Bitcoin under $55K at 72% as BTC market cap dives

“This fee reduction reflects our conviction that accessible pricing must be structural, not promotional,” CoinShares CEO and co-founder Jean-Marie Mognetti said.

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Spot Bitcoin ETFs see signs of rising activity on Friday

After a series of trading volume declines since early February, US spot Bitcoin ETFs saw a shift in dynamics Friday, with volumes rising to $3.7 billion from $2.4 billion a day earlier, according to SoSoValue data.

The session brought modest inflows of $88 million, leaving the week in the red with $315.9 million in outflows.

XRP, CoinShares, Solana, Ethereum ETF, Bitcoin ETF, ETF
Daily flows in US spot Bitcoin ETFs last week. Source: SoSoValue

Following a five-week streak of outflows totaling $3.8 billion, the ETFs now report cumulative year-to-date outflows of $4.5 billion.

Magazine: Did a Hong Kong fund kill Bitcoin? Bithumb’s ‘phantom’ BTC: Asia Express