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Improved mobile coverage could unlock 49,000 new UK businesses, VodafoneThree says

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Improved mobile coverage could unlock 49,000 new UK businesses, VodafoneThree says

Improved mobile connectivity could help create 49,000 new businesses across the UK and add £6.6bn a year to the economy within a decade, according to research commissioned by VodafoneThree.

The modelling, carried out by consultancy WPI Strategy, suggests that stronger and more reliable mobile coverage would unlock entrepreneurship in underserved areas, driving long-term economic growth by 2036.

The findings come as VodafoneThree announced it had removed 16,500 square kilometres of mobile “not spots” by deploying Multi Operator Core Network (MOCN) technology across more than 8,000 sites nationwide. The technology allows Vodafone and Three customers to connect to the strongest available signal at no extra cost.

The upgrade forms part of the company’s £11bn investment programme, which aims to deliver 99 per cent 5G Standalone population coverage by 2030, rising to 99.96 per cent by 2034.

An independent survey of 2,000 people, including existing and aspiring business owners, found that 62 per cent of would-be founders said unreliable mobile connectivity had prevented them from starting a business in their local area.

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A third said better signal would make their area more attractive for launching a company, while 26 per cent said it would directly increase their likelihood of setting up a business locally.

The research echoes findings from the Department for Science, Innovation and Technology that dependable mobile connectivity boosts entrepreneurship and business performance, particularly in rural areas.

Nick Gliddon, business director at VodafoneThree, said: “When connectivity improves, entrepreneurship follows. Strong and reliable networks help start-ups win customers, build reputation and grow steadily.”

The North West of England is forecast to be among the biggest beneficiaries, with improved coverage potentially supporting nearly 6,000 new firms and adding an estimated £807m annually to the regional economy within 10 years. The South East could see around 5,800 new businesses, contributing £784m.

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Even London, often assumed to be well served, stands to gain. The research suggests enhanced connectivity in the capital could enable more than 14,000 new businesses and contribute £1.9bn to the economy. Westminster alone represents the largest single opportunity, with additional gains projected in boroughs including Camden, Hackney and Islington.

Elsewhere, Wales could see over 1,000 new firms created, worth £136m annually, while Scotland could gain more than 2,100 businesses contributing £291m.

Connectivity challenges are already shaping business decisions. Two in five founders surveyed said they had relocated to start their company, citing poor signal, limited customer bases and restricted access to talent.

Six in 10 entrepreneurs said they rely on mobile connectivity to run their operations, while nearly nine in 10 reported having experienced outages that disrupted trading.

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Tina McKenzie, policy chair at the Federation of Small Businesses, said consistent 5G rollout remained essential. “If we want more people to take the leap into starting their own business, they need reliable connectivity to make it possible,” she said.

Telecoms minister Liz Lloyd added that the government was working with network operators to improve coverage and support enterprise ambitions across the country.

With digital infrastructure increasingly central to modern commerce, from payments and marketing to logistics and customer service, VodafoneThree argues that closing connectivity gaps could be a critical lever for unlocking the UK’s next wave of entrepreneurial growth.


Amy Ingham

Amy is a newly qualified journalist specialising in business journalism at Business Matters with responsibility for news content for what is now the UK’s largest print and online source of current business news.

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US tariff policy 'hasn't changed', says Trump's trade representative

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US tariff policy 'hasn't changed', says Trump's trade representative

Jamieson Greer says the legal basis for global import taxes will simply adapt to Friday’s Supreme Court ruling.

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Rare Honus Wagner baseball card sells for whopping $5.124 million

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Rare Honus Wagner baseball card sells for whopping $5.124 million

Another T206 Honus Wagner baseball card, considered to be the “Holy Grail” of the collectible space, was recently discovered and has been sold at auction for $5.124 million.

The sale was conducted via Goldin Auctions, and it included the buyer’s premium. It’s now the third-most expensive T206 Wagner card ever after a $6.606 million copy was sold in August 2021 and another for $7.25 million in August 2022

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This recently discovered copy had been in the family of Douglas and Dennis Shields for 116 yards. Their grandfather, Morton Bernstein, the son of The National Silver Company founder, Samuel E. Bernstein, collected trading cards, and more importantly, preserved them since the early 1900s. 

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Honus Wagner baseball card

A rare baseball card of Honus Wagner of the Pittsburgh Pirates, considered to be the best all-around player in history, is displayed on June 3, 2005, at Sotheby’s in New York. (Stan Honda/AFP via Getty Images)

“We are honored that the Shields family chose us to represent this historic card that has been in their family for 116 years,” Ken Goldin, CEO and founder of Goldin Auctions said in a statement, via ESPN

This recently discovered copy was graded as a 1 by Professional Sports Authenticator (PSA), while the other two received grades of 3 and 2 respectively from Sportscard Guaranty Corporation (SGC) when they came about.  

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LOGAN PAUL SELLS PIKACHU ILLUSTRATOR TRADING CARD FOR MORE THAN $16.4M

Morton Bernstein ended up purchasing F.B. Rogers Silver Company in 1955, and he made it a point to display his preserved cards in frames throughout his business. Ultimately, The National Silver Company went out of business, and the cards were placed in a warehouse. 

As Douglas and Dennis came forward, the T206 Wagner card was featured on Netflix’s “King of Collectibles: The Goldin Touch,” where Goldin revealed it on a Season 3 episode in December. 

Honus Wagner card close-up

The famous T206 Honus Wagner baseball card, is shown June 6, 2000, in New York City. (Chris Hondros/Newsmakers / Getty Images)

While this is a massive payout for yet another Wagner card, another T206 remains on the market. With six days left on Heritage Auction, an SGC Authentic, which is considered a grade below a 1, is at $2.318 million right now. 

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So, what exactly makes this card worth millions today? Scarcity in the collectibles industry is a major key, and since Wagner asked the American Tobacco Company to stop making his card in 1909, there is certainly that factor here. 

Honus Wagner baseball card

The 1909 baseball card of Pittsburgh Pirates shortstop Honus Wagner is displayed for a photograph in New York, on Feb. 19, 2013. (Scott Eells/Bloomberg / Getty Images)

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That was the same year Wagner won the World Series with the Pittsburgh Pirates, who he won eight batting titles with. Nicknamed “The Flying Dutchman,” Wagner is one of the most recognized baseball players of all time, being amongst the original Hall of Fame inductees when the National Baseball Hall of Fame and Museum in Cooperstown, New York, was founded. 

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Chancellor Rachel Reeves will give an update on her plans for the UK economy when she gives a statement alongside an economic forecast on 3 March.

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Lamborghini scraps electric supercar plans and doubles down on hybrids

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Lamborghini scraps electric supercar plans and doubles down on hybrids

Lamborghini has abandoned plans to launch a fully electric model, shelving its much-anticipated Lanzador in favour of expanding its plug-in hybrid line-up.

Chief executive Stephan Winkelmann said demand for battery-powered supercars among the brand’s wealthy clientele was “close to zero”, warning that continued investment in EV development risked becoming “an expensive hobby”.

The Lanzador, unveiled as an all-electric concept in 2023, was expected to form Lamborghini’s fourth EV project. Instead, it will now be replaced by a plug-in hybrid electric vehicle (PHEV), meaning the company’s entire range will be hybrid by 2030.

Winkelmann said Lamborghini would continue producing internal combustion engines “for as long as possible”, arguing that customers value the “emotional experience” of the brand’s cars — from design and performance to the distinctive engine sound.

“EVs, in their current form, struggle to deliver this emotional connection,” he said.

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Lamborghini, owned by Audi and part of the Volkswagen Group, delivered a record 10,747 vehicles in 2025, marking its second consecutive year above 10,000 units.

Its current range, including the Urus SUV, Temerario sports car and Revuelto supercar, is already fully PHEV. The Urus, accounting for around 60 per cent of total sales, remains the backbone of the business.

While Europe and the Middle East remain strong markets, deliveries in the Americas declined nearly 10 per cent last year.

Winkelmann said the decision to cancel the Lanzador followed more than a year of discussions with dealers and customers. “Investing heavily in full EV development when the market and customer base are not ready would be financially irresponsible,” he said.

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Lamborghini’s move reflects broader challenges facing carmakers in the transition to electric vehicles. Lower-than-expected consumer demand and rising development costs have led several manufacturers to scale back EV ambitions.

Stellantis recently announced significant write-downs linked to electric programmes, while Ford Motor Company and General Motors have also disclosed multibillion-dollar charges.

However, not all luxury brands are retreating. Rolls-Royce’s Spectre EV has emerged as one of its most popular models, suggesting electric adoption varies significantly by segment.

In the UK, petrol and diesel car sales are due to end by 2030, while the EU plans a 2035 phase-out of most new combustion engine vehicles. As a low-volume manufacturer, Lamborghini currently benefits from exemptions under emissions rules and intends to seek extensions beyond 2035.

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Winkelmann noted that Lamborghini vehicles typically cover relatively low annual mileage, less than 2,000 miles for supercars, limiting their environmental footprint.

“Never say never,” he said of a future EV. “But only when the time is right.”

For now, the Italian marque is betting that hybrid technology offers the best balance between regulatory compliance and preserving the visceral appeal that underpins its brand.


Amy Ingham

Amy is a newly qualified journalist specialising in business journalism at Business Matters with responsibility for news content for what is now the UK’s largest print and online source of current business news.

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