Riyadh Season 2025 draws 11 million visitors

Riyadh Season 2025 has surpassed 11 million visitors since its launch, reinforcing its position as the region’s largest entertainment destination, according to the General Entertainment Authority (GEA).

GEA Chairman Turki Alalshikh said the milestone reflects sustained public demand driven by an expanding slate of entertainment, cultural and sporting experiences designed for all age groups.

Attendance has been buoyed by a packed programme of international concerts, theatrical productions and live shows, alongside strong demand across the season’s themed zones. Boulevard World emerged as a standout draw, with visitors flocking to its culture-inspired experiences from around the globe.

Organisers said the breadth and continual refresh of content have helped maintain momentum, attracting audiences from across the Kingdom as well as international visitors. The season’s integrated approach, blending entertainment, culture and sports, has been key to sustaining high footfall throughout recent weeks.

Surpassing 11 million visitors underscores Riyadh Season’s growing global profile and its role in anchoring Saudi Arabia’s entertainment calendar with large-scale, high-quality events that continue to resonate with diverse audiences.