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prediction markets eye $10 billion future, Citizens says

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prediction markets eye $10 billion future, Citizens says

Growth in prediction markets is surging as traders seek more precise ways to price and hedge discrete events, from elections to rate decisions, without relying on blunt proxy trades.

Prediction markets are running at an annualized revenue rate above $3 billion, up from about $2 billion in December, and could reach $10 billion by 2030, according to a Monday report by U.S. bank Citizens.

The bank cited accelerating volumes, stronger market structure and early institutional engagement, saying the trajectory mirrors the early evolution of listed derivatives and digital assets.

“We continue to view ~$10 billion of annual industry revenue by 2030 as a reasonable medium-term waypoint rather than an end state,” wrote analysts led by Devin Ryan.

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Prediction markets have rapidly moved beyond niche betting to a growing ecosystem of sophisticated trading platforms that aggregate real-world event probabilities. Leading players include Kalshi, a CFTC-regulated U.S. exchange for event contracts, and Polymarket, one of the largest decentralized markets covering politics, sports and economics. These platforms are drawing significant volume and attention from mainstream finance and regulatory bodies alike, reflecting broader growth and the shift toward institutional relevance.

Asset classes typically scale from retail-led liquidity to professional market makers and, eventually, institutional capital, driving a step-change in depth and sophistication, the analysts said, arguing prediction markets are following that path.

January volumes rose more than 40% from December, with February tracking at a similar pace despite expectations of a post-football slowdown. While sports remain a key liquidity driver, activity is broadening into macroeconomic, political and regulatory events, areas more aligned with institutional demand.

Prediction markets allow investors to hedge discrete event risk, from inflation surprises to M&A approvals, without relying on proxy instruments such as index futures or options, reducing basis risk. By isolating specific outcomes, they provide targeted risk transfer and real-time, capital-weighted probability signals, Citizens said.

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Institutional participation is emerging first through data integration, liquidity provision, settlement standards and regulatory clarity, with direct trading expected to scale as infrastructure matures. While revenues today are largely transaction-driven, the bank’s analysts see growth in data, research and financing services as the ecosystem develops.

Read more: How AI is helping retail traders exploit prediction market ‘glitches’ to make easy money

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Crypto World

Coinbase Opens Commission-Free Stock and ETF Trading to All US Users

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Coinbase Opens Commission-Free Stock and ETF Trading to All US Users

Coinbase has opened stock and exchange-traded fund trading to all US users, allowing customers to buy and sell equities alongside crypto within the same app on a 24/5 basis. The rollout includes commission-free trading, fractional shares, and instant funding with USD or USDC. 

According to a company post on Tuesday, thousands of stocks are available to trade 24 hours a day, five days a week, with approximately 6,000 securities currently supported and plans to expand that number in the coming weeks.

Coinbase said it aims to introduce stock perpetual futures for non-US users through Coinbase Bermuda Ltd., subject to regulatory approval, and said it intends to offer tokenized equities in the future.

Today’s announcement comes on the heels of Coinbase expanding its prediction markets offering to all 50 US states last month through a partnership with Kalshi, allowing users to trade contracts tied to real-world events across sports, politics and culture. 

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Brian Armstrong, CEO of Coinbase, posted the news today on X, writing “The everything exchange is growing.”

Source: Brian Armstrong

Related: WisdomTree gets SEC approval for round-the-clock trading of tokenized MMF

Tokenized equities gain traction from crypto platforms to Wall Street

Tokenized equities, blockchain-based representations of traditional shares, have emerged as a major theme in crypto over the past year.

In June, more than 60 tokenized stocks became available on crypto exchanges Kraken and Bybit, as well as on Solana-based DeFi platforms. The rollout, led by Backed Finance through its xStocks product, gave users blockchain-based exposure to major companies including Apple, Amazon, Tesla, Nvidia, Meta, Coinbase and Robinhood.

In October, fintech Robinhood expanded its own tokenization program on the Arbitrum blockchain, adding 80 new stock tokens and bringing its total to 493 tokenized assets.

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While crypto-native and fintech platforms have led recent rollouts, interest in tokenized equities now extends to some of the world’s largest exchanges.

In September, Nasdaq filed with the US Securities and Exchange Commission (SEC) seeking approval to list tokenized equities, and in November, the exchange’s head of digital assets strategy, Matt Savarese, told CNBC that securing SEC approval to list tokenized versions of exchange-listed stocks is a top priority for the company.

In January, the New York Stock Exchange and its parent company, Intercontinental Exchange, announced plans to develop a platform for trading tokenized stocks and ETFs. The proposed system would support 24/7 trading and instant settlement by combining NYSE’s Pillar matching engine with blockchain-based post-trade infrastructure.

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Coinbase also today announced a partnership with Yahoo Finance to enable users to move from researching an asset on Yahoo Finance to executing a trade on Coinbase with one click. Yahoo Finance will incorporate real-time information from Coinbase for asset discovery and tracking.

The US-based exchange said Coinbase One members can earn rewards on USDC (USDC) balances used for trading, and Yahoo Finance users will be offered a one-month trial of Coinbase One Basic as part of the partnership.

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