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Levellr raises funds for tools to manage Discord communities

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Levellr raises funds for tools to manage Discord communities

Levellr has raised $1.75 million for its community management and insights tools used by companies to manage Discord communities.

The money comes from from a group of video games and media industry investors including Mitch Lasky, Fuel Ventures, Colopl Next and LFG Holdings (headed by SuperAwesome founder Dylan Collins) as well as senior executives from Krafton, Riot Games, Amazon, EA and SuperAwesome. 

Levellr also announced that Collins, the serial entrepreneur behind companies including SuperAwesome, Jolt and Demonware, is joining the company as chairman. In an email to GamesBeat, Collins said the Discord tools are already used by more than 60 game studios and tech companies including Scopely, Hutch, Pathea, the NFL, Google and YouTube.

Discord has become one of the largest messaging platforms in the world, with over 200 million monthly active users. It has become one of the most popular new digital engagement spaces for Gen Z and Gen Alpha players.

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The value of Discord communities is increasingly being realized across gaming organizations, with multiple teams tapping into the value provided by Levellr’s software, including  professional community managers, marketing, partnerships and licensing, customer support, engineering and commercial teams.

Levellr’s Discord tools are used across hundreds of communities by major gaming and consumer brands to provide detailed analytics, sentiment tracking, in-community engagement, content scheduling, monetization features and key enterprise functionality.  

Levellr gives you insights into your community on Discord.
Levellr gives you insights into your community on Discord.

Tom Gayner, CEO of Levellr, said in a statement, “As community and superfan engagement has become increasingly important for revenue growth, we’re incredibly pleased to raise capital from angel investors who see and deal with some of these challenges daily. Rising UA costs and the excess of opportunity for players and consumers is creating astonishing bottlenecks around customer acquisition, which has woken the industry up to the importance of community platforms. Discord is an incredible space for community engagement and we’re excited to be contributing towards that ecosystem”

Founded by Tom Gayner and Ben Barbersmith in 2021, Levellr’s team is distributed across North America and Europe with customers globally. The company has 22 people, starting in London and New York. They have remote employees as well.

The founders have been building communities for the last decade, Gayner in gaming, consumer and entertainment brands from his time at Interpublic Group agencies, and Barbersmith from his time at YouTube.

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“When we launched Levellr over three years ago, we noticed a growing shift with traditional social media platforms moving from spaces where we engage in the conversation, to becoming broadcast media platforms at their core, with the platforms encouraging short-form algorithmic content,” the founders said in an email to GamesBeat. “This shift was pushing community driven businesses in gaming, consumer and entertainment to move conversations onto platforms like Discord and Reddit, where they could bring together their players and users into one space to give engaged users a microphone and make them part of the conversation in a way that traditional social was no longer providing.”

They added, “But what publishers, developers and brands couldn’t articulate, was what the value of a community on Discord was providing. How much game time are you driving from those users? Are you re-engaging lapsed users? What is the dollar value of a user on Discord? How do you increase that dollar value? How do you sift through the thousands of messages sent by your players on a daily basis and turn that into nuggets of insights that can drive decision making across the business?”

And they said, “We took those challenges & learnings from our early customers to build our software solutions to ultimately help them power unmatched insights, drive meaningful engagement & turn communities into revenue generating platforms. Today our tools plug into Discord and Telegram, but Reddit is on the roadmap for 2025 and we’ll continue to be layering on additional community platforms to give our customers a one source of truth for what is a fragmented community landscape.

Prior to this round, Levellr has been largely bootstrapped, raising just over $1 million. Although breakeven in Q2 this year, the company felt it was time to respond to customer demand and raise some capital to move faster.

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“We wanted money which was experienced and connected in the gaming industry, so we’re pleased that the majority of investors are experienced founders and operators from the industry,” the founders said.

As for what the company does, they said they are seeing community and superfan engagement become increasingly important for revenue growth, driven by rising user-acquisition costs and the excess of opportunity for players and consumers creating astonishing bottlenecks around customer acquisition, which has woken the industry up to the importance of community platforms.

But community building comes with challenges, they said.

“None of our customers could concretely explain internally or externally what the value of their community was before working with us. It was evident they had highly engaged communities based on the number of users and daily messages sent, but how do they actually turn that engagement into business insights and value?” they said.

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“Our software, which plugs into our customers communities, provides them with access to unparalleled insights via our AI driven social listening tools which they can access through our dashboards and API’s, whilst driving engagement within communities via our unique gamification tools which we can connect directly to gameplay across multiple platforms to turn communities from a separate island for conversation into a truly connected ecosystem with our customers products and games,” they said.

Levellr gives you a glimpse of your Discord community.
Levellr gives you a glimpse of your Discord community.

They added, “In September alone, we crunched over three billion data points for customers who are receiving millions of messages in communities per month. This provides a literal goldmine of information to publishers, studios and brands who are using the insights we are driving to fuel change across developer, data and analytics, publishing, player insights, marketing, licensing and community teams.”

And customers are seeing the value, they said. Levellr’s software has been able to prove with existing customers that on average, a Discord user is six times more valuable than a non-Discord user through spend on and off platform, which the company can surface via integrations into e-commerce platforms and customer CRM’s.


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Too good to be true? Job scams on the rise as finance, IT, and healthcare sectors become prime targets

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A white woman with long brown hair in a ponytail looks down at her computer in a distressed manner. She is holding her forehead with one hand and a credit card with the other

A new report from Heimdal has revealed jobseekers across the world are being targeted by scams exploiting individuals looking for work in sectors such as finance, IT, and healthcare.

Based on an analysis of over 2,670 social media posts and comments from victims in 2023 and 2024, the report highlights the common tactics used by scammers, the industries most affected, and the emotional toll these scams take on their victims.

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One more year of the iMac Pro being missing in action

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One more year of the iMac Pro being missing in action

This week, Apple announced a new M4 iMac. It got some upgrades that help make it more appealing to creatives and pros, such as the more powerful M4 chip, Thunderbolt 4, upgraded camera, and nano-texture display.

But an iMac Pro, this is not.

A more larger and more powerful iMac has been missing in the lineup since before the transition to Apple Silicon. Despite Apple’s insistence that it completed the transition to Apple Silicon in 2022, a 27-inch iMac is still missing. Is there any hope?

Has it been replaced?

Apple Mac Studio top down view showing PC and keyboard.
Mark Coppock / Digital Trends

Yet conspicuous by its absence was any kind of larger iMac equipped with an M4 chip. Close to four years after the iMac Pro was discontinued, we’re still left wondering what — if anything — Apple plans for its plus-sized all-in-one computer.

And because of that, I can’t help feeling that there’s a noticeable gap in Apple’s desktop Mac lineup, whether we’re talking about a beefy iMac Pro or simply a larger iMac with the same colorful design as Apple’s base model. But will Apple actually do anything about this situation?

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For its part, Apple has said that it thinks the combination of the Mac Studio and the Studio Display is a great combination for professional users. And on that point, it might be right: together, the Mac Studio and Studio Display start at $3,598, which is much cheaper than the iMac Pro’s old starting price of $4,999. Sure, the outcome is not quite as sleek, but it does a great job for almost $1,500 less. Who can argue with that?

In that regard, I’m inclined to agree that a true iMac Pro probably doesn’t need to be brought back, and that Apple was right to keep it out of the recent Mac announcements. It feels like more of a “nice to have” than an absolute essential, and I doubt that’s enough justification for Apple.

But what about the larger desktop iMac with an M4 Pro? Apple used to sell the iMac in both 21.5-inch and 27-inch sizes, yet now your only choice is the 24-inch iMac. For people who want a larger all-in-one computer without needing the beefier components (or hefty price tag) of the Mac Studio and Studio Display, there are few options from Apple.

Missing in action

Apple's John Ternus discusses the iMac at the Worldwide Developers Conference (WWDC) in 2017.
Apple

Over the past few months, the idea that Apple was planning to release a bigger iMac in the fall simply hasn’t been on the agenda. In fact, there have been precious few rumors surrounding this mooted device at all in the last year or so. To me, that implies either that a larger iMac is a long way off, or that it’s not happening at all.

Even the upgrades seen by the actually existing iMac are minor at the moment. Sure, this year we’ve had a few new colors, a Thunderbolt 4 upgrade and, yes, the M4 chip, but it’s not exactly a radical overhaul of the iMac. Does this computer simply not sell well enough for Apple to devote significant resources to it? If so, that could explain why we’re not seeing a larger model — perhaps Apple just doesn’t think an upgrade like that is worth anyone’s time.

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If so, that’s a sad state of affairs for such an iconic computer, but such is the world of technology. Things move on at such a rapid pace that it’s inevitable that some once-popular devices will get left behind.

The other possibility is that Apple is merely biding its time until it feels the larger iMac is ready before releasing it. The iMac doesn’t sell in huge numbers like iPhones and MacBooks, so it’s less important for Apple to get new updates out of the door every single year. We’ve already heard that Apple is still “exploring” the idea of a larger iMac, with Bloomberg journalist Mark Gurman previously stating that Apple is still working on the product. When the timeframes are longer, Apple can afford to move at a slower pace.

I can’t tell you for sure whether Apple is ever going to bring back an iMac with a bigger screen, or what form that will take if it does happen. But what is certain is that we’ve got at least another year ahead of us before we see the next iMac upgrade. Let’s hope that one comes with some better news for fans of larger displays.






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Apple urged TikTok to revise age recommendations, reveal leaked lawsuit pages

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Texas is suing TikTok, claiming it violated a new child privacy law

Apple had strongly urged TikTok to revise age recommendations on the app, leaked pages of an ongoing lawsuit have revealed. Apple was aware and cautious of mature content and expletives-laden language on TikTok.

TikTok employees and states have raised concerns about mature content

TikTok has been increasingly facing heat from several states in the US. Most of the lawsuits have made similar allegations. So far, 14 States have claimed TikTok damages young users’ mental health.

It is concerning to note that some of TikTok’s employees too found issues with the actions of the company. In other words, TikTok may have dragged its feet while trying to reduce content like profanity and eating disorders.

One of the most glaring examples was about pop-up alerts. Profanity was reportedly found in one out of every 50 pop-up alerts shown to minors in the US and UK in a month.

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If that’s not concerning enough, TikTok may have known its “time limit” tool wasn’t strictly enforceable. In other words, minors could easily circumvent the basic tech, thereby increasing exposure to potentially harmful content.

Leaked lawsuit documents reveal Apple wanted TikTok to revise age recommendations

It appears Apple was well aware of the methods, or lack thereof, that TikTok adopted. Specifically speaking, TikTok and other popular social media platforms like Instagram, YouTube, and Snapchat have an age rating of 12 and over.

Digital platforms like Reddit, Discord, and X are best suited for users 17 and up, suggests the Apple App Store. The same age recommendation or restriction should apply to TikTok as well, leaked court documents have revealed.

According to the Washington Post, back in 2022, Apple had urged TikTok to revise the minimum age recommendation. A team that reviews ratings, found that the app features “frequent or intense mature or suggestive content”. Apple subsequently asked TikTok to raise its recommended age to 17 and over.

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“We hope you will consider making the necessary changes to follow the App Store Review Guidelines and will resubmit [your rating]”.

Apple’s comments were accidentally made public in South Carolina’s complaint against TikTok. These comments should have been redacted. As expected, TikTok isn’t happy about the revelation. TikTok spokesperson Alex Haurek reportedly claimed, “Many of these issues have already been addressed”. He further stated the company “has always enforced strict policies against nudity, sexually explicit content, and solicitation.”

While TikTok could have raised the minimum age recommendation, this wasn’t in its best interest. After all, social media platforms want to attract and retain as many people as possible. This helps them to serve more ads to a wider demographic. Perhaps Apple should have retained the right to impose age restrictions to help vulnerable and impressionable kids and teens.

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Okta vulnerability allowed accounts with long usernames to log in without a password

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Okta vulnerability allowed accounts with long usernames to log in without a password

In a new security advisory, Okta has revealed that its system had a vulnerability that allowed people to log into an account without having to provide the correct password. Okta bypassed password authentication if the account had a username that had 52 or more characters. Further, its system had to detect a “stored cache key” of a previous successful authentication, which means the account’s owner had to have previous history of logging in using that browser. It also didn’t affect organizations that require multi-factor authentication, according to the notice the company sent to its users.

Still, a 52-character username is easier to guess than a random password — it could be as simple as a person’s email address that has their full name along with their organization’s website domain. The company has admitted that the vulnerability was introduced as part of a standard update that went out on July 23, 2024 and that it only discovered (and fixed) the issue on October 30. It’s now advising customers who meet all of the vulnerability’s conditions to check their access log over the past few months.

Okta provides software that makes it easy for companies to add authentication services to their application. For organizations with multiple apps, it gives users access to a single, unified log-in so they don’t have to verify their identities for each application. The company didn’t say whether it’s aware of anybody who’s been affected by this specific issue, but it promised to “communicate more rapidly with customers” in the past after the threat group Lapsus$ accessed a couple of users’ accounts.

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Pudgy Penguins and Mythical Games unveil Pudgy Party Web3 mobile game

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Pudgy Penguins and Mythical Games unveil Pudgy Party Web3 mobile game

Pudgy Penguins and Mythical Games unveiled Pudgy Party, a Web3 mobile gaming coming next year.

The aim for the title on iOS and Android is to become the No. 1 party game for fans of the adorable penguin franchise. The game reimagines traditional knockout royale gameplay by prioritizing collaboration and camaraderie, allowing players to team up and share rewards in a vibrant, cozy setting.

Pudgy Penguins is a digital collectible intellectual property that is crossing over into the mainstream, the companies said. Its adorable penguin characters are featured on toys and merchandise sold at major retailers across the globe, showcasing its impressive real-world presence rising from its virtual origins.

“We are thrilled to bring Pudgy Penguins into the world of mobile gaming with Pudgy Party. Our mission is to create an inclusive and joyful experience where players can connect and celebrate together, and this title announcement is just the beginning,” said Luca Netz, CEO of Pudgy Penguins, in a statement.

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Mythical Games recently had a Web3/Web2 hybrid gaming hit with NFL Rivals, which has had more than five million players. The Mythos Chain (MYTH) has more than a million active wallets, said John Linden, CEO of Mythical Games, in a recent interview with GamesBeat.

Pudgy Party will be designed for players of all ages, emphasizing pick-up-and-play mechanics, simple controls, and accessible fun. The game offers a gradual progression from beginner to pro.

Players will be able to team up with others and progress through multiple action-packed rounds by dodging obstacles, finding optimal collection strategies, and outsmarting and outlasting your opponents to finish at the top of the pack. Emerging moments keep the gameplay lively.

You can team up with friends or family, either to compete for bragging rights or collaborate and progress together. You will be able to watch and rewatch others’ play. And you can personalize your penguin with various costumes from your wardrobe, adding to the fun, sense of ownership, and individuality.

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CoffeeSpace is a Hinge-like app that wants to help you find your co-founder

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CoffeeSpace is a Hinge-like app that wants to help you find your co-founder

CoffeeSpace is on a mission to help people find partners for their startup ideas online. The startup, which exhibited as part of the Startup Battlefield 200 at TechCrunch Disrupt 2024, has launched a social networking app that matches people exploring startup ideas and looking for co-founders. 

The startup’s algorithm only matches candidates who meet each other’s requirements. You can filter through potential candidates based on several different filters, including expertise, location, industry, and more. 

CoffeeSpace CEO Hazim Mohamad told TechCrunch he believes that when you look for a co-founder for your business idea, you want to go beyond a traditional résumé, which is why the app gives users a peek into others’ personalities and working styles in order to help people get an idea of whether a match would be an ideal candidate.

“We’re helping people realize their dreams of exploring their startup ideas,” Mohamed said. “We believe CoffeeSpace will change the nature of how people can find business partners, just like what Tinder did for online dating 10 years ago.”

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Image Credits:CoffeeSpace

The social network launched in March and currently has more than 7,000 users. Since its launch, CoffeeSpace has seen over 270,000 swipes on the app. 

In terms of the app’s UI, the startup has taken inspiration from Hinge. When you sign up for the platform, your CoffeeSpace profile will include a mix of public and private data. The public data comes from your LinkedIn profile, while you enter the private data yourself. 

The private data includes information about your location and what sort of co-founder you’re looking for. For example, you can note that you’re looking for someone with a product design background. 

The platform operates on a freemium model, as users can access the app and get 10 matches for free. If you want to unlock more matches, you can subscribe to the service’s premium offering, which costs $50 per month. The premium subscription also unlocks additional filters that you can use to narrow down your search even further. 

CoffeeSpace is available on iOS and Android.

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