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China holiday spending sends a strong signal on consumer stimulus plans

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China's consumption sector will compliment the over-crowded AI theme: CIO

People watch performances to welcome the ‘God of Wealth’ during Lunar New Year festivities at Qianmen Street in Beijing, China, on February 21, 2026.

Nurphoto | Nurphoto | Getty Images

BEIJING — China’s consumer market is recovering — just enough that policymakers likely won’t need to roll out the large-scale stimulus that investors have long hoped for.

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The nine-day Lunar New Year, which ended Monday, saw a steady rise in spending across the country, from hotel bookings to duty-free shopping. Rail travel hit a record of over 18.7 million passengers in a single day.

The better-than-expected data suggest that Beijing’s recent support measures are effective, while underscoring a broader consumer trend: spending on experiences such as travel and entertainment is still picking up faster than traditional goods, CCB International Securities said in a report Tuesday.

China’s retail sales have remained sluggish since the pandemic. Unlike the U.S., which handed out cash to consumers, Beijing has instead offered trade-in programs and vouchers. Chinese authorities have increasingly emphasized the need to boost consumers’ incomes, but have yet to release details.

That’s not likely to change soon.

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China's consumption sector will compliment the over-crowded AI theme: CIO

“Policymakers are likely to build on the positive [holiday] momentum and introduce targeted, incremental easing around the March Two Sessions to stabilize expectations and sustain the recovery,” the CCB analysts said, referring to the annual parliamentary meetings that kicks off next week.

Chinese Premier Li Qiang is set to announce the year’s economic targets and policy priorities on March 5.

Still price-conscious

Despite the travel rebound, consumers remained price sensitive. Nationwide, tourism trips per day grew by 5.7% on average from a year ago, in line with 2025, according to official holiday figures released late Tuesday. Even though spending climbed by 5.5%, it slowed from 7% in 2025.

“Such trends reflect better sentiment from a longer holiday, but consumers remained budget cautious in general,” Morgan Stanley Equity Analyst Lillian Lou said in a report Wednesday.

In a sign of persistent deflationary pressure, the holiday recorded a 0.2% drop in average spend per tourist trip compared with a year ago, according to CNBC’s analysis of official data.

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To boost consumer spending, China extended the official holiday period by one day compared with last year. Many people also took personal leave around the holiday, suggesting the official figures may not capture the entire spending picture.

“The extended holiday encouraged families to travel together,” Jihong He, chief strategy officer at H World Group, one of China’s largest hotel operators, said in a statement.

“That shift is driving demand for larger rooms and family-friendly configurations designed for shared experiences,” He said.

H World operates more than 12,000 hotels across over 30 brands in mainland China. For the Lunar New Year, the company said the top 10 destinations, with hotel occupancy rates of 90% or higher, were all located in southern or coastal cities, including Sanya in the tropical island province of Hainan.

China in December expanded a zero-tariff policy for the island to encourage duty-free luxury goods purchases within the mainland. Official figures showed Hainan’s holiday-period duty-free sales rose 30.8% from a year ago to 2.72 billion yuan ($400 million).

Alibaba-owned travel booking platform Fliggy said bookings for hotel and theme park packages during the holiday season more than doubled from last year. More remote, scenic destinations such as Altay in Xinjiang and Pu’er in Yunnan also saw bookings more than double, the company said.

Government support

China has sought to promote its growing services sector. This month, the National Bureau of Statistics disclosed that it was giving more weight to services in its consumer price index than in the previous base period in 2020.

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Even consumer goods in China are increasingly oriented towards dining and social activities, Bruce Pang, adjunct associate professor at CUHK Business School, said in Chinese remarks translated by CNBC.

The key to consumption recovery is confidence in income and employment prospects, he said, rather than shopping promotions. Policymakers should place greater emphasis on those long-term issues, Pang added.

In the fall, China’s top leaders pledged to boost consumption over the next five years, and have subsequently said the country will prioritize domestic demand.

Local governments in China issued more than 2.05 billion yuan in consumption vouchers and subsidies ahead of the holiday, CCB analysts said, “effectively putting a floor under demand.”

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However, prioritizing consumption does not necessarily signal sweeping stimulus, said Liqian Ren, director of Modern Alpha at U.S.-based fund manager WisdomTree.

Instead, Beijing appears focused on preventing consumption growth from slipping below a certain level, Ren noted, indicating sector growth of roughly 2% to 3%.

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Crypto World

AllUnity Launches Swiss Franc Stablecoin CHFAU

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AllUnity Launches Swiss Franc Stablecoin CHFAU

AllUnity, a stablecoin platform backed by Deutsche Bank, has launched a new stablecoin denominated in Swiss francs (CHF).

After introducing its euro-pegged EURAU stablecoin last year, AllUnity is rolling out CHFAU, a stablecoin pegged 1:1 to the franc, the company said in an announcement shared with Cointelegraph on Thursday.

Initially available to institutional and professional investors, CHFAU launches on the Ethereum blockchain as an ERC-20 token, with plans to expand to additional networks later this year.

CHFAU enters the market fully aligned with the EU’s Markets in Crypto-Assets Regulation (MiCA), as AllUnity secured an E-Money Institution (EMI) license from the German Federal Financial Supervisory Authority (BaFin) in July 2025.

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“The launch of CHFAU is a fundamental milestone in our mission to build Europe’s regulated digital payments ecosystem,” AllUnity CEO Alexander Höptner said.

Regulated digital Swiss franc for institutional settlement

CHFAU will be exclusively available to institutional and professional clients through the AllUnity Mint Platform, a spokesperson for AllUnity said.

“We are currently finalizing exchange and trading venue integrations and will communicate specific listings as they go live,” the company said, adding that CHFAU is technically live, but broader availability across venues will be rolled out progressively through integrations.

“The primary purpose of CHFAU is to serve as a trusted, regulated digital Swiss franc for institutional settlement,” Höptner told Cointelegraph, adding:

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“Whether for cross-border payments, digital asset markets, or treasury and liquidity management, CHFAU enables secure, real-time value transfer within a fully compliant framework.”

EURAU grows to $1.2 million since launch

AllUnity was founded in early 2024 as a joint venture by Deutsche Bank’s asset management arm DWS, market maker Flow Traders and crypto company Galaxy Digital with the aim of issuing fully regulated stablecoins.

Since its debut in July 2025, AllUnity’s EURAU stablecoin has seen its market capitalization rise to $1.2 million, ranking 16th by market cap among 22 euro‑pegged stablecoins listed on CoinGecko.

Related: ECB targets 2027 digital euro pilot as provider selection begins in Q1 2026

The stablecoin is available on a limited number of exchanges, with CoinGecko listing public centralized exchange Bullish and the decentralized exchange Aerodrome as venues trading EURAU at the time of publication. The stablecoin is also available on platforms including Bitpanda, Rulematch and WAWEX, AllUnity told Cointelegraph.

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AllUnity EUR (EURAU) stablecoin ranks as 16th euro-pegged stablecoin by market cap. Source: CoinGecko

The total market capitalization of all euro-pegged stablecoins is now at $895 million, with EURC (EURC), issued by USDC (USDC) provider Circle, leading with $459 million.

Not the only Swiss franc stablecoin

Although AllUnity says CHFAU is the first MiCA-compliant Swiss franc‑pegged stablecoin, multiple companies have experimented with similar initiatives in recent years.

According to data from DefiLlama, there are at least three CHF‑denominated stablecoins, including Frankencoin (ZCHF), VNX Swiss Franc (VCHF) and Hedera Swiss Franc (HCHF). The combined market capitalization of these coins is about $38.6 million.

Swiss franc-pegged stablecoins. Source: Defillama

The largest of these, Frankencoin, is a decentralized stablecoin launched in 2023. The project is based in Switzerland and backed by the Frankencoin Association.

Other CHF stablecoin initiatives include CryptoFranc (XCHF), issued by crypto financial services provider Bitcoin Suisse. Launched around 2018, the stablecoin was later discontinued due to insufficient market adoption.

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