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The Psychology Behind Black Friday Sales: Why We Can’t Resist the Hype – Finance Monthly

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What is the Average Credit Score in the UK

Black Friday, one of the biggest shopping events of the year, captivates millions around the world with promises of huge discounts and unbeatable offers. But is Black Friday really worth it, or is it just a marketing spectacle designed to make us overspend? The psychology behind Black Friday deals is carefully crafted to trigger our impulses. Finance Monthy explores the retail tricks that retailers use and why these strategies work so effectively.

Fear of Missing Out (FOMO) on Black Friday Deals

One of the main psychological drivers of Black Friday shopping is FOMO—fear of missing out. Retailers create urgency with phrases like “limited time only” or “while supplies last,” which taps into our anxiety about missing a once-in-a-lifetime opportunity. This fear makes us act quickly, often buying items without fully considering whether we need them. Understanding this shopping psychology can help you make better decisions and avoid falling for these retail tricks.

The Scarcity Principle and Black Friday Urgency

Scarcity is a proven psychological tactic that plays a key role in Black Friday sales. When items are advertised as having limited stock or being available only for a short time, their perceived value increases. The idea that there’s not enough for everyone creates a sense of competition, compelling shoppers to act fast. If you’re wondering how to shop smart during Black Friday sales, remember to question whether the scarcity is real or artificially created.

Anchoring Effect and Perceived Discounts

The anchoring effect is a powerful cognitive bias used by retailers. They prominently display the original price next to the discounted price, making the deal seem much more appealing. For example, a product originally priced at £100 marked down to £60 seems like a fantastic bargain, even if it’s been sold at a lower price before. Our brains anchor to the higher number, making the discount appear larger. To truly understand if Black Friday deals are worth it, research the item’s price history before buying.

Social Proof and the Herd Mentality

When we see videos of shoppers crowding stores or hear statistics about millions participating in Black Friday sales, we experience social proof. The herd mentality kicks in, making us believe that if everyone else is shopping, we should be too. This social influence can drive us to make unplanned purchases. To avoid impulse buying on Black Friday, take a moment to reflect on whether you really need the item or are just getting swept up in the excitement.

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The Dopamine Rush: The Thrill of the Hunt

Black Friday isn’t just about finding deals—it’s about the excitement of the hunt. Scoring a great bargain triggers a dopamine release in our brains, giving us a rush of pleasure. This feel-good chemical makes shopping feel rewarding, motivating us to continue hunting for more deals. Retailers know this and use it to keep you engaged. Understanding this aspect of shopping psychology can help you shop smarter and avoid overspending.

Related: What are the types of impulse buying so you can avoid them?

Related: How to Have a Debt-Free Christmas: Last-Minute Strategies to Manage Your Holiday Spending

Related:The Black Friday Phenomenon: A Brief History

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The Appeal of Exclusivity

Many Black Friday deals are framed as exclusive offers, available only to loyalty members or a select group of shoppers. This sense of exclusivity makes us feel special and privileged, driving a greater desire to buy. People love the feeling of having access to something others might not, which fuels our desire to grab those exclusive Black Friday deals. Keep this in mind if you’re trying to shop smart and avoid unnecessary splurges.

The Festive Atmosphere of Black Friday

Black Friday has become a cultural event, complete with rituals like early morning store visits and countdowns to midnight sales. The atmosphere is filled with anticipation and excitement, turning shopping into a celebration. This festive spirit enhances the appeal of Black Friday, making it feel like a once-a-year opportunity. But is Black Friday really worth it? Sometimes, the best deal is the one you don’t rush into.

The Verdict: How to Outsmart Black Friday Hype

Understanding the psychology behind Black Friday sales can help you make smarter, more informed shopping decisions. By recognizing these psychological strategies, you can take a step back and consider whether a deal is truly worth it. To avoid impulse buying and retail tricks, plan your purchases, set a budget, and research prices in advance. Genuine bargains do exist, but awareness is your best tool for making sure you’re actually saving money.

Happy shopping—but shop smart!

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Thousands of pensioners to get £200 cost of living payment within weeks – see what you can claim NOW

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How to check if you’re eligible for DWP winter cash including cold weather payments and warm home discount

THOUSANDS of pensioners are set to get cost of living payments worth £200 within weeks.

Hard-up retirees are set to receive the payment through the Household Support Fund (HSF).

Struggling households can get access to cash via the Household Support Fund

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Struggling households can get access to cash via the Household Support Fund

The aid was set up in 2021 but has been extended a number of times by the government as households struggle to keep on top of rising costs.

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It is paid out by local councils and is not exclusive for pensioners to claim.

However, cuts to the £300 Winter Fuel Payment have meant many older people have begun to turn to the aid for extra support.

In East Riding,  low-income pensioners, disabled people, care leavers and those who are financially in crisis can claim £200 worth of cost-of-living support.

To meet the criteria the following must apply:

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  • Be an East Riding resident and in receipt of housing benefit, housing element of universal credit or council tax support
  • Be in receipt of a means-tested benefit and have been continuously for a minimum of three months
  • Applicant and partner not in employment
  • Have less than £1000 in savings
  • Not received financial support from the Household Support Fund during the period April 1 2024 to September 30 2024
  • Not receiving targeted financial support from the current Household Support Fund.

The local council will pay £200 to eligible households which they can then use for food or energy support.

East Riding Council opened the scheme for applicants in October, and payments will be made until March 2025.

If your claim is successful then you should receive the payment in 20 days.

To apply for the fund you can visit www.eryc.link/fund.

Alternatively, if you do not have access to the internet you can ring the following number, (01482) 393939.

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What if I don’t live in East Riding?

It is not only households in East Riding that have access to the Household Support Fund (HSF).

The government has promised to pump a further £1billion into the fund over 2025 and 2026.

This is on top of the £421million top-up up which was announced in September and saw the scheme extended until March 2025.

Some examples of what other councils are doing include Rotherham Council, which is now offering struggling families £250 grants to fight the cost of living.

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Rotherham Council says to qualify for the grant, residents must have no more than £150 remaining each month after covering essential expenses like food, rent or mortgage and utility bills.

You do not need to be on benefits to apply for the fund.

How to know if you qualify?

Financial support available to struggling households varies from council to council, so it is worth checking what schemes your local council offers to ensure you get all the support you need. 

The benefits you already receive will not be impacted by applying for the HSF. 

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And, you do not necessarily need to receive benefits in the first place  to get vouchers or funds from the HSF.

To get the help, you’ll need to check with your council – as local authorities are in charge of distributing the funding.

Information on how to apply for the funding should be published on your council’s website. Each council will have a different application process.

If there’s no information on your council’s website, then it’s best to ring them up and ask for more information.

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Household Support Fund explained

Sun Savers Editor Lana Clements explains what you need to know about the Household Support Fund.

If you’re battling to afford energy and water bills, food or other essential items and services, the Household Support Fund can act as a vital lifeline.

The financial support is a little-known way for struggling families to get extra help with the cost of living.

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Every council in England has been given a share of £421million cash by the government to distribute to local low-income households.

Each local authority chooses how to pass on the support. Some offer vouchers whereas others give direct cash payments.

In many instances, the value of support is worth hundreds of pounds to individual families.

Just as the support varies between councils, so does the criteria for qualifying.

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Many councils offer help to households on selected benefits or they may base help on the level of household income.

The key is to get in touch with your local authority to see exactly what support is on offer.

And don’t delay, the scheme has been extended until April 2025 but your council may dish out their share of the Household Support Fund before this date.

Once the cash is gone, you may find they cannot provide any extra help so it’s crucial you apply as soon as possible. 

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Martin Lewis says it’s a ‘crucial moment to act’ NOW to boost your savings ahead of key decision tomorrow

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Martin Lewis says it's a 'crucial moment to act' NOW to boost your savings ahead of key decision tomorrow

MARTIN Lewis has urged savers to act now to boost their balances ahead of a key decision tomorrow.

He spoke during Tuesday’s episode of his ITV programme, The Martin Lewis Money Show Live.

Martin Lewis spoke during Tuesday's episode of his ITV programme, The Martin Lewis Money Show Live

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Martin Lewis spoke during Tuesday’s episode of his ITV programme, The Martin Lewis Money Show LiveCredit: ITV
Martin urged Brits to check what interest they currently get ahead of an expected fall in the UK base rate this Thursday

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Martin urged Brits to check what interest they currently get ahead of an expected fall in the UK base rate this ThursdayCredit: ITV

Martin urged Brits to check what interest they currently get ahead of an expected fall in the UK base rate this Thursday.

He said: “The UK base rate, this is the Bank of England set rate, obviously was very low and then it’s risen recently and peaked at 5.25%.

“It’s dropped to five per cent now and we are expecting on Thursday that interest rate to drop by about a quarter of a per cent.”

He qualified that this was not guaranteed.

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Martin went on: “Now though we are in the position where inflation is substantially lower than we have on interest rates so your money is growing in real terms.

“If you put money away in savings and in a couple of years, you will be able to buy more with it than you could at the point you put it in.

“Saving is finally, at last, paying.”

In the same programme, he also warned that a million people have been overpaying their student loans – and could be owed a refund.

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In the last tax year, more than one million university leavers overpaid their student loans, according to figures released by the Student Loans Company (SLC).

Speaking on The Martin Lewis Money Show Live, on ITV on Tuesday, the show host said graduates were able to claim money back if they had overpaid, which was “very easy to do”.

There were four main reasons you may have overpaid your student loan.

Martin said: “The first, and the biggest by a mile, over a million people overpaid this way, is you should only repay if you earn over the annual threshold.”

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He added: “For Plan 2, which has the most number of people on it, 2012 to 2022 English starters, you’ve got to understand, if you earn less than that [£27,295] you shouldn’t repay the student loan but because it’s taken via the payroll your student loan is taken monthly.

“A twelfth of that is £2,274 per year, so if you earn more than that in a month, you’re gonna have student loan contributions taken from you.”

He explained that because repayments are taken from your payroll monthly, if your earnings vary through the year, you may be assumed to be over the yearly limit in one month of decent earnings.

This is despite you not earning above the total threshold for the year when earnings are taken as a whole – meaning the money is taken from you despite not being eligible.

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Martin Lewis  offered his advice on student loans

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Martin Lewis offered his advice on student loansCredit: Rex
Maximum annual tuition fee caps between 1998 and 2025

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Maximum annual tuition fee caps between 1998 and 2025

A second reason was people were on the wrong student loan repayment plan – in which case you should talk to your employer and tell them what plan you’re on.

The third reason is that you started repaying too early.

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If you started university from 1998 onwards and were a full-time student, you should not have begun paying your loan back until the April after finishing your course.

But the latest figures from SLC reveals that 59,251 students had loan repayments taken before they were due to start repayments in 2023/24, according to MoneySavingExpert.com.

The fourth reason is that the loan was wiped – which typically happens after 30 years – but a number were still left paying in error.

A number of case studies of those who overpaid were revealed in an article for Martin’s Money Saving Expert website, published on November 4.

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How have student loan repayments changed?

STUDENT loan repayments are based on your earnings and not the size of the debt.

However, when you start making repayments or when your student loan amount is written off will depend on when you went to University.

Plan 1 – 1998-2012

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If you took out a student loan between 1998 and 2012, you’ll be bound by the Plan 1 repayment rules.

These students only start repaying their loans when their salary breaches the threshold of £24,990 a year.

You’ll pay 9 per cent back once your salary breaches this threshold.

The interest rate charged on these loans is based on either RPI or the Bank of England rate – whichever is lower – plus one percentage point.

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These loans are written off after 25 years.

Plan 2 – 2012-2023

If you took out a student loan between 1998 and 2012, you’ll be bound by the Plan 2 repayment rules.

These students only start repaying their loans when their salary breaches the threshold of £27,295 a year.

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You’ll pay 9 per cent back once your salary breaches this threshold.

The interest rate charged on these loans is based on RPI plus up to three percentage points – dependant on your income.

These loans are written off after 30 years.

Plan 5 – 2023-present

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If you took out a student loan from 2023 onwards, you’ll be bound by the Plan 5 repayment rules.

These students only start repaying their loans when their salary breaches the threshold of £25,000 a year.

You’ll pay 9 per cent back once your salary breaches this threshold.

The interest rate charged on these loans is based on RPI only.

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These loans are written off after 40 years.

Fiona wrote in during October 2023 saying: “I knew something wasn’t right when I lodged my tax returns and reading Martin’s article was the catalyst for a sustained attempt to work out what had happened. I received £3,773 back.”

Lyndsey said: “Thanks to watching Martin Lewis’s programme last night I contacted the SLC and have got a refund of £706 as I had started paying straightaway. Great just before Christmas.”

Melissa said: “Just wanted to say a massive thank you as I read your article on overpaying on student loan repayments and realised there was a chance I had overpaid.

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“Turns out I had and I’ve since received a refund of £900! I’ve been doing house renovations this year so this money has been incredibly handy in going towards them.”

Lisa added: “I spent 15 minutes on the phone and got £555 back for overpayments on my student loan.

“Most was because of my maternity leave. Thanks so much, couldn’t have come at a better time.”

He spoke during Tuesday's episode of his ITV programme, The Martin Lewis Money Show Live

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He spoke during Tuesday’s episode of his ITV programme, The Martin Lewis Money Show LiveCredit: ITV

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Morrisons sells its strongest EVER garlic bread that’s 10 times more powerful than normal – and you’ll have to be quick

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Morrisons sells its strongest EVER garlic bread that's 10 times more powerful than normal - and you'll have to be quick

MORRISONS is selling its strongest ever garlic bread that’s 10 times more powerful than usual – but you’ll have to get your skates on.

The Dracula’s Devil version of the supermarket’s garlic bread pizza has a whopping 10 extra whole cloves of garlic.

Morrisons Dracula's Devil Garlic Bread Pizza is thought to be the most potent ever sold in the UK

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Morrisons Dracula’s Devil Garlic Bread Pizza is thought to be the most potent ever sold in the UK
The limited-edition 10-inch pizza has 10 more gloves of garlic than the regular version

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The limited-edition 10-inch pizza has 10 more gloves of garlic than the regular version

It’s thought to be the most potent garlic bread pizza ever sold in the UK.

The 10-inch pizza costs £2 and made at Morrisons in-store fresh pizza counters.

The limited edition pizza is available now until November 9, so it’s best to rush down to your local store before the offer ends.

The launch of the pizza comes as research revealed around one third (34 per cent) of Brits confessed to hiding from Halloween celebrations by not answering the door to trick or treaters.

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Others pull the curtains shut (33 per cent), and make sure lights are not on either at the front or anywhere in the house (both 24 per cent).

It also emerged that more than half the nation (54 per cent) avoid celebrating Halloween on October 31 and consider themselves a “Halloween Hider”, whilst 40 per cent of Brits identify as “Halloween Haunters” and enjoy the festivities. 

Two fifths (40 per cent) though have taken steps to celebrate, leaving a pumpkin by the door (27 per cent), prepared Halloween themed food (22 per cent), or thrown a party (17 per cent). 

Despite more “Halloween Hiders” than “Halloween Haunters” the majority (66 per cent) would be happy to share their trick or treating treats, with a further 23 per cent sharing these but keeping the majority for themselves.

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One in ten (11 per cent) though would not share any, rising to 15 percent of men.

Phillip Wall, Buying Manager of Pizza Counter & Salad Bar at Morrisons, said: “After popular demand, our Dracula’s Devil Garlic Bread Pizza is back and more garlicky than ever.

“We hope all our customers enjoy this limited-edition pizza, whether they’re a ‘Halloween Hider’ and use the extra-garlicky pizza to fight off vampires, or a ‘Halloween Haunter’ and enjoy sharing the pizza at Halloween celebrations with friends and family.

Morrisons installs anti-shoplifter buzzer to alert staff when customers buy booze

“This pizza is limited edition so customers must be quick to avoid disappointment.”

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 The Dracula’s Devil Garlic Bread Pizza is available now in-store at the Morrisons fresh pizza counter.

If you’re worried about the smell, scientists found that garlic can apparently make men smell more attractive to women.

It comes as shoppers have been rushing out to nab themselves a suitcase after the supermarket slashed the price to as little as £8.

Morrisons Christmas advert

Morrisons has also unveiled its Christmas advert  – which you can watch at the top of the page – and it features a famous movie soundtrack sung by kitchen oven gloves.

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The common household item comes to life in this festive clip, singing the showtune “Give a Little Love” from Bugsy Malone.

Morrisons’s 60-second advert will air for the first time on television this evening on ITV during Coronation Street.

It begins with a Morrisons delivery van arriving at a home and then panning to a lone oven glove who suddenly springs life and belts into song.

As the ad progresses, viewers are taken through a series of kitchens to the backdrop of the iconic song, where more and more oven gloves appear.

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The gloves, which are voiced by Morrisons workers, are singing to encourage families as they prepare their Christmas dinner.

Viewers can expect to see a number of dining tables filled with Morrisons food, including its classic turkey, salmon and a range of desserts.

Party food from its premium The Best range also makes an appearance, which is available to buy in stores now.

The ad concludes as a family sits down for their meal joined by a host of singing oven gloves.

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Morrisons top ten Halloween products for 2024

Dracula’s Devil Garlic Bread Pizza, £2

Giant Pumpkin, £7 

Ghost Crumpets (6 pack), £1.25

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Skeleton Dog Jumper, £7

Halloween Bouquet, £5  

Trick or Treat Dinky Pork Pies, £3

Witch Costume, £8

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Swizzels Super Stars Tub, £4.50 (2 for £7 with a More Card)

Decorate Your Own Gingerbread Pumpkins, £2

Halloween Doughnuts (12 pack), £3.75

Do you have a money problem that needs sorting? Get in touch by emailing money-sm@news.co.uk.

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Plus, you can join our Sun Money Chats and Tips Facebook group to share your tips and stories

The garlic bread pizzas are made at Morrisons fresh pizza counters

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The garlic bread pizzas are made at Morrisons fresh pizza counters
The 10-inch pizza costs £2

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The 10-inch pizza costs £2

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Exact code to spot when DWP Christmas bonus lands in bank accounts – are you getting an extra payment?

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Exact code to spot when DWP Christmas bonus lands in bank accounts - are you getting an extra payment?

THE EXACT code to spot for the DWP Christmas bonus has been revealed.

The Department for Work and Pensions (DWP) hands out a tax-free bonus to hard-pressed households ahead of Christmas.

The exact code to spot when the Christmas bonus lands has been revealed

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The exact code to spot when the Christmas bonus lands has been revealedCredit: PA

For people who meet the criteria, the money is usually paid into their bank account automatically, meaning you do not have to apply.

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If you are not sure if you have received the payment before, check on your bank statements for a code which says “DWP XB”.

To get the money you usually need to be claiming benefits before the qualifying week, which is typically the first week of December.

The full list of benefits which make you eligible for the bonus include:

  • Adult Disability Payment
  • Armed Forces Independence Payment
  • Attendance Allowance
  • Carer’s Allowance
  • Carer Support Payment
  • Child Disability Payment
  • Constant Attendance Allowance (paid under Industrial Injuries or War Pensions schemes)
  • Contribution-based Employment and Support Allowance (once the main phase of the benefit is entered after the first 13 weeks of claim)
  • Disability Living Allowance
  • Incapacity Benefits at the long-term rate
  • Industrial Death Benefit (for widows or widowers)
  • Mobility Supplement
  • Pension Credit – the guarantee element
  • Personal Independence Payment (PIP)
  • State Pension (including Graduated Retirement Benefit)
  • Severe Disablement Allowance (transitionally protected)
  • Unemployability Supplement or Allowance (paid under Industrial Injuries or War Pensions schemes)
  • War Disablement Pension at State Pension Age
  • War Widow’s Pension
  • Widowed Mother’s Allowance
  • Widowed Parent’s Allowance
  • Widow’s Pension

If you meet the criteria, you will get £10 from the DWP to help towards costs over Christmas.

The DWP says that if you think you should get it and the money hasn’t come through by January 1, you must contact your local Jobcentre Plus office.

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It’s also worth bearing in mind that in some cases you could be entitled to claim even if you are not claiming benefits.

This usually only applies if you are in a partnership, for example a marriage or civil partnership, and are claiming the State Pension.

History of the Christmas Bonus

THE Christmas bonus was first introduced in 1972.

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Initially set at £10, the bonus was intended to help with the additional costs that come with Christmas, such as gifts and festive meals.

Despite inflation and the rising cost of living over the decades, the amount of the Christmas bonus has remained unchanged since its inception.

If the payment had risen in line with inflation, it would now be worth a bumper £114.95 – enough to cover the cost of a big shop for the family.

While the value of £10 has significantly diminished over the years, the Christmas Bonus continues to be a small but welcome addition to many people’s incomes during the holiday period.

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State Pension loophole

For example, your partner may still get the £10 bonus if you are both over the State Pension age by the end of the qualifying week.

Martin Lewis issues warning about DWP letters

This usually starts on the first Monday of December, so this year it will begin on the 2nd of the month.

In this instance, one of you will need to be claiming a qualifying benefit, such as Pension Credit.

Both of you will also need to be aged either 66 or above by the start of December.

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So, for example, a retired husband may be claiming Pension Credit and his wife is not, but his claim makes them both eligible for the bonus.

However, you will not get the money paid out separately – instead a total of £20 will be paid in one account.

And bear in mind that your partner who is claiming must also be entitled to an increase in their qualifying benefit.

So, for example, you can be entitled to an increase in Pension Credit if you start living with your partner.

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The benefit tops up your weekly income to £213 if you’re single or your joint weekly income to £332.95 if you have a partner.

If an increase in benefit is paid for an adult partner that should be shown on the benefit award letters sent out annually, or when the benefit was first claimed.

It will usually say something like “extra amount paid for your partner” and give a figure.

If the benefit is pension credit the award letter will say something like “amount for you and your partner”.

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Other factors

To get the cash, you also must be present or a resident in the UK, Channel Islands, Isle of Man, Gibraltar or Switzerland during the qualifying week.

If you are concerned about your partner missing out, contact with the DWP for help.

Samuel Thomas, senior policy advisor at anti-poverty charity Z2K, previously told The Sun: “Many people are entitled to more financial support from the social security system than they realise.

“If you’re struggling financially, you should check whether you can claim any additional benefits or seek independent advice.”

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If you are worried about costs this winter, make sure you’re aware of different support available to you.

For example, councils are giving out up to £500 in cash and food grants via the Household Support Fund.

How to check your eligibility

For those who are unsure if they can get access to the bonus and other help, you can use an online benefits calculator.

These are free-to-use online tools which can be accessed at a number of websites.

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For example, the charity Turn2Us’ has a benefits calculator that works out what you could get.

Entitledto also has a free calculator that determines whether you qualify for various benefits, including tax credits and Universal Credit.

You can also use Policy in Practice’s calculator to determine which benefits you could receive and how much cash you’ll have left over each month after paying for housing costs.

Your exact entitlement will only be clear when you make a claim, but calculators can indicate what you might be eligible for.

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If you do not want to use an online calculator there are other options available.

For example, you can also check with a local benefits adviser to find out what you could be entitled to.

The website advicelocal.uk lets you enter your postcode and informs you of your nearest adviser and how you can contact them.

For example, if you enter on the website that you live in Wandsworth, London it will give you the details of the nearest support in the area.

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In this instance, it was the borough’s local Age UK and Citizens Advice.

You should be aware that many organisations do not offer an open-door service.

If you are planning to contact an organisation for help or advice you might want to check their website for more information before doing so..

The DWP gives its claimants a Christmas bonus

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The DWP gives its claimants a Christmas bonusCredit: PA

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Popeyes reveals Christmas menu including twist on iconic chicken sandwich – and it’s available NOW

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Popeyes reveals Christmas menu including twist on iconic chicken sandwich - and it's available NOW

POPEYES has revealed its very first Christmas menu in the UK and it includes a twist on the beloved chicken sandwich.

There’s more good news too as fans of the New Orleans-born fried chicken brand can sink their teeth into the festive food from today.

You can pick up the Festive Superstack Sandwich for as little as £7.49

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You can pick up the Festive Superstack Sandwich for as little as £7.49Credit: Popeyes
Festive drinks include a Frostin’ Mint Shake made with Oreo and a Caramel Latte

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Festive drinks include a Frostin’ Mint Shake made with Oreo and a Caramel LatteCredit: Popeyes
The fast food chain also has a festive sage & onion hash brown

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The fast food chain also has a festive sage & onion hash brownCredit: Popeyes

Being served up on the Christmas menu are six new items that combine the flavours of New Orleans with British festive classics, from as little as £1.50:

  • The Festive Superstack Sandwich
  • The Festive Feastin’ Roll
  • The Chicken Festive Feastin’ Roll
  • Sage & Onion Hash Brown
  • Frostin’ Mint Shake made with Oreo
  • Caramel Latte

The Festive Superstack Sandwich is a “next-level” take on the fan-favourite Popeyes chicken sandwich.

It features a juicy, 100% fresh Shatter Crunchin’ chicken breast topped with Emmental cheese, a tasty Sage & Onion Hash Brown, plus fresh pickles and lettuce for extra crunch.

The tasty combo is then stacked inside a soft brioche bun and topped with a swirl of spicy and sweet Cranberry Habanero Sauce and mayo.

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It combines the poppin’ flavours of New Orleans with the comfort of a classic Christmas roast – and is the new kid on the block for annual festive sandwich competition.

Popeyes has also revealed its first-ever festive breakfast roll with the launch of the Festive Feastin’ Roll.

A festive version of the much-loved Popeyes Big Cajun Roll, this brekkie treat consists of a sausage patty, four juicy bacon rashers, a free range egg, a Sage & Onion Hash Brown, all topped off with Cranberry Habanero Sauce in a perfectly toasted premium brioche bun.

Fans can wash the festive breakfast roll with the new Caramel Latte, with a sweet kick to start your day.

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For those who fancy a bit more cluck for their breakfast, The Chicken Festive Feastin’ Roll will also be launched across select restaurants nationwide – featuring a Popeyes Signature Herby Chicken patty, topped with a free range egg and American cheese, Cranberry Habanero Sauce and finished with a tasty Sage & Onion Hash Brown.

Cops issue urgent warning as new Popeyes drive-thru sparks traffic chaos

Fans can treat themselves to a Sage & Onion Hash Brown as part of a meal, or as a tasty standalone side.

This New Orleans spin on sage & onion stuffing combines the best-selling Popeyes Hash Brown with the traditional flavours of this iconic festive side.

Fried-chicken lovers can also opt for the Festive Superstack Box Meal to get more chicken and more bang for their buck this holiday season.

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Combining the Festive Superstack Sandwich with a choice of two Tenders, three Hot Wings or one-piece Signature Chicken, served with regular fries and regular drink, all from just £11.49.

Fans can round off their meal with the launch of the limited-edition Frostin’ Mint Shake made with Oreo.

An indulgent combo of festive minty flavours, the shake is made using thick Jersey cream, with a fresh minty kick, and topped with crunchin’ Oreo pieces.

Popeyes UK Festive Menu

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Festive Superstack Sandwich – From £7.49
Festive Feastin’ Roll – From £3.99
Chicken Festive Feastin’ Roll – From £3.99
Sage & Onion Hash Brown – From £1.50
Frostin’ Mint Oreo Shake – From £4.50
Caramel Latte – From £2.29
Festive Superstack Box Meal – From £11.49
Festive Feastin’ Roll Meal – From £4.99
Chicken Festive Feastin’ Roll Meal – From £4.99

It’s a frosty treat perfect for festive indulgence.

Dave Hoskins, Head of Food at Popeyes, said: “This festive season we want to give our guests a taste of the traditional holiday flavours everyone knows and loves, but with a true Popeyes twist.

“We’re proud to reveal our first ever festive menu in the UK, and what better way to do it than with a nod to our New Orleans heritage.

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“We know our fans love when we put a spin on a classic, and our Sage & Onion hash browns are a delicious all-day way to enjoy the flavours of a roast potato – what’s not to love?

“We’ve also snuck one into our new Festive Superstack Sandwich alongside our world-class Shatter Crunchin’ chicken, Emmental, and some cranberry habanero sauce, giving our guests a familiar taste of the holidays with an unexpected Louisiana kick.”

The Festive Feastin’ Menu is available from November 5, in nationwide Popeyes restaurants, drive-thrus and via delivery.

Popeyes has also revealed its first-ever festive breakfast roll with the launch of the Festive Feastin’ Roll

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Popeyes has also revealed its first-ever festive breakfast roll with the launch of the Festive Feastin’ RollCredit: Popeyes
Also on offer is the Festive Superstack Box Meal

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Also on offer is the Festive Superstack Box MealCredit: Popeyes
Popeyes Christmas menu is available in store, drive-thrus and via delivery

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Popeyes Christmas menu is available in store, drive-thrus and via deliveryCredit: Popeyes

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Four savvy ways to free up space and boost your spending power at Christmas

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Four savvy ways to free up space and boost your spending power at Christmas

FREE up space for Christmas and boost your spending power at the same time.

Clearing clutter, including broken or old items, can earn you cash and vouchers that will be handy over the coming weeks.

Four savvy ways to free up space and boost your spending power at Christmas

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Four savvy ways to free up space and boost your spending power at ChristmasCredit: Getty

Here are some top tips for cashing in . . . 

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TECH IT BACK: If you’re expecting new gadgets for Christmas, clear out your outdated or broken appliances and devices now.

Currys will accept TVs, toasters and anything else electrical. Just take items in store and, in return, you will get a voucher worth at least £5 to spend in the shop.

TOY JOY: List old toys on second-hand sites such as Gumtree and Facebook Marketplace.

READ MORE MONEY SAVING TIPS

If you have Lego you no longer use, you can sell it by weight at musicmagpie.co.uk. It doesn’t need to be in sets and there are no additional fees.

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DRESS FOR SUCCESS: Want to clear out your wardrobe? Now is the time to list clothes on second-hand sites as people look for gifts or festive outfits.

You’ll get the most cash for items in good condition. But even if you have lots of lower value gear, or clothing that is damaged, don’t throw it away. Take it to H&M for recycling, and you’ll get a £5 voucher towards your next spend.

YOU BEAUTY!: Cosmetics packaging, including lipsticks and eyeshadow palettes, can’t usually be recycled at home. However, they are among items that, if taken to Boots, can earn you rewards.

You’ll need to bring at least five empties — then, with a £10 spend, you’ll be awarded 500 Advantage points in the chain’s membership scheme.

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Alternatively, you could take an empty glass perfume bottle to The Perfume Shop and you’ll get 15 per cent off a new scent on the same day.

Europe’s Top 10 Most Festive Christmas Markets 2024

And if you’re a fan of upmarket toiletry brand L’Occitane, you can get ten per cent off a full-sized product on the day you recycle an empty beauty product, excluding glass and aerosols, in store.

  • All prices on page correct at time of going to press. Deals and offers subject to availability.

Deal of the day

Boots’ beauty advent calendar is just £99

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Boots’ beauty advent calendar is just £99

COUNT down to Christmas and stock up on £357.83 worth of products for £99 with Boots’ beauty advent calendar.

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The haul includes Sol De Janeiro mist and Drunk Elephant jelly cleanser.

SAVE: £258.83

Cheap treat

Aimee the unicorn hot water bottle, £10 at Dunelm

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Aimee the unicorn hot water bottle, £10 at Dunelm

SNUGGLE up at bedtime with Aimee the unicorn hot water bottle, £10 at Dunelm.

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What’s new?

McDONALD’S is shaking up its Saver menu today with the launch of the chilli double cheeseburger, featuring two slices of cheese, onions, jalapenos, pickles and spicy relish in a soft bun.

Top swap

Molton Brown’s gingerlily gel, £25

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Molton Brown’s gingerlily gel, £25
Lidl’s deluxe gingerlily gel, £1.49

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Lidl’s deluxe gingerlily gel, £1.49

GIVE your shower an exotic flavour with Molton Brown’s gingerlily gel, £25. Or get a similar scent for less with Lidl’s deluxe gingerlily gel, £1.49.

SAVE: £23.51

Little helper

HELP create peace of mind when driving, with a dash cam. Aldi has the gadgets launching in stores this week as a special buy for £11.99.

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PLAY NOW TO WIN £200

Join thousands of readers taking part in The Sun Raffle

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Join thousands of readers taking part in The Sun Raffle

JOIN thousands of readers taking part in The Sun Raffle.

Every month we’re giving away £100 to 250 lucky readers – whether you’re saving up or just in need of some extra cash, The Sun could have you covered.

Every Sun Savers code entered equals one Raffle ticket.

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The more codes you enter, the more tickets you’ll earn and the more chance you will have of winning!

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