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UK Christmas advertising attracts record spending but brands shun television

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UK Christmas advertising attracts record spending but brands shun television

Online display to enjoy biggest increase as advertisers prepare to splash out £10.5bn

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Farmers’ tax break merely pushed up UK land prices

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Banker all-nighters create productivity paradox

Far from “protecting the family farm”, as claimed by Tom Bradshaw, president of the National Farmers’ Union (Opinion, FT.com, November 5), the inheritance tax loophole on farmland, introduced in 1984, simply pushed up the price of land without improving returns to active farmers.

This is because, like most agricultural subsidies, the value of the relief was capitalised into land values. As tax planners cottoned on to its role as a licence to avoid IHT, they advised their super-rich clients to buy land and take advantage of it. In the 20 years to 2012, the price of farmland increased fourfold.

This turned landowning farmers into millionaires but — especially since land represents a cost of production — did no good to the incomes of food producers. It created impoverished millionaires who claimed a need for more support. At the same time, because more expensive land had to be squeezed even harder for the last drop of revenue, the environmental damage caused by intensive agriculture was made worse. Taking at least some of this tax loophole away will do no harm to family farmers but will help both public revenues and the environment.

Just a shame the relief was not wholly abolished.

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Paul Cheshire
Emeritus Professor of Economic Geography
London School of Economics, London N7, UK

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Travel

Ananda in the Himalayas unveils luxurious new suites

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Ananda in the Himalayas unveils luxurious new suites

These luxurious accommodations join the renovated Ananda and Viceregal Suites, showcasing the retreat’s commitment to understated elegance.

Continue reading Ananda in the Himalayas unveils luxurious new suites at Business Traveller.

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A simple-to-implement plan to cut the trade deficit

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Banker all-nighters create productivity paradox

Robert Lighthizer suggests that to reduce the trade deficit the US could impose a system of import-export certificates (Opinion, FT.com, Nov 1), legislate for a capital access fee on inbound investment, and use broad-based tariffs to offset the unfair industrial policies of rival states.

But this would ultimately harm US workers and threaten global financial stability and growth. Foreign countries would undoubtedly retaliate, and the cost of capital in the US would rise. He conveniently ignores a simple-to-implement measure which, by the logic of national income accounting, would help to reduce the trade deficit: an increase in federal taxes.

George Hoguet
Chief Executive, Chesham Investments, Brookline, MA, US
Former Principal Deputy Assistant Secretary of the Treasury for International Affairs

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Let’s admit it, Gen Z is facing unique challenges

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Banker all-nighters create productivity paradox

I was relieved to read the article by Amy Borrett entitled “Hard times mean Gen Z finds life tougher than previous generations” (Report, November 5). It highlighted some very real challenges faced by this cohort that is now entering the workforce. And to be honest, more often than not, I am left feeling frustrated on their behalf at the negative narratives that can surround them.

From my own experience working with multiple generations, I have observed Gen Z coming into the workplace carrying genuine concerns about the pressures to reach certain financial milestones and the world around them. It weighs heavy on them.

Our own data has told us that among 18- to 24-year-olds, seven in 10 are worried about how long it will take them to earn a salary that enables them to get on the property ladder. Six in 10 are worried that they will be behind their parents in reaching those milestones.

But we also found a generation that is driven to succeed and accelerate their careers because of this. And I see examples of this every day.

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Being a millennial myself, I of course suffered from several preconceptions about what I would be like to work with and what I would bring to a workplace. It happens with every generation.

But when we look at the world around us right now, perhaps we should be acknowledging there is a lot that is unique about what Gen Z is experiencing and tackling that we did not face.

Bee Patel
Director of Marketing, AlphaSights
London EC4, UK

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FT Crossword: Number 17,888

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FT Crossword: Number 17,888

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Travel

Singapore Airlines elevates luxury travel with new First Class and Cabin Revamp

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Singapore Airlines elevates luxury travel with new First Class and Cabin Revamp

Singapore Airlines is revolutionising luxury travel with the introduction of a four-seat first class on its Airbus A350-900 ultra-long-range aircraft. This bold move targets high-spending travellers on long-haul flights, including the 17-hour journey from New York to Singapore.

Continue reading Singapore Airlines elevates luxury travel with new First Class and Cabin Revamp at Business Traveller.

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