Today, we’re talking about work. Specifically, where we work, how our expectations of working remotely were radically changed by the covid-19 pandemic, and how those expectations feel like they’re on the verge of changing yet again. For many people, the pendulum has swung wildly between working fully remote and now a push to return to the office from their bosses, and there are a lot of theories about what might be motivating big companies to try and bring everyone back.
Technology
The best microSD cards in 2024
Most microSD cards are fast enough for boosting storage space and making simple file transfers, but some provide a little more value than others. If you’ve got a device that still accepts microSD cards — whether it’s a gaming handheld, a dash cam, a drone or an Android tablet — we’ve scoured the market and put more than a dozen top contenders through a number of benchmark tests. You can find our top recommendations below, alongside some general shopping advice before you grab one.
What to look for in a microSD card
Capacity
The first thing to figure out when buying a microSD card is how much storage space you need. Modern cards are usually available in sizes ranging from 32GB to 512GB, while an increasing number are available in 1TB as well. 2TB cards from reputable manufacturers are getting closer but aren’t widely available just yet.
For most, a 128GB or 256GB model should be the sweet spot between price and storage space. But if you need more room — say, for stashing a bunch of games on a Steam Deck — a 512GB or greater card could make more sense and often provides a better cost-per-GB ratio. These days, you can find a decent 128GB card for around $15 or less, a good 256GB card for less than $30 and a solid 512GB card for less than $40 (though many cost closer to $50 or $60). There’s a starker increase when you go up to 1TB cards, which typically cost closer to $100.
Note that a microSD card’s performance may differ depending on what capacity you buy. SanDisk says its 128GB Extreme card delivers sequential write speeds up to 90 MB/s, for example, while the higher-capacity models in the same line offer up to 130 MB/s.
When we talk about microSD cards today, we usually refer to cards that use the microSDXC (eXtended Capacity) standard, which have a capacity between 32GB and 2TB. Your device needs to support this for it to work with a microSDXC card. This will almost never be an issue these days, but some older devices (a Nintendo 3DS, for instance) are only compatible with microSDHC (High Capacity) cards, which range from 2GB to 32GB.
Read and write speeds
MicroSD cards are primarily judged on their read and write speeds, which are usually measured in megabytes per second (MB/s). Generally, most microSD cards have faster read speeds than write speeds.
These metrics can then be broken down into sequential and random performance. Sequential read and write speeds matter when you’re trying to access or save long, constant streams of data, such as opening a large video or copying a big batch of files from a PC. If you want to use a microSD card for media storage, this is particularly important. Random performance, meanwhile, is about how quickly a card can read and write small files scattered throughout the device.
Since random read/write speeds are much lower than sequential ones, storage device makers tend not to advertise them as loudly. But they’re important if you use a card with a gaming device or a single-board computer like the Raspberry Pi, where it often has to rapidly save and access small bits of data in random locations.
Speed ratings
If you look at a microSD card, you’ll see a buffet of numbers, letters and symbols. Most of these refer to the card’s speed class and performance ratings, which are determined by the SD Association.
A card’s Video Speed Class, or V-rating, details its minimum sequential write speed, which is especially important when recording video from a camera. It ranges from V6 to V90. Most of the cards we tested had a V30 rating, so they have a sequential write speed of at least 30 MB/s. This should be enough to support up to 4K video at lower bitrates. Higher-rated V60 and V90 cards are usually better for capturing 8K, but they come at a much higher cost.
The UHS Speed Class, or U-rating, also refers to a card’s minimum sequential write speed. It comes in two varieties: U3, which mandates a minimum of 30 MB/s, and U1, which is rated for 10 MB/s.
The older Speed Class rating overlaps with the other two systems. It’s signified by a C symbol and goes from Class 2 to Class 10, with the number (again) indicating minimum sequential write speed. This rating is less relevant nowadays, but you may still see a “C10” logo on some cards.
The Application Performance spec, marked by an A symbol, is an indicator of random read/write speeds. This is measured in IOPS, or input/output operations per second, rather than MB/s. There are two categories here: A1 cards offer a minimum random read speed of 1,500 IOPS and a minimum random write speed of 500 IOPS, while A2 cards bump those up to 4,000 IOPS and 2,000 IOPS, respectively. Both ratings also guarantee sequential write speeds of at least 10 MB/s.
To keep it simple, most people should look for a card with V30, U3 and A2 ratings. It’s totally possible to get a solid card without those: A U1 card might be worth it if you just need a cheap, high-capacity option, for example. V60 and V90 cards are worth a look if you’re serious about shooting high-resolution photos and video as well. But overall, cards with the certifications above should provide the best blend of price and performance today.
It’s important to emphasize that these ratings are baselines. Most V30 cards offer significantly higher write speeds than 30 MB/s, for instance, and some A1 cards can outperform some A2 models in practice. The speeds advertised by manufacturers aren’t always 100 percent accurate, either: Sometimes the card will be slower in real-world use, other times it may actually be a bit faster.
UHS bus speeds
The other spec to note is the card’s bus interface. Most microSD cards available today are UHS-I, which have a theoretical maximum speed of 104 MB/s. There are also UHS-II cards, which have an extra row of pins on the back and can reach up to 312 MB/s. (A UHS-III standard exists as well but hasn’t seen wide adoption.) These are labeled on the card with a Roman numeral I or II.
The fastest microSD cards you can buy right now are UHS-II cards, and they’re usually the ones with V60 or V90 ratings. If you shoot lots of 4K to 8K video or frequently use burst mode to capture ultra high-res photos, the performance gains of a good UHS-II card can save you time.
But these are much more expensive than UHS-I cards: This 128GB Lexar Professional Gold model, for instance, is a relative bargain at $40. While that’s less than many UHS-II models we’ve seen in the past, it’s still more than double the typical price of our top pick mentioned below. You need a device that’s compatible with the UHS-II interface to see any benefits, too, and stock for UHS-II cards is generally spottier. For now, the higher speeds aren’t worth the price premium for most people, so we stuck mostly to UHS-I cards here.
We’ll also note Samsung’s announcement earlier this year of a new 256GB microSD card based on an entirely different standard called SD Express. This is theoretically much faster than any UHS-I or UHS-II option: Samsung claims this specific model can reach sequential read speeds up to a whopping 800 MB/s. For context, that’d be quicker than some older SSDs. SD Express has technically been around for several years but hasn’t seen wide adoption, so exactly how this card performs in reality — and how much it’ll cost — remains to be seen. We’ll test the device once it becomes available, which Samsung says will be sometime later in 2024.
A note on card readers, the Nintendo Switch and Steam Deck
While the UHS-I spec has a theoretical maximum of 104 MB/s, some UHS-I cards can exceed that speed through proprietary extensions. You need a compatible card reader and host device to take advantage of that extra performance, though. If you find a UHS-I card advertising speeds higher than 104 MB/s, this is what’s going on. You can see these limits in action with a Nintendo Switch or Steam Deck: Both of those gaming devices support the UHS-I interface and don’t go beyond its official speed, flattening any sequential gains some cards may have elsewhere. The broader takeaway: Your microSD card will only be as fast as the slowest link in your chain.
Warranty
Many microSD cards are designed to be durable, with protection from water, extreme temperatures, X-rays and drops. Still, in case of catastrophe, a long warranty is always good to have. Many manufacturers offer lifetime or 10-year limited warranties, though we’ve noticed that “endurance” cards marketed to withstand more hours of writing are usually covered for a shorter period of time. For example, Samsung’s Pro Endurance, a model aimed at security cameras and other monitoring devices, comes with a five-year warranty.
Avoiding counterfeits
The memory card market has had a particular problem with scammers selling fake products. To guard against this, only buy from a known brand and a reputable retailer such as Best Buy, B&H Photo or Adorama. If you shop at Amazon, only buy if the shipper and seller is Amazon.com. (Though a handful of users have reported receiving counterfeits even from Amazon directly in the past.) Remember: If a price seems too good to be true, it probably is. Be wary of any retailer offering significantly a lower price than others.
Once you receive a card, check its packaging for any irregularities. You can run benchmark tests like CrystalDiskMark or BlackMagic Disk Speed Test to verify its speeds aren’t drastically lower than what’s advertised (or possible, given its specs). You can also use software that’s designed to verify the true capacity and performance of your card, such as H2testw and FakeFlashTest.
How we tested
We put 13 microSD cards through a series of tests to verify their sequential and random performance. These included benchmarks like CrystalDiskMark, BlackMagic Disk Speed Test, ATTO Disk Benchmark and AJA System Test, as well as a few “real-world” tests. We copied and pasted a small folder of photos about 1.15GB in size to and from each card, then did the same with a larger 12.2GB folder containing multiple file types and subfolders, timing the process each time. We also checked how each card performed on the Steam Deck, downloading games of varying sizes — including Stardew Valley, Aperture Desk Job, Metal Gear Rising: Revengeance and Apex Legends — then timing how long it took to launch each game and load save files.
We used a Kingston USB 3.2 UHS-II reader to test each card on both Windows 11 and macOS Sonoma. For the former, we used an Alienware gaming PC with an Intel Core i9-10900F, Nvidia GeForce RTX 3080 GPU, 32GB of RAM and a 1TB SSD. For the latter, we used a 2021 16-inch MacBook Pro with an Apple M1 Pro chip, 16GB of RAM and a 512GB SSD. To use our card reader on the MacBook, we used Apple’s USB-C Digital AV Multiport Adapter.
We tested the 128GB version of each card wherever possible, though for a few cards — SanDisk’s Extreme and Samsung’s Pro Plus and Pro Ultimate — we were only able to test their 256GB models. We also reformatted each card before testing with the SD Association’s Memory Card Formatter tool.
Best microSD cards of 2024
Storage capacity: 128GB, 256GB, 512GB, 1TB | Speed classes: U3, V30, A2, Class 10 | Warranty: 10-year limited
The Samsung Pro Plus was nearly the fastest card we tested in terms of sequential write performance (around 130 MB/s in CrystalDiskMark) and was a close second in terms of random read/write speeds, so it should work great whether you’re buying for a camera, Android tablet or gaming handheld. Unsurprisingly, it has all the requisite ratings: U3, V30 and A2. Its sequential read performance (around 165 MB/s) isn’t quite as quick as some of the other cards below, so it’s not the absolute fastest for accessing large files stored on your card, but the difference is small in real-world use.
The main reason the Pro Plus tops our list is because it delivers those strong speeds at a relatively affordable price. The card originally started at $19 for 128GB, $30 for 256GB and $60 for 512GB, but past sales have brought those models as low as $11, $18 and $29, respectively. When it’s that cheap, the Pro Plus makes most competing microSD cards redundant. Samsung also sells the card with a USB reader that’ll help it reach its maximum speeds for a few dollars more. If you need more space, there’s also a 1TB model that should be just as fast, though that one is currently much more expensive at $110. Either way, the card comes with a 10-year limited warranty.
If you opt to buy the Pro Plus, make sure you get the latest-generation model. Samsung is still selling the prior iteration of the Pro Plus, which looks identical but isn’t as quick. Instead, opt for the one with sequential read speeds rated at 180 MB/s and sequential write speeds rated at 130 MB/s. We tested the 256GB version of the newer Pro Plus due to stock issues with the 128GB model at the time of testing, but this shouldn’t have a major impact on real-world performance, as Samsung rates both cards identically.
- Consistently quick sequential and random read/write performance
- Great value
- Readily available at trusted retailers
- Has a 1TB option
- Some peers have slightly faster sequential read speeds
Storage capacity: 128GB, 256GB, 512GB | Speed classes: U3, V30, A2, Class 10 | Warranty: 10-year limited
The Samsung Pro Ultimate is a step-up model in Samsung’s microSD lineup and, as expected, it’s a little bit faster than the Pro Plus across the board. Its biggest gains are in sequential read speeds, which were the fastest we tested and averaged close to Samsung’s advertised rate rate of 200 MB/s across our various benchmarks. You’ll need to buy the card with Samsung’s USB reader to achieve that performance, but that could be worth it if you regularly move files from your microSD card to a PC. The Pro Ultimate technically led the pack when it came to sequential write and random read/write speeds as well, though the margins there are much less significant compared to the Pro Plus and the other top UHS-I cards we tested.
The main question is cost. If you see the Pro Ultimate available for the same price as the Pro Plus, you might as well grab it instead. It comes with the same 10-year warranty and should be similarly durable. Past discounts have brought the 128GB, 256GB and 512GB models as low as $15, $25 and $45, respectively; that’s still affordable, but the Pro Plus will almost always be a little bit cheaper — and thus a better value for most needs, especially at higher capacities. There’s no 1TB option here, either.
- Fastest microSD card we tested (with appropriate USB reader)
- Easily available at trusted retailers
- Pro Plus is better value for most
- No 1TB model
Storage capacity: 64GB, 128GB, 256GB, 512GB, 1TB | Speed classes: U3, V30, A2, Class 10 | Warranty: Lifetime limited
If the Samsung Pro Plus ever jumps too high in price or becomes unavailable, the Kingston Canvas Go Plus is another strong alternative. This is a U3-, V30- and A2-rated card backed by a lifetime limited warranty. Its sequential read speeds trailed only the Samsung Pro Ultimate across CrystalDiskMark, ATTO and the BlackMagic Disk Speed Test. It effectively tied with SanDisk’s Extreme and Nintendo Switch-branded cards in our large file transfer speeds test. Sequential write speeds (just over 100 MB/s on CrystalDiskMark) are where it lags behind the Pro Plus, but they should still be quick enough for many uses. Its random read/write speeds were only bested by Samsung’s Pro cards in benchmarks, so it’s still a good option for apps and games. The 1TB version is also $20 cheaper than the equivalent Pro Plus, so it should be a decent value if you need lots of space and want to save cash. But the other models are hard to justify if you see them hovering in the same price range as our picks above.
- Faster sequential write speeds than Pro Plus for a (typically) lower price than Pro Ultimate
- Lifetime limited warranty
- Has a 1TB option
- Pro Plus is usually a better value for most
- Slower sequential write speeds than picks above
Storage capacity: 64GB, 128GB, 256GB, 512GB, 1TB (“new generation” model only) | Speed classes: U3, V30, A2, Class 10 / (64GB) U1, V10, A1, Class 10 | Warranty: 10-year limited
The Samsung Evo Select is a clear step behind our top picks, particularly when it comes to sequential write speeds (just under 70 MB/s on CrystalDiskMark), so it’s not ideal for cameras. Still, it’s perfectly usable for many use cases — a Nintendo Switch, for instance — and we’ve previously seen its 128GB, 256GB and 512GB models fall as low as $10, $14 and $25, respectively. All of those are about on par with the SanDisk Ultra, an oft-recommended cheapo card, despite the Evo Select having higher V30, U3 and A2 ratings. While the Pro Plus has come close to those prices, the Evo Select almost always retails for less.
Similar to the Pro Plus, you can now find two versions of the Evo Select: a “standard” model with sequential read speeds rated at 130 MB/s, and a “new generation” model that bumps that spec up to 160 MB/s. Since the point of this recommendation is to give you a card that performs well enough for as little as possible, you should get whichever one is cheaper in the capacity you want. The new model did indeed deliver those improved reads in our benchmarks, but it performs just about identically otherwise, so you won’t lose much by saving a few bucks with the older generation.
The one big difference is that the updated model is the only one available in a 1TB capacity; we haven’t tested that specific model, but at $80-ish it should be worth a look if pricing is your only concern.
- Often available for lower price than Pro Plus
- Solid performance if you just want an acceptable card for cheap
- Has a 1TB option
- Slower than picks above, particularly in sequential write and random performance benchmarks
Other notable microSD cards
Delkin Devices Power
We didn’t use it ourselves, but if you’re willing to pay for a more powerful UHS-II card built for heavy-duty video recording, the Delkin Devices Power has tested well elsewhere and should deliver significantly faster sequential write speeds than our picks above. It’s one of the few UHS-II cards we could actually find in stock, but it costs a ton, with a 128GB model normally priced around $90.
SanDisk Extreme
The SanDisk Extreme effectively matched the Pro Plus in a few of our sequential write tests and delivered sequential reads about on par with the Canvas Go Plus, but that was partly due to us only being able to secure the card’s 256GB model, which is higher-rated than the 128GB version. It’s a fine choice if you see it on sale at a reputable seller, but its random performance lagged behind the Samsung Pro and Kingston cards, and it often costs more.
SanDisk microSDXC Card for Nintendo Switch
The SanDisk microSDXC Card for Nintendo Switch is another decent option if you ever see it available for less than the Pro Plus and Canvas Go Plus. Its sequential read speeds were about the same as the latter in our benchmarks, but its sequential writes were slightly slower (and farther behind the Pro Plus). Its random read/writes were a bit behind according to CrystalDiskMark as well, and it’s often priced higher than our top pick. SanDisk backs the card with a lifetime warranty, however, plus it’s available in a 1TB capacity. Note that we tested the Apex Legends version of the 128GB card; SanDisk also sells a Super Mario model, but we can’t say if that one performs any differently.
Lexar Professional 1066x
Similarly, the Lexar Professional 1066x is a decent alternative to the Pro Plus if our main picks are unavailable. It’s another V30, U3 and A2 model, and like Samsung’s card, its sequential write speeds were a bit faster than the Canvas Go Plus and SanDisk Switch card in our benchmarks. Those write speeds weren’t as quick as the Pro Plus, and its sequential reads trailed all three cards. Random read/writes also lagged behind the Pro Plus and Canvas Go Plus, and we noticed its speeds peak and dip more noticeably in our file transfer test. Still, it’s not slow, so depending on its price, it might be a good bargain if you need fast write speeds for video recording and the like. It’s also available in 1TB, plus it comes with a lifetime limited warranty.
SanDisk Extreme Pro
The SanDisk Extreme Pro is a rival to the Samsung Pro Ultimate but, as of this writing, is either unavailable at most trusted retailers or priced too high by comparison.
PNY Elite-X
The PNY Elite-X often goes for cheap and wasn’t too far off the random read/write performance of Samsung’s Pro cards in CrystalDiskMark, but it was well behind in our sequential tests.
Recent updates
November 2024: We’ve checked back with this guide to ensure our recommendations are still accurate and made light edits for clarity.
August 2024: We’ve updated this guide to note the recently released 1TB models for three of our top picks: the Samsung Pro Plus, the Kingston Canvas Go Plus and the Samsung Evo Select. We’ve also made sure all pricing details are as up to date as they can be.
Technology
Black Friday deals bring the Google Nest wired indoor camera down to just $70
The Google Nest wired indoor camera as part of an early Black Friday deal. The cam is normally $100, so this represents a savings of 30 percent. This is close to a record low price, which is never a bad thing. The sale includes three colorways, including white, beige and light blue.
The second-gen wired device is designed for indoor use, thus the name, and is capable of capturing 1080p HDR video. It’s motion sensitive and uses a bit of AI trickery to discern between people, animals and vehicles. The camera also includes night vision and an hour of event recording on the device itself, which comes in handy in the case of a Wi-Fi outage.
There’s a two-way audio function, as the camera includes both a microphone and a speaker. People can boot up the affiliated Google Home app to spark up a conversation. This app also lets you instantly call up emergency services if the conversation doesn’t go as planned, though that requires a Nest Aware subscription.
This brings us to a fairly significant caveat, though this one pops up with most modern security cameras. A whole lot of stuff is locked behind that aforementioned Nest Aware paywall, . This plan gives purchasers 60 days of video history and the ability to watch live streams on smart displays and even smart TVs. Subscribers will even receive alerts when familiar faces are recognized by the camera.
Check out all of the latest Black Friday and Cyber Monday deals here.
Technology
Startup Battlefield 200: Celebrating outstanding achievements
This year, TechCrunch Disrupt 2024 showcased the incredible talent and groundbreaking ideas of our 2024 Startup Battlefield 200 cohort.
Out of thousands of applications, we selected 200 of the most promising startups, each bringing unique innovations to their respective industries. The competition culminated in an electrifying event where these startups had the opportunity to pitch and demonstrate their solutions live over three days.
From the Top 20 Finalists, TechCrunch editorial selected the top five companies who battled it out for the $100,000 equity-free prize money and the coveted Disrupt Cup. The well-deserved win went to Salva Health, with a strong runner up, Gecko Materials.
Among the Startup Battlefield 200 companies were many industry-defining companies exhibiting and pitching on the Showcase Stage; here are the standouts:
Best Showcase Stage pitch by industry group
Hardware, Robotics + IoT
Avol uses autonomous drones to deliver lab samples, speeding processing up to 11x faster at lower costs.
Health Tech + Biotech
Ovum Health merges molecular diagnostics, medicine, and behavioral science for healthier moms and babies.
Security, Privacy + Social Networking
Factiverse aids finance and media in verifying information, acting like Grammarly for fact-checking.
Fintech + Edtech
Untapped Solutions connects justice-impacted individuals with jobs and services via an AI-driven CRM.
Sustainability, Mobility + Logistics
Prosal helps business development teams at federal government contractors automate capture research to save time predicting contract opportunities using AI.
SaaS, Enterprise + Productivity – Session 1
Eticas.ai identifies black box algorithmic vulnerabilities and retrains AI-powered technology with better source data and content.
SaaS, Enterprise + Productivity – Session 2
OMADEUS is a dynamic network of self-aware AI agents to replace outdated productivity software for SMEs.
Best Booth — It’s a tie!
The Best Booth award ended in a tie.
Cloneable.ai hand-built and painted a utility pole out of Styrofoam to demonstrate their innovations in safety inspection for utility workers. Wave Therapeutics used the clever sign “In the Business of Saving Your Ass” as a nod to their tech designed to prevent bedsores.
Spirit of Disrupt Award
The Spirit of Disrupt award goes to Yasin Abbak from GroupUps, who went above and beyond to create connections and opportunities for fellow founders. The Startup Battlefield is more than a pitch competition; it’s an opportunity to build relationships with investors, potential customers, and fellow founders to support each other on their entrepreneurial journeys.
As we celebrate the achievements of this year’s winners, we are excited to see how they will shape their industries and drive innovation in the months and years to come. Congratulations to all the participants of the Startup Battlefield 200, and a special thank you to our judges and sponsors for their support in making TechCrunch Disrupt 2024 a resounding success.
Science & Environment
One solar stock to buy after Trump’s win hit the sector, analysts say
Technology
Why Amazon, Disney, and others are pushing employees back to the office
Here on Decoder, I’ve talked to lots of CEOs about the benefits of working fully remote versus hybrid or having everybody back in the office over the past several years, and I’ve heard the full spectrum of responses. Some executives are adamant that people need to be in the office, and others are equally adamant that fully remote is the way to go. We’ll play some of those answers for you as we go so you can get a sense of the enormous range of opinions here.
If you look at the surveys, it’s basically 50/50 — quite a lot of people want to work remotely, and they can be pretty loud online. But there are a lot of people, who are often quieter, who want to go back to the office for pretty good reasons. Some folks just don’t have the space to work from home, or they’re simply tired of making video calls in sweatpants all day and never really leaving the house. I know some people who really like just being able to leave work at the office when they head home for the day, and I’ve heard from a lot of younger people who are struggling to get face time with the more senior and experienced people at their companies in order to build relationships and grow their networks.
The messy middle of all this is what quite a few companies have settled on: hybrid work, which allows for a combination of in-office and remote work. This is how The Verge runs, and I quite like it — but it’s not perfect. Like so many people who work in a hybrid environment, there are days where I go into a mostly empty office and then sit on Zoom in a phone booth, and there are days when I realize I’m the only one in a meeting sitting at home because everyone else has gone into the office.
Figuring out how to make hybrid work is a long-term cultural project that we really only started in 2020. While there are some obvious benefits, it’s not clear if anyone’s really cracked it in a way that scales across different kinds of companies.
Now, some companies have decided the nuance just isn’t worth it. In September, Amazon mandated that all employees would return to an office five days a week starting in January. In the memo announcing the change, CEO Andy Jassy argued that the company had “observed that it’s easier to learn, model, practice, and strengthen our culture,” that “collaborating, brainstorming, and inventing are simpler and more effective,” and that “teams tend to be better connected to one another” when everyone is in the office.
Amazon isn’t alone in wanting employees back at their desks. Companies like Disney and Salesforce have also pushed for employees to come back to the office at least four days a week, making similar arguments. Other companies, like Apple, have been steadily pressuring workers to come back for quite some time — that beautiful new spaceship office in Cupertino wasn’t built to stay empty.
But is the return to office really about building company culture and being more creative and productive? I have to tell you, there is a huge chunk of The Verge and Decoder audience that is absolutely convinced that any big return-to-office policy change is actually just a layoff in disguise — we get emails making this case virtually every time one of these moves is announced.
Jassy even addressed this directly, just a few days ago, in an all-hands meeting. Responding to claims that the return-to-work mandate is a quote “backdoor layoff,” he told employees that that is simply not true. We’ll come back to that later on.
So I wanted to know what’s been going on, what the real reasons behind return-to-office might be, and where this is all headed next. To explain it, I caught up with two experts on the subject: Stephan Meier, a professor of business strategy at Columbia Business School, and Jessica Kriegel, the chief strategy officer at workplace culture consultancy Culture Partners.
We dive into what’s been happening to the nature of work today, and you’ll hear both of them lay out some of the key reasons behind the return-to-office push. We also try to figure out whether Amazon is just an outlier or, as you’ll hear Jessica say, “the tip of the spear” in what could be something much bigger.
Here are some of the news stories, surveys, and studies we discussed in this episode, if you’d like to learn more:
- Amazon is making its employees come back to the office five days a week | The Verge
- Amazon CEO Andy Jassy denies that 5-day office mandate is a ‘backdoor layoff’ | CNBC
- Bob Iger tells Disney employees they must return to the office four days a week | CNBC
- A quarter of bosses admit return-to-office mandates meant to make staff quit | Fortune
- More Americans now prefer hybrid over fully remote work, survey finds | Axios
- Google tells staff: stay productive and we’ll stay flexible | Business Insider
- The list of major companies requiring employees to return to the office | Business Insider
- Thinking Inside the Box: Why Virtual Meetings Generate Fewer Ideas | Columbia
- Duolingo CEO Luis von Ahn wants you addicted to learning | Decoder
- The CEO of Zoom wants AI clones in meetings | Decoder
- Sundar Pichai on managing Google through the pandemic | The Vergecast
Technology
What will power the future of digital commerce?
Today, digital commerce is a primary business driver for retailers, brands, and distributors. According to an analysis of US Census Bureau data by research firm Stratably, 2024 revenue from digital is projected to grow 8.4% in the U.S. market compared to in-store growth of 1.2%.
As digital commerce has grown in importance there has been a corresponding explosion of downstream channels where brand manufacturers must send content, from retail stores to marketplaces to social shopping and direct-to-consumer websites. Each of these channels has distinct rules for the product data they will accept and these rules change often; Target, Walmart and Amazon changed their data ingestion requirements nearly 1,000 times combined in 2023. The reasons for these changes vary: differing regional regulatory requirements, unique merchandising opportunities the channel requires, or varying rates of digital maturity between the channels.
These constant changes make it exceedingly difficult for business teams to keep their data organized and optimized for each destination. It’s equally difficult for IT teams to maintain data governance and traceability of the enterprise’s product data as its sent so frequently to so many different channels. To achieve success, many organizations use a Product Information Management (PIM) system to centralize and store product data, but the architecture of a classic stand-alone PIM solution isn’t designed to support digital commerce. In fact, it may impede success.
Product experience management (PXM) solutions, on the other hand, were built for digital commerce and are already seeing widespread adoption by brands, retailers, and distributors looking to centralize, connect, and automate the product data that powers digital, omnichannel commerce.
How do PIM and PXM solutions compare, and which is best enabled to help your team win in digital commerce?
Features of a Classic PIM
Classic PIMs were created to manage internal data against an internal data schema. IT teams define the schema’s attributes and properties across relational databases, cleanse their data, and then load that data into the PIM to create a single “golden record” for each product.
Key Classic PIM use cases include:
The “Golden Record”: The PIM category emerged when the critical need for IT leaders was to centralize disparate product information, creating a single “golden record” for each product via relational databases based on an internal data schema. However, the golden record has lost relevance as business teams must now store, manage, optimize, and deliver hundreds or even thousands of continually optimizable golden records based on external schemas and requirements. Failing to do so could result in product data never being published, lost search rank and ultimately, and lost sales.
Rigid Data Management: Classic PIMs effectively aim to prevent changes once the data has been entered into the predetermined schema, creating a rigid data management process that makes it both difficult and expensive to update data; business teams rarely have access to change any of the data or attributes in the PIM and doing so requires going through IT or a third party PIM vendor. However, with endpoints changing their requirements so frequently, a system that will enable success in commerce must actively enable, not prevent, revisions to data as business teams optimize product information for delivery to each endpoint.
The PXM Use Case
PXMs are a blend of PIM back-office data management functionality with front-office, market-facing capability. They incorporate PIM features like hierarchy, taxonomy, and governance while adding on additional major capability areas to support digital commerce, including:
Multichannel data management: Management of channel-specific data schemas, values, and validation, allowing users to store a golden record while simultaneously storing versions of the product record that meet the requirements of each data destination.
Channel connectivity: Connectivity to channel destinations, such as Amazon and Global Data Synchronization Network (GDSN), to get information to market faster, often via different mechanisms tailored to each destination.
Collaborative workflows: Workflows that typically involve people in other businesses, such as third-party agencies, distribution partners, or downstream retail customers.
Enhanced content: More types of data and attributes, including assets to support content like videos, comparison charts, and lifestyle imagery.
Enterprise-wide user access: Administrative features to enable many users to access and use the product data for their own workstreams (e.g., legal, retail media, service, and support teams).
Automation: Automation to drive cross-team collaboration; proactive alerts about content gaps and errors; AI-driven content generation and recommendations; and more.
PXM solutions were designed to be a flexible (not rigid) system of record that can store a core product record just like a PIM, while still allowing transformations of that record to meet each endpoint’s unique requirements. These key features of PXMs allow teams to collaborate to keep up with the pace of digital commerce, driving success for their organizations.
An Expansion of the PIM Category
PXM solutions were initially worse at product information management than PIM solutions but better at syndication, connecting product information to various destinations on the digital shelf to drive sales for the enterprise.
Today, PXM solutions actually provide better data management than classic PIM solutions. They’re designed to create and manage the golden record, which is the primary goal of a PIM solution, and connect this information to the digital shelf to drive enterprise sales — all while maintaining adaptability to constantly changing market requirements.
PXM solutions can do everything PIM solutions can, but PIM solutions can’t do everything PXM solutions can. This represents a fundamental expansion of the definition of the product information management category, which has created a new category altogether.
PIM for commerce will cease to exist
The product information management category is one in transition, with PXM solutions driving a fundamental expansion of the basic use case for systems that store product information.
Anyone buying a classic PIM solution for commerce will have to either replace it or add a PXM solution sooner rather than later and eventually, PIM-only software solutions will become obsolete.
On the other hand, innovation and investment in PXM is advancing rapidly. It’s an exciting space that will continue revolutionizing shopper experiences to drive significant value to the enterprise.
We’ve featured the best e-commerce platform.
This article was produced as part of TechRadarPro’s Expert Insights channel where we feature the best and brightest minds in the technology industry today. The views expressed here are those of the author and are not necessarily those of TechRadarPro or Future plc. If you are interested in contributing find out more here: https://www.techradar.com/news/submit-your-story-to-techradar-pro
Technology
Will you benefit from the Apple TV’s new 21:9 aspect ratio?
Apple this week released the latest developer beta of tvOS 18.2, the software that powers the company’s Apple TV 4K streaming media devices. As previewed during the WWDC 2024 keynote, the new software includes support for 21:9 and several other aspect ratios that are wider than 16:9, which has become the dominant shape for modern TVs.
Why does that matter?
Most of us have experienced letterboxing or pillarboxing — that’s when a set of horizontal or vertical black bars frame the content on our TVs. It happens when there’s a mismatch between the aspect ratio of a movie or show and the aspect ratio of your screen.
A lot of modern content, especially shows and movies developed for streaming services like Netflix, Max, Paramount+, or Apple TV+, is shot in 16:9, so letterboxing that content on 16:9 TVs isn’t necessary. On the Apple TV 4K, even the user interface is formatted for this ratio, which keeps things looking good.
However, some folks own projector screens or widescreen monitors with non-16:9 aspect ratios. For these people, all Apple TV 4K content ends up with those pesky black bars because the device’s signal is formatted for 16:9. When tvOS 18.2 arrives for everyone in December, the software should automatically detect the ratio of your display, and reformat itself to match.
If that detection fails, a new Aspect Ratio settings menu will let you manually select the appropriate one for your setup. Available ratios are 16:9, 21:9, 2.37:1, 2.39:1, 2.40:1, DCI 4K, and 32:9.
It will be the first time that someone who owns a 21:9 projector, or who uses an anamorphic lens to achieve a ratio like 2.39:1, can get the Apple TV 4K to produce a perfectly proportioned and fullscreen image.
So how many people will benefit from the new settings? “It really won’t affect very many,” said Jeff Gosselin, chief experience officer at Cloud 9 AV, a Toronto-based custom home theater installer. “Any new theaters we have done in the past 15 years have all used 16:9 screens. For any ultrawide projection systems, this will be an enhanced viewing experience.”
Pillarboxing will still likely occur when watching 16:9 content on such a screen, but when 21:9 content is available, it should play in fullscreen, with no black bars.
Presumably, app developers — like the services mentioned above — will have to update their apps to ensure that their content displays correctly under the new aspect ratio settings. But eventually, this will become the norm.
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