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Hidden dangers every first-time buyer needs to know when using popular scheme to buy a house

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October Budget could see A THIRD of Brit businesses activate 'exit plans' thanks to major tax change

GETTING a foot on the property ladder can often feel like a pipe dream for many, but there are many schemes available to make it easier.

A shared ownership scheme can help you to buy a home of your own even if you think you cannot save for a deposit or keep up with mortgage payments.

Shared ownership could help you buy your first home

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Shared ownership could help you buy your first homeCredit: PA

Instead, you can buy a share of the property and pay rent to a landlord on the rest.

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You can apply if your household income is £90,000 a year or less in London or £80,000 a year or less in the rest of the UK.

More than 103,000 shared ownership homes have been built and sold in the last decade, according to the National Housing Federation.

However, experts have warned that shared ownership comes with several hidden dangers such as high service charges, short leases and even the risk of being evicted.

Here, we explain the positives and negatives of shared ownership so you can decide if it is right for you.

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Benefits

Low deposit

One of the big advantages of shared ownership is that you only need a small deposit.

This is because by owning a share of a property rather than the whole thing you can apply for a smaller mortgage.

For example, if you want to buy a property worth £250,000 then you would need a nest egg of £25,000 to put down a 10% deposit.

But if you buy a 45% share in a shared ownership property worth £250,000 then you would only need to save £11,250 for a deposit.

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Some shared ownership properties will also let you put down a 5% deposit.

How you can buy furniture for FREE using supermarket tip after we bought our £266,000 first-home

For the same house this would mean saving just £5,625.

Do not need to be able to afford the whole house

Another benefit of shared ownership is that you do not need to be able to afford the full market value of a property you are interested in.

Instead, you buy a share of the total property, which is usually between 25% and 75%.

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What help is out there for first-time buyers?

GETTING on the property ladder can feel like a daunting task but there are schemes out there to help first-time buyers have their own home.

Help to Buy Isa – It’s a tax-free savings account where for every £200 you save, the Government will add an extra £50. But there’s a maximum limit of £3,000 which is paid to your solicitor when you move. These accounts have now closed to new applicants but those who already hold one have until November 2029 to use it.

Help to Buy equity loan – The Government will lend you up to 20% of the home’s value – or 40% in London – after you’ve put down a 5% deposit. The loan is on top of a normal mortgage but it can only be used to buy a new build property.

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Lifetime Isa – This is another Government scheme that gives anyone aged 18 to 39 the chance to save tax-free and get a bonus of up to £32,000 towards their first home. You can save up to £4,000 a year and the Government will add 25% on top.

Shared ownership – Co-owning with a housing association means you can buy a part of the property and pay rent on the remaining amount. You can buy anything from 25% to 75% of the property but you’re restricted to specific ones.

Mortgage guarantee scheme – The scheme opens to new 95% mortgages from April 19 2021. Applicants can buy their first home with a 5% deposit, it’s eligible for homes up to £600,000.

But you can buy a share worth as little as 10% on some homes.

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For example, if you want to buy a 10% share of a property worth £300,000 then you would need to take out a mortgage for just £30,000.

The smaller your mortgage the lower your monthly repayments will be.

Increase the proportion you own over time

You can increase the amount of the property you own up to 100% through a process known as “staircasing”.

You may want to do this if your circumstances change, for example if you get a pay rise or are given some money from a friend or relative.

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For example, you could start by buying a house with a 25% share then staircase to 50%, then 75% and finally buy the whole home.

Usually you can buy shares of 10% or more at any time but this will depend on your lease.

Some older leases may only allow you to staircase by 25% or more but newer leases may let you buy shares for as low as 5%.

Every time you staircase the housing association will carry out a property valuation of your home. 

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This is to ensure that you buy each share at the current market price, not the price at the time you bought the first share of your home.

If the value of your home has risen this could mean that you pay more for additional shares in your home than you did in the first share.

You will also need to remortgage, which is when you take out another mortgage with a new lender or stay with your existing one.

Meanwhile, you will also have to pay stamp duty on the whole value of the property when the portion you own equals or exceeds 80%.

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This could cost you thousands of pounds on top of the cost of buying additional shares.

Mobeen Akram, New Homes Director, Mortgage Advice Bureau, warned: “If you increase your share through staircasing, your rent will decrease but the other fees will likely remain the same.

“You may also need to pay additional costs associated with getting a mortgage when you staircase, such as valuation fees and legal costs.”

Value of the portion of your home you own may increase

House prices constantly go up and down depending on the property market.

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Usually house prices grow steadily over time, which could mean that the proportion of the home you own may also increase in value.

If this happens then you have built up equity in a property, which you could use to take the next step on the property ladder.

For example, if you bought a 50% share in a property which is in total worth £300,000 then your share is worth £150,000.

If the value of the property increases by 10% then its new market value will be £330,000.

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Your share is still 50% but it is now worth £165,000.

Drawbacks

High ground rent and service charges

When you buy a shared ownership home you usually need to pay a service charge which covers the cost of cleaning and maintenance.

This can be charged monthly, yearly or twice a yearly.

You can ask your landlord for a summary showing how the charge is worked out and what the money is spent on.

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The cost of the service charge does not depend on the share of the property you own.

This could mean that even if you own a 25% share you will still pay the same level of service charge as someone with a 75% share.

The initial service charge fee is also not fixed, which could mean that the cost soars after a few years.

Beware of short leases

Shared ownership properties are leasehold, which means that you own the building for a set number of years.

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Unlike freehold properties, you also do not own the land that it is on.

When the term of the lease expires, the property will belong to the landowner unless you extend the lease.

Applying for a lease extension from your landlord could cost tens of thousands of pounds.

As the number of years left on the lease gets shorter the property becomes harder and harder to sell.

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You could be forced to reduce your asking price to encourage someone to buy the property.

It may not be cheaper than getting a mortgage

High monthly mortgage payments and rent could mean that you do not save any money compared to just getting a mortgage.

Typically, your annual rent is charged at 2.75% of the portion of the property that you do not own.

For example, if you bought a 25% share of your property, your monthly rent would be 2.75% of the remaining 75% share.

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If you buy a new-build shared ownership home then the rent limit is 3% of the value of the share the landlord owns.

But for resale homes the starting rent will be set at the same level as the previous shared owner was paying.

The landlord will review the rent at a time set out in your lease, which is usually once a year.

The rent may go up when it is reviewed but it will not go down.

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You are still a tenant

As you pay rent on the portion of the property you do not own you are still a tenant of your landlord.

This means that you could be evicted on many grounds, for example if you fail to pay rent, sub-let your home or are a nuisance.

If you are evicted then there is a risk that you could lose the proportion of the home you have already bought as you do not own it fully in the eyes of the law until you have staircased up to 100%.

The housing association is not legally obliged to reimburse you if you are evicted.

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Instead, you are only legally entitled to be paid for your share on the sale of the property.

You must make sure that you can afford your mortgage payments and rent before applying for shared ownership.

Do you have a money problem that needs sorting? Get in touch by emailing money-sm@news.co.uk.

Plus, you can join our Sun Money Chats and Tips Facebook group to share your tips and stories

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Sainsbury’s issues major update on Argos store closure plans as nine more branches to disappear from the high street

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Sainsbury's issues major update on Argos store closure plans as nine more branches to disappear from the high street

SAINSBURY’S has issued a major update regarding the closure of more Argos stores.

The supermarket chain, which owns Argos, plans to shut nine more standalone locations in the upcoming financial year. 

Argos has already closed dozens of stores over the last two years

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Argos has already closed dozens of stores over the last two yearsCredit: Getty

This move is part of an ongoing strategy to transition the brand’s presence from traditional high street stores to integrated concessions within Sainsbury’s supermarkets.

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It comes as Sainsbury’s interim results released yesterday showed sales at Argos slipped by 5% in the 28 weeks to September 14.

Sainsbury’s general merchandise and clothing sales also declined by 1.5% during this period.

Argos’ owner added: “For the full financial year we expect to open 13 Argos stores within Sainsbury’s and close nine standalone stores.”

Sainsbury’s has not yet disclosed the locations of the next round of Argos store closures.

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The company also stated that it has not yet informed employees at the stores that will be affected.

A spokesperson for Argos told The Sun: “The transformation of our Argos store and distribution network has been progressing at pace for several years now, improving availability, convenience and service for customers.”

“As part of this, we are continuing to open new Argos stores and collection points in many of our Sainsbury’s supermarkets, enabling customers to purchase thousands of technology, home and toy products from Argos while picking up their groceries.”

Argos has closed dozens of stores over the last two years.

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Since March 2023, Sainsbury’s has reduced the number of standalone Argos stores by 72, down to 213 from 385.

However, it has increased the number of Argos stores within Sainsbury’s supermarkets by 22 – from 424 to 446.

The most recent closure occurred on October 17, when the Argos store in Plymouth city centre permanently shut its doors.

Before this, the Argos store in Greenock, Inverclyde, unexpectedly ceased operations on September 14.

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Last year all 34 Argos stores in the Republic of Ireland were shut down.

The company blamed the closure of the stores on the investment required to develop and modernise the Irish part of its business as “not viable”.

HISTORY OF ARGOS

FOUNDED in 1972 by Richard Tompkins, Argos revolutionised the British retail landscape with its unique catalogue-based shopping model.

The first store opened in Canterbury, Kent and quickly expanded, becoming a household name.

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Customers could browse the extensive Argos catalogue, fill out a purchase slip, and collect their items from the in-store collection point.

The retailer was sold to British American Tobacco Industries in 1979 for £32million before being demerged and listed on the London Stock Exchange in 1990.

In April 1998, the company was acquired by GUS plc.

Throughout the decades, Argos adapted to changing consumer habits, embracing e-commerce early on and launching its website in 1999.

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This allowed customers to reserve items online for in-store pick-up, blending the convenience of digital shopping with the immediacy of physical retail.

By 2006, Argos became part of the Home Retail Group which was demerged from its parent GUS plc.

At the time, Home Retail Group also owned Homebase and Habitat.

In 2016, Argos, along with its Home Retail Group sister brand Habitat, was acquired by Sainsbury’s.

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Since the acquisition, the Argos brand has been integrated into Sainsbury’s operations, significantly expanding its presence through dedicated concessions within Sainsbury’s supermarkets across the UK.

However, due to declining sales, Sainsbury’s discontinued Argos’ iconic printed catalogue in 2020.

Despite these setbacks, Argos has remained true to its roots, offering a wide range of products from toys and electronics to furniture and jewellery.

SALES UP AT SAINSBURY’S

Despite a decline in sales for both Argos and Sainsbury’s general merchandise and clothing, grocery sales surged by 5% in the 28 weeks leading up to September 14.

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The retailer said it was boosted by strong Taste the Difference premium range sales and Nectar membership pricing.

Simon Roberts, chief executive of Sainsbury’s, said: “Our food business is going from strength to strength and we’re making the biggest market share gains in the industry, with continued strong volume growth.

“More and more customers are coming to us for their big food shop, recognising our winning combination of value, quality and service.

“As we head into the festive season, there is real energy and excitement at Sainsbury’s and Argos, and we’re expecting another strong performance.”

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Sainsbury’s total underlying pre-tax profit was up 4.7% to £356million.

The supermarket chain is also expected to open 13 new supermarkets in the coming months.

Ten of these new stores, scheduled to open soon, were acquired from DIY retailer Homebase, while the remaining three were purchased from Co-op Food.

However, the boss of the supermarket giant also warned that shoppers will face higher food prices after the Budget’s tax raid on employers.

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PRICES TO RISE

Last week, Rachel Reeves hiked the employer rate of National Insurance (NI) from 13.8% to 15%.

She also announced a reduction to the threshold at which businesses start paying NI contributions from £9,100 to £5,000.

It’s estimated that the move will raise £25billion – the equivalent of around £800 per employee for each firm.

Businesses, particularly within the hospitality sector, have warned that the increased financial burden could lead to higher operating costs, which may ultimately be passed on to consumers through price rises.

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Mr Roberts said the NI hike would cost Sainsbury’s an extra £140million.

His comments come after Wetherspoons and Marks & Spencer warned of a combined £160million hit from the Chancellor’s decision to increase employer contributions.

Mr Roberts said: “It will lead to inflation and it’s pretty clear it’s going to come pretty fast.

“Given the low margins of the industry, there isn’t the capacity to absorb this level of un­expected cost inflation.”

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Asda has also warned about rising prices.

The Entertainer has scrapped plans to open two new stores due to the extra costs associated with the NIC hike.

On Tuesday, the chief executive of Primark’s parent company, Associated British Foods, said he felt “the weight of tax rises” in the Budget was falling on the UK high street.

The Office for Budget Responsibility (OBR) also said last week that the Treasury’s sharp increase in spending would lead to higher inflation in the coming months.

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Despite official figures from October showing that inflation fell to 1.7%, its lowest level since April 2021, the OBR expects inflation to average 2.5% this year and 2.6% next year.

INFLATION MATTERS

INFLATION is a measure of the cost of living. It looks at how much the price of goods, such as food or televisions, and services, such as haircuts or train tickets, has changed over time.

Usually people measure inflation by comparing the cost of things today with how much they cost a year ago. The average increase in prices is known as the inflation rate.

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The government sets an inflation target of 2%.

If inflation is too high or it moves around a lot, the Bank of England says it is hard for businesses to set the right prices and for people to plan their spending.

High inflation rates also means people are having to spend more, while savings are likely to be eroded as the cost of goods is more than the interest we’re earning.

Low inflation, on the other hand, means lower prices and a greater likelihood of interest rates on savings beating the inflation rate.

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But if inflation is too low some people may put off spending because they expect prices to fall. And if everybody reduced their spending then companies could fail and people might lose their jobs.

See our UK inflation guide and our Is low inflation good? guide for more information.

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Workspace sells west London redevelopment site for £20m

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Workspace sells west London redevelopment site for £20m

Site with consent for residential and light industrial redevelopment was sold for £1m below March book value.

The post Workspace sells west London redevelopment site for £20m appeared first on Property Week.

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FCA investigation offers a new hope for protection

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Is pension tech panacea really so far off?

After many years of the regulatory equivalent of a Gaelic shrug towards the protection market, the Financial Conduct Authority has announced a forthcoming study into the sector taking in many areas, perhaps most notably, the three Cs: commission, competition and charging.

Understandably, this has set many boardrooms a flutter, as the market’s biggest and best advisers, distributors and providers begin to consider the impact of the study and its findings on their business model.

There will be some who are fearful. Any action from the regulator tends to cause worry. Some are thankful, having been calling for an increase in engagement in protection from the regulator for some time.

There are always processes that can be done better, to deliver better products, better services and better outcomes to customers

There are others, like me, who are hopeful. Hopeful that this study will once and for all shine the light on protection that I, and many others like me, think it deserves.

Name a perfectly functioning market and I’ll prepare to be astounded. Nowhere across financial services, retail and beyond will you find a market perfectly in sync with its customers or internal market stakeholders.

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There are always processes that can be done better, to deliver better products, better services and better outcomes to customers.

The fast-food market could easily reduce salt, sugar and fat in its foods and maintain its revenues and standing. Indeed, the sugar tax on soft drinks has proven it possible. But it is yet far from common practice.

The UK is one of – if not the – most price-competitive market in the world. We offer cover at a low price – some might say too low

Closer to home, the general insurance  market could, despite regulatory intervention in recent years, ensure all its products deliver value for money on an ongoing basis.

Protection, too, has aspects that could be changed to improve the market and the outcomes it delivers customers. Products could be simpler to understand and deploy to underserved markets. Cover could be more in keeping with modern changing lives – able to flex according to circumstances. Processes at application and claim could be improved from those which, today, are often still legacy; often manual and sometimes opaque.

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However, there is masses to celebrate, too. The UK is one of – if not the – most price-competitive market in the world. We offer cover at a low price – some might say too low. We are also continually seeing providers entering new channels and new product lines – helping drive more choice.

This is the growth we need. This is the growth a financially resilient society needs

We have come a long way on process simplicity, too. Yes, we have more to do but insurers, distributors and advisers now have better, more streamlined processes to serve their protection clients – from sourcing the right product at the right premium to accessing GP helplines from the growing set of value-added benefits, now included as standard within most policies.

This, in itself, should be celebrated – providers have made the important step to offer more holistic, ‘always-on’ policies capable of delivering value even when their core purpose (to cover a claim) isn’t required.

Let’s not lose sight of these facts and continue to share them, both together and in public. A connected market is a better market. A positive discourse is better than a negative discourse. Let’s celebrate the things we do well, in private and in public.

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As we begin to predict what the study will focus on and what the outcomes for the market will be, I remain hopeful. Ours is a market which performs an important role in society, a role we should ensure we and those who engage with it always appreciate.

Like most markets, there are things we could do better. Many of these things would help us, not necessarily to do more for our customers but to do the same for more customers. This is the growth we need. This is the growth a financially resilient society needs.

Let’s celebrate protection.

Paul Yates is product strategy director at iPipeline

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Big state pension update for 120,000 women underpaid by up to £11,905 by DWP – are you owed cash?

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Big state pension update for 120,000 women underpaid by up to £11,905 by DWP - are you owed cash?

THE Department for Work and Pensions (DWP) has issued a major update on the thousands of women affected by a state pension blunder.

Fresh figures show that almost 120,000 women have been short-changed on their state pensions and are owed up to £11,905 each.

The DWP has also issued an update on a separate state pension blunder

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The DWP has also issued an update on a separate state pension blunderCredit: Alamy

The DWP has been undertaking a correction exercise since 2021 to fix these errors.

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This blunder affected married women whose husbands reached pension age before 2008, as well as widows and women over 80.

They were entitled to an ‘enhanced pension‘, which could have boosted their payments by up to 60%, but they didn’t receive it at the time.

Your husband must have turned 65 before March 17, 2008 to qualify.

The DWP has now completed payouts to married women and those over 80.

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They’ve paid £250.6million to 45,907 married women, with an average payout of £5,591.

Women over 80 have received £68.2million across 33,437 cases, with an average of £2,202 each.

As of November 2024, the DWP is still issuing payments to widows affected by the issue.

So far, £417.2million has been paid to 39,706 widows, with an average of £11,905 each.

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It means that in total, 119,050 women are owed up to £11,905 each from the DWP.

How to track down lost pensions worth £1,000s

The DWP added that it expects to issue payments owed to all remaining widows by the end of 2024.

However, this isn’t the only type of state pension underpayment blunder affecting retirees.

Sarah Coles, head of personal finance at Hargreaves Lansdown, said: “The number of people who have been underpaid their state pension is shocking. 

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“And this isn’t the final number either, because the DWP hasn’t finished uncovering the full extent of underpayments yet.

“The government is still carrying out a review, going through everyone who might have been underpaid, so you don’t need to apply to be part of this process.”

The DWP will contact you directly if you’re affected by the error.

You must respond to any communications to ensure you receive a repayment.

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STATE PENSION ERRORS

STEVE Webb, partner at LCP and former Pensions Minister, explains what state pension errors are and how they can occur…

The way state pensions are worked out is so complicated that many thousands of people have been paid the wrong amount for years without even realising it.  

The amount of retirement pension you get usually depends on your National Insurance (NI) record. 

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One big source of errors has been cases where NI records have been incorrect, particularly for years spent at home with children. 

This is a system known as ‘Home Responsibilities Protection’.

Alternatively, particularly for older pensioners, the amount you get can depend on the NI contributions made by your spouse. 

Errors have arisen where the Government has failed to adjust the pensions of married women when their husbands retired or failed to increase pensions when someone was bereaved and lost a husband or wife.

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Although the Government has spent years trying to fix these problems, there are still many thousands of people – many of them older women – on the wrong pension.

If you have always thought that your pension seems low, then it is worth contacting the Pensions Service to ask them to check, especially if you spent time at home raising children or if you were widowed and your pension didn’t change when your spouse died.

UPDATE ON OTHER ERRORS

The government has also shared progress on correcting Home Responsibilities Protection (HRP) errors.

From January 8 to September 30, 2024, the DWP identified 5,344 cases of underpayment, amounting to around £42million in total arrears.

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This issue affected individuals who took time off work to care for children or someone with a disability between 1978 and 2010.

The problem arose because child benefit claim forms submitted before 2000 often didn’t include a National Insurance number, meaning the relevant HRP information wasn’t transferred from the child benefit system to the National Insurance system.

HRP would have added credits that counted towards their state pension, much like National Insurance credits work today.

As a result, thousands missed out on state pension benefits worth an average of £5,000.

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If you have missing payments, you can complete a CF411 form to add the credits to your record.

You might also be eligible to apply if any of the following situations apply to you:

  • You were caring for a child while your partner claimed child benefit instead of you.
  • You were receiving Income Support because you were caring for someone who was sick or disabled.
  • You were caring for a sick or disabled person who was claiming certain benefits.

If your partner claimed child benefit, you might be able to transfer the HRP credits, but they will need to agree.

For example, if you were a stay-at-home parent and your working partner claimed the child benefit, they can transfer the credits to you.

Your payments will be recalculated if you have missing HRP credits and have already reached state pension age.

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Any missing money will be backdated and paid to you as a lump sum.

An expert recently revealed that more pensioners could be owed cash but have been unable to claim.

How does the state pension work?

AT the moment the current state pension is paid to both men and women from age 66 – but it’s due to rise to 67 by 2028 and 68 by 2046.

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The state pension is a recurring payment from the government most Brits start getting when they reach State Pension age.

But not everyone gets the same amount, and you are awarded depending on your National Insurance record.

For most pensioners, it forms only part of their retirement income, as they could have other pots from a workplace pension, earning and savings. 

The new state pension is based on people’s National Insurance records.

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Workers must have 35 qualifying years of National Insurance to get the maximum amount of the new state pension.

You earn National Insurance qualifying years through work, or by getting credits, for instance when you are looking after children and claiming child benefit.

If you have gaps, you can top up your record by paying in voluntary National Insurance contributions. 

To get the old, full basic state pension, you will need 30 years of contributions or credits. 

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You will need at least 10 years on your NI record to get any state pension. 

TRACK DOWN ERRORS

LCP has developed an online tool to help people understand what state pension they are entitled to inherit on top of their own state pension at go.lcp.com/inheritingstatepension.

A tool previously launched by the company to help married women check for underpayments had over one million visits.

The DWP also has a tool to help those receiving the new state pension assess their eligibility for inherited state pension amounts at gov.uk/state-pension-through-partner.

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There is also a guide on inheriting or increasing a state pension at gov.uk/new-state-pension/inheriting-or-increasing-state-pension-from-a-spouse-or-civil-partner.

A DWP spokesperson said: “We want to ensure pensioners receive all the support to which they are entitled and have a tool to help them understand what state pension they can inherit.

“Delays can occur to a customer state pension award when not all the information we need is provided.

“In these cases, we will make a state pension award based on the customer’s own national insurance record until we have the required information.

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“Once we have the necessary documentation, we will then revise the customer’s claim as soon as possible.”

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Firms in the dark on commercial pensions dashboards delivery date

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Regulator keeps up momentum on ongoing advice services

Firms seeking to operate commercial pensions dashboards services (PDS) have no timescale when this will happen despite the Financial Conduct Authority publishing rules they must follow when designing and operating them.

FCA set out rules for pensions dashboards service firms in a policy statement published yesterday (7 Nov.)

They include expectations that firms will act “fairly, honestly and professionally in consumers’ best interests and deliver good consumer outcomes consistent with the Consumer Duty”.

And that the service firms offer “must be fit for purpose and help consumers make effective choices and act in their own interests”.

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The FCA stressed that it wants PDS to be platforms where consumers can “confidently and positively engage with their pensions and be safely supported in retirement planning.”

It added that the rules, which were considered following consultations with stakeholders, are “proportionate” for the first iteration of commercial pensions dashboards.

However, FCA failed to give a timescale when firms will be able to operate pensions dashboards services.

Rachel Vahey, head of public policy at AJ Bell, said the lack of timescale is a “huge let down for customers”.

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She said: “This statement is helpful but leaves the pensions industry with only a set of rules and no definitive timescale for when commercial dashboards will become a reality. Setting a clear date for commercial dashboards would allow providers to start planning in earnest. The development of dashboards has already been a bumpy ride with numerous stops and starts, and changes in who is responsible for getting it over the starting line.”

Earlier this year, the government changed the law to bring the new activity of operating a pension dashboard service within the FCA’s regulatory remit.

This legislative change means that a firm wishing to operate a PDS must become FCA authorised, get permission to undertake the new regulated activity and meet its requirements for firms undertaking this activity.

Last month Emma Reynolds, the pensions minister, confirmed that initially people will only be able to access their information by going through the Pensions Dashboard run by the government’s Money and Pension Service (MaPS).

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Major update for parents on baby formula prices after Iceland boss slammed high costs

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Major update for parents on baby formula prices after Iceland boss slammed high costs

THOUSANDS of parents are paying more than they need to for baby milk because of a lack of competition in the market, a government watchdog has warned.

At the moment there are two dominant baby formula companies – Danone and Nestle – who make up 85% of all sales.

A government watchdog has issued a major update on baby formula

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A government watchdog has issued a major update on baby formulaCredit: Getty

As a result, there is little incentive for these manufacturers to compete to offer the best price, the Competition and Markets Authority (CMA) warned.

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The news comes after the boss of Iceland Richard Walker last year hit out at “exploitation” of new parents and called for action to be taken in the industry.

Over the past few years it has become more expensive to manufacture infant formula and these costs have been passed on directly to customers.

Parents often choose baby formula for the first time when they are in vulnerable situations such as in hospital straight after birth.

Often they make the choice when they do not have access to clear, accurate and impartial information, the watchdog warned.

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Parents are also often under a lot of pressure to do what is best for their baby.

As a result, they can often choose a more expensive product as they assume that a higher price will mean it is better quality.

This is not true as the NHS advises that “it does not matter what brand you choose, they’ll all meet your baby’s nutritional needs, regardless of price”.

Parents also often listen to advice from friends and family when choosing a formula, which means the brand’s reputation plays a much larger role in the decision making.

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Sarah Cardell, chief executive of the CMA, said it is concerned that companies “don’t compete strongly on price”.

Are you being duped at the supermarket?

She added: “We have identified options for change, but now want to work closely with governments in all parts of the UK, as well as other stakeholders, as we develop our final recommendations.”

The CMA has set out several potential options which could help to improve the industry and reduce the cost for parents.

It wants to provide new parents with clear, accurate and impartial information, for example in hospitals.

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The CMA may also allow companies to publicise their prices and price reductions, which they are currently not allowed to do.

How to save on your supermarket shop

THERE are plenty of ways to save on your grocery shop.

You can look out for yellow or red stickers on products, which show when they’ve been reduced.

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If the food is fresh, you’ll have to eat it quickly or freeze it for another time.

Making a list should also save you money, as you’ll be less likely to make any rash purchases when you get to the supermarket.

Going own brand can be one easy way to save hundreds of pounds a year on your food bills too.

This means ditching “finest” or “luxury” products and instead going for “own” or value” type of lines.

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Plenty of supermarkets run wonky veg and fruit schemes where you can get cheap prices if they’re misshapen or imperfect.

For example, Lidl runs its Waste Not scheme, offering boxes of 5kg of fruit and vegetables for just £1.50.

If you’re on a low income and a parent, you may be able to get up to £442 a year in Healthy Start vouchers to use at the supermarket too.

Plus, many councils offer supermarket vouchers as part of the Household Support Fund.

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It also wants to strengthen labelling and advertising rules as branding is a large part of the reason that parents choose a certain product.

This could be done by requiring manufacturers to use entirely different branding for their infant and follow-on formula.

The CMA may also implement stricter rules around certain messages on packaging.

In the long term the government may also be forced to take more significant action to bring down costs, such as introducing price caps.

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The CMA will publish a final report on baby formula in February 2025.

What help is there for parents?

If you receive certain benefits and are pregnant or have at least one child under the age of four then you can apply for Healthy Start vouchers.

You will get:

  • £4.25 each week of your pregnancy
  • £8.50 each week for children from birth to one year old
  • £4.25 each week for children between one and four years old

The money will stop after your child’s fourth birthday or if you no longer receive benefits.

If you are eligible you will be sent a Healthy Start card with money on it that you can use in some UK shops.

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The money will be added onto this card every four weeks.

You can use the card to buy:

  • Plain liquid cow’s milk
  • Fresh, frozen and tinned fruit and vegetables
  • Fresh, dried and tinned pulses
  • Infant formula milk based on cow’s milk

To be eligible for the scheme you must be receiving one of the following benefits:

  • Income support
  • Income-based jobseeker’s allowance
  • Child tax credit if your family’s annual income is £16,190 or less, and not getting working tax credit
  • Universal credit if your family’s monthly earned income is £408 or less from employment
  • Pension credit

You can apply for the scheme on the NHS website.

Do you have a money problem that needs sorting? Get in touch by emailing money-sm@news.co.uk.

Plus, you can join our Sun Money Chats and Tips Facebook group to share your tips and stories

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