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Major update for parents on baby formula prices after Iceland boss slammed high costs

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Major update for parents on baby formula prices after Iceland boss slammed high costs

THOUSANDS of parents are paying more than they need to for baby milk because of a lack of competition in the market, a government watchdog has warned.

At the moment there are two dominant baby formula companies – Danone and Nestle – who make up 85% of all sales.

A government watchdog has issued a major update on baby formula

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A government watchdog has issued a major update on baby formulaCredit: Getty

As a result, there is little incentive for these manufacturers to compete to offer the best price, the Competition and Markets Authority (CMA) warned.

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The news comes after the boss of Iceland Richard Walker last year hit out at “exploitation” of new parents and called for action to be taken in the industry.

Over the past few years it has become more expensive to manufacture infant formula and these costs have been passed on directly to customers.

Parents often choose baby formula for the first time when they are in vulnerable situations such as in hospital straight after birth.

Often they make the choice when they do not have access to clear, accurate and impartial information, the watchdog warned.

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Parents are also often under a lot of pressure to do what is best for their baby.

As a result, they can often choose a more expensive product as they assume that a higher price will mean it is better quality.

This is not true as the NHS advises that “it does not matter what brand you choose, they’ll all meet your baby’s nutritional needs, regardless of price”.

Parents also often listen to advice from friends and family when choosing a formula, which means the brand’s reputation plays a much larger role in the decision making.

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Sarah Cardell, chief executive of the CMA, said it is concerned that companies “don’t compete strongly on price”.

Are you being duped at the supermarket?

She added: “We have identified options for change, but now want to work closely with governments in all parts of the UK, as well as other stakeholders, as we develop our final recommendations.”

The CMA has set out several potential options which could help to improve the industry and reduce the cost for parents.

It wants to provide new parents with clear, accurate and impartial information, for example in hospitals.

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The CMA may also allow companies to publicise their prices and price reductions, which they are currently not allowed to do.

How to save on your supermarket shop

THERE are plenty of ways to save on your grocery shop.

You can look out for yellow or red stickers on products, which show when they’ve been reduced.

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If the food is fresh, you’ll have to eat it quickly or freeze it for another time.

Making a list should also save you money, as you’ll be less likely to make any rash purchases when you get to the supermarket.

Going own brand can be one easy way to save hundreds of pounds a year on your food bills too.

This means ditching “finest” or “luxury” products and instead going for “own” or value” type of lines.

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Plenty of supermarkets run wonky veg and fruit schemes where you can get cheap prices if they’re misshapen or imperfect.

For example, Lidl runs its Waste Not scheme, offering boxes of 5kg of fruit and vegetables for just £1.50.

If you’re on a low income and a parent, you may be able to get up to £442 a year in Healthy Start vouchers to use at the supermarket too.

Plus, many councils offer supermarket vouchers as part of the Household Support Fund.

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It also wants to strengthen labelling and advertising rules as branding is a large part of the reason that parents choose a certain product.

This could be done by requiring manufacturers to use entirely different branding for their infant and follow-on formula.

The CMA may also implement stricter rules around certain messages on packaging.

In the long term the government may also be forced to take more significant action to bring down costs, such as introducing price caps.

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The CMA will publish a final report on baby formula in February 2025.

What help is there for parents?

If you receive certain benefits and are pregnant or have at least one child under the age of four then you can apply for Healthy Start vouchers.

You will get:

  • £4.25 each week of your pregnancy
  • £8.50 each week for children from birth to one year old
  • £4.25 each week for children between one and four years old

The money will stop after your child’s fourth birthday or if you no longer receive benefits.

If you are eligible you will be sent a Healthy Start card with money on it that you can use in some UK shops.

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The money will be added onto this card every four weeks.

You can use the card to buy:

  • Plain liquid cow’s milk
  • Fresh, frozen and tinned fruit and vegetables
  • Fresh, dried and tinned pulses
  • Infant formula milk based on cow’s milk

To be eligible for the scheme you must be receiving one of the following benefits:

  • Income support
  • Income-based jobseeker’s allowance
  • Child tax credit if your family’s annual income is £16,190 or less, and not getting working tax credit
  • Universal credit if your family’s monthly earned income is £408 or less from employment
  • Pension credit

You can apply for the scheme on the NHS website.

Do you have a money problem that needs sorting? Get in touch by emailing money-sm@news.co.uk.

Plus, you can join our Sun Money Chats and Tips Facebook group to share your tips and stories

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Money Marketing Weekly Wrap-Up – 04 Nov to 08 Nov

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Money Marketing Weekly Wrap-Up – 04 Nov to 08 Nov

Money Marketing’s Weekly Must-Reads: Top 10 Stories

This week, Tony Wickenden explores tax planning strategies in the wake of the recent Budget, and Mattioli Woods expands with its acquisition of Stockport-based Cullen Wealth. Discover more highlights below:



Tony Wickenden: Tax planning in the wake of the Budget

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In his post-Budget analysis, Tony Wickenden discusses recent tax changes affecting pensions relief, capital gains tax (CGT), and inheritance tax (IHT). The government has introduced a new £1m allowance for business and agricultural property, which applies to estate assets and lifetime transfers. This change, aimed at balancing tax revenue and taxpayer behaviour, is less severe than anticipated, suggesting a compromise approach. Wickenden also highlights the role of careful estate planning and professional advice in maximising reliefs and minimising potential IHT liabilities.

Mattioli Woods acquires Stockport-based Cullen Wealth  

Mattioli Woods has acquired Stockport-based Cullen Wealth, enhancing its presence in the Northwest and strengthening its wealth management and employee benefits services. This acquisition aligns with Mattioli Woods’ focus on serving mass affluent clients, business owners, professionals, and corporates. Deputy CEO Michael Wright praised Cullen Wealth’s dedication to client service, seeing the acquisition as a strategic fit for Mattioli Woods’ growth. Founder Richard Cullen expressed confidence that the partnership will drive innovation and expand offerings for their clients.

Rate of employer National Insurance contributions raised to 15%

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In the Autumn Budget, Chancellor Rachel Reeves announced an increase in employer National Insurance contributions, raising the rate by 1.2 percentage points to 15% from April 2025. The secondary threshold will be lowered to £5,000, while the Employment Allowance will double to £10,500 to aid small businesses. These changes aim to generate £25 billion annually. Employers are advised to review their benefits and consider salary sacrifice schemes to offset rising NIC costs and better manage expenses.

Close Brothers and SEI sign platform tech deal

Close Brothers Asset Management (CBAM) has partnered with SEI to adopt the SEI Wealth Platform and SEI Data Cloud, aiming to strengthen its tech and data capabilities. This move supports CBAM’s strategic growth goals, enhancing services for wealth management professionals and clients. The partnership, chosen after a rigorous selection, also includes adopting Objectway’s Portfolio Management Solution and outsourcing order execution to Winterflood Business Services. SEI, which serves other major firms, welcomed CBAM’s commitment to integrated tech-driven expansion.

Reaction as Bank of England cuts base rate again

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The Bank of England has cut the base rate by 0.25%, bringing it to 4.75%, with an 8:1 vote from its Monetary Policy Committee (MPC). Experts express mixed reactions, noting potential impacts on inflation and borrowing costs. Fidelity’s Ed Monk warns that while inflation is now below target, borrowing costs may not drop swiftly due to rising market interest rates. Hymans Robertson’s William Marshall and Hargreaves Lansdown’s Sarah Coles anticipate a cautious pace in future rate cuts due to inflation concerns.

Cover story: Trade Body 2.0 – Does the platform sector need a new voice?

Momodou Musa Touray, senior reporter, examines the need for a dedicated trade body for the platform sector in the UK with the newly launched Platforms Association. This group aims to unify the sector and address issues like regulatory compliance, platform requirements, and operational efficiencies. Despite support from several major platforms, the sector remains divided, with some preferring the UK Platform Group. The Platforms Association’s goal is to provide a unified voice, especially on regulatory matters, to support industry growth and stability.

Stamp duty on second homes rise to 5% from tomorrow

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Chancellor Rachel Reeves announced a rise in the stamp duty surcharge on second homes and investment properties from 3% to 5%, effective from 31 October 2024. The move is part of the Autumn Budget, aiming to raise revenue while supporting first-time homebuyers. Industry responses include concerns from mortgage professionals about the impact on the buy-to-let market, with Zoopla’s Richard Donnell predicting reduced demand. ARLA Propertymark urges the government to support landlords amid the growing shortage of private rented homes.

Billy Burrows: New pensions IHT trap could fuel demand for annuities  

The 2024 Budget introduces a significant change to pensions, as unused pensions and death benefits will be subject to inheritance tax (IHT) from April 2027. This could shift the trend away from pension drawdown, which has been favoured for passing wealth, towards annuities. Annuities, particularly joint-life ones, offer secure, guaranteed income, and may become more appealing for those seeking to reduce pension fund values and provide peace of mind to surviving partners, helping to solve the “annuity puzzle” of low demand despite their efficiency. William Burrows runs the Annuity Project and is a financial adviser at Eadon & Co.

Leader: The CII and the PFS are at it again. Will this feud ever end?

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Lois Vallely reports on the ongoing feud between the Chartered Insurance Institute (CII) and the Personal Finance Society (PFS), which continues to stir controversy. Recently, the CII appointed several of its executives to the PFS board, raising questions about governance and transparency. This move follows a long history of attempts by the CII to exert control over the PFS and its member funds, leading some to call for the PFS to separate or form an independent body.

Rachel Reeves announces 40% relief on business rates

Chancellor Rachel Reeves has announced a 40% business rates relief for the retail, hospitality, and leisure industries in 2025/26, capped at £110,000 per business. This is a reduction from the current 75% discount, which will expire in April 2025. The British Retail Consortium had called for a 20% cut, highlighting the sector’s disproportionate business tax burden. However, local councils depend heavily on business rates revenue, raising concerns about alternative funding to maintain local services. The relief is seen as a positive but insufficient solution.

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K3 Advisory completes £2m annuity deal

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Surge in people accessing pensions without advice

K3 Advisory has completed a £2m annuity buy-in transaction with a pension scheme.

The deal, completed in July, secured the benefits of 16 pensioners and three deferred members.

The undisclosed pension scheme is within the mechanical and electrical industry.

Legal & General was the insurer to the scheme. Schroders, a strategic partner to K3, provided investment advisory services and Mills & Reeve acted as the Trustees’ legal advisors.

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K3 Advisory, founded in 2018, is a specialist independent bulk annuity and consolidator advisory business.

The business, backed by the Vestey Holdings Group, provides trustees and scheme sponsors with advice and brokering services to secure a smooth and effective transfer of liabilities to an insurer or consolidation vehicle.

K3 Advisory senior actuarial consultant, John Mayer, said: “This transaction is a great example of how swift and efficient these exercises can be if schemes are prepared, and industry relationships and collaborations work well.

“It’s always pleasing to be able to deliver security for members of small schemes and this scheme was a brilliant example of this. A fantastic result all round.”

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Bitcoin Google search spike after Trump victory signals new investor interest

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Bitcoin Google search spike after Trump victory signals new investor interest


Trump’s election win sparked a surge in searches, indicating increased retail investor interest in the digital asset.



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What is proof-of-history, and how does it work?

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What is proof-of-history, and how does it work?


Learn how proof-of-history works and what advantages and challenges it brings to the Solana Blockchain.



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Alchemy Pay expands US compliance with four new state licenses

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Alchemy Pay expands US compliance with four new state licenses


Alchemy Pay’s new MTL licenses in Minnesota, Oklahoma, Oregon and Wyoming bring its total to eight US state licenses.



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Paramount posts another quarter of streaming profit, but linear TV and studio struggles pressure revenue

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Paramount posts another quarter of streaming profit, but linear TV and studio struggles pressure revenue


Paramount Global (PARA) reported third quarter earnings before the bell on Friday that showed further strength in streaming as it gets ready to combine with Skydance Media.

The media giant posted its second quarter of profit in a row for the segment, meaning profitability has improved by $1 billion over the past year.

But Q3 revenue missed expectations as the company booked continued declines in its linear TV business and pullbacks in its studios segment.

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The financial update comes as the entertainment giant focuses on cleaning up its balance sheet ahead of its merger with Skydance Media, which is expected to close in the first half of 2025.

Shares moved more than 1% higher in premarket trading immediately following the results.

Revenue came in at $6.73 billion, missing Bloomberg consensus expectations of $6.95 billion and was a 6% drop compared to the $7.13 billion seen in Q3 2023

Paramount reported adjusted earnings per share of $0.49, versus $0.30 in the year-earlier period. Consensus expectations were for earnings to come in closer to $0.23 a share.

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Streaming was a bright spot in the quarter. Paramount reported operating income for its direct-to-consumer (DTC) segment of $49 million, a $287 million improvement from the prior-year period.

Analysts had expected a loss for this segment of $161.5 million after the company reported operating income of $26 million in the second quarter, following a loss of $286 million in the first quarter.

For the nine months ending Sept. 30, the streaming division was still operating at a loss of $211 million. But the company has maintained previous guidance that it remains on track to reach domestic profitability for Paramount+ in 2025.

NEW YORK, NEW YORK - JANUARY 04: Atmosphere at the SAG Panel for Paramount's Yellowstone at Paley Center For Media on January 04, 2023 in New York City. (Photo by Eugene Gologursky/Getty Images for Paramount+)
Atmosphere at the SAG Panel for Paramount’s Yellowstone at Paley Center For Media on Jan. 4, 2023 in New York City. (Eugene Gologursky/Getty Images for Paramount+) · Eugene Gologursky via Getty Images

The streamer currently boasts 72 million total subscribers after gaining 3.5 million net additions in the third quarter. The gains are mostly due to the return of NFL and college football, in addition to original series like “Tulsa King” and post-theatrical releases like “A Quiet Place: Day One” and “If.”

Analysts had expected subscriber gains of 2.4 million, compared to the 2.7 million net additions the company reported a year ago.

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Outside of subscriber strength, Paramount saw an 18% year-over-year jump in streaming advertising revenue.

On the flip side, linear advertising revenue once again declined though it did improve on a sequential basis. The segment dropped 2% year over year, compared to the 11% drop in Q2. Consensus estimates had pegged the segment revenue to fall 5%.

Linear profits also fell 19%, continuing their plunge amid greater cord-cutting trends that have slowed carriage-free growth and pressured distribution rates.

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