Greggs increases the price of its sausage rolls and lattes

The budget-friendly bakery chain has elevated the price of its sausage rolls from £1.30 to £1.35, marking the second increase in less than six months.

The price of a regular latte has also increased by 10p from £2.15 to £2.25.

These price rises come just days after Greggs’ chief executive, Roisin Currie, said there were no plans for any further increases.

Greggs raised the prices of some of its products and meal deals several times during 2025.

But Ms Currie said: “There aren’t any plans for any further prices just now, but we will continue to keep that under review alongside the cost inflation that we will bear in the business.”

She added that the chain was focused on being “even more convenient for customers” and providing value-for-money for those “managing their budgets carefully”.

Greggs customers outraged at latest sausage roll price hike

The latest price hikes at Greggs have left customers outraged, even forcing some to look elsewhere for their sausage roll fix.

One person, posting on Reddit group r/Greggs, said: “I’ve stopped buying them (sausage rolls).

“The pizza seems more reasonable, especially the box deal. The chicken tikka is amazing.”

Another added: “Got 2 yesterday and couldn’t believe it was £2.70. When I worked at Greggs the deal was 4 for 2.70.”

This customer replied: “Maybe I’m old, but in my head a sausage roll is 50p.”

While a fourth Reddit user posted: “I’m still wondering how Greggs get customers especially as the prices keep going up and up but they still don’t guarantee the pasty’s being hot.

“It makes you wonder why people bother eating there anymore.”

But others weren’t as phased by the recent changes at Greggs.

One person wrote: “Still cheaper than anywhere else near me.

“Bakery nearby is £2.50 for a sausage roll. Co-op charge £1.50 for that chilled Ginsters abomination.”

Why has Greggs increased the price of its sausage rolls and lattes?

These recent price hikes come as Greggs looks to use “some of its bestsellers to soak up rising wage, energy and packaging costs”, according to The Guardian.

The bakery chain, which has about 2,740 shops, recently revealed it was performing better than its competitors.

Total sales jumped by 7.4% over the three months to December 27, bringing its yearly sales to £2.15 billion, 6.8% higher than in 2024.

But the sales update came with a note of caution as the company said consumer confidence was “subdued” and affecting the food-to-go market.

Ms Currie said household disposable income was “now more under pressure than it’s ever been”.

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Are weight loss jabs affecting Greggs’ sales?

Weight loss jabs and other appetite-suppressing medications are also “no doubt” having an impact on sales, Ms Currie added.

She explained: “What we’ve been seeing is people are looking for smaller portions, people are looking for information on areas such as protein and fibre, and therefore we’re making sure that in the breadth of our range we can offer those choices to customers.”

However, Ms Currie highlighted this was not only due to the rise of GLP-1s, a class of medications that mimic the hormone which suppresses appetite, but also a “broader health trend” emerging.

Greggs has been contacted for further comment.