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Royal Mint appoints Wiltshire metals company as partner

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Gold Traders UK is the first business in the South West to achieve the status

Jon White, founder of Gold Traders UK

Jon White, founder of Gold Traders UK(Image: BRITANNIA COIN COMPANY)

A Wiltshire-based precious metals specialist has been appointed an authorised partner of the Royal Mint. Royal Wootton Bassett-based Gold Traders UK is the first business in the South West to achieve the status.

Under the partnership, the company will be able able to buy and sell bullion bars and coins directly from the Royal Mint.

The business was founded 18 years ago by local entrepreneur Jon White, who is also the founder of RWB Auctions.

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“This is a pivotal moment for the business and one that has taken months of work behind the scenes,” he said.

“Becoming an authorised partner of the Royal Mint requires a rigorous approval and due diligence process. This is not easy to achieve and reflects the scale, professionalism, and transparency of our operation.”

Gold Traders UK was established after Mr White identified a “lack of transparency” in the precious metals buying market.

Starting from his home in Wiltshire, the business was built around “ethical trading, accurate pricing and customer trust”, according to Mr White.

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It has since grown into a multi-million-pound operation, buying and selling gold, silver, platinum and palladium for private individuals and investors across the UK.

The company was the first precious metals dealer in the country to receive Trading Standards Buy With Confidence approval.

As an authorised partner, Gold Traders is already selling 2026 bullion material from the Royal Mint, including the Gold Sovereign, one of the most recognised bullion coins in the world.

“Direct access to bullion from the Royal Mint removes any uncertainty around authenticity,” said Mr White. “For people buying physical precious metals, that confidence really matters.”

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Last year, Gold Traders UK opened a new branch in Cornwall. The site in Bodmin is based in the historic former HSBC building on Fore Street and is run by husband-and-wife team Steve and Karen Watts, who led the redevelopment of the property after moving to the area from Wiltshire.

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