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Labour’s media strategy is in disarray

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Labour's media strategy is in disarray

Whereas last year’s Labour Party Conference was filled with untrammelled optimism, this year there’s a palpable sense of trepidation amid the victory celebrations in Liverpool.

The strict instructions new MPs have been given to ensure they keep out of trouble have contributed to that feeling. Nobody wants to become the conference’s Main Character for speaking out of turn, so soon after being elected.

There’s also the icy plunge into government, with the myriad serious issues that a party in power has to confront. When the Chancellor and Prime Minister talk of tough choices and inevitable unpopularity, it takes some of the spring out of your step.

But there’s also a degree to which the mood can be attributed to the rough ride the party has had in the press in recent weeks. Whether it’s painful battles over cuts to winter fuel payments, the ongoing row over donations in kind received by various frontbenchers, or the nascent spat over economic confidence, Labour MPs and activists alike are feeling somewhat tender from a barrage of difficult headlines.

There are three schools of thought about this.

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Loyalists reassure their colleagues that this is just what it’s like for a new government. The scrutiny is harsher and more intense than in opposition, for good reason, and it will take time to adjust from the comparatively easy ride provided by endless Tory psychodramas and pratfalls.

Starmer-sceptics argue that these are real problems of political judgement, mixing personal overconfidence with an overly conservative fiscal policy.

Jeremy Corbyn, one veteran activist said to me on Monday, wouldn’t take flashy suits or leave pensioners in the cold. (The easy rejoinder is that if Corbynism’s monkish asceticism and enthusiasm for government debt was so fantastic, it wouldn’t have led Labour to disaster, whereas Starmer’s smart wardrobe and Reeves’s commitment to balancing the books has delivered electoral triumph.)

There may be some truth in both views, though each should be taken with a pinch of salt given they divide along factional lines.

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But the third school of thought about Labour’s recent troubles cuts more widely, and should be of far greater concern to the party: their commuications machine is malfunctioning.

Regardless of whether Starmerites or their critics are right about the source of critical news stories, both agree that when such things happen, the Government’s media team needs to handle them effectively. Even loyalists privately concede that over the summer this has stuttered.

Issues that should be foreseen and headed off are allowed to fester for too long.

For example, the winter fuel decision is now paired with a new campaign to increase the uptake among vulnerable pensioners of pension credit. That’s a useful response for ministers to give when under fire – however, the cut was announced in late July, and the pension credit campaign didn’t launch until 2 September. In the gap, the narrative was set.

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Messaging on difficult issues seems inexcusably clumsy. We are now weeks into the donations row, but voters are still being told that what was done was “within the rules” and even that “every MP does it”.

These replies are straight out of the failed response to the MPs’ expenses scandal 15 years ago. They didn’t work then, and they aren’t working now, for the good reason that they display a failure to understand the nature of people’s concerns about the issue. Instead they reinforce the problem.

“This is allowed and we are all at it” is not a helpful reply – and comms professionals should not be sending ministers out to deliver it.

There are also signs that decision-making is just too slow, which is damaging in a fast-moving environment.

For instance, once it emerged that Lady Starmer had received gifts of dresses, it was inevitably going to be a news story – but a press operation at the top of its game should never have allowed her to be photographed the very next day at London Fashion Week looking at designer dresses.

It’s a small thing, but it turned a few paragraphs of black and white newspaper copy into a picture story, which was an unforced error.

She was absent from a London Fashion Week event at Downing Street later that day, where readouts of speeches suggested she was expected to attend – a source told The Telegraph the British Fashion Council had been mistaken in thinking she would be there at all – but by then it was too late.

That suggests the media operation knows what’s a good idea and what’s a bad idea, but something is slowing them down and preventing them putting those instincts to effective use.

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My colleagues in the press are prone to over-dramatise, so let’s not overstate this. This is not a crisis. It’s not a disaster. But it is a problem, and the cumulative effect of a misfiring comms operation is attritional.

Each sluggish response or mis-step erodes a little bit of political capital. This government has lots of capital, because it has squillions of MPs and just won a gigantic election victory. But even in this position it cannot afford to squander impetus and authority. It needs those things to get stuff done, and to cultivate its 2024 voters for the next election.

That is what is most surprising about these mistakes. Labour had a long time to prepare for the 2024 election, and did so ruthlessly. It squared away reputational problems, it carefully mapped out its messaging and deployed a grid of announcements and tactics with great discipline.

Around the country, it is already swinging into action to prepare for the next election. New MPs are working their constituencies to build an incumbency advantage and to get their activists straight back on the doorstep.

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If they are undermined in those efforts by negative headlines fueled by errors at the top, they will soon grow frustrated.

Mark Wallace is Chief Executive of Total Politics Group

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Ukraine’s Two-Year Plan Results in Major Blow to Russian Air Power with A-50 Strike

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Ukraine’s Two-Year Plan Results in Major Blow to Russian Air Power with A-50 Strike

A carefully orchestrated operation by Ukraine has led to the destruction of a Russian A-50 surveillance aircraft, marking a critical blow to Russian air capabilities.

Targeting ‘Moscow’s eyes’

According to a senior military intelligence officer who spoke anonymously to The Times, the strike utilized both Patriot and S-200 missile systems, showcasing a strategic evolution in Ukraine’s defense efforts.

The planning for this operation began two years ago, in 2022, when Ukrainian officials recognized the need to target the A-50, often referred to as “Moscow’s eyes.”

This aircraft, which can detect airborne and ground targets over vast distances, is a valuable asset for Russian operations. The Ukrainian military needed to restore the S-200 system to effectively challenge this threat, according to WP.

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To achieve this, they sought out experienced personnel familiar with operating the S-200 and conducted essential maintenance to prepare it for frontline use.

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Israel launches more strikes on Lebanon in escalating violence

Hezbollah Isis and Islamic supporters won’t stop until all the world bows down and pays homage to the medieval Political ideology called Islam support Israel or surrender to Islam these are your choices.

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Israeli warplanes continued to strike Lebanon on Tuesday, extending a massive bombardment of Hizbollah strongholds that has killed hundreds of people so far in the worst violence to hit the country in decades.

Hezbollah too fired on Israeli military targets on Tuesday morning, targeting an explosives factory, a military warehouse and an airfield. The attacks set off air raid alarms across northern Israel but were mostly intercepted, causing limited damage.

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The exchanges followed a devastating series of attacks on Monday in which the Israeli army said it hit 1,600 Hizbollah targets, including general weapons stores and concealed cruise missiles in what it called a “new phase” of conflict with the Iran-backed militant group.

Firefighters work to extinguish a fire after a rocket, fired from Lebanon, hit a local municipality storage in Kiryat Shmona, northern Israel
Firefighters extinguish a blaze following a rocket strike in northern Israel © Leo Correa/AP

Lebanese authorities reported that 492 people were killed on Monday, including dozens of women and children, with more than 1,600 injured in the bloodiest day for Lebanon in decades.

World leaders warned that the operation, named “Northern Arrows” by the Israel Defense Forces, has left the region on the brink of an all-out war.

G7 foreign ministers meeting at the UN General Assembly (UNGA) released a statement calling for a halt to “the current destructive cycle”.

“No country stands to gain from a further escalation in the Middle East,” the group said. “Actions and counter-reactions risk magnifying this dangerous spiral of violence and dragging the entire Middle East into a broader regional conflict with unimaginable consequences.”

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Fear and panic gripped Lebanon following Monday’s attacks. Thousands of cars jammed the roads as people fled from the south and east of the country, where the bombing campaign was concentrated, towards the capital Beirut.

Schools across the country were transformed into displacement shelters while some village residents sought refuge from bombing in mosques.

An entire family — a retired army major, his wife, and their three daughters — were killed near the southern coastal city of Tyre on Monday, Lebanese state news reported.

Vehicles wait in traffic in the town of Damour, south of the capital Beirut on September 24, 2024, as people flee southern Lebanon. Israel announced dozens of new air strikes on Hezbollah strongholds
Vehicles in the town of Damour, south of the Lebanese capital Beirut, on Tuesday © Ibrahim Amro/AFP/Getty Images
Lebanese citizens who fled southern villages amid Israeli airstrikes
Lebanese citizens fled villages in the south on Tuesday as Israeli air strikes continued © Mohammed Zaatari/AP

Speaking to reporters at the UNGA in New York, which began on Tuesday, the EU’s foreign policy head Josep Borrell described the situation as “extremely dangerous”.

“I can say that we are almost in a full-fledged war,” Borrell said, adding that world leaders should work to prevent the fighting from escalating further. “Here in New York is the moment to do that. Everybody has to put all their capacity to stop this path to war,” he said.

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Lebanon’s Prime Minister Najib Mikati departed on an urgent trip to New York “for further communication”, his office said. A cabinet session scheduled for Tuesday morning was cancelled.

Israel said it would continue the operation until it became safe for residents of its northern regions, displaced by the fighting, to return to their homes. It blamed Hizbollah for provoking the Israeli bombing campaign.

“Let me be clear: Hizbollah is responsible for this situation. This is Hizbollah’s plan — to turn southern Lebanon into a battlefield for its attacks on Israel,” Israeli army spokesman Rear Admiral Daniel Hagari said. “We cannot accept a terrorist group storing weapons inside people’s homes, and using them to fire at other civilian communities.”

Twenty-eight flights out of Beirut — most of those scheduled — were cancelled on Tuesday, according to the airport’s website.

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Hizbollah rockets landed in the far northern Israeli town of Kiryat Shmona on Tuesday morning, causing a fire to break out, but no injuries were reported. One woman received minor shrapnel wounds in the town of Yarka.

Israel’s Home Front Command extended its school closures policy to several more areas in the north of the country.

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LondonMetric poaches CIO Richards from British Land

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LondonMetric poaches CIO Richards from British Land

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Delta signs codeshare agreement with SAS

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Delta and SAS have signed a codeshare agreement, effective from 25 September

Continue reading Delta signs codeshare agreement with SAS at Business Traveller.

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CryptoCurrency

Philippine agency empowers youth with blockchain and NFT education

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Philippine agency empowers youth with blockchain and NFT education


The Philippines’ DOST-ASTI introduced blockchain, NFTs, and crypto to youth, with a focus on real-world applications, fostering innovation for the future.



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CryptoCurrency

Green United loses bid to dismiss $18M crypto mining fraud suit

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Green United loses bid to dismiss $18M crypto mining fraud suit


The defendants are accused of operating a fraudulent crypto-mining operation that sold mining equipment for a blockchain that didn’t exist. 



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