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Caste remains off-limits in corporate India’s drive for diversity

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A woman dressed in a traditional red and orange sari stands with her hands in a prayer position by a reflective body of water, with high-rise buildings and greenery in the background

Browse the Diversity, Equity and Inclusion (DEI) web pages of corporate India and you may notice the frequent absence of one word: “caste”.

“Gender”, “sexuality”, “physical ability” and “race” all get regular mentions on these public-facing sites, but “caste” — which negatively affects the lives of hundreds of millions of Indians — is usually missing.

Occasionally, the term can be found in downloadable documents, such as a company’s code of conduct. But, often, it is omitted there, too.

“It’s not surprising — it’s not a topic most Indian companies want to talk about,” says Christina Dhanuja, a DEI-caste strategist based in Chennai, South India.

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Caste — an ancient system of social hierarchy based on purity and heredity — is a sensitive topic in India because discussing it also means talking about the privilege of the upper castes and the role of the country’s dominant religion, Hinduism.

It is also a subject that induces fatigue, because much has already been tried. India banned caste-based discrimination when it wrote its new constitution after independence in 1947 and it reserves 50 per cent of government jobs and university places for marginalised groups.

A woman dressed in a traditional red and orange sari stands with her hands in a prayer position by a reflective body of water, with high-rise buildings and greenery in the background
A Hindu worshipper in Kolkata. India’s caste system has its roots in Hinduism, the country’s dominant religion © Sudipta Das/NurPhoto via Getty Images)

But these quotas are contentious and breed resentment among those who feel they cannot land coveted government jobs as a result. “It’s why our officials are so inefficient,” the boss of a chartered accountancy company told the FT recently.

With these measures failing to bring about equality or the demise of caste, many have placed their hopes in economic growth and modernisation. Yet, increasingly, this appears to have been a false hope and caste is now the lens through which many are viewing economic inequality.

“An undeniably unique feature of economic inequalities in India is that they are closely intertwined with the deeply rooted caste system,” say economists including Thomas Piketty in a recent report for the World Inequality Lab (WIL), a Paris-based research organisation.

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Indeed, it is such a feature that, this month, the south Indian state of Telangana became the third to hold a caste census, to establish which communities are being left behind.

India’s opposition parties are also calling for a national caste census — to which the ruling Bharatiya Janata party may have to agree, given that low-caste Indians make up the majority of the population.

Activists in New Delhi hold placards to demand justice for Dalits
Activists in New Delhi demand justice for Dalits, the so-called ‘untouchables’ who fall outside the caste hierarchy © Sonu Mehta/Hindustan Times via Getty Images

Caste was first laid out in Hindu scripture 3,000 years ago and has evolved into a hierarchy of four levels: Brahmins, or priests, at the top; followed by rulers and warriors; then merchants and labourers; and, below all, the Dalits, or untouchables.

Priests and warriors, together, are referred to as the upper castes and they own about 55 per cent of the country’s wealth, according to the WIL. They are thought to account for about 20 per cent of the population, but no one knows for sure because the last caste census was in 1931.

Dalits account for about 16 per cent of the population, or 220mn people, and can still face exclusion or even violence because of their caste, especially in rural areas. Labourers — who can also face discrimination — account for about 50 per cent, or 700mn people.

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Caste is not as strictly enforced in cities, but it still plays a role in almost all social and economic relationships.

“People in companies like to say they are caste blind but, in reality, caste is everywhere,” says Meenakshi, a DEI expert with the Chennai-based human resources consultancy Kelp who prefers not to give a surname because of its privileged caste associations.

Many people still get asked their caste in job interviews and some Brahmin groups organise Brahmin-only job fairs.

One CEO of an investment firm recently told the FT that he did not feel bad about the caste imbalance at his firm because “Dalits have the quota system for their jobs”. He added that his company has a corporate social responsibility policy that assists marginalised communities through charity.

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DEI principles finally arrived in India via multinational companies a few years ago, and have taken off both as corporate policy and as a public relations tactic.

However, Meenakshi says its provenance meant it came with priorities dictated by the west: it gave huge importance to issues such as women and race, but largely skipped over the issue of caste.

A family outside their rustic home, with a woman in a green sari standing beside a young boy, while two young men sit on a traditional bench. A goat stands near them, and the roof is covered with dried vegetation
People from the Dalit community in a village near Agra. Despite laws forbidding caste-based discrimination, many Dalits suffer social and economic exclusion © Money Sharma/AFP via Getty Images

Many Indian companies have stuck with this template, but Meenakshi, Dhanuja and others want to “Indianise” the model so it incorporates caste at a high level.

This, they argue, will be good for the companies involved, unlocking wider pools of talent and a greater diversity of views. They point to various studies by McKinsey, the management consultancy, showing that the more racially and gender diverse company is, the better it performs.

Similarly, in 2019, the Indian Institute of Management in Bangalore released a paper showing that, when two companies dominated by different castes merge or acquire one another, they generate more market value then when two companies dominated by the same caste unite. However, the paper also noted that most companies prefer to merge with or buy entities with the same caste profile.

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This search for sameness affects Indian companies’ hiring, too. In 2012, Canadian researchers found that 91 per cent of board directors in India’s top 1,000 companies came from the top two castes.

And a study by Jawaharlal Nehru University, in that same year, showed that candidates with high-caste Hindu names were 60 per cent more likely to be called for interview than people with low-caste names if otherwise identical CVs were submitted.

Statistics on the exact make-up of organisations today are impossible to find because very few companies keep records on caste. However, anecdotal evidence suggests that lower castes are vastly unrepresented in well-paid jobs.

“In an office of one hundred, you might not find a single Dalit,” says Vaibhav Wankede, a marketing executive from Mumbai who has written about the difficulties of being lower caste in white collar workplaces.

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He says that Dalits often feel they need to mask their identity at work. “It’s everything from the food we eat, to the holidays we celebrate — all of that is a marker of who we are and a potential reason for exclusion,” Wankede explains, adding that “most Dalits just try to keep their heads down and get on with the work.”

To address the issue, Dhanuja suggests starting with something small like a survey, and then building up to in-person awareness sessions where the impact of caste is discussed.

But she says the way managers ultimately decide to bring caste into their DEI polices depends on the industry, the composition of their current staff, and what goals they set.

Meenakshi advocates a similar approach, focusing on teaching people what casteism looks like, and rethinking hiring practices so companies spot candidates who have skills they really need.

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“All too often, the definition of merit is shaped by the skills upper-caste candidates tend to have: good spoken English, social confidence,” Meenakshi cautions — adding that companies should not discount the tenacity and hard work it takes for a lower-caste candidate to get to the same interview as higher-caste candidates.

Job seekers crowd round a table at a job fair in Bengaluru
Job-seekers at a job fair in Bengaluru. DEI experts say corporate recruiters should bear in mind the obstacles that lower-caste candidates have to overcome © Idrees Mohammed/AFP via Getty Images

Lastly, Dhanuja says companies should consider putting out caste-positive jobs ads, explicitly stating that roles are open to people of Dalit or other marginalised backgrounds.

She would, she says, go further and set targets for lower-caste hires, but she knows from quotas in the state sector that this can easily fail if HR managers are unsupportive.

For companies that think this all sounds too much like hard work, Dhanuja points out that caste awareness is on the rise and failure to adapt is risky. “If a company doesn’t want to do anything about it, they are just exposing themselves to law suits and reputational damage,” she warns.

But Pratap Tambe — a manager at Tata Consultancy Services and a frequent speaker on caste — is less convinced. He warns that any sudden shifts could result in a “backlash from negatively impacted interests” and a “high risk” of false discrimination allegations.

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Live from Kilkenomics: anger and economics

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Live from Kilkenomics: anger and economics

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Angry eruptions in elections around the world are changing leaders. And many of those leaders are coming in with radical offers to the voters. But can anger change an economic outcome for the better? And will it? Today on the show, Katie Martin hosts a live forum at the Kilkenomics Festival in Kilkenny, Ireland and discusses the topic with Leah Downey, a political theorist, and Eric Lonergan, a money manager. Also, we go long turkeys and short orange politicians.

For a free 30-day trial to the Unhedged newsletter go to: https://www.ft.com/unhedgedoffer

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You can email Robert Armstrong at robert.armstrong@ft.com and Katie Martin at katie.martin@ft.com.

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Royal Mail to make a major change to fees in days as shoppers could face Christmas surcharge

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Royal Mail to make a major change to fees in days as shoppers could face Christmas surcharge

ROYAL Mail is to make a major change to fees within days as shoppers face a surcharge this Christmas.

The service has revealed that business account customers will be asked to pay an additional peak surcharge of 5p for letters and 10p for parcels.

Royal Mail is to make a major change to fees within days

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Royal Mail is to make a major change to fees within daysCredit: Getty

This will come into force on November 18 and end on January 10, 2025 – the peak time for Christmas deliveries.

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While the surcharge won’t be charged to directly to consumers, there are concerns that they will end up footing the bill anyway as businesses look to up their prices to cover the extra cost.

Sarah Coles, personal finance analyst at Hargreaves Lansdown, said: “At a time when rising prices have eaten into profits, some companies will feel they have no alternative but to pass the costs on.

“It means shoppers being clobbered with extra delivery charges at a horribly expensive time of year.”

The same surcharge was added to letters and parcels for the first time last year.

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The 5p peak surcharge is applied to Royal Mail 24 and Royal Mail 48 large letters, Royal Mail Tracked 24 and Royal Mail Tracked 48 letterboxable products sent by business account holders.

While the following products will be hit with a 10p peak surcharge:

  • Royal Mail 24
  • Royal Mail 48 Parcels
  • Royal Mail Tracked 24
  • Royal Mail Tracked 48 Parcels
  • Royal Mail Tracked Returns
  • Royal Mail Special Delivery Guaranteed by 9am, 1pm and end of the day Sunday
  • Special Delivery Guaranteed Returns

A Royal Mail spokesperson said: “The peak surcharge only applies to business customers for the Christmas period and was introduced last year.

“It applies an additional charge to certain business parcel products for a limited period to reflect the increased demand and capacity needed to handle increased volumes.

eBay Parcel Surprise: Rare Stamps Galore!

“Other parcel carriers apply a similar surcharge. Christmas is our busiest time of the year and we invest in around 16,000 additional staff, more vehicles and temporary sites to increase our capacity to handle double the normal volumes of parcels.”

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It comes after Royal Mail upped the price of first-class stamps by 30p to £1.65 at the start of October.

First class stamp prices increased by 10p to £1.35 in April and by 10p to 85p for second class.

Royal Mail said it had tried to keep price increases as low as possible in the face of declining letter volumes, and inflationary pressures.

More Royal Mail changes

In October, Postal regulator Ofcom said that Royal Mail could be allowed to drop Saturday deliveries for second class letters under an overhaul of the service.

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Regulator Ofcom, which has been consulting on the future of the universal postal service since January, said it is now focusing efforts on changes to the second class service while keeping first class deliveries six days a week.

Under the plans being considered, second class deliveries would not be made on Saturdays and would only be on alternate weekdays, but delivery times would remain unchanged at up to three working days.

Ofcom said no decision had been made and it continues to review the changes, with aims to publish a consultation in early 2025 and make a decision in the summer of next year.

Royal Mail said letter volumes have fallen from 20billion in 2004/5 to around 6.7billion a year in 2023/4, so the average household now receives four letters a week, compared to 14 a decade ago.

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Royal Mail also ousted old-style stamps and replaced them with barcoded ones last July.

The business said the move would make letters more secure.

Anyone who still has these old-style stamps and uses them may have to pay a surcharge.

How to save money on Christmas deliveries

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CHRISTMAS is all about giving, but unfortunately, it does come at a price – especially if you prefer to shop online.

Senior Consumer Reporter Olivia Marshall shares five ways you can save money on Christmas deliveries to help you protect the pennies this festive season.

Order early

Many retailers offer discounts on shipping costs if you place your orders well in advance.

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This can also help you avoid the higher costs associated with last-minute express deliveries.

Free shipping offers

Look out for retailers that offer free shipping promotions, especially during the festive season.

Some stores provide free delivery if you meet a minimum purchase amount.

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Click and collect

Opt for click and collect services where you can pick up your purchases from a local store or designated collection point.

This can often be a free service and can save you on delivery fees.

Combine orders

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If you are buying from the same retailer, try to combine your purchases into a single order.

This can help you meet free shipping thresholds or reduce the number of delivery charges you need to pay.

Use discount codes

Search for discount codes or vouchers that can be applied to your delivery costs.

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Websites and browser extensions dedicated to finding and applying discounts can be particularly helpful.

By planning ahead and taking advantage of these strategies, you can reduce the cost of your Christmas deliveries.

Do you have a money problem that needs sorting? Get in touch by emailing money-sm@news.co.uk.

Plus, you can join our Sun Money Chats and Tips Facebook group to share your tips and stories

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Donald Trump picks Robert Kennedy Jr to run US health department

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Robert Kennedy Jr

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Donald Trump has nominated vocal vaccine sceptic and former Democrat Robert F Kennedy Jr as head of the US Department of Health and Human Services, the latest in a series of controversial picks for top cabinet jobs.

The appointment will put Kennedy, who sowed doubts about Covid-19 vaccines and has been critical of the pharmaceutical industry, in charge of a department with a $1.8tn budget with wide-ranging influence over drug regulation and public health.

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Trump said in a statement on Thursday that he was “thrilled” to appoint Kennedy to the role. “For too long, Americans have been crushed by the industrial food complex and drug companies who have engaged in deception, misinformation, and disinformation when it comes to Public Health,” the president-elect wrote in social media post.

As head of HHS, with oversight of agencies such as the Food and Drug Administration and the Centers for Disease Control and Protection, Trump said Kennedy would “restore these Agencies to the traditions of Gold Standard Scientific Research, and beacons of Transparency, to end the Chronic Disease epidemic, and to Make America Great and Healthy Again!”

This is a developing story

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State pensioners can claim £350 free cash payment to help with energy bills after winter fuel payments cut

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Eight reasons your PIP benefit payments could be stopped by the DWP

STATE pensioners are eligible to claim up to £350 in cash to help cover the cost of energy bills this winter.

The Suffolk Community Foundation has launched the 14th year of its annual Surviving Winter appeal, which is in response to winter fuel payments being slashed.

A charity that helps vulnerable older people to "survive winter" said its grants and advice were needed more than ever

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A charity that helps vulnerable older people to “survive winter” said its grants and advice were needed more than everCredit: Alamy

Previously, the winter fuel payment was paid to all pensioners to help with energy bills.

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However, in July, the government said it would only be made to those on low incomes who received certain benefits.

Chancellor Rachel Reeve’s decision to means-test the up to £300 cash boost has meant around 10million elderly people can no longer get the support. 

Now only those receiving pension credit will receive the handout.

The Suffolk charity said it’s campaign has become even more relevant this year because ninety per cent of pensioners are estimated to lose the winter fuel payment.

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It added that the government’s policy change also means the organisation cannot rely on those who do not need the payment to consider donating it to help others.

According to the appeal’s website, the campaign has raised more than £1.5 million so far, and the charity is appealing to anyone who feels able to donate to consider doing so.

£175 could be used to help someone pay for gas or electricity, whereas £350 could provide 500 litres of heating oil.

Cabinet Minister grilled on Winter Fuel Payments

It adds that the fund has provided a lifeline for many thousands of people by helping them to stay safe and healthy in their own homes as the weather turns colder.

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How can I apply for the scheme?

You may apply for support if you are over the age of 66 and are not on pension credit.

You must also live in Suffolk, have maximum savings of £5,000 and a maximum income of £20,000, or £24,000 if you’re a couple.

Three charity partners are working with Suffolk Community Foundation to manage the applications and payments; East Suffolk Citizens Advice, Sudbury and South Suffolk Citizens Advice and Gatehouse Caring.

Individuals wishing to apply should get in contact with the office of the district or borough they live in.

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What other cost of living payments are available?

Plenty of councils across the country are offering extra support to pensioners in light of the missing Winter Fuel Payment.

For example, Salford City Council has £2.7million of cash to give to struggling people this winter.

Salford City Mayor Paul Dennett said the funding will help the most vulnerable and anyone who is struggling financially should get in touch.

It will not be paid in cash but in vouchers which residents can use for food or fuel.

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Residents do not need to be in receipt of benefits to apply. You can apply by visiting: https://contactus.salford.gov.uk/?formtype=HSF.

You can also call the helpline 0800 011 3998.

The current economic climate is seeing more charities step in to fill the gap left by a lack of support from the Government and statutory services. 

For those living with cancer, Macmillan’s Financial Grants Scheme was established to help support those who are struggling to cover essential living costs.

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So anyone living with cancer and who needs help with bills and other essentials can apply for the grant.

It’s worth up to £350 and is a one-off payment and can be used to help with things like:

  • Energy bills
  • Home adaptions
  • The cost of travel to and from hospital
  • Any extra costs you might have because of cancer

It is means-tested, so you must have no more than £6,000 in savings for a household of one person or no more than £8,000 for a household of two or more people.

You must have a weekly income of no more than £323 per week for a household of one person or no more than £442 per week for a household of two or more people.

Benefits like personal independence payments (PIP)disability living allowance (DLA) or attendance allowance (AA) do not count towards income for this.

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To apply you can call 0808 808 00 00 or you can speak to one of your healthcare team, like a district nurse or Macmillan nurse, care professional or benefits adviser who can fill in the form with you online.

The British Legion has also set up a Cost of Living grant, which can be applied for here using the Lightning Reach portal.

You can also find out what grants may be available to you using Turn2Us’s grant search on the charity website.

There is a huge range of grants available for different people – including those who are bereaved, disabled, unemployed, redundant, ill, a carer, veteran, young person or old person.

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How has the Household Support Fund evolved?

The Household Support Fund was first launched in October 2021 to help Brits pay their way through winter amid the cost of living crisis.

Councils up and down the country got a slice of the £421million funding available to dish out to Brits in need.

It was then extended in the 2022 Spring Budget and for a second time in October 2022 to help those on the lowest incomes with the rising cost of living.

The DWP then confirmed a third extension of the scheme through to March 31, 2024.

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Former chancellor Jeremy Hunt extended the HSF for the fourth time while delivering his Spring Budget on March 6, 2024.

In September 2024, the Government announced a fifth extension.

What is the Household Support Fund?

You may also be eligible for up to £500 worth of cost of living payments from the government’s Household Support Fund (HSF) which is worth £421 million in total.

It’s available to support those who are struggling to afford household basics including food, energy, wider essentials, and exceptional costs.

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The fund has been split up between councils in England who are in charge of distributing their allocation.

It was set up in 2021, however, it has been extended by the UK government a number of times. 

How much you are eligible for is usually based on what benefits you already receive and your financial circumstances. 

To be eligible for help, you usually have to be in receipt of a council tax reduction or show proof of being in financial difficulty.

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Each council has a different application process – so you’ll have to ask your local authority or find out via your council’s website.

To find out how to contact your local authority, use the gov.uk authority tool checker.

In the last round of funding, some residents received their share automatically, while others had to apply.

For example, Haringey London Council is issuing automatic payments to eligible residents, as well as a support fund which can be applied to.

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It is also issuing payments to schools, which means they can distribute free school vouchers.

Do you have a money problem that needs sorting? Get in touch by emailing money-sm@news.co.uk.

Plus, you can join our Sun Money Chats and Tips Facebook group to share your tips and stories

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World’s tallest rollercoaster closes for GOOD after 19 years

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The world's tallest rollercoaster is closing for good

THE tallest rollercoaster in the world has confirmed it will be closing down.

Kingda Ka, at Six Flags Great Adventure in New Jersey, is the world’s tallest at 456 feet tall.

The world's tallest rollercoaster is closing for good

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The world’s tallest rollercoaster is closing for goodCredit: AFP
Kinga Ka first opened in 2005

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Kinga Ka first opened in 2005Credit: AFP – Getty

However, the theme park has confirmed that the ride would be closing as it “has been surpassed by modern advancements”.

Having opened in 2005, it was also the fastest rollercoaster with top speeds of 128mph although this has since been beaten.

Park spokesperson Mark Villari Jr. told Theme Park Tribune: “What was cutting-edge roller coaster technology 20 years ago has been surpassed by more modern advancements.

“This has challenged operations and contributed to an inconsistent guest experience.”

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In its place, the park said a new ride will replace it which will be a “multi-world-record-breaking launch roller coaster”.

Also replacing the Green Lantern rollercoaster, it will open in 2026.

The park’s president Brian Bacica said in a statement: “We understand that saying goodbye to beloved rides can be difficult, and we appreciate our guests’ passion.

“These changes are an important part of our growth and dedication to delivering exceptional new experiences.

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“We look forward to sharing more details next summer.”

Also opening at the park is The Flash: Vertical Velocity, which will be “North America’s first super boomerang coaster” when it opens next year.

I tried the UK’s newest, tallest and fastest rollercoaster – it’s unlike anything else in the the country

Last year, Kingda Ka was forced to temporarily close because of a cable snap mid ride.

While no one was hurt, the ride was evacuated and shut down.

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Despite its top speeds, it dropped to the second fastest rollercoaster in the world after Formula Rossa opened in Abu Dhabi in 2010.

However, Kingda Ka is only one of two stratacoasters in the world – a ride that has drops of at least 400 feet.

Passengers endure a steep 90 degree climb before plummeting down the other side.

A much-loved UK theme park has also been forced to close.

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Flambards Theme Park in Cornwall confirmed earlier this month that it would be shutting permanently.

Use these tips on your next theme park trip

Next time you visit a theme park, you may want to use our top tips to make the most of your adrenaline-inducing day out.

  1. Go to the back of the theme park first. Rides at the front will have the longest queues as soon as it opens.
  2. Go on water rides in the middle of the day in the summer – this will cool you off when the sun is at its hottest.
  3. Download the park’s app to track which rides have the shortest queues.
  4. Visit on your birthday, as some parks give out “birthday badges” that can get you freebies.
  5. If it rains, contact the park. Depending on how much it rained, you may get a free ticket to return.

The park cited “rising costs and a steady decline in visitor numbers”.

We’ve also rounded up videos of the other fastest rollercoasters in the world.

A new rollercoaster will replace it in 2026

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A new rollercoaster will replace it in 2026Credit: Alamy

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US regulators plan to investigate Microsoft’s cloud business

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Unlock the Editor’s Digest for free

The Federal Trade Commission is preparing to launch an investigation into anti-competitive practices at Microsoft’s cloud computing business, as the US regulator continues to pursue Big Tech in the final weeks of Joe Biden’s presidency.

The FTC is examining allegations that Microsoft is abusing its market power in productivity software by imposing punitive licensing terms to prevent customers from moving their data from its Azure cloud service to competitors’ platforms, according to people with direct knowledge of the matter.

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Tactics being examined include substantially increasing subscription fees for those that leave, charging steep exit fees and allegedly making its Office 365 products incompatible with rival clouds, they added.

The FTC is yet to formally request documents or other information from Microsoft as part of the inquiry, the people said.

A move to challenge Microsoft’s cloud business practices would mark the latest broadside against Big Tech by the FTC’s chair Lina Khan, who has centred her tenure on aggressively curbing the monopolistic powers of the likes of Meta and Amazon.

Khan, who has become the public enemy for most of Wall Street’s dealmaking community, is set to be replaced after president-elect Donald Trump enters the White House next year.

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While any successor to Khan may not adopt as tough a stance, potential contenders are expected to continue targeting Big Tech companies which have attracted bipartisan ire in Washington. The Republican party has accused online platforms of allegedly censoring conservative voices.

The decision to launch a formal probe would come after the FTC sought feedback from industry participants and the public on cloud computing providers’ business practices. The results in November last year revealed that most responses raised concerns around competition, the agency said at the time, including software licensing practices that curb the ability to use some software in other cloud providers’ ecosystems.

The FTC also highlighted fees charged on users transferring data out of certain cloud systems and minimum spend contracts, which offer discounts to companies in return for a set level of spending.  

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Microsoft has also attracted scrutiny from international regulators over similar matters. The UK’s Competition and Markets Authority is investigating Microsoft and Amazon after its fellow watchdog Ofcom found that customers complained about being “locked in” to a single provider, which offers discounts for exclusivity and charge high “egress fees” to leave. 

In the EU, Microsoft has avoided a formal probe into its cloud business after agreeing a multimillion-dollar deal with a group of rival cloud providers in July.

The FTC in 2022 sued to block Microsoft’s $75bn acquisition of video game maker Activision Blizzard over concerns the deal would harm competitors to its Xbox consoles and cloud-gaming business. A federal court shot down an attempt by the FTC to block it, which is being appealed. A revised version of the deal in the meantime closed last year following its clearance by the UK’s CMA.

Since its inception 20 years ago, cloud infrastructure and services has grown to become one of the most lucrative business lines for Big Tech as companies outsource their data storage and computing online. More recently, this has been turbocharged by demand for processing power to train and run artificial intelligence models.

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Spending on cloud services soared to $561bn in 2023 with market researcher Gartner forecasting it will grow to $675bn this year and $825bn in 2025. Microsoft has about a 20 per cent market share over the global cloud market, trailing leader Amazon Web Services that has 31 per cent, but almost double the size of Google Cloud at 12 per cent.

There is fierce rivalry between the trio and smaller providers. Last month, Microsoft accused Google of running “shadow campaigns” seeking to undermine its position with regulators by secretly bankrolling hostile lobbying groups.

Microsoft also alleged that Google tried to derail its settlement with EU cloud providers by offering them $500mn in cash and credit to reject its deal and continue pursuing litigation.

The FTC and Microsoft declined to comment.

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