BMW Middle East posts double-digit growth in 2025 as luxury, M and electric models drive demand

BMW Group Middle East has closed 2025 with another year of robust and sustainable growth across its portfolio, building on the exceptional results recorded in 2024 and reinforcing the Middle East’s position as a key growth market for the group.

Strong regional demand for innovation and performance propelled the BMW brand to a 10 per cent year-on-year increase in sales during 2025, while growth was also recorded across MINI and BMW Motorrad.

In the luxury segment, the BMW 7 Series maintained its positive momentum, recording a 1.3 per cent year-on-year increase, reflecting sustained demand in the upper premium category.

BMW M High Performance vehicles delivered a landmark year, posting a 38 per cent surge in sales – the highest ever recorded in the region – driven by rising customer enthusiasm and an expanding M portfolio.

The MINI brand also continued its upward trajectory, achieving a 16 per cent increase in sales and reaching an all-time high in the Middle East. This performance was supported by strong demand for John Cooper Works models and the growing popularity of MINI’s battery electric vehicles.

BMW Middle East sales growth

Corporate sales across BMW and MINI recorded their strongest performance to date, rising by 28 per cent year on year in 2025. BMW Group Middle East said the result reflects close collaboration with its importer partners across the region, with the group committed to sustaining this momentum into 2026.

Electrified vehicles gained notable traction during the fourth quarter of 2025, creating a strong platform for further growth.

The planned introduction of the Neue Klasse BMW iX3 later in 2026 is expected to mark a new phase in BMW’s electric vehicle strategy in the Middle East.

Beyond vehicle sales, BMW Group Middle East’s Customer Support Services recorded an 8.2 per cent increase compared with 2024, highlighting continued customer trust in the group’s authorised service network.

The ownership experience has been further enhanced through initiatives including ConnectedDrive, BMW and MINI Proactive Care, and the “Relax. We Care” programme, alongside multiple digital touchpoints.

Retail expansion

BMW Motorrad also concluded 2025 with its highest-ever recorded sales result in the Middle East, supported by a 9 per cent increase in private customer sales, strengthening its position in the premium motorcycle segment.

This performance has been underpinned by the ongoing transformation of the BMW Group Middle East retail network through the rollout of its new Corporate Identity, Retail.Next. The customer-centric concept is designed to create open and flexible environments that deliver a more engaging and convenient customer journey.

During 2025, BMW Group Middle East, working with local importer partners, entered new markets and inaugurated several Retail.Next facilities as part of its regional expansion and transformation strategy.

These facilities, designed to reflect regional character, have also played a role in attracting BMW M and luxury customers while serving as hubs for developing local talent.

BMW in 2026

Karim-Christian Haririan, Managing Director of BMW Group Middle East, said: “2025 marks another outstanding milestone for BMW Group Middle East, with double-digit growth building on the exceptional performance of the previous year.

“This achievement is a testament to the strength and resilience of our strategic vision, the breadth of our portfolio, and, most importantly, the invaluable partnership with our importer network across the region.

“Their dedication and operational excellence have been instrumental in driving sustainable growth and expanding our market presence.

“We are deeply grateful to our customers for their continued trust and loyalty, which inspire us to relentlessly pursue excellence across all facets of our business. Together with our partners, we remain committed to advancing innovation and delivering unparalleled premium experiences.”

Looking ahead, BMW Group Middle East said it remains confident as it continues to focus on luxury, high-performance and electrified vehicles, supported by further investments in customer experience and retail development.

The group is also preparing to expand its regional footprint with plans to enter the Syrian market, with official details on importer appointments to be announced in due course.