Dubai real estate: Arada launches fitness-led branded residence in Downtown Dubai

Arada announced the launch of Inaura, a fitness-led hospitality and branded residences concept with its debut project in Downtown Dubai, on Wednesday. Sales are set to launch by the end of January.

The AED1.7 billion (US$462.9 million) Inaura Downtown development will comprise a luxury hotel and 114 branded residences including triple-storey, duplex and full-floor homes.

Designed by Dutch architectural firm MVRDV, the tower will rise over 200 metres across 42 floors.

Iconic tower overlooking Burj Khalifa

A standout feature will be a central orb structure that will house social and dining spaces offering 360-degree views across Burj Khalifa, Business Bay and Dubai Mall.

Inaura Downtown will include a three-storey, six-bedroom Sky Penthouse, two duplex five-bedroom Sky Villas and a range of one- to four-bedroom apartments.

The hotel section will occupy the lower ten floors of the building.

Prince Khaled bin Alwaleed bin Talal Al Saud, Executive Vice Chairman of Arada, said: “Wellbeing today is defined by energy, movement and how we live day to day. Inaura brings this to life by creating places where physical vitality and urban experience meet. This brand reflects how people now want to live: connected to their environment and supported by spaces that foster momentum.”

Ahmed Alkhoshaibi, Group CEO of Arada, said: “With Inaura, we’re bringing together design, fitness and ritual to build spaces where energy flows through every element and cultivates belonging. This is the first in a series of kinetic wellness destinations designed to scale globally, combining rhythm, function and purpose to meet a growing demand for homes and hotels that prioritise movement, balance and everyday performance.”

Amenities at Inaura Downtown will include a 3,000 square metre multi-level Formative gym and fitness centre, a medical clinic, a spa offering cryotherapy and hydrotherapy and food and beverage venues across the podium levels and within the tower’s orb which will host a Sky Lounge.

Additional facilities will include co-working spaces, meeting rooms, a cinema, a library and a children’s play area.

The residences have been designed around a movement-led concept with floor-to-ceiling glazing, large layouts and balconies. Residents will have access to shared wellness, hospitality and lifestyle facilities within the tower.