The hospitality executive turned wellness expert answers our questions
Debrah Dhugga is a prominent hospitality executive known for leading luxury hotels, driving major wellness initiatives, and holding senior roles across London, Dubai, and the North East. Her career spans high-profile leadership posts, award recognition, and entrepreneurial wellness projects. Most recently, Debrah founded Soni-Yoga & Wellness. Alongside The Alnwick Garden team and advanced yoga instructor Christine Heslop, she is hosting Earth and Essence – a weekend festival of yoga and wellness at Northumberland’s The Alnwick Garden on February 7 and 8.
What was your first job, and how much did it pay? I started out in retail with a Saturday job at Plus Four. Back then, it was the place to work if you loved a bit of glam and squeezing into a pair of Levi jeans! I earned just a few pounds an hour, but it taught me the basics of customer service and the importance of showing up with energy, no matter the role.
What is the best advice or support you’ve been given in business? Ask questions, stay curious, and never assume you know everything. Every day is a school day. The best leaders I’ve worked with encouraged me to challenge, learn, and keep pushing for more.
What are the main changes you’ve seen in your sector, and what challenges are you facing? Hospitality has shifted dramatically. Guests now expect personalised experiences, seamless technology, and a strong focus on wellness. The challenge is to balance rising costs and staffing pressures with the delivery of exceptional service.
This is why caring for both body and mind is so important. I’m a huge believer in movement and breathwork to manage stress and sharpen focus, whether in business or everyday life. That’s why I’m so excited to partner with The Alnwick Garden to host our new wellness festival. Surrounded by calm, nature, and beauty, it’s the perfect setting to decompress and restore balance.
What would your dream job be? A successful career in luxury hospitality was always my dream, and now I’m living it, just in a new form. I’ve always been passionate about helping people thrive through wellness and lifestyle, whether that’s in my work life at a hotel or retreat, or in my personal life as a mum and friend.
What advice would you give to someone starting out in your sector? Be prepared to work hard, stay humble, and learn from every role you have. For me, the key has been to build resilience, stay curious, and remain unafraid to take opportunities that stretch me. With a more holistic path, your passion and belief in what you do really shine through and ensure you remain on track.
What makes the North East a good place to do business? Our region has a unique mix of warmth, loyalty, and enterprising spirit. People genuinely support each other, and there’s a strong sense of community. Having worked around the world, I genuinely believe there’s no place like home.
How important is it for business to play a role in society? It’s essential. Businesses have a responsibility to give back through community engagement, sustainability, and creating opportunities. Success isn’t measured only in profit; it’s measured in impact. The Alnwick Garden is a charity committed to supporting the local community and those who are most vulnerable and that greatly impacted our decision to hold the festival there.
Outside of work, what are you really good at? Yoga and wellness are central to my life. I’m also good at bringing people together, whether that’s organising a retreat at The Alnwick Garden or hosting a dinner that turns into a long night of conversation.
Who would play you in a film about your life? Someone strong and grounded, who enjoys time on their yoga mat as much as glamming up for celebrations. Someone with resilience and humour like Audrey Hepburn.
Which three people would you invite to a dinner party, and why? Richard Branson, for his entrepreneurial yet grounded leadership. And my husband and children, because with the busy lives we all lead, any opportunity to get together is precious!






