A new luxury rewards experience is coming to The Galleria Al Maryah Island

No risk, and more rewards than ever before. That’s what comes to mind when Abu Dhabi Investment Office (ADIO) partners up with Darna Rewards by Aldar and The Galleria Al Maryah Island to unveil a new reward experience that’s more enticing than ever before.

Designed with sartorially minded shoppers in mind, Unlock Luxury Rewards transforms every visit to the mall into a moment of indulgence. Darna Rewards members can earn 15 per cent cashback – up to Dhs30,000 – on any purchase across 80 of the capital’s most coveted boutiques at The Galleria Al Maryah.

Seasonal shopping has never felt more seamless. Aldar Gift Cards maintain the same cashback reward system, creating the perfect present in mere seconds. Not too keen to return to the stores? Linked credit and debit cards earn 7.5 per cent back for those who prefer to let their rewards accumulate. Alternatively, spend your Darna points at one of  Aldar-operated destinations spanning dining, hospitality and leisure.

“The much-awaited launch of Darna Rewards at The Galleria has created an exciting new platform to reward our guests in ways that reflect the exceptional quality of our retail offering,” says Mark Ruffley, CEO of Al Maryah Retail Company. “This luxury rewards initiative builds on that momentum, bringing together our collection of world-class luxury brands with a reward experience that is unique to Abu Dhabi. Our focus remains on elevating every visit through meaningful value and exceptional moments, reinforcing The Galleria’s position as the capital’s premier destination for luxury shopping.”

“Through Darna, we are redefining the way our customers experience luxury across Abu Dhabi. This initiative underscores Aldar’s commitment to shaping destinations that offer deeper engagement, stronger brand connections and consistently elevated moments,” says Saoud Khoory, Chief Retail Officer at Aldar Investment. “The Galleria Al Maryah Island continues to set the benchmark in luxury retail, and this collaboration ensures that every visit feels even more exceptional.”

Dedicated shoppers can choose from one of three rewards redemption options: the Aldar Gift Card, where 15 per cent of your total eligible spend will be loaded onto an Aldar Gift Card; Direct Card Credit, where shoppers can enjoy 7.5 per cent credited directly back to their linked debit or credit cards; or Darna Points, which are redeemable at Aldar-operated destinations spanning dining, hospitality, retail, and leisure.

All of these rewards are automatically credited within 15 days of purchase (providing no refunds have been requested), ensuring a seamless and stress-free experience. With Unlock Luxury Rewards, Darna Rewards has anticipated every shopper’s desire, elevating retail from a task to an experience.

Download the Darna Rewards app to unlock exclusive advantages.