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America Loves a $13 Lunch Bowl. Don’t Bet Against It.

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America Loves a $13 Lunch Bowl. Don’t Bet Against It.

It has been a rough stretch for the makers of healthy—but fast—lunch bowls. After years of riding a wellness wave, they’ve suddenly found themselves squeezed between rising costs and a jittery consumer.

Younger consumers are looking for places to trim. For some, that means fewer carne asada burritos and harissa bowls. Chipotle, Cava and Sweetgreen SG -2.86%decrease; red down pointing triangle have all reported softer results in recent quarters. Their stocks show the damage: So far this year, Chipotle is down around 44%, Cava about 56% and Sweetgreen about 80%.

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