Beyond Meat Tests Protein Beverages in Bid for Much-Needed Growth

Beyond Meat, whose sales of plant-based beef, chicken and pork have been declining along with consumer interest in the category, is introducing a line of protein drinks it hopes will go down more smoothly.

Skinny cans of the fruit-flavored, carbonated Beyond Immerse are now for sale by a “test kitchen” announced by the company last fall to offer new products in limited quantities.