Greggs has raised the price of its iconic sausage roll to £1.30, marking the second increase in just six months for the popular bakery chain.
The 5p rise follows a previous hike from £1.20 to £1.25 in July, when the savoury treat cost just £1.
This marks a 30 per cent rise in the baked goods since 2022.
The bakery chain has also increased coffee prices, with a cup now costing £1.70, up from £1.60.
The price changes, implemented just after Christmas, have already sparked reactions from regular customers at branches across the country.
The price of a Greggs’ sausage roll has shot up by a staggering 30 per cent
GETTY IMAGES / Greggs
At the Shields Road branch in Newcastle, customers expressed their frustration over the latest price hike.
Linda Johnson, 74, a retired quality control inspector said: “It’s now £3.90 for four sausage rolls. I wouldn’t pay that – I would tell them to stick it.
“I know everyone is watching their pennies but the whole point of Greggs is that it’s cheap and cheerful.”
Heather Hife, 62, a carer, was equally critical: “It’s disgraceful that they have raised their prices. They are a big company and are making a lot of profit. They shouldn’t be putting them up.”
The price increases come as Greggs warned that rising employment costs would lead to further price adjustments across its range.
The bakery chain was among more than 70 businesses that wrote to Chancellor Rachel Reeves last year, warning that changes announced in the October Budget would make price hikes a “certainty”.
However, Greggs maintained it could handle the pressure, stating: “Greggs has demonstrated its ability to mitigate cost inflation in recent years whilst retaining its value leadership, and we are confident we can continue to do so.”
The company noted that while wage increases would drive up costs, they should also “provide support to consumers”.
Despite the price increases, Greggs achieved a significant milestone in 2024, recording annual revenue of £2bilion for the first time – an 11.3 per cent rise compared to 2023.
However, the company’s fourth quarter sales growth slowed to 2.5 per cent, down from five per cent in the previous quarter, amid what it described as a “more challenging market backdrop”.
Chief executive Roisin Currie acknowledged the challenges, noting that lower consumer confidence “continues to impact high-street footfall and expenditure”.
She remained optimistic, stating: “Our value-for-money offer and the quality of our freshly prepared food and drink position us well to meet the headwinds we expect to see in the year ahead.”
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