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Exploring China’s Enduring Affection for Scotch Whisky

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Exploring China's Enduring Affection for Scotch Whisky

China significantly boosted western luxury brand growth, particularly scotch whisky, which saw exports rise. Yet, recent sales declines suggest maturing consumer preferences shift from volume to premium quality.


Key Points

  • Over the past decade, China significantly boosted growth for western luxury brands, especially scotch whisky, with exports rising rapidly before a recent sales decline. Young consumers are now prioritizing premium offerings, showcasing market maturation.
  • Exports of scotch to China surged from under £90 million to over £235 million between 2019 and 2023, despite recent sales drops. Factors like inflation and rising costs have impacted margins.
  • This slowdown reflects a shift to more selective and knowledgeable consumers. While overall volumes have decreased, interest in premium aged single malts remains strong, with a younger demographic driving whisky consumption.

China has been a vital growth engine for Western luxury brands over the past decade, significantly impacting sectors such as fashion, watches, fine wines, and spirits, particularly Scotch whisky. This surge in demand was largely fueled by rising incomes and increased global exposure, with Scotch whisky exports to China escalating from under £90 million in 2019 to over £235 million in 2023. However, recent trends indicate a decline in sales for three consecutive years, attributed to inflation, rising operational costs, and trade tensions that have pressured profit margins.

The overall slowdown in sales can be interpreted as a sign of a maturing market. Chinese consumers are becoming increasingly discerning, shifting from a mindset of volume purchasing to a focus on value, driven by younger demographics who are more knowledgeable and demanding. These changes mark a transition from conspicuous consumption to a more thoughtful approach, reflecting a broader cultural shift within the Chinese luxury landscape. Following the COVID-19 pandemic, consumer confidence waned, leading to more cautious luxury spending—consumers are now buying fewer items but investing more wisely in premium products.

Despite the decline in volume, Scotch whisky is benefiting from a phenomenon called “premiumisation,” characterized by sustained interest in aged single malts, limited editions, and high-profile distilleries. In China, the profile of whisky consumers skews younger compared to Western markets, with urban, affluent, and well-educated individuals, predominantly from Generation Z, increasingly discerning in their choices.

Currently, China ranks as the ninth largest market for UK whisky exports, with the UK supplying 85.6% of the overall whisky imports by value, most of which is Scotch. For Chinese consumers, luxury is often associated with authenticity and heritage, making this perception especially influential in the premium spirits sector. The halving of tariffs on Scotch whisky from 10% to 5% may provide a much-needed boost to exports, further solidifying the intricate relationship between the Chinese market and Scotch whisky.

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Read the original article : Heritage, desire and diplomacy: why China still values scotch whisky

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Bitcoin Hovers Around $67,500 Amid Volatile Trading, Down from Recent Highs

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Bitcoin Price Crash: Will BTC Keep Plunging Below $65K? Expert

Bitcoin, the world’s leading cryptocurrency, was trading at approximately $67,500 USD on Friday, reflecting a modest pullback after a brief surge earlier in the week that briefly pushed it toward $70,000.

Bitcoin Price Crash: Will BTC Keep Plunging Below $65K? Expert
Bitcoin Price

Live data from major tracking platforms showed the Bitcoin price in USD ranging between about $67,000 and $68,000 in early Asian trading hours. CoinMarketCap reported the live price at $67,545 USD, down roughly 1.2% over the past 24 hours, with a market capitalization exceeding $1.35 trillion. CoinGecko pegged it slightly higher at $67,690, while other sources like CoinDesk and Binance aligned closely around the $67,600–$67,800 level. Trading volume remained robust, surpassing $40 billion in the last day, underscoring continued investor interest despite the dip.

The cryptocurrency has experienced sharp swings in recent sessions. On Wednesday, Bitcoin staged a strong rebound, surging more than 6% in one of its best single-day performances in nearly a year. That rally lifted it from lows near $64,000 to highs around $68,500, with some reports indicating brief touches above $70,000 late in the U.S. session. Analysts attributed the move to a short squeeze, where bearish positions were forced to cover amid improving sentiment, alongside broader market dynamics including comments from political figures and easing concerns over macroeconomic pressures.

However, Thursday and Friday saw a reversal, with Bitcoin giving back much of those gains. It fell below $67,000 at points, mirroring declines in tech-heavy equities like the Nasdaq, which dropped nearly 2% amid post-earnings pressure on major stocks. The pullback highlighted Bitcoin’s ongoing correlation with risk assets during periods of uncertainty.

Earlier in February, the asset faced steeper declines, dipping below $63,000 amid broader market jitters over geopolitical risks and tariff discussions. That low represented a significant retreat from peaks earlier in the year, where Bitcoin had climbed above $126,000 in late 2025 or early 2026 records, according to historical data referencing all-time highs around $126,277.

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Market observers note that Bitcoin’s circulating supply now stands near 20 million coins, approaching the protocol’s 21 million cap. This scarcity factor continues to underpin long-term bullish arguments, even as short-term traders navigate volatility.

Several factors appear to be influencing the current price action. Institutional participation remains a key driver, with spot Bitcoin ETFs and corporate treasuries holding substantial positions. Meanwhile, macroeconomic signals — including interest rate expectations, inflation trends, and equity market performance — continue to sway sentiment. The recent rebound coincided with a relief rally across altcoins like Ether, Solana, and Dogecoin, suggesting coordinated movement in the crypto sector.

Technical analysts point to key levels in play. Resistance near $70,000 has proven significant this month, acting as a ceiling during attempts to recover from January-February lows. A sustained break above that zone could signal stronger momentum, while failure to hold support around $66,000–$67,000 might invite further downside testing toward $60,000 or lower in bearish scenarios. Some forecasts have cautioned that deeper corrections remain possible, with one analysis suggesting potential drops of 30% from recent levels if broader risk-off sentiment intensifies.

Despite the choppiness, Bitcoin’s year-to-date performance reflects resilience. From earlier 2026 levels, it has shown recovery attempts following sharp sell-offs, maintaining its position as the dominant force in digital assets with a market share well above 50% of the total crypto ecosystem.

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Investors and traders are watching upcoming economic data releases and any regulatory developments for cues. In the U.S., discussions around cryptocurrency policy continue under evolving administrations, while global adoption trends — including payment integrations and blockchain innovations — bolster the narrative for long-term growth.

As of midday Friday in Seoul (corresponding to late Thursday/early Friday UTC), Bitcoin’s price stabilized near $67,600–$67,800 across exchanges, with 24-hour lows dipping to around $66,500 and highs reaching $68,700–$68,800. This range-bound behavior follows a pattern seen throughout February, where volatility spikes have alternated with consolidation.

The asset’s performance stands in contrast to traditional markets, where equities have shown mixed results amid corporate earnings seasons. Bitcoin’s ability to rebound sharply from dips has kept it in focus for both retail and institutional participants seeking diversification or speculative exposure.

Looking ahead, market participants anticipate continued fluctuations as the crypto sector digests recent events and positions for potential catalysts in the coming months. Whether Bitcoin can reclaim higher ground toward its all-time highs or faces additional pressure will depend on a mix of technical momentum, sentiment shifts, and external economic influences.

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For now, the Bitcoin price in USD remains a closely watched barometer for broader digital asset trends, with traders advised to monitor key support and resistance zones closely in this dynamic environment.

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Cuba slams US for ’impunity’ on speedboat attack suspects

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Cuba slams US for ’impunity’ on speedboat attack suspects


Cuba slams US for ’impunity’ on speedboat attack suspects

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Burger King Elevates Iconic Whopper with Premium Bun

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A Burger King logo is seen outside a restaurant in Moscow, Russia June 3, 2022.

Burger King announced Feb. 26, 2026, the first significant enhancements to its signature Whopper sandwich in nearly 10 years, responding directly to customer feedback with upgrades to the bun, mayonnaise and packaging while preserving the flame-grilled beef patty that defines the iconic item.

A Burger King logo is seen outside a restaurant in Moscow, Russia June 3, 2022.
A Burger King logo is seen outside a restaurant in Moscow, Russia June 3, 2022.

The changes, described by the chain as an “elevation” rather than a reinvention, aim to deliver a “higher-quality Whopper experience” from the first bite to the last. The revamped Whopper now features a more premium, better-tasting bun, creamier and improved mayonnaise, freshly cut onions and tomatoes, crisp lettuce, tangy pickles, and new clamshell box packaging designed to prevent squishing and ensure the burger arrives looking as perfect as when it left the kitchen.

“Over the past several years, we’ve focused on strengthening our operations and modernizing our restaurants to build a more consistent foundation across the system,” Burger King U.S. & Canada President Tom Curtis said in the company’s press release. “With that work well underway, we’re now in a position to thoughtfully elevate our core menu. The Whopper is an icon, so we didn’t set out to reinvent it. Instead, we elevated it based on direct Guest feedback.”

The updates follow a recent initiative where Curtis invited customers to call or text him personally with suggestions, part of Burger King’s broader push to incorporate guest input into operations, restaurant aesthetics and menu decisions. Complaints about smashed burgers, soft buns that failed to hold up, and ingredients spilling out during transport prompted the packaging shift and ingredient tweaks.

The core remains unchanged: more than a quarter-pound of 100% flame-grilled beef, sesame seed bun (now upgraded), and classic toppings. The chain emphasized that the flame-grilled flavor — a hallmark since the Whopper’s 1957 debut — stays intact.

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Rollout began this week across more than 7,000 U.S. restaurants, with franchisees absorbing an estimated additional $4,000 per location annually in costs. Burger King advised owners against raising prices to maintain affordability.

Social media and food blogs reacted quickly. Some fans praised the move for addressing long-standing gripes about presentation and texture, while others expressed skepticism about noticeable differences in taste. Early taste tests by outlets like CBS News and YouTube reviewers noted subtle improvements in bun freshness and mayo creaminess, with the box preventing the common “squished” look.

The Whopper has long been Burger King’s flagship item, often credited with helping the chain compete against McDonald’s Big Mac since its introduction. Past tweaks, like the 2015-2017 removal and return of artificial ingredients, focused on “cleaner” formulations, but this marks the most comprehensive structural update in recent memory.

Industry analysts view the changes as part of Burger King’s turnaround efforts under Restaurant Brands International. The chain has modernized stores, improved consistency and launched items like the Breakfast Whopper to boost traffic. The Whopper upgrades align with consumer demands for better quality in fast food amid rising expectations from premium competitors and home cooking trends.

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No immediate price adjustments were announced, though franchise cost increases could pressure margins if not offset by higher sales volume. The company highlighted the changes as a way to enhance perceived value without altering the beloved formula.

Customer reactions varied online. Reddit threads in fast-food communities debated whether the premium bun would hold up better during drive-thru transport, with many hoping for less mess. Some longtime fans worried any alteration might dilute the nostalgic appeal, but most welcomed fixes to practical issues.

Burger King positioned the update as proof of its responsiveness, building on Curtis’ direct outreach. The president’s feedback line, launched earlier in February, already influenced other operational tweaks.

As fast-food chains navigate inflation, labor costs and shifting tastes, subtle premiumizations like this help retain loyalty without alienating price-sensitive customers. The Whopper’s enduring popularity — millions sold annually — makes it a safe bet for refinement rather than overhaul.

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With the rollout underway, Burger King invites guests to try the elevated version and share thoughts, continuing the feedback loop that sparked the changes. Whether the updates translate to noticeable improvements or simply polish an already iconic sandwich remains a question for diners nationwide.

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Data tool to spot families due financial support

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Data tool to spot families due financial support

Households entitled to national benefits will be identified by the new system.

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South Korea approves Google bid to export high-precision map data

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South Korea approves Google bid to export high-precision map data


South Korea approves Google bid to export high-precision map data

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Gumtree knocks back $42m takeover, returns to profitability

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Gumtree knocks back $42m takeover, returns to profitability

Gumtree Markets Australia’s board has knocked back a $42 million takeover offer, while posting its first profitable result in over two years.

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South Sydney Rabbitohs to maintain WA hold despite Bears intro

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South Sydney proud of WA relationship, would welcome opportunity to participate in inaugural Perth Bears home game next year

South Sydney Rabbitohs chief executive Blake Solly says the club will maintain its connection with WA, despite the introduction of the Perth Bears from next season.

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Green light for Tonic Group’s solar farm in Binningup

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Green light for Tonic Group’s solar farm in Binningup

A development assessment panel has approved Tonic Group’s $160 million proposal to build a solar farm and battery storage in the state’s South West.

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Mach7 Technologies Limited (TDMMF) Q2 2026 Earnings Call Transcript

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OneWater Marine Inc. (ONEW) Q1 2026 Earnings Call Transcript

Francoise Dixon
Head of Investor Relations

And welcome to Mach7 First Half FY ’26 Results Briefing. My name is Francoise Debelak, and I’m Head of Investor Relations for Mach7. Today, our CEO, Teri Thomas; and our CFO, Daniel Lee, will provide an overview of the first half results. We will then open it up for questions. [Operator Instructions]

I’ll now hand over to Teri.

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Teri Thomas
CEO, MD & Director

Thank you, Francoise. And hello, everybody, and thank you for joining us for the first half fiscal year 2026 results. Let me start with something that I think we can all align on. Sales matters. Sales fuels growth. It funds innovation and innovation fuels more growth. And ultimately, sales drives shareholder value.

Now I happen to love sales. I’ve spent more time in sales than any other role in my career, and I believe it makes the business world go around. But more importantly, I know that sustainable, disciplined sales growth is what you want to see from Mach7, and I do too. Good news is we now have an enhanced, growing and focused team driving progress, strengthening pipeline quality, improving conversion discipline and aligning our commercial engine with our strategy. You’ll hear more about that shortly, including a guest appearance later in the presentation.

So let’s begin. On our vision, before getting into performance, I really want to ground us into who Mach7 is and where we’re going. Our vision is simple, but it’s ambitious, to be the global imaging EMR. We win by completing the patient picture with the patient’s pictures, and we do it

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Bill Gates Says He Brought Foundation Executives to Meetings With Jeffrey Epstein

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Bill Gates Reveals He Didn’t Feel ‘Successful’ for Decades

Bill Gates has publicly apologized to staff at the Gates Foundation for his ties to convicted sex offender Jeffrey Epstein, admitting his actions cast a shadow over the philanthropic organization while insisting he was never involved in Epstein’s crimes.

In a town hall on Tuesday, the Microsoft co-founder addressed foundation employees, acknowledging he made mistakes that affected the group’s reputation. “It was a huge mistake to spend time with Epstein,” Gates said.

“I apologize to other people who are drawn into this because of the mistake that I made.” He added, “I did nothing illicit. I saw nothing illicit.”

According to CBS News, Gates first met Epstein in 2011, three years after Epstein pleaded guilty to soliciting a minor for prostitution.

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The billionaire admitted that he brought Gates Foundation executives to some meetings with Epstein in hopes of raising money for global health causes.

“Epstein talked about the kind of intimate relationship he had with a lot of billionaires, particularly Wall Street billionaires,” Gates said.

“Because he had other prestigious people at these meetings, that made it easier for me to feel like this was a normalized situation.”

Bill Gates Admits Affairs With Two Russian Women

He also explained that his former wife and foundation co-founder, Melinda French Gates, was skeptical of Epstein from the start.

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“To give her credit, she was always kind of skeptical about the Epstein thing,” he told staff. Gates continued meeting with Epstein until 2014, flying on a private jet and spending time with him in Germany, France, New York, and Washington, though he denied ever visiting Epstein’s private island or staying overnight with him.

Gates also admitted to personal failings, saying he had two affairs with Russian women—one a bridge player, the other a nuclear physicist—that Epstein later discovered.

“I did have affairs, one with a Russian bridge player who met me at bridge events, and one with a Russian nuclear physicist who I met through business activities,” he said. Gates stressed that none of these relationships involved Epstein’s victims, FoxBusiness reported.

The billionaire acknowledged that the association with Epstein and newly released Justice Department files had affected the foundation’s work and public perception.

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“It definitely is the opposite of the values of the Foundation and the goals of the Foundation,” he said. “And our work is very reputationally sensitive. People can choose to work with us or not work with us.”

A Gates Foundation spokesperson noted that Gates holds town halls twice a year and “spoke candidly, addressing several questions in detail, and took responsibility for his actions.”

Originally published on vcpost.com

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