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For Good’ creates a unique marketing challenge

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A still from the film “Wicked.”

Source: Universal Studios

Universal is hoping the excitement around “Wicked” can hang around — for good.

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The movie studio faces a unique challenge: promote and release two build-on films just one year apart. Part one of the “Wicked” cinematic project dazzled at the box office, collecting more than $700 million in global ticket sales through Sunday. Not only did it have the highest opening of any theatrical Broadway adaptation, but it is also now the highest-grossing film based on a Broadway musical, according to data from Comscore.

The question for Universal ahead of the release of part two — “Wicked: For Good,” due out in November — is how to keep its biggest fans engaged without alienating its more casual audiences.

Marketing experts told CNBC that pent-up demand for the movie, combined with the first film’s success, makes promoting its follow-up much easier.

“[Generating] close to $500 million is an amazing feat for that film,” said Mike Polydoros, CEO at cinematic marketing agency PaperAirplane Media. “They have all these fans who have seen the movie over and over again and came to the sing-alongs. They’ve marked their calendars for the second part of the movie.

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“So, the marketing of it is more about keeping that group engaged and keeping them [informed] … and giving them just enough nuggets without oversaturating,” Polydoros said.

Universal already has one thing working in its favor: When it launches the marketing campaign for “Wicked: For Good,” it will be able to add best picture Academy Award nominee to its franchise promotions.

On Thursday, the studio snared 10 nominations for “Wicked,” including for lead actress, supporting actress, film editing, sound, score, production design, costume, visual effects and makeup and hairstyling.

A yellow brick road map

The overall marketing plan for “Wicked: For Good” is expected to be similar to the playbook used for “Wicked” with a few alterations to keep it fresh and avoid oversaturating audiences.

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Universal jumpstarted the first film’s advertising strategy with a teaser trailer that ran during the Super Bowl in February. The nearly 90-second spot gave fans their first glimpse of Oz, as well as Cynthia Erivo’s triumphant battle cry from “Defying Gravity,” the closing number of the first act of the Broadway musical.

“There wasn’t a debate,” Michael Moses, Universal’s chief marketing officer, told Variety back in November. “When you’re working on materials, you always have those kinds of conversations. But if there’s a single sound associated with ‘Wicked,’ it’s certainly that end to ‘Defying Gravity.’ … Ending that spot with it felt assured and inescapably the right call.”

The Super Bowl ad spot was followed up by another teaser trailer at the annual CinemaCon in Las Vegas in April and a quick appearance from Elphaba (Erivo) and Glinda (Ariana Grande). The co-stars attended the Met Gala in New York City a month later, walking the red carpet together and closing out the evening with a surprise performance. Then, in July, the pair were spotted at the Paris Olympics, which was televised by NBC.

Ariana Grande and Cynthia Erivo perform onstage during the 2024 Met Gala celebrating “Sleeping Beauties: Reawakening Fashion” at the Metropolitan Museum of Art in New York City on May 6, 2024.

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Kevin Mazur/mg24 | Getty Images Entertainment | Getty Images

“Our filmmakers and our talent were very accessible throughout this process,” said Dave O’Connor, president of franchise management and brand strategy at Universal. “Many of them participated in various parts of our campaign, from the straight marketing that we did for the film, but also with our partnerships and some of the unique opportunities that our company brought to the table. So I think that was also something that felt organic and authentic to the process.”

Universal peppered audiences with different iterations of the film’s trailer and teaser videos throughout the summer, leading into its big marketing push — more than 400 corporate brand partnerships. Retail stores were flooded with pink and green merchandise, from apparel, accessories, footwear, beauty and costumes to home decor, toys and even one-of-a-kind cars. The collections ranged in price, allowing consumers to choose from affordable and luxury options to show off their love of all things “Wicked.”

“I get asked a lot, ‘What is the state of exhibition?’” said Brandon Jones, president and chief marketing officer of FilmFrog. “And I think that ‘Wicked’ is the perfect example of this. The state of exhibition is, and has always been, to influence culture.”

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With nine months before the release of “Wicked: For Good,” Universal will look to repeat the success of the first film’s marketing campaign, but with some variation.

“I think our intent would not be to replicate, but certainly to evolve and to continue to do incredible work and find the right balance of partnerships that can innovate and really match the heart of the next film,” O’Connor said.

A ‘Wicked’ cinematic experience

Like “Wicked,” “Wicked: For Good” arrives the weekend before Thanksgiving. This gives the film breathing room for a solid opening weekend before Disney drops its traditional animated release the day before the holiday. This year, it will be “Zootopia 2.”

“Wicked: For Good” will then be able to capitalize on school vacations and family gatherings to fuel a strong second week of ticket sales — the same strategy employed for “Wicked” amid the surprise release of Disney’s “Moana 2” on the Thanksgiving holiday last year.

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Cinemas will also look to capitalize on the prior success of “Wicked” when promoting “Wicked: For Good.” While Universal will provide creative assets such as trailers, standees and other digital and physical materials, theaters big and small will look for ways to lure audiences to their locations with special collectible popcorn buckets and unique food and drink options.

“Until, really, the last [decade], exhibitors just relied on studios to do most of the marketing and that really started to change around 2016 or 2017,” said Jones. “Because the relationship between the film and the moviegoer is actually managed by exhibitors. Because you don’t buy your ticket for ‘Wicked’ from Universal. You buy it from your local movie theater.”

A poster for the movie “Wicked” outside the Vue Cinema in Leicester Square in London, U.K., on Dec. 4, 2024.

Mike Kemp | In Pictures | Getty Images

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Jones noted that the quick release of “Wicked: For Good,” almost exactly one year after “Wicked,” allows movie theaters to engage with guests more acutely.

Using ticket sales data, cinemas can market on a one-to-one basis during the 12-month period between releases to not only promote the second film, but also entice moviegoers to return for other in-theater programming that is similar to “Wicked.”

“It’s one thing to market the movie, it’s another thing to market the experience of going to the movies,” Jones added.

Disclosure: Comcast is the parent company of NBCUniversal and CNBC. NBCUniversal is the distributor of “Wicked” and owns NBC Sports and NBC Olympics. NBC Olympics is the U.S. broadcast rights holder to all Summer and Winter Games through 2032.

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Ethereum Achieves 17x Scaling with Layer 2, but Challenges Persist, Says Buterin

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Ethereum Achieves 17x Scaling with Layer 2, but Challenges Persist, Says Buterin

Layer 2 protocols have played a critical role in scaling the Ethereum network. The blockchain’s co-founder Vitalik Buterin noted that Layer 2s in 2025 represents a significant evolution from their experimental beginnings in 2019, having achieved certain decentralization milestones, secured billions of dollars in value, and scaled Ethereum’s transaction capacity by 17-fold, all while simultaneously lowering fees.

However, Buterin stated that challenges remain, particularly around scaling and heterogeneity.

Blob Space and Interoperability Challenges

In his latest blog post, Buterin pointed out that Ethereum’s current blob space – a resource for storing and processing data on the blockchain – barely meets the demands of today’s Layer 2s and their use cases. As such, this limitation could hinder the platform’s ability to accommodate future growth.

Additionally, the heterogeneity of Layer 2s creates challenges when it comes to interoperability, composability, and user experience.

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While Ethereum’s initial vision for scaling involved a shard-based system of homogenous blockchains, Buterin noted that Layer 2s have instead evolved into a fragmented ecosystem of chains created by different actors, each with different standards and infrastructure requirements.

To address these challenges, the Ethereum co-founder outlined several key steps. On the Layer 1 side, Ethereum must accelerate scaling blobs and expand the Ethereum Virtual Machine (EVM) and gas limits to handle activities such as proofs, large-scale DeFi, deposits, withdrawals, and mass exit scenarios.

On the Layer 2 front, he stressed the need for improved security, ensuring guarantees such as censorship resistance, light client verifiability, and the absence of trusted parties. Interoperability across Layer 2s and wallets must also be prioritized to enable easy interactions across chains through standardized addresses, message-passing protocols, bridges, and efficient cross-chain payments.

For users, Ethereum should feel like a unified ecosystem rather than a collection of disparate chains, Buterin added.

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Strengthening ETH as a Triple-Point Asset

Buterin also stated that Ethereum’s future as a strong triple-point asset – functioning as a store of value, medium of exchange, and unit of account – requires a “multi-pronged” strategy to maximize the value of ETH.

The first step is to cement ETH as the primary asset across the combined Layer 1 and Layer 2 Ethereum economy. This includes prioritizing ETH, the main collateral for decentralized applications and financial ecosystems.

Next comes incentivizing Layer 2s to allocate a portion of their fees toward the broader Ethereum ecosystem, which could generate sustainable funding. This may involve burning part of the fees, staking them, or channeling proceeds into public goods for the Ethereum network.

Third, while rollups offer opportunities for Layer 1 to capture value through MEV, it’s important to maintain flexibility, recognizing that not all rollups can adopt this model due to different application requirements. Finally, Ethereum could explore raising the blob count as a potential revenue stream.

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Disrupt 2025 tickets now on sale: Lowest Rates Ever

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Disrupt 2025 tickets now on sale: Lowest Rates Ever

We’re kicking things off earlier than ever! TechCrunch Disrupt 2025 tickets are officially on sale. Don’t miss your chance to snag them at the lowest rates of the year!

Immerse yourself in the epicenter of tech innovation at Disrupt 2025! From October 27 to 29, Moscone West in San Francisco transforms into the global hub for technology and venture capital. Experience 250+ powerful sessions, 200+ expert-led discussions, the thrilling Startup Battlefield 200, and unparalleled networking with 10,000 tech and VC leaders. This year, dive deeper into groundbreaking AI advancements to spark your next big idea.

Save now more than ever

2-for-1 Passes

The best deals of the year are here! From now through January 31, take advantage of registering for two of the same ticket type for half the price of one. Choose from Attendee, Investor, Founder, Non-Profit, Student, and Expo+ 2-for-1 Passes. Make the most of Disrupt 2025 by bringing a friend or colleague.

Super Early Bird Rates

Early birds get the biggest savings of the year! Super Early Bird rates are the lowest rates. Save up to $1,100 on select ticket types. Don’t wait — these incredible deals vanish after February 28 at 11:59 p.m. PT.

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What to expect at Disrupt 2025

Expect three dynamic days of exploring the cutting-edge innovations, trends, and products shaping startups today. You’ll also walk away with practical strategies for navigating the challenges and opportunities in the fast-changing tech landscape.

TechCrunch Disrupt continues its mission by bringing you the latest insights from pioneering founders, CEOs, and venture capitalists who will share their invaluable wisdom. This is a must-attend event for entrepreneurs looking to learn from the top minds in the industry. Here’s a preview of the distinguished speakers who joined us last year:

SAN FRANCISCO, CALIFORNIA - OCTOBER 28: Vinod Khosla, Founder of Khosla Ventures, speaks onstage during TechCrunch Disrupt 2024 Day 1 at Moscone Center on October 28, 2024 in San Francisco, California. (Photo by Kimberly White/Getty Images for TechCrunch)
Image Credits:Kimberly White/Getty Images for TechCrunch
Matt Mullenweg, Founder and CEO of Automattic, speaks onstage during TechCrunch Disrupt 2024 Day 3 at Moscone Center on October 30, 2024, in San Francisco, California.
Image Credits:Kimberly White/Getty Images for TechCrunch

Expand your knowledge and network

Maximize your learning with sessions at the Builders Stage! Dive into expert-led discussions on key topics such as fundraising, product iteration, bootstrapping, and scaling your business.

Choose from a wide range of breakout sessions and roundtable discussions, offering interactive presentations, thought-provoking discussions, and Q&A opportunities with experts from across the startup ecosystem.

Alongside our core focus on entrepreneurship and business growth, this year’s event will feature special tracks on AI and space, and more.

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Don’t miss the Startup Battlefield, featuring over 200 companies presenting their groundbreaking innovations, plus the exciting Startup Battlefield pitch competition.

Whether you’re scheduling 1:1 meetings through the event app, joining receptions and side events, or having impromptu chats, you’re sure to build meaningful relationships that can help drive your business forward.

Lock in the lowest possible ticket rates

Lock in incredible savings today — secure your Super Early Bird ticket or bring a +1 with the 2-for-1 Pass while this offer lasts!

Is your company interested in sponsoring or exhibiting at TechCrunch Disrupt 2025? Contact our sponsorship sales team by filling out this form.

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XRP Forms A Bullish Pattern In 4-Hour Chart – Analyst Expects $4.20 After Breakout

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XRP Forms A Bullish Pattern In 4-Hour Chart – Analyst Expects $4.20 After Breakout

Este artículo también está disponible en español.

XRP is currently at a critical juncture, trading at a key level after breaking its all-time high just eight days ago. Despite the market’s inherent volatility, price action remains robust, fueling optimism among investors and analysts. As the broader crypto market enters a bullish phase, XRP is gaining attention as a potential leader in the next major rally.

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Market sentiment is growing increasingly positive, with analysts predicting a massive move into price discovery. Among them, crypto expert Carl Runefelt has shared an intriguing technical analysis on X, highlighting a bullish setup for XRP. According to Runefelt, the price is forming a bullish pennant pattern on the 4-hour timeframe, a classic indicator of potential upward continuation. This pattern suggests that XRP is consolidating before a significant breakout, which could propel the price into uncharted territory.

As excitement builds, investors are watching closely to see whether XRP can sustain its momentum and capitalize on the bullish market environment. A breakout from the bullish pennant could confirm XRP’s trajectory toward new milestones, reinforcing its position as one of the market’s most dynamic assets. 

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XRP About To Enter Price Discovery

XRP is on the verge of entering price discovery as the broader crypto market signals a bullish rally. Following a strong pump in early November, XRP’s price action has remained resilient, fueling optimism for substantial gains in the months ahead. As the market flirts with a decisive phase, XRP continues to stand out as a top contender for life-changing returns for investors and traders.

Renowned crypto analyst Carl Runefelt has shared an insightful technical analysis on X, highlighting a bullish setup for XRP. According to Runefelt, the price is forming a bullish pennant pattern on the 4-hour timeframe, a classic indicator of potential upward continuation. Based on this setup, Runefelt has set a price target of $4.20 in the coming weeks, aligning with broader expectations of a market-wide rally.

XRP forming a 4H bullish pennant | Source: Carl Runefelt on X
XRP forming a 4H bullish pennant | Source: Carl Runefelt on X

The bullish pennant suggests that XRP is consolidating before its next major move. If the pattern holds, the breakout could propel XRP into uncharted territory, confirming its position as a leading asset in this market cycle.

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As the market gears up for a potentially explosive phase, XRP is well-positioned to capitalize on the momentum. With its strong price action and favorable technical setup, XRP has the potential to deliver significant returns. Investors and traders are closely watching as XRP prepares for its next move, with anticipation building for what could be a pivotal rally.

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Price Testing Critical Levels

XRP is currently trading at $3.19, following a massive surge above its previous all-time high last week. The recent price action highlights XRP’s strength as it continues to attract investor interest during this bullish phase. However, the asset has entered a brief consolidation phase, which could signal preparation for its next move.

XRP price showing strength | Source: XRPUSDT chart on TradingView
XRP price showing strength | Source: XRPUSDT chart on TradingView

For bulls to maintain momentum and sustain the uptrend, reclaiming the $3.25 resistance level is critical. Breaking above this mark would likely reignite buying pressure and pave the way for another push toward new all-time highs. Achieving this would reinforce the bullish structure and solidify XRP’s position as one of the market’s top-performing assets.

Conversely, holding above the $3.05 support level is equally important to confirm the ongoing trend. This level has become a key line of defense, and a breakdown below it could signal weakness, potentially leading to a deeper correction and testing lower demand zones.

Related Reading

As XRP consolidates, investors are closely monitoring these crucial levels. A breakout above $3.25 or a strong defense of $3.05 will provide clearer direction for XRP’s next move. The coming days will be pivotal in determining whether XRP can sustain its bullish momentum or face temporary headwinds.

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Featured image from Dall-E, chart from TradingView

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It’s Easier Than You Think to Build With AI and Web3

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AgentKit

Remember those middle-school writing prompts: Describe your favorite cookie.

Your teacher told you to write it as if to an alien, a being who had never encountered a cookie before, which meant touching on each sense – sight, sound, smell, touch, taste. You might not have realized it then, but describing something in a way that allows people to get a clear picture is actually quite hard.

Let me try to describe Matheus Pagani, founder and CEO of Venture Miner. Matheus is a male with light caramel skin and dark brown hair. Even though his hair is cut close, you can tell it’s curly. He’s got a thick dark brown, almost black beard, which connects to a mustache. His eyes are dark brown behind thin wire glasses. His bottom lip sticks out a little further from his top lip, giving him a look of assurance, but not arrogance.

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Picturing him yet? How confident are you?

Oh yeah, and he’s Brazilian.

Got it?

Let’s see what Matheus Pagani actually looks like.

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Pagani

Is this what you had come up with in your head from my description? Doubt it. Whenever I told you he was Brazilian, did you accessorize him in bright colors and a feathered headdress? Something like this?

Dancing brazilians

If so, check your bias, but also you’re thinking like an AI. That was what ChatGPT came up with from the prompt “some Brazilians having fun.” Pagani showed this and other examples spit out by our generative AI (Italians have fun by sitting around long tables with multiple generations eating pizza) during the AI2Web3 Bootcamp in NYC in early December.

The bootcamp, run by Pagani and Build City, brought together 59 participants across all skill levels to learn how the two buzziest (and often misunderstood) technologies can be brought together to create useful products and services. Pagani used a version of the middle-school assignment to explain how and why AI made the significant leaps that have kept us all excited and on edge over the past few years. Before there was largely only text data being used to train AIs, and as the exercise highlights, that only goes so far. But mix text information with visual data, and you get a fuller picture.

And understanding this, getting hands on with both AI and blockchain technology to understand its core components is what the bootcamp was all about. For Pagani, these skills are going to be relevant for nearly all people – engineers, tech users, journalists, artists, doctors – real soon.

“We want to join brilliant minds from all backgrounds to come and work with AI and Web3, since the junction of their multiple perspectives can uncover new use cases that we would never envision just with a specialized Web3 or AI mindset alone,” Pagani said. “Nowadays we have tools to easily enable any non-technical enthusiasts to build practically functional applications and systems just with “plain English,” so what matters is bringing passionate people interested in solving problems together with the proper education. When you have this combination, you just need to light the match and watch it burn.”

Mind-Boggling Building

What makes the intersection of these two technologies so exciting is just how much you can build in such a short amount of time without really any prior technical experience.

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Not only will AI source whole codebases with the right prompt, but the crypto industry is also building tools to help make developing at the intersection of both more intuitive and accessible.

For instance, Coinbase, who sponsored the bootcamp, launched AgentKit in November. The framework allows developers to build AI agents with their own crypto wallets, enabling the agents to interact autonomously with blockchain networks. This could be used to build a squad of agents that can monitor the markets and execute trades automatically based on predefined rules and guardrails.

“One day, we’ll have AI agents own their own cars and operate their own taxi service that gets paid by customers in crypto and then uses that crypto to purchase repairs,” Lincoln Murr, associate product manager at Coinbase, told the attendees.

Coinbase currently has a grants program ongoing for building with AgentKit. “What you build doesn’t have to be useful; we have a bias towards cool stuff,” Murr told the bootcamp, hoping to inspire projects and applications that no one has yet thought of.

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Ora Network also has an interesting model for developers looking to build AI-enabled Web3 applications or vice versa. The network allows developers to utilize current large language models, including Meta’s Llama3 and Stable Diffusion, but it also enables developers to build their own models and offer a so-called initial model offering (IMO) to crowdfund its continued development.

“It’s kind of winner-takes-all right now in AI, but with this model, we’re allowing the crowdfunding of AI building and training, so people can have a share of the models, which is empowering if we think these models will run society in a decade,” Alec James, partnerships and growth lead at Ora, said during the bootcamp. “If that’s the case, we’ll want that development distributed.”

Near, Fleek and Alora were also among the companies that sponsored the bootcamp and presented their various tools and programs for building at the intersection of these two innovative technologies.

Can Devs Do Something?

During the final day of the bootcamp, nine teams presented working prototypes for projects that blended Web3 and AI. These projects ranged from AI assistants meant to help you pick gifts, order delivery or diversify your financial portfolio to applications to help crypto operators pump out memecoins with big virality potential.

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Jackie Joya, a participant who had flown in from San Francisco, said the bootcamp has really inspired her to keep building. With a background in animal science, Joya is still new to engineering, but was amazed how much a novice could build with the tools available.

Other participants, across all skill levels, said similar things. Choudhury Imtiaz, a market researcher from Bangladesh, who is in the U.S. on an H-1B1 Visa waiting for a placement, hasn’t heard of Web3 before the bootcamp, but was able to pitch a team project on the last day. And Isayah Culbertson, who has worked as an engineer for both crypto and AI projects separately, was able to learn skills for building with both, which he thinks has the potential to change the world for the better.

“I see the combination accelerating the research and development of so many different fields, while also allowing for a more equitable distribution of wealth generated from that R&D,” he said.

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Animal spirits in markets risk running too far

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Unlock the Editor’s Digest for free

Now would be a good time for investors to curb their enthusiasm, just a little. This year has begun with the bulls largely in control. Already, US stocks have risen about 4 per cent, making this one of the stronger opening months to any year in the past decade.

The re-inauguration of Donald Trump as US president has ushered in a new period of “animal spirits” among business executives, as veteran investor Stan Druckenmiller put it this week. Chief executives are “somewhere between relieved and giddy” at the election result, he told CNBC. Meanwhile, US banks are in “go-mode”, a senior JPMorgan executive told the Davos crowd, while crypto is on the cusp of entering the “banana zone”, according to its boosters. (Nope, me neither. Apparently that’s good, though, indicating prices are about to surge.)

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HSBC is sticking with the good vibes. Its multi-asset team this week outlined an “extremely positive” backdrop for risky assets in the first half of this year — a scenario it described as “Goldilocks on steroids”, quite the mental image. 

At the risk of spoiling all the fun, some market watchers — including some of the optimists — are getting a little nervous. The first big reason is the global government bond market, which has got off to a wobbly start to the year. This is not entirely a bad thing — it reflects a continuation of the US economic growth miracle. But it also reflects an expectation that inflation will continue to stick around and that the Federal Reserve will therefore struggle to keep reducing interest rates — no matter how much Trump would like it to. On the margins, it also suggests asset managers demand a somewhat higher rate of return for feeding government coffers.

Whatever your preferred narrative here, the point is that bond investors have been wrongfooted (again) and that the resulting drop in prices has pushed yields up (again). The most important benchmark of them all — the US 10-year yield — is sitting well above 4.5 per cent. That marks a recovery in prices since mid-January but is still high enough to undermine the case for loading up on stocks.

As my colleagues reported this week, US stocks have now reached their most expensive point relative to bonds in a generation. It is becoming ever harder to justify venturing further into stocks when their expected profits compared with earnings have sunk so far below the risk-free rate. 

Peter Oppenheimer, chief global equity strategist at Goldman Sachs, noted at an event at the bank’s swanky London office this week that stocks had largely shrugged off this competition from bonds so far — in large part because optimism around growth is so strong. But that leaves equities now “vulnerable to further rises in yields”.

It is mildly silly but nonetheless true that much here depends on round numbers, which act as useful psychological signposts to investors. The big test would be if US yields hit 5 per cent. At that point, one of two things would happen: the bond haters would capitulate and snap up some bargains to pull the yield back down again, or selling would intensify and every asset class would feel the pain. My strong hunch is the former.

We are not at that point yet, but as Lisa Shalett, chief investment officer at Morgan Stanley Wealth Management, put it this week, “we’re still at a critical level”. 

“We’re really getting close to the zip code where slightly slower growth and slightly higher rates become a deadly combination for the markets,” she said. As a result, she is sceptical that equities in general, and highly concentrated, highly tech-dependent US stock markets in particular, can continue the spectacular run of the past two years. Shalett is anticipating gains in US stocks of between 5 and 10 per cent this year. That is not bad, by any stretch, but it would not be a repeat of the 20 per cent-plus performance in each of the past two years.

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Another factor tapping on the alarm bells is the level of optimism itself, especially among retail investors. The American Association of Individual Investors reported that sentiment had “skyrocketed” in its latest monthly survey. Expectations that stock prices will rise over the next six months jumped by some 18 percentage points to January, the AAII said.

Even optimistic wealth managers, who advise a lot of these investors, are having a hard time holding them back. Ross Mayfield, an investment strategist for Baird Private Wealth Management, told me this week that he believes in the bull market, albeit with half an eye on bond yields, which have moved “up and to the right with no obvious reason”. But he sees anecdotal signs that the American exceptionalism theme is becoming overly entrenched among his clients. “I’m starting to get questions about whether you need to diversify at all,” he said.

None of this is a reason to run to the hills and shelter in the safest assets you can find. But the air is getting somewhat thin at these heights and the potential for slip-ups from the new US presidential administration is strong. Glassy-eyed optimism rarely ends well, no matter how muscly Goldilocks becomes.

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katie.martin@ft.com

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Ethereum (ETH) and MultiversX (EGLD) Predicted Trend Reversal, While Monsta Mash ($MASH) Gains Momentum After Hitting $1M In Presale

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Ethereum (ETH) and MultiversX (EGLD) Predicted Trend Reversal, While Monsta Mash ($MASH) Gains Momentum After Hitting $1M In Presale

Ethereum, once considered Bitcoin’s top competitor, has struggled as Bitcoin and other cryptos surged, partly boosted by President Trump’s endorsement. While Bitcoin experienced a 160% increase last year, Ether only grew by 45%. Meanwhile, the EGLD network is making strides with innovative decentralized applications and developer solutions, raising the question: how high can EGLD soar?Amidst this, the crypto market is buzzing with bullish momentum, shifting investor focus to emerging altcoins like Monsta Mash ($MASH). This viral newcomer is making waves with its explosive presale success and innovative gaming technology with projections of jumping to $3 and beyond. Let’s explore why $MASH might just be the top crypto to pick in the altcoin space!

Unlock Exponential Growth with Monsta Mash ($MASH) Presale

Analysts highlight $MASH’s appeal lies in its low entry price and potential for up to 1000x gains.Currently priced at $0.00365 in Phase 3 of its presale, $MASH is projected to surge to $0.00671 in the next phase. This promising trajectory is drawing significant attention from crypto whales, who are keen to capitalize on the anticipated growth. As excitement builds, $MASH continues to solidify its place as one of the top crypto to pick in the market.

Picture this: a $5,000 stake in $MASH at the presale price of $0.00365 bags you approximately $1,369,863 tokens. If $MASH climbs to $5 by 2026, your investment could skyrocket to an incredible $6,849,315. Sounds impressive, right? 

Don’t miss out, secure your spot in the $MASH revolution today!

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Maximize Your Investment with Exclusive 50% Bonus Offer on $MASH

Monsta Mash ($MASH) is setting the standard for presale excitement with irresistible bonuses. For the next 5 days only, grab a 50% bonus on your $MASH purchase using code MONSTA50; an unmissable chance to maximize your investment!

But the perks don’t stop there. Earn unlimited referral rewards by inviting others to join the movement, and stake your tokens on Mash Yield to enjoy impressive annual returns ranging from 8.5% to 19.3%.

With exclusive bonuses and unmatched rewards, $MASH is more than just a presale it’s your gateway to exponential growth. Secure your stake now in the top crypto pick and position yourself for incredible returns.

MultiversX and Ethereum: The Race for Recovery

MultiversX (EGLD) is trading at $31.25, reflecting a -1.13% drop in the past 24 hours and a 94.36% decline from its ATH. The token’s 24-hour trading volume is -26.60% down, with a market cap of $862.31M. Over the past week, EGLD has fallen -12.50%, underperforming the global crypto market (+1.80%) and Smart Contract Platform tokens (+1.30%). EGLD is predicted to surge to $39.52 by February 22, 2025

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CoinPedia’s 2025 forecast suggests EGLD could reach $67.93, with a downside potential of $21.14, averaging around $49. 

ETH has declined 0.48% over the past week, underperforming compared to the global crypto market. Currently priced at  $3,240.48, ETH’s 24-hour trading volume stands at $24.53B, reflecting a 1.24% dip in the last 24 hours.  However, ETH’s trading volume has risen by 6.50% compared to the previous day, pointing to an uptick in market engagement. Ethereum is projected to jump by 52.72%, potentially reaching $4,887.04 by February 22, 2025. Moreover Ash Crypto reports that Trump’s World Liberty Finance acquired over $58 million in ETH recently, signaling a potential price surge. Poseidon also predicts Ethereum could reach $5 by February.

Final reflections

Monsta Mash ($MASH) emerges as the leading new crypto opportunity, proving its resilience in volatile markets with rapid sales and exceptional rewards, including an engaging T2E game. Powered by an innovative GameFi framework and robust fundamentals, $MASH is poised for explosive growth, surpassing the performance of ETH and EGLD this year. Unlike the recent dips and sluggish momentum of ETH and EGLD, $MASH is on track to hit beyond $4 by 2026, delivering an impressive 300x+ ROI.

Get ready to level up!  Download the Monsta Mash beta app NOW from the Google Play Store and Apple App Store.

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Disclaimer: This is a sponsored article and is for informational purposes only. It does not reflect the views of Crypto Daily, nor is it intended to be used as legal, tax, investment, or financial advice.

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US Consumer Sentiment Declines

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US consumer sentiment has declined overall in January, making it the first decline in six months. Reason for this is that there are concerns about unemployment and the impact of the potential tariffs on inflation, specifically lifting prices. Adding to that uncertainty, the new 2025 cash poor report says “58% of Americans are living paycheck to paycheck. This is a 20% increase from the prior year.” Solo Fund Co-Founder Rodney Williams explains the findings of the report on ‘Bloomberg: Markets.’ (Source: Bloomberg)

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Your essential guide to Digital Twins: from basics to benefits – Part 2

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Your essential guide to Digital Twins: from basics to benefits - Part 2

Frank Scheufens, Product Manager at PNY Technologies explains the benefits and uses of Digital Twins in this second installment.

Frank Scheufens

Product Manager for Professional Visualization at PNY Technologies EMEA.

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Operating Digital Twins: virtually manage, monitor and optimize physical assets

A digital twin operates through a cycle of data collection, transmission, analysis, and user interaction. The process begins with data collection, where physical assets are fitted with sensors that monitor various parameters—such as temperature, pressure, or movement. This data is then transmitted to the digital twin via cloud or edge computing, allowing the digital model to update in real-time. Advanced algorithms and analytics are applied to the incoming data, helping the twin predict future states, identify anomalies, and provide actionable insights.

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DePIN needs a more cohesive narrative for mass adoption — Web3 exec

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According to data from CoinMarketCap, the decentralized physical infrastructure network sector has a market capitalization of over $27 billion.

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President Trump shrugs off Elon Musk’s criticism of $500 billion Stargate plan: ‘He hates one of the people’

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Musk’s shots at Stargate are the latest development in a yearslong feud with OpenAI CEO Sam Altman. Read More

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