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How to Determine the Markup Percentage for a Retail Business

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Supermarket executives are being questioned by MPs over why food prices are still rising as some wholesale costs are falling.

Markup percentage confuses a lot of retail business owners when they are starting out. The math itself isn’t that complicated, but applying it to actual business situations gets messy.

Different products need different markups, competition affects what you can charge, and your costs aren’t always what they seem at first.

​Understanding What Markup Actually Means

Markup is how much you add to your cost to get your selling price. If something costs $10 and you sell it for $15 , you added $5. That‘s a 50 percent markup on your cost. Where people get confused is that markup isn’t the same as margin, even though the terms get used interchangeably all the time. Margin measures profit as a percentage of the selling price, and markup measures it based on your costs. Same dollar, different percentages.​ Most retailers think in markup because it’s easier when pricing products. You know what you paid, decide what markup you need, and do it. A makeup percentage calculator speeds this up when you are pricing hundreds of items because doing it manually takes forever. The formula is pretty straightforward – cost times one plus markup percentage. So $10 times 1.5 gives you $15, the 1.5 comes from 100% plus 50% markup.

Single markup percentage across everything rarely works in actual retail. Fast-moving items with competition need lower markups to stay competitive. Slow-moving specialty items can carry higher markups because customers have fewer options. Loss leaders might sell at cost or below just to get people in the door, which means other stuff needs a higher markup to compensate.​ Product categories have different markup structures even in the same store. Electronics might run 15-20 percent because customers price-shop online constantly. Accessories for those electronics might carry a 100 percent markup because someone buying a laptop doesn’t compare shop as hard for a mouse or case. This is where a markup percentage calculator becomes useful; it lets you test scenarios quickly for different product lines without doing manual math over and over.

​Industry Standards Exist, But Your Mileage Varies.

Different retail sectors have typical markup ranges. Grocery stores work on thin markups, like 15-25 percent, because they move tons of volume, and competition is brutal. Jewelry stores might use 100-300 percent markups since overhead is high and they are not exactly selling dozens of rings daily. Clothing sits somewhere around 50-100 percent, depending on whether it’s a discount or a boutique store.​

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These benchmarks give you a starting point, but they don’t mean much if your situation is different. A grocery store in a rural area with no competition nearby can charge more than one in a city. With three competitors down the block. Location matters as much as industry sometimes. Your rent might be higher, labor costs vary by region, and utilities cost more in some places than others. High overhead means you need a higher markup just to cover expenses.​

The Cost Of Goods Isn’t Just What You Pay Wholesale.

Determining markup requires knowing actual costs, which gets more complicated than just the invoice price. Wholesale price isn’t your only cost, not by a long shot. Shipping adds to it,  especially if products come from overseas. Storage costs money if you are warehousing inventory instead of drop-shipping. Damaged goods or theft create losses that increase your average cost per unit.

​Some retailers only consider direct product cost when calculating markup, so  they can’t figure out why they’re not profitable despite hitting target percentages. Hidden costs east margins. Credit card fees take 2-3  percent off every sale. Return cate handling costs. Seasonal markdowns to clear old inventory drop your effective markup to almost nothing on those items.​

​Volume And Speed Matter

High-volume low markup can beat low-volume high markup for profitability. Warehouse clubs work despite tiny markups around 10-114 percent because they move massive quantities and keep overhead low. A boutique selling a few items daily needs a higher markup to cover rent and staffing, even if overall sales volume is lower.

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​Inventory turnover affects how much markup you need to. Products sitting on shelves for months tie up capital and space, and that storage cost needs to be covered somehow. Fast-turning inventory keeps cash flowing and reduces storage costs. You can afford a lower markup on items that sell quickly and replace themselves.

Adjust Your Markup as Market Conditions Change

Markup isn’t set in stone forever once you pick it. Market conditions shift, costs fluctuate, and competition changes. Retailers who don’t adjust pricing regularly end up struggling. Economic downturns make customers price-sensitive, and might need to cut markup to maintain volume. During boom times or for trending products, you might increase markup because demand supports it.

​Supplier cost increases force decisions. Do you maintain the same percentage markup and raise prices proportionally? Or maintain the price and accept lower dollar markup? Depends on your market. Gradual increases often work better than sudden jumps, even if the math says you need the higher markup weight now.​

Common Mistakes That Kill Margins

Using the same markup for everything is probably the biggest mistake. Different products have different dynamics, deserve different treatment. Picking an arbitrary number like 50 percent without analyzing costs and competition usually ends badly one way or another. Getting to account for all costs when calculating markup leaves money on the table or creates losses you don’t see coming. Payment processing, shipping, handling , and returns all cost money that needs to be covered. Markup should contribute to operating expenses and profit, not just cover product cost.​

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Start with industry benchmarks, but adjust for your situation. Calculate total operating costs and required profit, and work backward to determine what average markup needs to be across all products. Some will be higher, some lower, but the average needs to hit your target or you are not making money. ​Test different scenarios before committing. A markup percentage calculator lets you model possibilities quickly without getting out the calculator for each one. What happens if markup increases by 5 percent? How many fewer sales can you have and still come out ahead? Sometimes higher markup with lower volume is more profitable because you are spending less on labor and overhead supporting that volume.​

Conclusion

Pay attention to competitor pricing, but don’t obsess over matching them exactly. Your value proposition might support higher prices if service is better or selection is more curated. Or maybe you need pricing lower to compete on value. Either way, make deliberate choices about positioning rather than just skyping whatever competitors charge.

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The Stocks Unscathed by Today’s Selloff

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Hannah Erin Lang hedcut

The companies that sell groceries, cigarettes and household products were mostly unscathed by Monday’s selloff. Stocks like Mondelez International, the company behind Oreos and Ritz crackers, and Procter & Gamble were among the top performers in the S&P 500.

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Global Market | Jonathan Schiessl on how investors can navigate global market volatility

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Global Market | Jonathan Schiessl on how investors can navigate global market volatility
Market expert, Jonathan Schiessl from Westminster Asset Management shared insights on the ongoing rotation in global markets and how it is shaping investment strategies in India. He highlighted that while headline indices in the US remain near all-time highs, there is significant underlying rotation. Investors are moving away from mega-cap technology stocks into real assets, cyclical sectors, and industrials. This shift has created divergence in the market, with some areas experiencing cautious sentiment while others, such as Asian hardware tech, continue to reach new highs.

In India, the IT sector has faced substantial pressure amid fears of disruption from AI. While valuations may appear attractive, Schiessl explained that reducing exposure and waiting for more clarity makes sense in the short term. The banking sector, by contrast, continues to trade near its highs, supported by a healthy macroeconomic backdrop. More cyclical and defensive sectors are attracting attention as investors adjust their positions, and the rotation toward these areas is expected to continue for some time.

On the IT services front, Schiessl emphasized the uncertainty surrounding AI’s impact. Large-cap IT stocks may face short-term risk, while smaller, specialized players could be better positioned to navigate disruption. He stressed the importance of management guidance and visibility on new order wins before investors commit fresh capital or take positions against traditional IT businesses.

The pharmaceutical sector, particularly the GLP-1 generics space, presents a significant opportunity. Schiessl described it as “massive,” citing the available market share and the growing range of applications for the compound. Meanwhile, the metals sector has performed strongly over the past year and continues to look attractive. From steel producers to miners, valuations are generally favorable, and earnings prospects remain robust. Schiessl said that commodities and related sectors globally continue to offer appealing opportunities.

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Overall, Schiessl’s analysis highlights a market in transition. With rotation from technology into cyclicals, defensive, and commodity-linked sectors, investors are advised to monitor sector fundamentals, management guidance, and order pipelines closely. While uncertainty remains, selective positioning in sectors with strong underlying fundamentals could provide strategic opportunities in the months ahead.


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PGIM Jennison Blend Fund Q4 2025 Commentary (PEQZX)

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PGIM Jennison Blend Fund Q4 2025 Commentary (PEQZX)

PGIM Investments, a subsidiary of PFI, is an investment adviser and the investment manager to all PGIM US open-end investment companies and manager or administrator to closed-end investment companies. Note: This account is not managed or monitored by PGIM Investments, and any messages sent via Seeking Alpha will not receive a response. For inquiries or communication, please use PGIM Investments’ official channels.

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House prices in Wales rise faster than UK average – see how your area compares

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House prices in Wales rise faster than UK average - see how your area compares

Some areas have seen average house prices increase by 7% in the past year, according to ONS data.

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2026 Investor Guide (ROI + Taxes)

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Miami’s low-tax, business-friendly environment has fuelled an investment surge, luring millionaires and billionaires alike. Discover how the Florida city’s pro-growth ethos could inspire economies worldwide—even as it grapples with rising sea levels.

As real estate markets across the United States adjust to higher interest rates and slower growth, South Florida continues to stand out as an exception, particularly in the luxury segment.

For investors from cities like Seattle, San Francisco, and other high-cost coastal markets, the region has become a strategic destination offering long-term appreciation, tax efficiency, and lifestyle-driven demand.

Rather than cooling off, South Florida’s luxury housing market is entering 2026 with steady momentum and strong investor confidence.

Sunbelt Migration Fuels Investor Interest

South Florida’s rise mirrors a broader shift toward the Sunbelt, where population growth, job creation, and favorable tax structures have reshaped investment flows. Out-of-state buyers, including technology entrepreneurs and finance professionals from the West Coast, are increasingly acquiring second homes or relocating entirely to Miami, Fort Lauderdale, and Palm Beach.

For many, the appeal goes beyond climate. Florida’s business-friendly environment and absence of state income tax make it particularly attractive for high-net-worth individuals seeking to preserve capital while maintaining access to major financial and tech ecosystems. Miami’s growing reputation as a finance and innovation hub has further reduced the perceived trade-off of leaving traditional centers like Seattle or Silicon Valley.

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Consistent Growth and Long-Term ROI Potential

While several U.S. housing markets experienced price corrections in recent years, South Florida’s luxury sector has demonstrated notable resilience. Market forecasts project price growth of approximately 2.8% in 2026 and 3.5% in 2027, signaling stability rather than volatility.

Investors are drawn to this predictability. Luxury properties in the region offer a dual return profile: long-term appreciation combined with rental income potential. Seasonal demand from snowbirds, corporate relocations, and international visitors continues to support high-end rental rates, particularly in waterfront and amenity-rich developments.

Data tracked by MILLION Luxury shows that investor interest in South Florida luxury homes remains concentrated in high-amenity developments and prime waterfront locations.

For buyers evaluating South Florida luxury homes for sale, this balance between income generation and capital growth has become a key differentiator compared to more saturated coastal markets.

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Tax and Financial Advantages Strengthen Returns

Tax efficiency remains one of Florida’s most compelling advantages. With no state income tax and comparatively moderate property taxes, investors can often achieve stronger net returns than in states like California, New York, or Washington.

For high-income earners, these savings compound over time. Owning a luxury residence in Miami or Palm Beach can be significantly more cost-effective than maintaining comparable property in West Coast or Northeast cities, even before factoring in appreciation potential.

This financial logic has driven a wave of portfolio diversification, with South Florida real estate increasingly viewed as a core holding rather than a speculative allocation.

Miami’s Evolution Into a Finance and Tech Hub

Economic diversification has further strengthened the region’s outlook. Miami’s emergence as “Wall Street South” reflects a broader transformation that includes fintech startups, venture capital firms, and established financial institutions expanding their presence.

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This influx of firms has brought a growing affluent workforce, increasing demand for upscale condominiums and single-family homes near business districts. Brickell, in particular, has become a focal point for luxury high-rise living, attracting younger professionals seeking walkable neighborhoods and premium amenities.

The expansion of this professional base provides structural support for luxury housing demand, reducing reliance on purely seasonal or international buyers.

Neighborhoods and Property Types in Demand

Different segments of South Florida appeal to different investor profiles. Brickell and Downtown Miami continue to attract buyers focused on modern high-rise living, concierge services, and proximity to business hubs. Palm Beach remains a stronghold for ultra-wealthy estate buyers seeking privacy, legacy properties, and exclusivity.

Fort Lauderdale has gained attention for its waterfront homes and yachting lifestyle, offering slightly more approachable price points while still delivering luxury credentials. Across the region, new construction condominiums with five-star amenities remain particularly attractive, especially when secured during pre-construction phases.

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Given limited supply in prime locations, competition for top-tier properties remains high, reinforcing the importance of timing and local expertise.

Practical Investment Considerations

For out-of-state investors, working with experienced local luxury brokers is essential. Market dynamics can vary significantly between Miami-Dade, Broward, and Palm Beach counties, and access to off-market listings often determines the best opportunities.

Investors are also advised to monitor upcoming developments, many of which offer early pricing incentives and flexible payment structures. Evaluating rental regulations and seasonal demand patterns can further enhance returns, particularly for those considering short-term or executive rentals.

A Market Positioned for 2026 and Beyond

As 2026 approaches, South Florida’s luxury real estate market shows little sign of losing momentum. Continued migration, a diversifying economy, and favorable financial conditions have created a foundation for sustainable growth.

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For investors from Seattle and beyond, South Florida is no longer just a lifestyle purchase. It represents a strategic investment market, one where luxury homes combine financial performance with long-term desirability in a globally connected region.

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American Airlines jet has possible bullet holes after Colombia flight

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American Airlines jet has possible bullet holes after Colombia flight

An American Airlines jet was found Monday with possible bullet holes on its exterior after completing a flight from Medellin, Colombia, to Miami.

The damage was discovered during a routine post‑flight inspection of the Boeing 737 MAX 8 at Miami International Airport.

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According to Airlive.net, the puncture marks resembled bullet holes and were found on the plane’s right wing assembly.

American Airlines confirmed to FOX Business that the plane was impacted and is currently undergoing inspection. 

AMERICA’S AIRPORT AFFORDABILITY GAP: CITIES WHERE TRAVEL COSTS ARE CRUSHING FAMILIES

An American Airlines plane taxis to a gate at Bill and Hillary Clinton National Airport in Little Rock, Arkansas

An American Airlines plane taxis to a gate on Jan. 11, 2023. (Al Drago/Bloomberg via Getty Images / Getty Images)

“Following a routine inspection, our teams identified a puncture to the exterior of one of our aircraft in Medellín, Colombia,” the airline said.

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“The aircraft was immediately removed from service for further inspection and repair. We will work closely with all relevant authorities to investigate this incident.”

‘SECURITY-RELATED SITUATION’ GROUNDS FIGHT TO VACATION HOT SPOT, PASSENGERS CONFINED FOR HOURS

Aerial view of a neighborhood in medellin, colombia, with many buildings and a river

Aerial view of the Moravia hill and neighborhood in Medellin, Colombia, on June 18, 2021. (JOAQUIN SARMIENTO/AFP via Getty Images / Getty Images)

The plane, registered as N342SX, first departed Miami Sunday as Flight AA923 for Medellín’s José María Córdova International Airport, where it stayed overnight in Colombia, according to AirNavRadar.

The next morning, it completed its return leg as Flight AA924, landing in Miami at approximately 10:33 a.m.

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The flight cruised without any issues during its three-hour journey over the Caribbean, and no one was reported injured, the airline told FOX Business.

During the inspection, maintenance crews noticed puncture marks on the right aileron, the part of the wing that controls roll and allows the airplane to turn, Airlive.net reported.

Ticker Security Last Change Change %
AAL AMERICAN AIRLINES GROUP INC. 13.15 +0.22 +1.70%

While the cause of the possible gunfire remains under investigation, the incident has raised concerns about safety in Medellín. The city, now a popular and vibrant destination for tourists, was once notorious in the 1990s for high levels of violence and drug-related crime.

Following the discovery, flight technicians at the Miami airport conducted temporary structural patching to stabilize the wing, Airlive.net said.

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American Airlines planes in Miami

American Airlines planes are seen at Miami International Airport on May 9, 2024.  (Jakub Porzycki/NurPhoto via Getty Images / Getty Images)

At 8 p.m., roughly 10 hours after landing in Miami, the plane departed again as a non-commercial flight to American Airlines’ primary maintenance hub at Dallas Fort Worth International Airport (DFW). 

The aircraft currently remains grounded at DFW, where specialized engineers are able to assess the jet and determine whether any additional mechanisms were impacted.

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Silver prices jump Rs 7,200, gold reclaims Rs 1.6 lakh as tariff, geopolitical uncertainty looms. What are experts saying?

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Silver prices jump Rs 7,200, gold reclaims Rs 1.6 lakh as tariff, geopolitical uncertainty looms. What are experts saying?
Gold and silver prices surged at the opening on the MCX on Wednesday as investors flocked to safe haven assets amid rising geopolitical tensions and uncertainty over U.S. tariffs after the Supreme Court of the United States struck down a range of measures introduced by US President Donald Trump.

MCX Gold futures due April 2026 were up Rs 1,103 or 0.7% at Rs 1,61,072 per 10 grams. Meanwhile, silver futures for March 5, 2026 delivery jumped by Rs 7,246 or 2.7% to Rs 2,67,990 per kg.

In the international market, gold prices climbed 0.5% to $5,174.76 per ounce as of 0159 GMT. Bullion had ended the previous session down more than 1% as investors booked profits after prices touched a three week high earlier in the day. Meanwhile, spot silver gained 1% to $88.23 per ounce, after hitting a more than two week high on Monday.

Also read: Fading vibes: Internet stocks slump up to 28% in 2026 but Paytm, Groww, 5 more earn brokerages’ backing post Q3

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How should you trade gold?

Manoj Kumar Jain of Prithvi Finmart said the global tariff of 10% imposed by Donald Trump came into effect on Monday, once again increasing uncertainty in global trade. Markets are also cautious ahead of the scheduled US Iran talks on February 26 in Geneva regarding the nuclear deal. The dollar index is holding steady above the 97 mark, limiting gains in both precious metals.


However, tariff related uncertainty and geopolitical tensions could continue to support prices of precious metals. According to Jain, price volatility remains very high in both gold and silver. Silver may hold support at $68.00 per troy ounce, while gold could hold support at $4,880 per troy ounce on a closing basis this week.
He added that gold and silver prices are likely to remain volatile this week amid fluctuations in the dollar index, tensions between the United States and Iran, and ahead of Trump’s speech. Gold has support at $5,122 to $5,084 and resistance at $5,220 to $5,264 per troy ounce, while silver has support at $84.80 to $82 and resistance at $90 to $92.40 per troy ounce in today’s session.On the Multi Commodity Exchange of India, gold has support at Rs 1,58,800 to Rs 1,56,300 and resistance at Rs 1,61,400 to Rs 1,63,000, while silver has support at Rs 2,54,400 to Rs 2,48,800 and resistance at Rs 2,66,000 to Rs 2,71,000. Jain recommends buying gold on dips around the Rs 1,59,000 to Rs 1,57,000 range, with a stop loss below Rs 1,55,500 for targets of Rs 1,61,000 to Rs 1,62,500.

Gold rates in physical markets

Gold price today in Delhi

Standard gold (22 carat) prices in Delhi stand at Rs 1,18,768 per 8 grams while pure gold (24 carat) prices stand at Rs 1,29,552 per 8 grams.

Gold price today in Mumbai

Standard gold (22 carat) prices in Mumbai stand at Rs 1,18,648 per 8 grams while pure gold (24 carat) prices stand at Rs 1,29,432 per 8 grams.

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Gold price today in Chennai


Standard gold (22 carat) prices in Chennai stand at Rs 1,19,128 per 8 grams while pure gold (24 carat) prices standat Rs 1,29,960 per 8 grams.

Gold price today in Hyderabad

Standard gold (22 carat) prices in Hyderabad stand at Rs 1,18,648 per 8 grams while pure gold (24 carat) prices stand at Rs 1,29,432 per 8 grams.

(Disclaimer: Recommendations, suggestions, views and opinions given by experts are their own. These do not represent the views of The Economic Times.)

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Macallum New Energy joins the ASX

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Macallum New Energy joins the ASX

Macallum made its ASX debut on Wednesday morning, valued at $28 million.

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Bill Gates ’took responsibility for his actions’ over Epstein links, foundation says

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Bill Gates ’took responsibility for his actions’ over Epstein links, foundation says


Bill Gates ’took responsibility for his actions’ over Epstein links, foundation says

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Bicara Therapeutics prices $150 million stock offering at $16

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Bicara Therapeutics prices $150 million stock offering at $16

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