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India Inc. Faces Dual Challenges: Weak Demand, Margin Erosion

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Before the trading day starts we bring you a digest of the key news and events that are likely to move markets. Today we look at:

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CryptoCurrency

Regulation and Compliance Are Key to Building Crypto Derivatives

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(Megan_Rexazin_Conde/Pixabay)

For crypto to mature fully, regulated derivatives are non-negotiable.

Derivatives already comprise 70-75% of crypto transaction volumes, with institutional players leading the charge. While there is a growing number of regulated offerings, the majority of the volume – about 95% – happens in “offshore” venues, meaning in unregulated or lightly regulated jurisdictions. This exposes investors to risks like market manipulation and fraud, and leaves consumers with a lack of protections.

Luckily, there are a growing number of pathways, particularly in Europe, for crypto exchanges to meet the demands of risk-averse institutional investors whose primary concern is compliance, security and regulation.

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What We Can Learn From Market History

Historically, spot markets have served as foundational liquidity sources and initial price discovery venues. As markets mature, derivatives markets often take the lead by incorporating broader information and future expectations. This transition has already been observed in commodities and equities markets globally, signaling a shift towards more advanced trading strategies — a key indicator of a maturing market.

Similarly, in the crypto space, for a mature and balanced crypto market, it is imperative to have access to both spot and derivatives trading. Futures and options will play — and have always played — an essential role in managing risk, hedging and enhancing capital efficiency. They are crucial for attracting sustained institutional participation, allowing capital efficiency and affording a wide array of trading strategies.

However, only regulated exchanges will be able to provide the security and compliance essential for large financial clients. For crypto exchanges to offer E.U.-regulated crypto derivatives like perpetual swaps, getting a MiFID license is a must. There’s no doubt about the growing demand for derivatives — about $3 trillion. MiFID brings the clarity and protections that crypto markets desperately need, giving us oversight that aligns with traditional financial services. This boosts market integrity and helps curb fraud.

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Regulated exchanges can attract a wider range of institutional clients with demand for crypto derivatives. And they can become sources of innovation. The growing appetite for sophisticated products like perpetual swaps reflects the maturation of trading strategies, provided they come with oversight. Effectively leveraging these tools is critical to promoting market integrity and creating sustainable yield opportunities.

Managing the Real Institutional Risks

As we have seen in 2024, hedge funds and family offices are diversifying beyond Bitcoin and Ether, increasingly focusing on stablecoins, derivatives and emerging products. These players know that all markets have volatility, and trading comes with inherent risks – and crypto is no different. Rapid market shifts can quickly transform profitable positions into losses. Derivatives, in general, carry more inherent risk than spot markets due to factors like leverage and complexity, as their value is derived from underlying assets.

Access alone is insufficient. While regulated exchanges offer compliant crypto derivative products, they cannot shield traders from potential losses. They can only provide defenses against risky practices, abuses and bad actors.

Compliance is the next essential piece of the decentralized, cross-border landscape of crypto, where regulatory gaps can amplify risks. Regulatory bodies in reputable jurisdictions are implementing stricter standards for platforms offering crypto derivatives, requiring exchanges to register, maintain sufficient capital, and adopt robust anti-money laundering (AML) and know-your-customer (KYC) practices.

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Custody has matured the most since the last bull run in terms of compliance.

Institutions need custodians that combine technical expertise in securely holding crypto assets with rigorous compliance akin to traditional asset management. Leading custodians bridge this gap through secure storage, operational transparency, and robust safeguards, thereby reducing risks associated with hacks or technical failures.

The result has been institutions are gaining confidence in the crypto market now that regulated custodians can align with their operational standards.

The industry must learn from past mistakes. Focusing solely on venues for liquidity that lack adequate licensing in reputable jurisdictions, developed compliance practices and other trust factors can lead to disastrous consequences. Web pages about “Proof of Reserves” mean nothing without other safeguards in place. Global financial audits (preferably from a Big 4 accounting firm), ISO and SOC2 designations are exceedingly important for both institutional and retail users to consider and prioritize when they choose a crypto platform or partner.

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Today’s institutional players seek a marketplace that effectively balances spot liquidity with derivatives for risk management and capital efficiency. The complementary roles of spot and derivatives markets can create a stable and growing crypto ecosystem where transparency, security, and compliance facilitate broader participation.

Therefore, exchanges must prioritize regulated products and secure custody if they want to offer comprehensive trading options for institutional investors moving into 2025.

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The Royal Shakespeare Company is turning Macbeth into a neo-noir game

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The Royal Shakespeare Company is turning Macbeth into a neo-noir game

Macbeth, William Shakespeare’s iconic play, is being reimagined as an interactive video game with a neo-noir vibe — and it’s being developed in part by the Royal Shakespeare Company. The game, titled Lili, is a “screen life thriller video game” where you’ll have access to a modern-day Lady Macbeth’s personal devices, according to a press release.

“Players will be immersed in a stylized, neo-noir vision of modern Iran, where surveillance and authoritarianism are part of daily life,” the release says. “The gameplay will feature a blend of live-action cinema within an interactive game format, giving players the chance to immerse themselves in the world of Lady Macbeth and make choices that influence her destiny.” It sounds kind of like a version of Macbeth inspired by Sam Barlow’s interactive thrillers.

The Royal Shakespeare Company is making the game in collaboration with iNK Stories, a New York-based indie studio and publisher that also made 1979 Revolution: Black Friday. It stars Zar Amir as “Lady Macbeth (Lili),” per the press release.

Lili is set to release “later in 2025.”

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Baden Bower Helps Crypto Firms Adapt to EU MiCA Regulation with Ease

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Baden Bower Helps Crypto Firms Adapt to EU MiCA Regulation with Ease

The European Union is introducing new rules for cryptocurrency with the Markets in Crypto-Assets (MiCA) law. These regulations became fully effective in December 2024, establishing a unified system for overseeing crypto-asset service providers (CASPs) and issuers. Baden Bower, a global PR cryptocurrency agency, works with businesses to help them adjust to these changes smoothly and effectively.

MiCA: A Unified System for Crypto Regulation

The MiCA regulation, introduced in June 2023, replaces the varied national rules in the EU with a single set of guidelines. This system protects consumers, promotes fairness, and improves financial security. It applies to many crypto-related activities, including token issuance, exchanges, wallet services, and trading platforms.

Stablecoin issuers and CASPs must now follow the rules about financial reserves, governance, and operational processes. Token issuers, even those focused on promoting a meme coin, must also meet new standards for transparency, providing investors with detailed and accurate information. These measures aim to create a safer and more reliable environment for the cryptocurrency industry.

The EU is rolling out MiCA in phases. While some parts are already active, the complete set of rules took effect in December 2024, which allowed businesses time to prepare and align their operations.

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Getting Ready for MiCA Compliance

Meeting MiCA’s requirements can feel overwhelming for businesses. Many are still beginning their preparations, and few have fully adjusted to the changes. Companies need to take steps now to avoid falling behind.

“MiCA regulation brings both difficulties and opportunities. We help businesses comply and build trust with their customers,” says AJ Ignacio, CEO of Baden Bower.

Companies must obtain authorization to operate in the EU, which involves meeting strict operational and governance requirements. They must also strengthen systems to prevent money laundering, monitor activity more thoroughly, and meet detailed reporting rules. These steps require careful planning, resources, and support.

Businesses that comply with MiCA will gain advantages like increased customer trust, smoother operations, and interest from larger investors. The unified licensing system also makes expanding businesses across EU countries easier.

Baden Bower’s Support for Businesses

Clear communication is essential for companies adapting to MiCA. Baden Bower helps its clients explain how they meet the new standards while strengthening their image in the industry. It provides tailored solutions for firms seeking guidance on how to promote a crypto project while staying compliant.

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“Transparent messaging is critical right now,” says Ignacio. “Baden Bower guides our clients through this process and helps them build lasting trust.”

It develops strategies focused on clear messaging, creating trust, and helping businesses stand out as leaders in their field. It also prepares clients to handle potential obstacles with well-planned solutions.

In addition to providing expert guidance, Baden Bower helps its clients secure high-profile media placements that showcase their compliance and thought leadership, increasing their chances of getting featured in influential media outlets.

With a presence on five continents and clients in areas like the US, Canada, Australia, the UK, and France, it offers a broad perspective. This helps businesses effectively manage EU regulations and global requirements.

Opportunities for Growth Through MiCA

As MiCA is fully in place, businesses must align with the regulations to stay ahead. Those who adapt successfully will meet the regulations and strengthen their standing by showing their readiness and reliability.

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Baden Bower’s work supports companies through this transition and helps them improve their reputation as trustworthy organizations. With its strong knowledge of the industry and broad reach, Baden Bower assists businesses in making meaningful progress toward meeting these requirements.

Under the new rules, clear and honest communication about compliance efforts will remain crucial for success. With the right guidance, businesses can use this time to grow and strengthen their customer relationships.

Disclaimer: This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.

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WPP plans US expansion having ‘looked at’ New York listing

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WPP has “looked at” switching its primary listing to New York, according to chief executive Mark Read, who will pursue opportunities to take advantage of a “resurgence” in the US as Donald Trump re-enters the White House.

Read told the Financial Times this was the year for the London-listed advertising network to start delivering on its push into AI, revenue growth and — despite his worries over the health of the UK stock market — its share price.

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“We have to drive topline growth to drive the share price — I’m very focused on that,” Read said in an interview at his office on London’s Southbank, as he outlined plans for up to $100mn in additional AI investment to drive both creativity and productivity across its agencies.

“As a leadership team, we have a plan. We know what we need to do. And 2025 is the year about execution, and particularly execution in AI.”

Read said WPP had looked at moving its primary listing to the US, adding: “It’s something we keep a watching eye on.” While it has no plans to do so at the moment, he pointed out that “other CEOs who have moved their listing to the US have found a positive experience”.

The market is closely watching Read’s next moves, with talk among corporate advisers and industry rivals about pressure mounting on the chief executive after the arrival of former BT boss Philip Jansen as chair three weeks ago.

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Line chart of Share prices rebased in pence terms showing WPP and Publicis shares diverge

WPP shares have fallen by a tenth in the past month, and are now about a third lower than when Read took over in 2018. The share price of its French rival Publicis has almost doubled in the same period.

Meanwhile WPP’s two largest US rivals — Omnicom and IPG — last month unveiled merger plans to create a single, New York-based advertising heavyweight.

Read said that while major deals along the lines of Omnicom-IPG were “obviously something we consider”, he would not have pursued such a tie-up. “We’d be better off investing in what we have than going through a major consolidation,” he said.

He also viewed the merger as an opportunity, suggesting WPP’s own period of restructuring pointed to disruption ahead for his US rivals. “I’ve got the battle scars of integrating businesses over the past six years,” said Read, pointing to the challenges of bringing together companies spanning multiple advertising and PR agencies.

“There’ll be three big players in our industry. None of us are massively different in size and scale from the others,” he said. And while scale tended to be positive for media buying and planning activities, he added, it was “not entirely clear to me that scale and creativity are two words that always go together”.

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Read has faced criticism from some staff over a policy announced last week to bring people back to the office four days a week. But he said: “Ogilvy in New York is one of our best-performing agencies. It’s packed — busy and vibrant — you can feel the energy. And I’m sure those things are linked.”

People work on laptop computers at the WPP Group M agencies’ shared office space in the Playa Vista neighborhood of Los Angeles
WPP announced a new policy last week that will require staff to be back in the office four days a week © Patrick T. Fallon/Bloomberg

Read said the US, where it has about 38 per cent of its business, would be the main area for growth for WPP, including M&A plans focused on data and technology services to give it a bigger presence in the world’s largest advertising market.

“With the Trump presidency, there’s a resurgence in business confidence in the US,” he observed, noting the “sense of ambition and growth in the US” that also translated into how well their companies fared on the stock market.

The UK government needed to “get to the bottom” of how to provide the flow of capital that the FTSE 100 required, he said, noting how the valuation discount for companies quoted in London was now “the biggest it’s been in history”. 

“It’s driving M&A and a reduction in the number of listed companies,” he added.

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This posed a challenge, he said, for the UK as a whole. “We have to get closer: WPP as a company to the US and the UK as a country to the US.”

The Amazon exhibit during the 2025 CES event in Las Vegas
Some of the largest US tech companies such as Amazon are WPP’s clients © Bridget Bennett/Bloomberg

WPP counts some of the largest US tech companies as clients — including winning Amazon’s media business outside the Americas last year — but has been hit by a slowdown in spending on advertising in the sector. Even so, he said that “in the long run, those companies are going to be changing the world”. 

He also noted how Trump had in a short space of time brought cultural change in corporate America: “The most striking example of the changes at Meta over the last six weeks. They can see the way the wind is blowing.”

Advertisers were also returning to X, the social media site owned by Trump’s ally Elon Musk. “The change in content moderation [at] Meta — more closely aligned with X — probably helps that as well,” he said.

Looking ahead, he said he was hopeful that this year will deliver improvement in revenues, with plans to spend between £50mn and £100mn more than in 2024 on an AI platform that is being rolled out across the group’s 100,000 workers.

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“We’ve got a lot of great new business opportunities,” Read said. “We’re very confident where we are with our investments in AI, and I think we’re going to see a better year in 2025 than we did in 2024.”

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Someone bought the domain ‘OGOpenAI’ and redirected it to a Chinese AI lab

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OpenAI teams up with SoftBank and Oracle on $500B data center project

A software engineer has bought the website “OGOpenAI.com” and redirected it to DeepSeek, a Chinese AI lab that’s been making waves in the open source AI world lately.

Software engineer Ananay Arora tells TechCrunch that he bought the domain name for “less than a Chipotle meal,” and that he plans to sell it for more.

The move was an apparent nod to how DeepSeek releases cutting-edge open AI models, just as OpenAI did in its early years. DeepSeek’s models can be used offline and for free by any developer with the necessary hardware, similar to older OpenAI models like Point-E and Jukebox.

DeepSeek caught the attention of AI enthusiasts last week when it released an open version of its DeepSeek-R1 model, which the company claims performs better than OpenAI’s o1 on certain benchmarks. Outside of models such as Whisper, OpenAI rarely releases its flagship AI in an “open” format these days, drawing criticism from some in the AI industry. In fact, OpenAI’s reticence to release its most powerful models is cited in a lawsuit from Elon Musk, who claims that the startup isn’t staying true to its original nonprofit mission.

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Arora says he was inspired by a now-deleted post on X from Perplexity’s CEO, Aravind Srinivas, comparing DeepSeek to OpenAI in its more “open” days. “I thought, hey, it would be cool to have [the] domain go to DeepSeek for fun,” Arora told TechCrunch via DM.

DeepSeek joins Alibaba’s Qwen in the list of Chinese AI labs releasing open alternatives to OpenAI’s models.

The American government has tried to curb China’s AI labs for years with chip export restrictions, but it may need to do more if the latest AI models coming out of the country are any indication.

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CryptoCurrency

Crypto whales dominate holdings of Trump family tokens: Chainalysis

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Chainalysis said around 94% of the TRUMP and MELANIA tokens are held by around 40 wallets that each hold over $10 million worth.

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Cheap, Not Trump, Is Why European Stocks Are Spiking

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Real optimism is absent, especially in Germany, but the new administration might be the gut-punch the Old World needs.

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WLFI buys $9.84M in wBTC, total holdings reach $365M

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WLFI buys $9.84M in wBTC, total holdings reach $365M

Trump family-backed WLFI’s recent $9.84 million wBTC purchase raises its total crypto holdings to $365 million.

World Liberty Financial (WLFI), a crypto project tied to the Trump family, has intensified its aggressive push into digital assets.

Over the past three days, the fund has invested a staggering $178.2 million across six tokens, including Ethereum (ETH), Wrapped Bitcoin (wBTC), TRON (TRX), Aave (AAVE), Chainlink (LINK), and Ethena (ENA).

The latest on-chain data shows that on Jan. 22, WLFI spent $9.84 million to purchase 94.94 wBTC, taking advantage of a price drop. This came just a day after the fund poured $2.65 million into 10.81 million TRX.

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In total, WLFI has acquired 534.1 wBTC for $56.82 million in the last three days, with the token averaging $106,379 per coin. Despite wBTC prices slightly declining since the purchases, the fund appears undeterred, doubling down on its long-term crypto strategy.

This buying spree builds on WLFI’s initial $120 million investment, announced by Donald Trump Jr. hours after his father’s inauguration on Jan. 20.

That initial allocation included $47 million each for Ethereum and wBTC, with $4.7 million distributed among TRX, AAVE, LINK, and ENA.

As of Jan. 23, the fund’s ongoing acquisitions have brought its total crypto holdings to approximately $365.5 million, cementing its position as a major institutional player in the digital asset space.

Adding further intrigue is WLFI’s relationship with TRON. In November 2024, TRON’s founder, Justin Sun, announced a $30 million investment in WLFI.

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Sun tweeted: “The U.S. is becoming the blockchain hub, and Bitcoin owes it to realDonaldTrump! TRON is committed to making America great again and leading innovation.”

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Claude will eventually start speaking up during your chats

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Claude will eventually start speaking up during your chats

  • Anthropic CEO has promised several updates to Claude, including one that gives it memory.
  • This means the AI can remember things and bring it up in future conversations.
  • It remains to be seen how this performs and is slated to arrive in the coming months.

The Claude AI chatbot will receive major upgrades in the months ahead, including the ability to listen and respond by voice alone. Anthropic CEO Dario Amodei explained the plans to the Wall Street Journal at the World Economic Forum in Davos, including the voice mode and an upcoming memory feature.

Essentially, Claude is about to get a personality boost, allowing it to talk back and remember who you are. The two-way voice mode promises to let users speak to Claude and hear it respond, creating a more natural, hands-free conversation. Whether this makes Claude a more accessible version of itself or will let it mimic a human on the phone is questionable, though.

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Ethereum’s Price Stalls Below $3,500 as Leverage Ratios Climb—What Next?

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Ethereum’s Price Stalls Below $3,500 as Leverage Ratios Climb—What Next?

Ethereum has been consolidating in a tight price range for several months, trading between $3,200 and $3,500. Despite the broader market’s recent upward movement, ETH still struggles to break out of this range.

This stagnation comes after a prolonged decline from its all-time high of $4,800, recorded in late 2021. The cryptocurrency is now down roughly 32% from this peak.

Notably, even the appointment of the new pro-crypto administration and a renewed sense of regulatory clarity have done little to propel Ethereum beyond its current resistance levels.

Amid these market conditions, ShayanBTC, a contributor to CryptoQuant’s QuickTake platform, has highlighted a critical metric that could signal an impending price move for ETH.

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Elevated Leverage Ratios In Ethereum And Its Implications

According to Shayan in a recent analysis uploaded on the CryptoQuant QuickTake platform, the Estimated Leverage Ratio of Ethereum—a measure of the average leverage used by futures market participants—has been climbing steadily so far.

This rise as reported by Shayan reflects an increased willingness among traders to take on risk, even as Ethereum’s price remains stuck in consolidation. With leverage at elevated levels, the stage may be set for a significant price swing, though its direction remains uncertain. Shayan noted:

The impending breakout from this range, driven by the high-leverage environment, is expected to trigger a significant and impulsive price move.

Shayan elaborated that as more traders take on higher leverage, the market becomes more susceptible to sharp price movements. This is because if these leveraged positions are liquidated—either through a short or long squeeze—it could trigger a sudden and significant price adjustment.

The ongoing consolidation around $3,200–$3,500 has heightened interest in what lies ahead for Ethereum. The CryptoQuant analyst wrote:

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Given the prevailing market sentiment, a bullish breakout appears more probable. However, traders should monitor the leverage ratio closely, as any abrupt change could lead to unexpected volatility and liquidations.

ETH Market Performance

At the time of writing, ETH trades at $3,282, declining by 0.1% in the past 24 hours. Interestingly, despite this lackluster performance from ETH, the asset’s daily trading volume in the past week has been quite positive.

Ethereum (ETH) price chart on TradingView

Last Wednesday, ETH’s trading volume sat below $20 billion, however as of today, Ethereum’s daily trading volume hovers above $24 billion. This is quite an opposite trend especially when compared to ETH’s market performance over the same period.

According to Javon Marks, a renowned crypto analyst on X, Ethereum appears to be on the verge of a significant rally to $12,000 due to a similar performance to the Fib Level as it did in a previous bull cycle.

Featured image created with DALL-E, Chart from TradingView

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