Connect with us
DAPA Banner

Business

Labour urges businesses to remove ‘masculine’ words from job adverts in new equality guidance

Published

on

Labour urges businesses to remove ‘masculine’ words from job adverts in new equality guidance

The UK government has urged employers to remove “stereotypically masculine” language from job advertisements in a bid to encourage more women to apply for roles, particularly at senior levels.

The guidance has triggered a political row, with critics branding the recommendations “patronising” and unnecessary.

The new advice was issued by the Office for Equality and Opportunity as part of a wider initiative aimed at reducing barriers to women entering and progressing in the workplace. Ministers say the move is intended to address subtle biases in recruitment practices that may discourage female candidates from applying for jobs.

Under the guidelines, employers are encouraged to review the language used in recruitment adverts and remove terms that researchers believe may carry gendered connotations. Words such as “competitive”, “dominant”, “independent”, “strong” and even “ambitious” are cited as examples of phrases that may unintentionally reinforce male stereotypes in hiring processes.

The initiative forms part of a broader strategy unveiled by Bridget Phillipson ahead of International Women’s Day. The government says the guidance is designed to help employers attract a broader pool of candidates and ensure women have equal opportunities to progress in their careers.

Advertisement

Phillipson said the new recommendations were based on research suggesting that gender-coded language can influence how potential applicants perceive job roles and whether they see themselves as suitable candidates.

“Too many women are still not paid fairly, held back at work due to inconsistencies in support or find common sense adjustments for their health needs overlooked or dismissed,” she said.

“We’re acting to empower women at work and work with business so we all benefit from unleashing women’s talents.”

Ministers argue that removing potentially exclusionary language can help companies tap into wider talent pools and improve diversity in leadership positions. The government also believes such changes could support broader economic productivity by ensuring skilled candidates are not discouraged from applying for roles.

Advertisement

The government’s recommendations draw on behavioural and labour market research which suggests that certain personality traits commonly used in recruitment advertising can carry gendered associations.

Studies have indicated that terms like “competitive” and “dominant” may be more strongly associated with traditional male leadership stereotypes, while alternative wording can create a more inclusive tone.

Officials say that small changes to language can influence how job descriptions are perceived. For example, phrases such as “collaborative”, “supportive” or “motivated” are sometimes recommended as alternatives because they are considered more neutral or inclusive.

The guidance also warns employers to examine how emerging technologies could perpetuate bias in recruitment processes. In particular, the government highlighted concerns around artificial intelligence tools used to generate job descriptions or screen applications.

Advertisement

According to ministers, some AI-driven recruitment systems rely on historical employment data which may contain gender biases. Without careful oversight, these systems could unintentionally replicate those patterns when generating new job advertisements or evaluating candidates.

The recommendations have drawn sharp criticism from opposition politicians, who argue the advice is unnecessary and risks stereotyping women.

Claire Coutinho dismissed the guidance as “patronising gibberish”.

“Telling companies that women find the words ‘ambitious’, ‘competitive’ or ‘entrepreneurial’ too masculine is frankly insulting to women,” she said.

Advertisement

Critics within the Conservative Party say the government should focus on addressing structural barriers such as childcare costs, career breaks and pay inequality rather than encouraging businesses to modify job advert wording.

Some commentators have also suggested that the advice risks oversimplifying the causes of gender disparities in certain professions.

The guidance forms part of the government’s wider programme to tackle gender inequality in the workplace. Ministers have previously announced plans encouraging large employers to publish action plans detailing how they intend to reduce gender pay gaps and improve support for women at work.

Policy advisers say addressing workplace culture, recruitment practices and career progression barriers are all essential components of closing the gender pay gap.

Advertisement

The government maintains that improving gender equality in the workforce is not only a social objective but also an economic one. Research frequently cited by policymakers suggests that increasing women’s participation in the labour market could significantly boost productivity and economic growth.

Reaction from employers has been mixed. Some companies have already adopted gender-neutral language analysis tools to review job descriptions and identify potentially biased wording.

Large corporations, particularly in sectors such as finance and technology, increasingly use automated software that flags language patterns believed to discourage underrepresented groups from applying.

However, smaller businesses have expressed concern that constantly changing recruitment guidelines may add complexity to hiring processes without addressing the deeper issues affecting workplace equality.

Advertisement

Despite the debate, the government says the guidelines are voluntary and intended as practical advice rather than mandatory rules. Ministers say they hope businesses will adopt the recommendations as part of broader efforts to create more inclusive workplaces across the UK.

The issue is likely to remain a topic of debate as policymakers, employers and campaign groups continue to discuss how best to reduce gender disparities in the labour market while maintaining effective and transparent recruitment practices.


Jamie Young

Jamie Young

Jamie is Senior Reporter at Business Matters, bringing over a decade of experience in UK SME business reporting.
Jamie holds a degree in Business Administration and regularly participates in industry conferences and workshops.

When not reporting on the latest business developments, Jamie is passionate about mentoring up-and-coming journalists and entrepreneurs to inspire the next generation of business leaders.

Advertisement

Continue Reading
Click to comment

You must be logged in to post a comment Login

Leave a Reply

Business

Bwxt stock hits all-time high at 220.79 USD

Published

on


Bwxt stock hits all-time high at 220.79 USD

Continue Reading

Business

Iran war squeezes Asia energy supply as India, Japan feel strain

Published

on

Iran war squeezes Asia energy supply as India, Japan feel strain

The latest phase of the Iran war is locked on the Strait of Hormuz and critical energy infrastructure. Already, its effects are rippling thousands of miles away in Asia.

Asia is at the front line of the energy crisis, ​with shortages hitting nearly every country. Roughly a fifth of the world’s oil flows through the Strait of Hormuz, with some 80% going to Asia, according to the International Energy Agency.

Advertisement

As Iran refuses to open the strait, Asia is scrambling to mitigate disruptions and is being forced to take measures reminiscent of COVID-era actions.

Asia is especially susceptible due to its heavy import dependence, weaker currencies and large populations. And the impact has hit households fast.

The conflict has disrupted sectors from air ‌travel ⁠and shipping to gas supplies. People are struggling to cook and businesses across the board are bearing the brunt as liquefied petroleum gas imports slow.

A STATE-BY-STATE LOOK AT GAS PRICES AS IRAN CONFLICT PUSHES OIL HIGHER

Advertisement
A cargo ship in the Strait of Hormuz

Commercial vessels are pictured offshore in Dubai on March 11, 2026. (AFP via Getty Images / Getty Images)

Widespread disruptions have hit South Asia in particular, which is extremely reliant on Middle Eastern oil. India, which imports nearly 90% of its crude and about half its natural gas from abroad and is the world’s third-biggest oil importer and consumer, has been left especially vulnerable.

Yesterday, President Donald Trump and Indian Prime Minister Narendra Modi spoke on the phone, their first call since the Feb. 28 war broke out. In a post on X, Prime Minister Modi stressed, “Ensuring that the Strait of Hormuz remains open, secure and ​accessible is essential for the whole world.”

The Strait of Hormuz serves as a conduit for more than 40% of India’s crude oil ​imports.

This week, two tankers bound for India sailed through the strait. Vessels with ties to China, Pakistan and Thailand have also transited successfully, while several other Asian governments are in talks with Tehran to secure passage.

Advertisement

But a lot of these imports are expected to be used for non-power, industrial purposes such as fertilizer production, leaving the public left in the lurch.

In a new move that shows the precariousness of the situation, India’s Reliance Industries, which operates the world’s biggest refining facility, reportedly bought 5 million barrels of Iranian oil. The deal marks India’s first such purchase since 2019 and comes days after the U.S. temporarily lifted sanctions.

“All our kitchens run on gas and so, they’ve all been hit,” Indian hospitality veteran AD Singh told FOX Business. “We have been forced to stop serving several items and shorten our menus, doing our best given what we have. But people are worried and livelihoods are at stake. It’s not a positive feeling,” the founder and managing director of the Olive Group of restaurants said.

KEVIN O’LEARY FORECASTS GLOBAL POWER SHIFT IN STRAIT OF HORMUZ AS IRAN CONFLICT RATTLES OIL MARKETS

Advertisement
Industrial gas processing facilities and storage infrastructure at a major Qatari energy complex.

Qatar Energy facilities in Mesaieed Industrial City, south of Doha, on March 4, 2026, after the company announced a shutdown of LNG production following reported Iranian attacks. (Stringer/Getty / Getty Images)

It’s a similar story in much of the subcontinent. 

Two of Asia’s most advanced economies have also been hit hard. But while South Asia feels it more at the household level, Japan and South Korea are facing a different kind of strain.

The two east Asian nations are being rocked by surging import costs, forcing factories to scale back and governments to tap emergency reserves.

Japan, which imports more than 90% of its oil from the region, has begun tapping strategic reserves. South Korea is weighing reserve releases and emergency support measures.

Advertisement

Unlike India, both countries have larger financial buffers and energy stockpiles, allowing them to cushion the immediate impact even though structural risks remain high.

Strikes are hitting many nations, like India, Bangladesh and the Philippines as frustrations grow. Online rumors are deepening the chaos and prompting panic buying. In a few countries like India, police are being deployed at gas stations.

Japan

Mount Fuji and the Shinjuku skyline seen from an observation deck in Tokyo, Japan, on Dec. 26, 2023. (Akio Kon/Bloomberg via Getty Images / Getty Images)

As Asia grapples with this energy crisis, many countries are now turning back to coal and firewood to offset their gas needs. 

Induction cooking equipment is flying off the shelves in LPG-dependent India, and early warning signs are popping up elsewhere in the region. Energy shocks are now showing up on dinner tables as well.

Advertisement

 “It’s taking some time to get set on these new ways,” AD Singh told FOX Business.

AMERICAN DRONE COMPANY CHALLENGES CHINESE DOMINANCE WHILE PREPARING TROOPS FOR SWARM ATTACKS

Japan and South Korea are accelerating plans to boost nuclear energy.

Several Asian countries have also released petrol and diesel from domestic reserves, temporarily loosened fuel standards and stepped up domestic production.

Advertisement

Emergency regulatory steps are beginning to sweep the region, from severe austerity measures in Sri Lanka to strict fuel rationing in Bangladesh.

Bangladesh energy crisis

People refuel their motorbikes at a fuel station in Dhaka, Bangladesh, on March 17, 2026. (Mamunur Rashid/NurPhoto via Getty Images / Getty Images)

The Philippines just became the first country to declare a national energy emergency, warning of “an imminent danger of a critically low energy supply.” The island imports 98% of its oil from the gulf.

Meanwhile, China just dialed back on planned fuel price hikes in a bid to “reduce the burden” on the population.

Some governments are also weighing stimulus packages and energy-saving campaigns are flooding social media as record-high costs bite household budgets. 

Advertisement

GET FOX BUSINESS ON THE GO BY CLICKING HERE

“Any scarcity of essential fuels has a cascading effect across the continent,” Singh told FOX Business. “When it comes to food, ingredient prices rise, operation costs increase and business volumes are affected. And with the news all over the place, people are spooked.”

Continue Reading

Business

Finance Minister Nirmala Sitharaman moves Bill to amend IBC, speed up resolution

Published

on

Finance Minister Nirmala Sitharaman moves Bill to amend IBC, speed up resolution
New Delhi: Finance and corporate affairs minister Nirmala Sitharaman on Wednesday moved a bill in the Lok Sabha to amend the Insolvency and Bankruptcy Code, proposing a creditor-initiated framework with largely out-of-court arrangements to speed up bankruptcy resolution.

The Insolvency and Bankruptcy Code (Amendment) Bill, 2025, also proposes frameworks for faster resolution of cross-border and corporate group insolvency cases.

Sitharaman moved the bill, as “reported by” the select House committee that vetted it, for the Lok Sabha’s consideration.

The amendments, the first since 2021 and the seventh since the law’s inception in 2016, introduce new concepts and streamline existing processes to reduce delays in resolving insolvent companies that erode asset value, experts said.

Between April and December 2025, the average resolution time rose to 764 days, excluding periods exempted by the National Company Law Tribunal, compared with 597 days as of March 2025. The IBC currently stipulates a 330-day deadline, including litigation time, for resolution. The proposed creditor-led resolution process will have a 150-day deadline. It allows a majority of unrelated financial creditors and the debtor to reach an informal agreement on a rescue plan, limiting the NCLT’s role to affirming the moratorium and approving the plan, experts said. Unlike the current system, the corporate debtor will continue to manage the company under the supervision of a resolution professional. Lenders will have the option to choose between the new framework and the existing corporate insolvency resolution process.

Advertisement


“The amendments mark the transition of the IBC to a new phase-from mistrust to trust, from regime punishing lack of governance to a regime motivating governance and from an adversarial approach to a conciliatory one based on coordination for insolvency resolution,” said Anoop Rawat, national practice head (insolvency and restructuring practice) at Shardul Amarchand Mangaldas.
The bill proposes a framework, aligned with a model UN law, to enable creditors to handle cases where a bankrupt company has assets or creditors overseas, and to seek cooperation from other jurisdictions.

Continue Reading

Business

Tillamook unveils ice cream bars

Published

on

Tillamook unveils ice cream bars

The frozen novelties are offered in four flavors. 

Continue Reading

Business

Stewart upgrades virtual underwriter platform with AI agent

Published

on


Stewart upgrades virtual underwriter platform with AI agent

Continue Reading

Business

NAACP hires DOJ civil rights chief in Biden administration

Published

on

NAACP hires DOJ civil rights chief in Biden administration


NAACP hires DOJ civil rights chief in Biden administration

Continue Reading

Business

Retail investors cut holdings in 14 midcaps; stocks fall up to 45% in 6 months

Published

on

The Economic Times

Retail investors trimmed stakes in 96 Nifty Midcap 150 stocks amid weak performance, with many declining sharply over six months, signaling fading confidence and cautious sentiment toward select midcap companies.

Continue Reading

Business

Naturgy Energy Group, S.A. (GASNY) Shareholder/Analyst Call Transcript

Published

on

OneWater Marine Inc. (ONEW) Q1 2026 Earnings Call Transcript

Naturgy Energy Group, S.A. (GASNY) Shareholder/Analyst Call March 24, 2026 5:00 AM EDT

Company Participants

Francisco Reynés Massanet – CEO & Executive Chairman
Manuel García Cobaleda – Secretary of the Company and the Board

Conference Call Participants

Advertisement

Fernando de la Camara Garcia

Presentation

Francisco Reynés Massanet
CEO & Executive Chairman

Advertisement

Good morning, ladies and gentlemen. Thank you. Thank you so much for being here. If you allow me, before I officially start this AGM, I would like to share with you a video that summarizes joint and in-depth work that we have done this year and after being shared and approved by the AGM has to do with our corporate purpose. Our corporate purpose has been defined as a goal that aims to facilitate the relationship that we all have with energy on a daily basis. By trying to improve the relationship with our employees, collaborators, public authorities, regulators, suppliers and especially so with the over 20 million customers that we have distributed through our geographies. So without further ado and before we officially start, allow me to show you this video that summarizes our commitment.

[Presentation]

Francisco Reynés Massanet
CEO & Executive Chairman

Advertisement

Ladies and gentlemen, shareholders, just like in previous years, I’m honored as the Chairman of the Board of Directors to welcome you to this ordinary AGM that the company holds, as we have in the past, both remotely and in person simultaneously. I would especially like to thank the presence of the members of the Board of Directors who are here present and also the representatives of the most significant shareholders. Especially this year, I have the honor of welcoming the representatives of Sonatrach, Mr. Eddine Daoudi and Mr. [ Atallah ] who are also with us here today. One more proof of that commitment and the fruitful relationship and long-lasting relationship we’ve had for over 40 years. Therefore, we officially open this

Advertisement
Continue Reading

Business

PDD Holdings Inc. (PDD) Q4 2025 Earnings Call Transcript

Published

on

OneWater Marine Inc. (ONEW) Q1 2026 Earnings Call Transcript

Operator

Ladies and gentlemen, thank you for standing by, and welcome to PDD Holdings Inc. Fourth Quarter and Fiscal Year 2025 Earnings Conference Call. [Operator Instructions] Please be advised that today’s conference call is being recorded. I would now like to hand the conference over to your host today. Sir, please go ahead.

Unknown Executive

Advertisement

Thank you, operator, and hello, everyone, and thank you for joining us today. PDD Holdings earnings release was distributed earlier and is available on our website at investor.pddholdings.com as well as through the Globe Newswire services. Before we begin, I would like to refer you to our safe harbor statement in the earnings press release, which applies to this call as we will make certain forward-looking statements. This call also includes discussions of certain non-GAAP financial measures. Please refer to our earnings release, which contains a reconciliation of non-GAAP measures to GAAP measures.

Joining us today are Mr. Chen Lei, our Co-Chairman and Co-Chief Executive Officer; and Mr. Zhao Jiazhen, our Co-Chairman and Co-Chief Executive Officer.

Our VP of Finance, Ms. Liu Jun, is unfortunately on medical leave. Delivering the prepared remarks today will be Mr. Li Jiong, our Finance Director. Jiazhen and Lei will make some general remarks on our performance for the past quarter and our strategic focus. Jiong will then walk us through our financial results for the fourth quarter and fiscal year ended December 31, 2025.

During the Q&A session, Lei and Jiong will

Advertisement
Continue Reading

Business

Meta and Google found liable in landmark social media addiction trial

Published

on

Meta and Google found liable in landmark social media addiction trial

The verdict marks the end of a five-week trial on the addictive nature of social media platforms.

Continue Reading

Trending

Copyright © 2025