Business
Lalisa Manobal Announced as the New Amazing Thailand Ambassador
The Tourism Authority of Thailand has appointed Lisa from Blackpink as the Amazing Thailand Ambassador, launching the “Feel All the Feelings” campaign to promote Thailand’s emotional, cultural, and meaningful travel experiences.
Key Points
- The Tourism Authority of Thailand (TAT) has named Lalisa Manobal (Lisa from Blackpink) as the Amazing Thailand Ambassador, launching the “Feel All the Feelings” campaign to promote Thailand’s emotional and cultural depth as a Quality Leisure Destination at Wat Arun.
- The campaign emphasizes Thailand’s blend of heritage and modern creativity, using Lisa’s perspective to offer a fresh understanding of the country beyond picturesque scenery, focusing on traditions and everyday life.
- Featuring various Thai actors, the campaign encourages locals to embrace the role of welcoming hosts, fosters confidence in travel through the Trusted Thailand concept, and highlights emotional storytelling to create memorable travel experiences.
The Tourism Authority of Thailand (TAT) has officially appointed Lalisa Manobal, also known as Lisa from Blackpink, as the Amazing Thailand Ambassador with the launch of the “Feel All the Feelings” campaign at Wat Arun Ratchawararam. The campaign presents Thailand as a destination influenced by emotion, cultural depth, and meaningful experiences, while advancing its image as a Quality Leisure Destination.
The launch highlights Thailand’s blend of heritage and modern creativity in promoting tourism. Wat Arun, one of the country’s most iconic landmarks, served as the venue, promoting national identity and the continued relevance of Thailand’s historical and cultural landscape.
TAT said presenting the country through Lisa’s perspective offers audiences a fresh way to understand Thailand. The approach helps promote the country as a leading tourism destination defined by its people, traditions, everyday life, and the distinct character of each location, rather than by scenery alone.
The campaign also encourages Thai citizens to take part as welcoming hosts, supporting confidence in travel through the Trusted Thailand concept.
“Feel All the Feelings” features destinations across the country and includes appearances by actors Metawin Opas-iamkajorn, Kanawut Traipipattanapong, and Pongtiwat Tangwancharoen. The campaign, through emotional storytelling, presents travel in Thailand as a personal experience that leaves lasting memories and stories visitors are eager to share.
Source : TAT Names Lalisa Manobal as Amazing Thailand Ambassador
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