The pub giant, which runs more than 1,300 venues across the UK, reported 4% like-for-like sales growth over 17 weeks to January 24
Pub group Marston’s has revealed an increase in festive sales(Image: Marston’s/PA)
Pub group Marston’s has celebrated a “strong performance” following encouraging trade throughout the Christmas period. But the company’s shares still tumbled during early Wednesday trading.
The firm, which operates an estate exceeding 1,300 pubs nationwide, announced that like-for-like sales climbed 4% across the 17-week period ending January 24, when measured against the previous year.
This figure encompassed 5.6% growth during five crucial Christmas trading periods, encompassing Christmas Day and New Year’s Eve.
This followed the firm’s November announcement to investors that festive bookings had surged 11% year-on-year.
Chief executive Justin Platt emphasised the business has witnessed “resilient” like-for-like sales, whilst trading has received additional support from investment across the group’s properties.
Marston’s confirmed it finalised renovations at 23 establishments during the most recent quarter, with ambitions to complete 50 throughout the financial year.
The company also highlighted potential gains from a “strong programme of demand-driving events” scheduled for 2026, particularly the 2026 FIFA World Cup.
The business also stands to benefit from fresh business rates relief for pubs announced by the Government on Tuesday.
Whilst Marston’s declined to reveal the effect of proposals to slash business rate bills by 15% next year, experts at Panmure Liberum suggested it could reduce “up to £4 million” from its yearly costs. Mr Platt said: “Our pubs have delivered another strong start to the year, with standout performances across our key festive trading dates including setting a new record for Christmas Day – a clear reflection of the strength of our community pubs and the passion and energy our teams bring to every service.
“Supported by a clear strategy, disciplined cost control and a strong programme of demand-driving events, we are excited for the opportunities ahead and remain confident in delivering market expectations for the full year.”
Shares tumbled by as much as 12% on Wednesday morning.
