McDonald’s Is Watching Prices Closely, It Tells Franchisees

The burger giant told restaurant operators it will monitor their pricing decisions more closely to ensure the chain’s costs are competitive across the globe. The company will suggest consultants to advise operators on prices, and assess the outcomes.

“While the U.S. has a proud legacy of delivering value to our customers, we still have opportunity to deliver more,” Mason Smoot, chief restaurant officer for McDonald’s U.S., said in a Monday messages to operators.