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Musk says SpaceX shifting focus to moon before Mars push

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Musk says SpaceX shifting focus to moon before Mars push

Elon Musk said Sunday that SpaceX is shifting its near-term priorities away from Mars and toward building what he described as a “self-growing city” on the moon, citing faster timelines and strategic urgency.

“For those unaware, SpaceX has already shifted focus to building a self-growing city on the Moon, as we can potentially achieve that in less than 10 years, whereas Mars would take 20+ years,” Musk wrote in a post on X.

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“The mission of SpaceX remains the same: extend consciousness and life as we know it to the stars,” he added.

Musk said the moon offers a more practical testing ground because of its proximity to Earth.

SPACEX ACQUIRES XAI IN RECORD-SETTING DEAL VALUED AT OVER $1T

spacex crane in texas

A crane, marked by the SpaceX logo, sits near the Starbase launch site in Cameron County, Texas, on February 6, 2026. (Reginald Mathalone/NurPhoto via Getty Images)

“It is only possible to travel to Mars when the planets align every 26 months (six month trip time), whereas we can launch to the Moon every 10 days (2 day trip time). This means we can iterate much faster to complete a Moon city than a Mars city,” Musk wrote.

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He said SpaceX still plans to pursue its long-held goal of settling Mars but on a longer timeline.

MUSK CONFIRMS SPACEX SUCCESS IN PREVENTING RUSSIAN MILITARY FROM ACCESSING STOLEN STARLINK UNITS

“That said, SpaceX will also strive to build a Mars city and begin doing so in about 5 to 7 years, but the overriding priority is securing the future of civilization and the Moon is faster,” Musk wrote.

The comments echo a recent Wall Street Journal report that said SpaceX has told investors it would prioritize lunar missions before attempting a Mars landing, targeting March 2027 for an uncrewed moon mission.

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SpaceX launches Starship on May 27, 2025

SpaceX’s next-generation Starship spacecraft atop its Super Heavy booster is launched on its ninth test at the company’s launch pad in Starbase, Texas, May 27, 2025. (REUTERS/Joe Skipper)

The shift marks a notable change from Musk’s long-standing public emphasis on Mars as SpaceX’s primary destination. As recently as last year, Musk said the company aimed to launch an uncrewed Mars mission by the end of 2026.

“No, we’re going straight to Mars. The Moon is a distraction,” Musk wrote in January last year in response to a post on X.

Musk has a long record of setting ambitious timelines for major projects – including electric vehicles and self-driving technology – that have often slipped beyond their original schedules.

The renewed focus on the moon comes as the United States faces growing competition from China to return humans to the lunar surface this decade. Humans have not visited the moon since NASA’s Apollo 17 mission in 1972.

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Elon Musk

Musk has a long record of setting ambitious timelines for major projects. (Brendan Smialowski/AFP via Getty Images)

The remarks also arrive amid major financial and strategic shifts at SpaceX. Less than a week ago, Musk announced that SpaceX had acquired artificial intelligence company xAI – which he also leads – in a deal valuing SpaceX at $1 trillion and xAI at $250 billion.

Supporters of the move say it could bolster SpaceX’s longer-term plans for space-based data centers, which Musk has argued could be more energy-efficient than Earth-based facilities as demand for AI computing power grows.

SpaceX is also preparing for a potential public offering later this year that could raise as much as $50 billion, potentially making it the largest IPO in history.

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On Monday, Musk said in response to a user on X that NASA will account for less than 5% of SpaceX’s revenue this year, despite the company’s central role in NASA’s Artemis moon program, which includes a roughly $4 billion contract to land astronauts on the lunar surface using Starship.

“The vast majority of SpaceX revenue is the commercial Starlink system,” Musk wrote.

Reuters contributed to this report. 

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What Makes Tenancy Cleaning Services Essential for Home Owners

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You might think that building a loyal customer base in the cleaning industry is all about offering the best services or lowest prices, but there's a deeper secret to uncover.

If you’ve ever tried to get a home “handover ready,” you’ll know the difference between a normal tidy-up and a proper, tenancy-level clean.

It’s not just about making things look presentable—it’s about resetting a property so it feels fresh, hygienic, and genuinely cared for. That matters whether you’re moving out, preparing a rental, selling, or simply trying to protect the value of your home.

For many homeowners, the quickest route to that standard is bringing in specialist support—especially if you’re dealing with a tight schedule, a family move, or a property that’s seen a lot of daily life. And if you’re local, using experienced cleaners in Birmingham can take a stressful, time-consuming job off your plate and turn it into a predictable, tick-box step on your moving checklist.

Because here’s the truth: tenancy cleaning isn’t “just cleaning.” It’s a structured deep clean designed to stand up to scrutiny.

The handover window problem nobody plans for

Most homeowners underestimate how many tasks stack up in the final week of a move. Packing, utilities, broadband, forwarding addresses, last-minute repairs, decluttering, and the inevitable “why is the fridge still full?” moment. Cleaning gets squeezed into the gaps—usually the end of the day, when you’re exhausted and the property is half-empty, echoing, and showing every mark.

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Tenancy cleaning services exist because that window is brutal. They bring a team, a system, and the kind of focus that’s hard to replicate when you’re juggling everything else. Instead of guessing what “good enough” looks like, you get a consistent standard aimed at leaving the home in a genuinely move-in-ready condition.

Not a sparkle—an inspection-level finish

A tenancy clean is built around what people actually notice when they walk in: kitchens, bathrooms, floors, and anything that suggests neglect. That’s why professional teams don’t clean the way most of us clean on a Sunday afternoon.

They work methodically—top to bottom, room by room—with a repeatable process that targets the high-impact areas:

  • Kitchen grease zones: extractor fans, hob edges, cupboard fronts, splashbacks
  • Bathroom build-up: limescale, soap scum, grout lines, shower screens
  • Touch points: handles, switches, bannisters, door frames
  • The “why does it smell like…” stuff: bins, drains, fridge seals, hidden corners
  • Edges and lines: skirting boards, corners, floor thresholds

You can absolutely do this yourself. But doing it fast, thoroughly, and with a clear checklist—while also moving house—is where it becomes a different challenge.

Why end-of-tenancy cleaning is a lifesaver for owners (not just tenants)

It’s easy to assume “end of tenancy” cleaning is only relevant if you rent. In reality, homeowners use the same type of service because it solves the same problem: a property needs to be handed over in a condition that feels reset.

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This is especially true if you’re:

  • Selling your home and want it to show well for viewings and survey visits
  • Moving out of a family home that’s been lived in hard (kids, pets, busy routines)
  • Returning a rental property to a high standard after a long-term tenant leaves
  • Switching a property to serviced accommodation where reviews depend on cleanliness
  • Finishing a renovation and need the dust and residue properly dealt with

And for landlords who also own their property portfolio (which is a big slice of BM Magazine’s readership), using specialist end of tenancy cleaners Birmingham is often the difference between a smooth re-let and a week of chasing issues you didn’t even know were there.

The professional advantage: tools, chemistry, and surface know-how

Superior results usually come down to three things most households don’t have ready to go.

Commercial equipment

Professional vacuums, steam units, and agitation tools lift dirt from places a standard clean barely touches—especially in textured flooring, grout, and upholstery edges.

Correct product selection

A tenancy clean isn’t “bleach everything.” It’s using the right products for the right surfaces—so you don’t damage finishes while trying to remove grime. That matters more than people think, particularly with modern kitchens, chrome fittings, and bathroom sealants.

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Experience with the awkward stuff

Ovens, limescale, mould staining, thick grease film, sticky cupboard tops—these aren’t hard because they’re impossible. They’re hard because they’re time-hungry and easy to do badly. Professionals see the same problems every day, so they know what works, what’s safe, and what takes longer than it looks.

Deposits, disputes, and the peace-of-mind factor

If you’re a homeowner who rents out a property (even occasionally), cleaning becomes more than a preference—it becomes a friction point. Most deposit arguments don’t start with “the place was filthy.” They start with “it was fine.”

That’s why tenancy cleaning services are so useful: they create a clear, defensible standard. When a clean is handled professionally, it’s easier to document, easier to align with check-in/check-out expectations, and less likely to spiral into a back-and-forth that drains time and goodwill.

Even if you’re not dealing with deposits, there’s a similar benefit when selling: a clean, neutral, fresh-smelling home reduces buyer hesitation. People may negotiate on price, but they also negotiate emotionally—if they feel the place has been cared for, they’re more confident moving forward.

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“But I can do it myself”—the real cost is time and attention

DIY cleaning isn’t free. It costs time, energy, and mental bandwidth—at the moment you have the least of all three.

Homeowners usually hit the same bottlenecks:

  • Underestimating how long deep cleaning actually takes
  • Running out of supplies halfway through
  • Cleaning in the wrong order (wet first, dust later, and you redo work)
  • Missing the small but obvious details (skirtings, switches, inside cupboards)
  • Getting stuck on one nightmare task (the oven) and losing the day

A professional service compresses that workload into a defined appointment. You buy back your time—and you reduce the risk of an almost-finished clean that still looks “lived in.”

The hidden business benefit for property-minded owners

If you own property as an investment, cleaning is one of the simplest levers you can pull to improve outcomes.

A properly cleaned property:

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  • Photographs better (kitchens and bathrooms are the difference-makers)
  • Shows better (freshness and odour control matter more than people admit)
  • Lets faster (viewers decide quickly; cleanliness speeds up “yes”)
  • Reduces complaints after move-in (tenants notice corners you didn’t)

It also supports your reputation. If you manage multiple properties, the “standard of handover” becomes part of your brand. Tenancy cleaning services help you keep that standard consistent, even when you’re busy.

How to get a “landlord-grade” clean without micromanaging

If you want the results to be genuinely tenancy-level, give the cleaner a simple briefing. You don’t need to write a novel—just be specific about what matters.

Useful things to mention:

  • Any problem areas: mould spots, grease build-up, stubborn limescale
  • Appliances included: oven, fridge/freezer, washing machine
  • Whether inside cupboards/wardrobes should be cleaned
  • Any delicate finishes (natural stone, specialist flooring, new paint)
  • Your deadline and access details (keys, parking, utilities on/off)

Good services work best when expectations are clear. The goal is a clean you don’t have to “finish off” afterwards.

When it’s essential rather than “nice to have”

If you’re on the fence, here are the moments tenancy cleaning becomes less optional:

  • You’re moving out and the property must be handed over quickly
  • You’ve got a buyer viewing schedule and want the home to present flawlessly
  • A rental is turning around fast and you need it ready without delays
  • You’ve had pets, children, or heavy kitchen use (grease and odours build up)
  • You’ve renovated and there’s dust residue everywhere
  • You simply can’t spare a full day (or two) to deep clean properly

In those scenarios, tenancy cleaning isn’t indulgent. It’s a practical shortcut to a high standard—without sacrificing your weekend, your sanity, or your timeline.

The bottom line

Tenancy cleaning services are essential for homeowners because they remove uncertainty. Instead of hoping you’ve cleaned “enough,” you get a structured deep clean designed to make a property feel reset—ready for a new occupant, a new tenant, a new buyer, or simply a new chapter.

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And in a world where first impressions are made in minutes, that level of clean isn’t cosmetic. It’s strategic.

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Marico to acquire 75% of Vietnam’s Skinetiq in Rs 261 crore deal

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Marico to acquire 75% of Vietnam’s Skinetiq in Rs 261 crore deal
Consumer major Marico on Monday said it will acquire a 75% equity stake in Vietnamese direct to consumer (D2C) beauty and personal care company Skinetiq Joint Stock Company for an acquisition cost of Rs 261 crore.

According to the agreement, the company’s subsidiary Marico South-East Asia Corporation (MSEA) will acquire 75% of Skinetiq’s total shares from its existing shareholders and said it can acquire Skinetiq’s remaining shares after FY28, given the achievement of requisite milestones.

“The investment in Skinetiq reflects our commitment to building a strong premium beauty play in Vietnam and advancing our D2C strategy internationally,” said Saugata Gupta, managing director and CEO, Marico Ltd, adding that Vietnam remains a priority market for the company due to its “strong macroeconomic fundamentals and rapidly evolving beauty landscape.”

Co-founded by Bui Ngoc Anh and Vietnamese beauty blogger Hannah Nguyen in 2020, Skinetiq owns the digital-first skincare brand Candid and holds exclusive distribution rights in the country for the premium skincare brand Murad.

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In 2025, Skinetiq reported a revenue of Rs 152 crore with a mid-twenties EBITDA margin.


Marico Ltd has remained bullish on acquisitions to diversify its D2C portfolio as witnessed by the recent acquisition of Indian plant-based protein brand Cosmix in early February.
“We remain focused on advancing our diversification agenda in both India and overseas businesses and will maintain investments to drive the same,” the company said in its recent earnings call.

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Weekly Treasury Simulation: 3-Month Bill Rate's 30-Month Decline To 1%-2% Range

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Weekly Treasury Simulation: 3-Month Bill Rate's 30-Month Decline To 1%-2% Range

Weekly Treasury Simulation: 3-Month Bill Rate's 30-Month Decline To 1%-2% Range

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FDA says Novo Nordisk’s obesity pill TV ad includes misleading claims

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FDA says Novo Nordisk's obesity pill TV ad includes misleading claims

Still life of the new Wegovy semaglutide tablets on a white background. Its a prescription medicine used with a reduced calorie diet and .and physical activity.

Michael Siluk | Universal Images Group | Getty Images

The Food and Drug Administration said Novo Nordisk‘s TV advertisement for its newly launched Wegovy pill for obesity included “false or misleading” claims about the medicine’s abilities and benefits to patients.

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In a letter to Novo dated Feb. 5, the FDA said the ad misbrands the oral drug, making its distribution a violation of federal law. The agency requested that the drugmaker take immediate action to address the violations, which could include ceasing all ads containing misleading claims. 

In a statement on Monday, Novo Nordisk confirmed that it received the letter and clarified that the ad has been running since the pill’s launch, but is not the company’s Super Bowl spot.

“We take all regulatory feedback seriously and are in the process of responding to the FDA to address their concerns regarding the advertisement’s presentation,” Liz Skrbkova, Novo’s head of U.S. media and stakeholder relations, said in the statement. 

It adds to the mounting hurdles the Danish drugmaker is facing as it scrambles to win back market share from chief rival Eli Lilly and cheaper compounded copycats in the booming GLP-1 market. 

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The company’s Wegovy pill is key to those efforts. It was the first-ever GLP-1 pill for obesity to enter the market in January, and Novo last week said more than 170,000 American patients are already taking the drug. 

Bloomberg first reported on the FDA letter on Monday.

In the letter, the FDA said Novo’s ad misleadingly suggests its pill offers superior benefits to other approved GLP-1 weight loss drugs. The agency said phrases used the spot, including “live lighter” and “a way forward,” imply greater weight loss than other treatments and added benefits beyond that, despite no evidence to support those claims. 

The ad’s statements “misleadingly imply benefits beyond physical weight loss such as emotional relief, reduced psychological burden, hope, or direction for patients’ lives, positioning the drug as a solution to broader life challenges rather than a treatment for a specific condition, when this has also not been demonstrated,” the FDA said in the letter. 

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The FDA also flagged the ad for failing to properly present risk information in both audio and text, a requirement for television drug advertising. 

Also on Monday, Novo Nordisk sued Hims & Hers, asking the court to stop the telehealth company from mass marketing compounded versions of its Wegovy pill and injections. 

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Grammy Winner, Disney Star and Super Bowl 2026 Performer

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10 Things You Must Know About Green Day

Coco Jones, the Grammy-winning R&B singer and actress, continues her meteoric rise in 2026, fresh off a powerful pre-game performance of “Lift Every Voice and Sing” at Super Bowl LX on Feb. 8. The 28-year-old multi-hyphenate, known for her soulful voice, emotive songwriting and commanding screen presence, has transitioned from Disney child star to one of music’s most celebrated breakout artists.

Coco Jones, the Grammy-winning R&B singer and actress
Coco Jones, the Grammy-winning R&B singer and actress

Born Courtney Michaela Ann Jones on Jan. 4, 1998, in Columbia, South Carolina, and raised in Lebanon, Tennessee, Coco drew early inspiration from her family — her mother Javonda Jones, a session vocalist, and father Mike Jones, a former NFL player. She began singing at age 6 and performed “America the Beautiful” at her kindergarten graduation, signaling her destiny in entertainment.

Here are 10 essential facts about Coco Jones as she solidifies her place in R&B and beyond.

  1. Early Disney Breakthrough Coco rose to fame as a tween on Disney Channel. She appeared on Radio Disney’s “Next Big Thing” in 2010-2011 and starred as Roxanne “Roxie” Andrews in the 2012 Disney Channel Original Movie “Let It Shine” alongside Tyler James Williams and Trevor Jackson. The film showcased her vocal talent in a musical story of young love and hip-hop, earning her a dedicated fanbase. She also guest-starred on shows like “So Random!” and “Good Luck Charlie,” establishing her as a versatile performer early on.
  2. Grammy-Winning Rise with “ICU” After a period of independent music and acting, Coco signed with High Standardz/Def Jam Recordings in 2022. Her breakthrough came with the EP “What I Didn’t Tell You,” led by the platinum-certified single “ICU.” The emotional ballad peaked at No. 1 on Billboard’s R&B Airplay chart and earned her a Grammy for Best R&B Performance at the 66th Annual Grammy Awards in 2024. She received five nominations that year, including Best New Artist, and swept Best New Artist honors at the BET Awards, Soul Train Awards and NAACP Image Awards.
  3. Debut Album “Why Not More?” In 2025-2026, Coco released her highly anticipated debut album “Why Not More?,” a collection blending modern R&B with classic influences, introspective lyrics and magnetic melodies. Tracks like “Here We Go (Uh Oh),” “Sweep It Up” and “Most Beautiful Design” (featuring Future) showcase her growth as a songwriter. The album reflects her journey toward empowerment, connection and authenticity, drawing praise for its vulnerability and production quality.
  4. Starring Role in “Bel-Air” Coco portrayed Hilary Banks in Peacock’s dramatic reimagining of “The Fresh Prince of Bel-Air” from 2022 to 2025. Her nuanced performance as the stylish, ambitious eldest Banks child earned critical acclaim and bridged her Disney roots with mature acting. The role demonstrated her range beyond singing, allowing her to explore complex family dynamics and personal growth in a high-profile series.
  5. Super Bowl 2026 Pregame Performance On Feb. 8, 2026, Coco delivered a stunning rendition of “Lift Every Voice and Sing” — often called the Black National Anthem — before Super Bowl LX between the New England Patriots and Seattle Seahawks at Levi’s Stadium. Dressed in a white ensemble with Pan-African flag-inspired accents and a headband evoking Whitney Houston’s 1991 Super Bowl look, she performed with an eight-member orchestra. The soulful delivery honored Houston’s iconic national anthem moment and resonated deeply, drawing widespread acclaim for its power and cultural significance.
  6. Engagement to NBA Star Donovan Mitchell In July 2025, Coco announced her engagement to Cleveland Cavaliers guard Donovan Mitchell Jr. The couple’s relationship, which began in 2023, has been a source of public support and inspiration. Mitchell joined her on the field post-performance at Super Bowl 2026, FaceTiming her mother Javonda for a heartfelt reaction, highlighting their close family ties.
  7. Height and Athletic Background Standing at 5 feet 10 inches (178 cm), Coco towers over many peers in entertainment. She was a competitive gymnast growing up, noting she was “the tallest gymnast in her city.” The discipline, strength and stage presence from gymnastics translated seamlessly to her performance style, contributing to her commanding presence on stage and screen.
  8. Advocacy and Role Model Status Coco has spoken openly about protecting young Black women in Hollywood, drawing from her own experiences as a child star. She advocates for mental health, body positivity and representation, using her platform to uplift others. Her journey from Disney to Grammy success serves as inspiration for aspiring artists, particularly Black girls in entertainment.
  9. Musical Style and Influences Coco’s sound fuses contemporary R&B with soul, pop and gospel roots from her church background. She loves sampling classic R&B, delivering powerful vocals and writing lyrics rooted in personal stories of love, growth and resilience. Her emotive delivery and authenticity have earned comparisons to legends while establishing her unique voice in modern R&B.
  10. Ongoing Legacy and Future At 28, Coco continues expanding her reach with tours, collaborations and acting opportunities. Her debut album solidifies her as R&B’s rising force, while her Super Bowl moment and engagement mark personal milestones. With a strong foundation in music, acting and advocacy, Coco Jones remains poised for even greater achievements in entertainment.

From Disney beginnings to Grammy glory and Super Bowl spotlight, Coco Jones embodies perseverance, talent and cultural pride, captivating audiences worldwide.

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Sydney Sweeney rings NYSE opening bell with American Eagle CEO

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Sydney Sweeney rings NYSE opening bell with American Eagle CEO

Actress Sydney Sweeney rang the opening bell at the New York Stock Exchange (NYSE) on Monday alongside American Eagle Outfitters Chairman and CEO Jay Schottenstein.

Sweeney was also joined by other executives from the retailer as she signed a book on the trading floor.

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The actress partnered with American Eagle in 2025 for an advertising campaign that drew significant attention online.

SYDNEY SWEENEY TURNS CONTROVERSY INTO CASH AS AMERICAN EAGLE SALES JUMP

A large outdoor advertisement featuring actress Sydney Sweeney is displayed near a major financial landmark in Manhattan.

Actress Sydney Sweeney appears on a billboard outside the New York Stock Exchange on Feb. 9, 2026, in New York City. (Raymond Hall/GC Images via Getty)

Sweeney wore jeans and a light blue denim jacket at the NYSE, an apparent nod to the “Sydney Sweeney Has Great Jeans” slogan that was released last summer.

The widely discussed campaign drew criticism, with some detractors arguing that its wordplay blurred the line between fashion marketing and references to genetic traits.

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“Genes are passed down from parents to offspring, often determining traits like hair color, personality, and even eye color,” the “Euphoria” star said in the video. “My jeans are blue.”

Sydney Sweeney poses beside executives inside the NYSE trading floor during a ceremonial bell ringing.

Actress Sydney Sweeney stands with American Eagle Outfitters executives as she rings the Opening Bell at the New York Stock Exchange on Feb. 9, 2026, in New York City. (Spencer Platt / Getty Images)

President Donald Trump defended Sweeney in a Truth Social post, saying in part, “Sydney Sweeney, a registered Republican, has the ‘HOTTEST’ ad out there. It’s for American Eagle, and the jeans are ‘flying off the shelves.’ Go get ‘em Sydney!”

THE WAR ON HOT WOMEN: WHY THE WOKE MOB HATES SYDNEY SWEENEY

American Eagle also responded to the backlash, writing on social media that the ad “is and always was about the jeans.”

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Sydney Sweeney poses with a retail executive on the NYSE trading floor following a ceremonial market opening.

Actress Sydney Sweeney stands with American Eagle CEO Jay L. Schottenstein after ringing the opening bell at the New York Stock Exchange to celebrate the American Eagle brand on Feb. 9, 2026, in New York. (Timothy A. Clary/AFP via Getty Images)

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“Her jeans. Her story. We’ll continue to celebrate how everyone wears their AE jeans with confidence, their way,” the company said.

“Great jeans look good on everyone.”

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TikTok Star & Super Bowl 2026 Halftime Cameo

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Alix Earle

Alix Earle, the 25-year-old social media influencer turned podcast host and entrepreneur, has solidified her status as one of the most prominent voices in Gen Z digital culture. Known for her candid “Get Ready With Me” videos, relatable storytelling and rapid rise to fame, Earle appeared in a brief but highly visible cameo during Bad Bunny’s Apple Music Super Bowl LX halftime show on Feb. 8, 2026, dancing in the vibrant marketplace set alongside other celebrities.

Alix Earle
Alix Earle

Born on Dec. 16, 2000, in Boca Raton, Florida, Earle exploded onto TikTok in late 2022 with authentic, unfiltered content that resonated with millions. By early 2026 she boasts over 7 million TikTok followers, a top-ranked podcast, brand partnerships and a growing media presence. Here are 10 essential facts about Alix Earle as she continues to shape influencer culture.

  1. Viral Breakthrough with “Get Ready With Me” Videos Earle’s fame ignited in October 2022 when her “Get Ready With Me” (GRWM) videos—casual, chatty routines showing makeup application, outfit choices and personal anecdotes—went massively viral. Viewers connected with her unpolished style, candid confessions about dating, family and mental health, and “hot mess” persona. One early GRWM video amassed tens of millions of views, launching her into TikTok stardom overnight.
  2. “Hot Mess With Alix Earle” Podcast Success Launched in September 2023, Earle’s podcast “Hot Mess With Alix Earle” quickly became one of the top-ranked shows on Spotify and Apple Podcasts. Episodes feature candid conversations with friends, celebrities and experts on topics like relationships, mental health, career advice and pop culture. Guests have included Sofia Richie, Olivia Dunne, Kristin Cavallari and her mother Ashley Earle. The podcast’s raw, conversational style mirrors her TikTok content and has helped her build a loyal community.
  3. Super Bowl LX Halftime Cameo (2026) During Bad Bunny’s historic Super Bowl halftime performance on Feb. 8, 2026, Earle appeared in the lively Puerto Rican marketplace set, dancing and vibing alongside actors Pedro Pascal, Jessica Alba and fellow influencers. Her brief appearance—captured in viral clips—sparked widespread online buzz, with fans praising her energy and seamless fit in the celebratory segment. The cameo underscored her growing mainstream crossover from social media to major cultural events.
  4. Family Background and “Privileged” Narrative Earle grew up in an affluent Boca Raton household. Her father, Thomas “TJ” Earle, is a prominent South Florida real-estate developer and former professional wrestler. Her mother, Ashley, works in the family business. The family’s wealth has occasionally drawn criticism from online detractors who label her content “nepo baby” or disconnected from average experiences. Earle has addressed the narrative directly, emphasizing her hard work and authenticity.
  5. Relationship with Braxton Berrios Earle has been in a high-profile relationship with NFL wide receiver Braxton Berrios since late 2023. Berrios, who played for the Miami Dolphins and later the New England Patriots, frequently appears in her content and podcast episodes. The couple’s public romance—marked by joint appearances, supportive posts and shared travel—has become a fan-favorite storyline, with many followers invested in their dynamic.
  6. Beauty and Fashion Brand Collaborations Earle has secured lucrative partnerships with major beauty and fashion brands including Rhode (Hailey Bieber’s line), Rare Beauty (Selena Gomez), Fashion Nova, Revolve, Princess Polly and Victoria’s Secret. Her authentic endorsements and GRWM videos drive significant sales, earning her a reputation as one of TikTok’s most influential creators in the beauty space. She has also teased future entrepreneurial ventures in cosmetics and lifestyle.
  7. Mental Health Advocacy and Transparency Earle frequently shares struggles with anxiety, body image and the pressures of fame. In podcast episodes and TikToks she has discussed therapy, self-care routines and the challenges of maintaining authenticity online. Her openness has resonated with young followers, many of whom credit her for normalizing mental health conversations among influencers.
  8. Education and Early Career Earle attended Redondo Union High School in California before transferring back to Florida. She graduated from the University of Miami in 2023 with a degree in communications and a minor in psychology. While in college she began posting on TikTok, balancing schoolwork with growing online fame. Her degree and communication skills have helped her transition into podcasting and media appearances.
  9. Awards and Industry Recognition By 2026 Earle has received multiple honors, including TikTok’s Creator of the Year (2023), Streamy Awards nominations and placements on Forbes’ 30 Under 30 list in the social media category. Her podcast consistently ranks in the top 10 across platforms, and she has been featured in Vogue, Elle, People and Variety. Industry observers credit her with helping redefine influencer authenticity in the post-2022 TikTok era.
  10. Current Projects and Future Outlook In 2026 Earle continues expanding her brand through podcasting, brand deals and media appearances. She has hinted at launching her own beauty or lifestyle line and is reportedly developing scripted content projects. With her Super Bowl cameo and growing mainstream appeal, Earle is poised to bridge social media stardom with traditional entertainment, maintaining her “hot mess” relatability while scaling her influence.

From viral GRWM videos to Super Bowl spotlight, Alix Earle embodies the new wave of digital celebrities—authentic, entrepreneurial and deeply connected to her audience. As she navigates fame, relationships and business, her journey continues to inspire and entertain millions.

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Greg Foran, former Walmart US CEO, named to lead Kroger grocery chain

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Greg Foran, former Walmart US CEO, named to lead Kroger grocery chain

A former top rival of grocery giant Kroger has been named the company’s next chief executive officer.

Greg Foran — former CEO of Walmart’s U.S. division — will now lead Kroger following an “extensive” year-long search for “an innovative retail leader with a strong track record,” the company announced Monday.

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Kroger is America’s biggest grocer by sales, behind only Walmart, and has been looking for a new leader since March 2025 when former CEO Rodney McMullen was ousted over an undisclosed ethics violation.

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“Kroger is one of the most dynamic companies in retail,” Foran said in a press release. “The company is built on a strong foundation, supported by a talented leadership team, and caring associates who are dedicated to the customers and communities they serve.”

Shopper pushes cart at Kroger store

A shopper pushes a cart inside a Kroger supermarket in Peoria, Illinois. (Getty Images)

“At this moment in Kroger’s journey, I can honestly say this is the best job on the planet,” he continued. “I look forward to working with the Board and the entire team to build on this momentum, continue raising the bar for customers, and deliver long-term value for customers, associates, and shareholders.”

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“Greg is a highly respected operator who knows how to run large-scale retail businesses, strengthen store execution, and lead high-performing teams,” Kroger Interim CEO Ron Sargent also said.

“His leadership style, focus on the customer, commitment to associates, and disciplined approach to execution are the perfect fit for Kroger,” Sargent added. “The Board is confident Greg is the right leader to guide Kroger into its next chapter.”

Foran worked for Walmart between 2014 and 2019 and is credited with managing and turning around more than 4,600 stores while introducing digital ordering and pickup. Walmart also recorded 20 consecutive quarters of comparable sales growth under his leadership.

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After he left Walmart, the 64-year-old New Zealand native served as CEO of Air New Zealand, a role he held until October.

In reaction to the news, Kroger shares were up about 5% shortly after the opening bell.

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After McMullen’s removal and prior to Foran’s arrival, Kroger worked to cut costs across operations, eliminating about 1,000 jobs and closing dozens of stores in recent months. Sargent previously said the reviewed areas were not meaningful to the company’s future growth and determined that closing the stores “will make the company more efficient.”

Kroger’s total company sales were $33.9 billion in the third quarter of 2025, up from $33.6 billion during the same period last year. The company attributed the performance to strength in fresh food and e-commerce, helping sales hold steady.

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REIT Replay: U.S. REIT Indexes Climb During 1st Week Of February

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REIT Replay: U.S. REIT Indexes Climb During 1st Week Of February

REIT Replay: U.S. REIT Indexes Climb During 1st Week Of February

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Why Tolerance Management Is a Business-Critical Skill in Modern Manufacturing

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In today’s rapidly evolving digital world, technology is more than just a tool for efficiency—it’s a catalyst for transformation. Businesses across the UK are not only adopting digital solutions to stay competitive but are also leveraging them to redefine the very frameworks of their industries.

We are now in a time of manufacturing where precision is more than a technical necessity; it’s a business requirement. The more complex, globally dispersed and demanding things get, the less slack remains in the system.

Under these circumstances tolerance management has become a decisive competence and affects competitiveness not only in terms of controlling costs, ensuring quality and improving production efficiency but also for long term market success.

What once was a niche engineering problem tolerance management has moved to straddle the design, operations and corporate boardroom. As manufacturers wrestle with digital transformation and Industry 4.0, getting to grips with tolerance strategies is a must if you’re going to build better and more importantly stronger products, not just in terms of quality but also as businesses that are disaster-proof.

The Unseen Price of Bad Weight Decisions

Tolerance choices have implications in almost every single step of the manufacturing cycle, and yet their cost implications are grossly overlooked. Too stringent of tolerances can escalate machining costs, drag production down, and soar scrap rates. A high level of scatter, on the other extreme can create assembly rejects, warranty build-ups and discontent customers.

These costs are rarely isolated. One tolerance problem can reverberate through suppliers, production lines and logistics networks, snowballing its effects. For high-volume industry and regulated industries, the effects could be recalls, compliance breaches or reputation damage.

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There’s a business benefit to Tolerance Management being not a channel for the pursuit of perfection. It’s sort of striking the trade-off between precision and practicality for realizing predictable results at scale.

Why Tolerance Management Is Not Only an Engineering Problem Anymore

In the past, tolerances were pretty much in the hands of design engineers. Technical skills are necessary but not sufficient in today’s manufacturing, which requires a more expansive responsibility. Modern products are created through interdependent design, procurement, quality and production teams that frequently work across multiple companies and in exchange across geographies.

Executives need to appreciate how tolerance choices influence cost structures, supplier relationships and time-to-market. Organizations fail to capitalise on performance and profitability if tolerances are viewed as uncoupled technical parameters rather than strategic variables.

As the production becomes data centric, tolerance management is increasingly affecting executive level KPIs such as yield, uptime and ROI.

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The influence of tolerance management on supply chain stability

Longer, global supply chains have made manufacturing more complex. Parts from various suppliers have to work well together, run on different production capacities and quality standards simultaneously.

Good tolerance management helps manufacturers to predict and control variation between suppliers. It allows for better-defined requirements, more realistic supplier expectations and less surprises during assembly. Poorly defined or misunderstood tolerances needlessly add friction to the supply chain, resulting in delays, rework, and damaged joints.

Those that do manage tolerances proactively have stronger supplier ecosystems and more resilient production schedules.

Quality, Compliance, and Customer Trust

In automotive, aerospace, medical devices and electronics the decisions about tolerances have a direct impact on compliance and safety. Regulatory requirements sometimes specify the need for manufacturers to show control of both variation and repeatability.

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Requirements Tolerance management supports characterization of these requirements as it helps in more accurate risk assessment and validation activities. It also improves traceability to be able to prove due diligence during audits or investigations.

Quality is key for customers Customers and quality also go hand in hand. Reliability of a product over time positively supports the brand and lowers lifecycle cost. Tolerance management is one of those unsung principles that helps maintain that consistency.

Digital Manufacturing and The Call for Intelligent Tolerance Approaches

The advent of digital manufacturing tools has disrupted the way products are designed and made. Advanced simulation, model-based definition and digital twins enable manufacturers to predict performance before the physical production even starts.

Tolerance analysis is an integral part of such digital ecosystem. When introduced into the design process early, it lets teams analyze trade-offs, assess risk areas and determine options before costs are committed.

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Companies investing in tolerance knowledge have a competitive advantage through less late stage design change and faster product to market.

Building Organizational Capability Through Training

It’s ironic, but tolerance management is the most neglected skill in organizations despite its criticality. Engineers are forced to turn to rule of thumb estimates, and management doesn’t have clear insight on how tolerance decisions translate into business outcomes.

Structured education can help to helm this deficit. Tolerance theory integrated with application in the shop floor marries academia and manufacturing best practice, where teams can make informed decisions involving cross-functional considerations. Aside from the big picture, in a training targeted at business goals and technical precision like Sigmetrix, specific learning experiences are supported.

Manufacturers who invest in training related to tolerance are reinforcing cross-functional teamwork and will become less dependent on individual experts.

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Tolerance Management and Cost Optimization

Cost Saving This is one of the areas where tangible benefits for a Successful tolerance management are witnessed. By matching tolerances to functional needs instead of random values, manufacturers can minimize over-machining, inspection and reworking.

This is an overall but not a one part optimization. More predictable assembly processes, lower inventory buffers and improved throughput result. These savings compound over time, leading to better margins and more scalable operations.

By doing so, tolerance management turns into a lever for continuous improvement in the eyes of companies rather than be perceived as something static.

The Role of Leadership on the way to Tolerance Excellence

Leaders who realise the strategic potential of tolerance management foster to its success in their organisations. When leaders focus on controlling variation, and facilitate data-informed decision making, teams can address causes of problems rather than just the symptoms.

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Leadership participation also guarantees that considerations to tolerance are developed in conjunction with other enterprise wide initiatives like lean manufacturing, 6 Sigma and digital transformation. The alignment ensures that silos don’t develop and fosters a culture of quality and accountability.

In today’s manufacturing, tolerance management is not a “one and done” practice but rather an enduring regiment that grows with products and processes.

Preparing for the Future of Factory Work

Tolerance struggles are only going to get worse as more and more customization, automation, material alike continues to flood the market. Manufacturers that don’t have close control over their tolerances risk getting left in the dust by more nimble rivals.

Organizations that are future looking see tolerance management as a core capability that enables innovation and yet maintain reliability. They spend on tools, training and teamwork to be proactive about complexity.

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Where precision must co-habit with speed, tolerance management is the platform for growth.

Conclusion: From Technical Detail to Competitive Advantage

“Tolerance management is the fastest growing skill in manufacturing.” Once viewed as a technical detail, it is now strategically positioned to impact cost-efficiency, quality of service, compliance and customer satisfaction.

Manufacturers who move tolerance management out of the drawing room and onto the boardroom table are in a position to achieve precision, power and peace of mind. By coordinating technical accuracy and business objectives they turn variation from a danger into an opportunity.

In a tough, dynamic world of manufacturing, competence in tolerance has become anything, but an option. It is a business-critical even puts resilient manufacturers ahead of the game.

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