Naam Creations launches ‘Naam Homes’ to redefine bespoke residential living in the UAE

Naam Creations has announced the launch of Naam Homes, a dedicated residential vertical aimed at delivering fully bespoke, end-to-end home design and fit-out solutions across the UAE.

Building on more than a decade of experience transforming commercial spaces into design-led destinations, Naam Creations is extending its in-house expertise into the residential sector with a comprehensive design-to-build model. Naam Homes brings together concept design, technical planning, manufacturing, project management and execution under one roof, offering homeowners a streamlined and highly controlled delivery process.

The fully integrated approach is designed to ensure consistent quality, tighter project timelines and complete creative oversight, resulting in residences that are cohesive in design and precise in execution.

Operating from a state-of-the-art production facility spanning more than 40,000 sq ft, Naam Homes is supported by a team of over 150 designers, engineers, craftsmen and project specialists. The brand is equipped to deliver complex, high-end residential projects, from luxury villas to contemporary apartments, with a focus on intelligent layouts, custom-built furniture, refined finishes and optimal space utilisation.

Speaking on the launch, Arpit Mehrotra, Founder & CEO of Naam Group, said: “Naam Homes represents our vision of complete design ownership. By keeping everything in-house, we are able to deliver homes with absolute precision, consistency, and character. Our goal is to create residences that are beautifully designed, intelligently built, and truly reflective of the people who live in them.”

Naam Creations’ deep expertise in materials, execution and innovation underpins the new residential offering, translating commercial-grade precision into homes that reflect modern lifestyles while remaining timeless in their appeal.

A defining feature of Naam Homes is its commitment to personalised living. Each project begins with an in-depth understanding of the homeowner’s lifestyle, preferences and long-term needs. Designs are then carefully curated to strike a balance between elegance, comfort and practicality, creating spaces that feel intuitive, expansive and highly individual.

As demand grows for transparency, craftsmanship and reliability in residential development, Naam Homes positions itself as a single point of accountability, removing the complexity of managing multiple contractors and suppliers. The in-house model enhances efficiency while maintaining consistency in design language and execution throughout the project lifecycle.

A home should tell your story, not follow a template,” added Mehrotra. “At Naam Creations, we believe great design is where beauty meets purpose. Our move into residential interiors allows us to create homes that are personalised, practical, and future-ready—spaces where every corner has a reason to exist and every design detail enhances the way people live.”

With the launch of Naam Homes, Naam Creations strengthens its position as a one-stop destination for luxury residential interiors, signalling a strategic expansion that aims to reshape how bespoke homes are designed, built and experienced in the UAE.