The Liverpool-based nutrition company, backed by JD Sports, has reported growth in sales since launching shares on the London stock markets in 2024

Coleen Rooney has increased her investment in Applied Nutrition as the wellness company seeks to appeal to a broader range of consumers, including working mothers.

The television personality and wife of former footballer Wayne Rooney has substantially increased her stake in the business, the firm confirmed. It is understood that Mrs Rooney has approximately doubled her holding, which remains beneath the 3% threshold that would require a publicly listed company to declare it to the London Stock Exchange.

The Liverpool-headquartered firm, which also counts retailer JD Sports amongst its backers, floated on the London stock markets in 2024 and has recorded sales growth since then.

Mrs Rooney was amongst the investors in the company’s flotation following her appointment as a brand ambassador for the group, though the exact size of her stake has never been publicly disclosed.

She is also the face of a range of products for Applied Nutrition, including collagen and powders designed to support sleep, immunity, hydration and reduce bloating.

Her participation has enabled the company to reach a wider demographic of customers, given that the sports nutrition sector is traditionally perceived as a more male-dominated industry.

Coleen Rooney said: “Nutrition and supplements have always been an important part of my fitness regime and had included Applied Nutrition products for many years before having the opportunity to create my own range. I am delighted with the range we have created together and look forward to expanding the range further.

“Combining a healthy lifestyle with exercise helps me feel good about myself and provides the energy required for a busy mum of four boys especially now that I have gone back to working on several projects and opportunities.

“Alongside being an ambassador for the business, I had the opportunity to invest in the company and couldn’t be happier with my decision as the business continues to grow. I am excited about the future of the company as it expands into new markets and products and have decided to invest further.

“I look forward to continuing to work alongside the board and the rest of the team and to be a part of the company’s future success.”

Applied Nutrition’s chief executive Thomas Ryder said: “Coleen embodies everything we are about – focus, passion for wellness and a commitment to the journey, as illustrated by her increasing her shareholding. Coleen has played an important role in broadening our customer base and increasing brand awareness among a wider, health-conscious audience.

“It is particularly rewarding to work alongside someone who is as passionate about health and wellness and believes in the long-term potential of the business as strongly as we do.”

The company primarily operates through business-to-business sales, distributing its products to retailers, supermarkets, fitness centres and sports clubs, catering to everyone from elite athletes to individuals pursuing weight loss goals.

It highlighted its “Spotify Wrapped” feature for engaging users.

“Our 11th annual Wrapped was bigger, bolder and more layered than ever, celebrating fans, artists, creators and authors around the world,” it said in its results. “Wrapped had more than 300 million engaged users and more than 630 million shares on social media globally in 56 languages”.

Chief executive Gustav Söderström said the firm considered itself the research and development department of the music industry, by focussing on new developments in audio, such as adding video to podcasts, and embracing music made by artificial intelligence (AI).

“Our job is to understand new technologies quickly and capture their potential, which we’ve done time and again,” he said. “The entire industry stands to benefit from this [AI] paradigm shift but we believe those who embrace this change and move fast, will benefit the most.”

But the latest revenue figures come as a heated debate continues about how much money artists and songwriters receive in royalties. Various artists boycotted a Spotify party in 2025, and Taylor Swift famously refused to put her work on the platform for three years because the platform didn’t pay enough.

Physical shops are still very much in demand in the UK.But who is buying shops in 2025?

Read on as we explore who is buying UK shops in 2025.

Big Companies and Investment Funds

New research from BusinessesForSale.com states that big companies may buy multiple shops that have the potential to be financially profitable. And in some cases, they may be willing to invest in one established shop. These buyers include private equity firms, and these groups may be seeking to improve shops through operational overhauls. Often, private equity firms are aiming to see high rental income and shop growth within a set timeframe. They’ll look for business sales in the UK that can meet their financial goals.

New Buyers

Not every shop buyer already has a portfolio of businesses under their belt. New buyers could be individuals making the transition to ownership roles or younger buyers ready to start their journey. New buyers may find it more difficult to secure financing since they don’t have a track record of success. They’ll need to seek out smaller stores, including bakeries or restaurants, that don’t require a lot of major repairs. And new owners will want to make sure they’re clear about lease payments. Not knowing payment terms can lead to unpleasant financial surprises.

Franchisee Buyers

Franchisee buyers run a shop using a known brand and business model. Working within a franchise scenario can reduce stress, as owners won’t need to revamp a business from scratch. Instead, they’ll have an established system that already appeals to customers. Franchisees should expect to pay some fees for this level of convenience. But those costs also afford them training and advertising opportunities provided by the franchise.

Buyouts from Staff Members

It’s not always outside individuals buying shops in the UK. Sometimes, staff members connected to a shop will choose to purchase it as part of an employee buyout. Staff members will be familiar with the nuances of the given business and know many of the internal business strategies. And, as a result, they’ll be positioned well to operate it effectively. Even so, staff members should be prepared to work with landlords and shore up the money needed to pay the lease. All buyers should be prepared for fit-out liabilities and landlord demands, too. For staff, buying a shop from an owner isn’t always as easy as it seems.

Buying UK Shops in 2025

Buying UK shops can be an invigorating and lucrative experience. And the people doing the buying range from established private equity firms to new buyers seeking their first business opportunities. Working within a franchise system can take some pressure off buyers. And staff members with longstanding connections to a shop may have an advantage over new buyers without existing connections. Ultimately, buyers in the UK should survey the options and choose businesses that align with their financial status and goals.