Retail footfall was up in March shows new figures from MRI Software.
The retail sector in Wales has been boosted with a healthy rise in shopping numbers, shows new research.
According to data from MRI Software, based on a survey of 700 store managers, in the five week period from March 1st to April 4th, footfall increased by 6.3% on February across all retail destinations and was up 2.8% year-on-year. This sustained growth reflects the impact of key calendar events, including Mother’s Day, St Patrick’s Day and the early start to Easter trading, which encouraged consumers back into physical retail destinations.
High streets experienced the strongest growth up 8.7%, followed by retail parks, up 6.3% and shopping centres 1.6%. The broad uplift across the board highlights the strength of in‑person visits to retail stores and destinations as spring trading begins.
READ MORE: Welsh Government big win in legal challenge from Bristol AirportREAD MORE: New HQ for housing association Hedyn in the centre of Newport
As expected, Mother’s Day played an important role in shaping March’s footfall patterns. The week leading up to Easter delivered a 1.8% uplift week on week. However, when compared with the same period last year leading into Mother’s Day, footfall was 1.6% lower, suggesting shoppers were more considered in their spending.
Earlier in the month, St Patrick’s Day celebrations combined with warmer weather also helped in driving activity, particularly on Wales’ high streets where footfall rose 7.5% week on week during mid-March. Strong weekday increases during that week suggest social occasions combined with warmer weather continue to shape how consumers combine retail, leisure and hospitality visits.
The upward trend continued into the early Easter trading period, with the week leading into the holiday delivering a 7.5% increase in footfall across all Welsh retail destinations week on week. High streets led the growth recording an increase in footfall of 8.7% highlighting Easter as one of the year’s major retail trading periods outside of Christmas.
When measured against the equivalent week leading up to Easter 2025, footfall declined slightly by 0.2% overall. This suggests that while seasonal events still drive strong bursts of activity, consumers are approaching holiday spending more cautiously this year.
Jenni Matthews, analyst at MRI Software, said: “Despite ongoing economic uncertainty, footfall growth across Wales suggests that consumers are continuing to prioritise physical retail visits, particularly where value, convenience and a clear purpose are evident.
With Easter falling earlier in the calendar this year, March effectively marked the starting point for spring trading. While footfall trends remain stable, the data shows that events, holidays and social activities continue to drive visits to retail destinations, but shoppers are becoming more intentional as economic pressures persist. For retail stores and destinations, the challenge will be in demonstrating value to its shoppers as they become increasingly deliberate with their purchases.”




You must be logged in to post a comment Login