Porsche Middle East and Africa sales accelerate 55 per cent since 2020 as deliveries hit 9,628, led by the 911

A total of 9,628 new vehicles were delivered during the 2025 calendar year across the Middle East, Africa, Levant and India region, representing one per cent growth compared to the previous year.

The iconic Porsche 911 sportscar line recorded a record sales result, accounting for 23 per cent of total regional sales in 2025, compared to a 15 per cent share in 2020.

Dr Manfred Bräunl, CEO, Porsche Middle East and Africa, said: “We have been on a consistent growth path over the past five years. Across our diverse region, we are in a strong position for the years ahead.

“The addition of four new Porsche Centres to our region, along with three renovation projects and three Porsche Now locations, underscores the investment and commitment of our importer partners.

“Last year we again brought projects to life that were recognised globally, including the fifth edition of our Icons of Porsche festival in Dubai. This event is now more international than ever before, and has grown to become one of the largest Porsche events in the world.”

Porsche Middle East and Africa sales

Beyond sales performance, 2025 was marked by a series of major brand and customer engagement initiatives across the region.

The Icons of Porsche festival in Dubai returned for its fifth edition and largest yet, attracting more than 30,000 fans over two days. New models including the Cayenne Electric, Macan GTS and the 911 GT3 with Manthey kit were displayed publicly for the first time.

Porsche also launched its Speed of Light campaign featuring global music producer and DJ David Guetta.

Developed in collaboration with Dubai Tourism and Economy, the production highlighted the Macan Electric and Taycan sports cars and was filmed at the Mohammed bin Rashid Al Maktoum Solar Park.

In India, Porsche partnered with global NGO Liter of Light to support the donation of solar lamps to rural communities during Diwali celebrations.

The initiative set a new Guinness World Record for the largest display of solar-powered lamps, with 1,963 units installed in the shadow of the Gateway of India.

Individualisation continued to gain traction across the region, with increased uptake of Exclusive Manufaktur options and one-off Sonderwunsch vehicles.

Iconic 911 drives sales

Customer engagement was further strengthened through the Porsche World Road Show, which took place across five markets in 2025:

• Dubai
• India
• Abu Dhabi
• Saudi Arabia
• Oman

The programme allowed customers to experience the performance of Porsche’s full model range.

The year also marked the launch of a Travel Experience in the Middle East, a five-day programme combining brand immersion at Icons of Porsche in Dubai with on-track driving at Dubai Autodrome, desert driving experiences, a mountain route to Jebel Jais and coastal drives overlooking the Gulf of Oman.

In Saudi Arabia, Porsche introduced the Macan Gems Collection, comprising three bespoke Macan show cars inspired by Amethyst, Emerald and Sapphire gemstones.

Each vehicle was specified using Exclusive Manufaktur, with the initiative aimed at engaging female customers in the market through design-led storytelling.