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Rising business confidence in North East sees region outpace national average

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The Business Barometer from Lloyds Bank points to signs of a turnaround in the region’s economy

The Newcastle skyline, viewed looking across from Gateshead towards the Tyne Bridge and the Glasshouse

The Newcastle skyline, viewed looking across from Gateshead towards the Tyne Bridge and the Glasshouse(Image: Newcastle Chronicle)

Business confidence in the North East rose significantly in February amid growing signs of a turnaround in the region’s economy.

The latest Business Barometer from Lloyds Banks suggests that companies in the region are reporting higher confidence in their own business prospects, as well as the wider UK economy. That saw overall confidence levels increase 15 percentage points to 55%, while a majority of businesses (57%) said they expect to increase staff levels over the next year. That finding was up 13 points on last month.

Looking ahead to the next six months, North East businesses identified their top target areas for growth as investing in their team or evolving their offering, either by introducing new products and services or entering new markets. The North East outperformed other areas of the country and scored well above national confidence levels of 44%.

The construction sector saw the strongest gains in overall confidence nationally, while manufacturing also saw a boost. But confidence for retail and service sector firms softened slightly, down two and three points respectively.

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Martyn Kendrick, regional director for the North East at Lloyds, said: “It’s encouraging to see a rise in North East business confidence, with firms in the region feeling more positive about their own trading prospects as well as the economy itself.

“It’s particularly good to see hiring and training so high on many firms’ agendas. This month, it was announced that a new MTC Training advanced manufacturing training centre was coming to Tyneside, which will play a major role in strengthening the region’s capability in a key local sector. This centre is an initiative that we’re backing, and just one of the ways we’ll be offering our support to North East businesses, of all sizes and sectors, as they continue to grow.”

Last week a separate survey suggested that growth in the UK’s private sector had gained further momentum this month, as manufacturers were boosted by the biggest surge in export orders since 2021. But the S&P Global flash UK composite purchasing managers’ index (PMI), which is watched closely by economists, also pointed to continuing job losses. Unemployment recently reached a 10-year high in the North East.

Hann-Ju Ho, senior economist at Lloyds Commercial Banking, said: “It’s encouraging to see optimism in the wider economy returning, although with a small reduction in firms’ confidence in their own trading prospects. The majority of the survey results were collected following the Bank of England’s close decision to hold interest rates at its February meeting, signalling potential easing ahead, which may have alleviated business concerns, including those around cost pressures.

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“While the rise in pricing expectations to a six-month high may indicate firms are looking to rebuild their margins in 2026. It’s also great to see confidence increase for manufacturers and construction firms as they are key for UK growth.”

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Leonardo helicopter deal to go ahead after Reeves intervention

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Leonardo helicopter deal to go ahead after Reeves intervention

Unite called on the government to push ahead with publication of its Defence Investment Plan, to clarify the future of other contracts including the replacing of old fighter jets with new Typhoons, fitted with Rolls Royce engines, and a further commitment to military satellites built in Portsmouth and Stevenage.

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The man overseeing plans to transform the centre of Swansea

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David Warburton of property development and regeneration firm Urban Splash on ambitious plans for Swansea.

David Warburton, of Urban Splash, beside a a very large deckchair in his Civic Centre office in Swansea.(Image: Richard Youle )

It was never the most raucous of buildings but Swansea’s Civic Centre really is quiet. Eerily so. Home until recently to the central library, the archives service, a cafe and various council services only a small number of staff remain in the squat seafront complex.

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Also hunkered down in one of the offices there is the person hoping to transform it into a place to live, visit and spend time at. David Warburton, of property development and regeneration company Urban Splash, has got to know the pre-cast concrete building pretty well. “It’s in really good condition,” he said. “Eminently convertible.”

Urban Splash was announced by the council in 2021 as a strategic partner to breathe new life into seven sites in and around the city. Development director Mr Warburton said the company was formally appointed the following March, and currently around eight staff are working on the Swansea plans.

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The Civic Centre’s architecture won’t appeal to everyone but Mr Warburton said “beautiful Brutalism is very much coming into vogue”. This, combined with its superb location overlooking Swansea beach and development land on either side, opens up many possibilities for what is just one of the seven sites being taken forward.

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David Warburton, of property development and regeneration company Urban Splash,.

David Warburton of Urban Splash.(Image: Richard Youle )

Mr Warburton grew up between Manchester and Liverpool and first visited Swansea in 2019. “It has a way of grabbing you,” he said. “The trick is to get people here.”

The latest plans to get people here envisage commercial and leisure space on the ground and lower ground floors of the Civic Centre and one, two and three-bedroom flats above. The door is also being left open for fewer flats and a 60-70-bed hotel.

The central atrium could be a food court while an aquarium – predominantly a digital one rather than large tanks of water – is proposed along a ground and lower groundfloor wing to the right of the main entrance.

For a building synonymous with worthy civic function it’s a real shift. “Our role is to recognise the inherent value in properties like this which others don’t,” said Mr Warburton.

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Outside, the beach-facing lawn outside would be landscaped and the adjacent prom widened. A new walkway leading from nearby Copr Bay would cut diagonally across to the prom, finishing to the right of the Civic Centre as you look from the sea. An over-arching principle is to create a stronger connection between Swansea’s central core and the sea.

New apartment blocks either side of the Civic Centre are also proposed. All told there could be up to 600 flats and 150,000 sq ft of commercial space – according to Mr Warburton that’s around 20 retail, leisure and food and beverage units of varying size.

He said the residential element was very important and that the flats would be for sale and rent at market rates, apart potentially from some affordable ones in the new blocks.

Parking, said Mr Warburton, would largely be in existing areas. As and when new blocks were built, some of that displaced parking could be accommodated at basement level or within new streets. “There is bags of surplus parking at the moment,” he said.

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Other ideas for the waterfront site include a “tidal retention pool” by the bottom of the promenade steps outside and a raised walkway – or promontory – out onto the beach.

There are a lot of ideas in the regeneration mix, and Mr Warburton said public feedback has been positive.

He is keen to distinguish between redevelopment and regeneration. “Redevelopment is site-focused – it brings a specific asset back into use within its red line boundary,” he said. “Regeneration is ‘place’-focused – it uses a site asset or assets as a catalyst to deliver wider economic, social and environmental uplift across a wider area.”

Regeneration, he said, was about carefully selecting uses and occupiers for a site and creating a certain feel and spirit. In Swansea’s case Mr Warburton hoped the seven sites would work in concert to “reposition” the city.

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How a revamped Civic Centre could look .(Image: Urban Splash )

One recent occupier of the Civic Centre, the Michael Sheen-founded Welsh National Theatre, was one that Mr Warburton would like to remain there.

The Civic Centre and waterfront plans need cabinet approval and planning permission. The funding model for the partnership with the council is that the council provides the land – and in this instance a building – and Urban Splash deploys private sector funding to turn the designs into reality.

Chartered surveyor Mr Warburton said some public sector funding would likely be required to close what’s known as the viability gap – the difference between development costs and rental and sales income – in the early phases at least.

The hope is that what Mr Warburton termed the “regeneration premium” created by the new developments would increase rental and sales yields, in turn eliminating the viability gap. “We are trying to get to a self-sustaining position,” he said.

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Should values go up and up, Mr Warburton said there would be a mechanism for sharing them with the council.

He added: “We’re constantly in discussions with our investors. The smart money, I would say, is in Swansea because the inherent value is not recognised at the moment.”

He said Urban Splash remained invested in sites itself, retaining well over half the commercial space it has created and around 10% of the circa 6,000 homes it has built.

Aerial image showing the proposed layout of the Civic Centre waterfront site (Image: Urban Splash )

Mr Warburton said the Civic Centre scheme has parallels with an Urban Splash project at a large former naval yard in Plymouth called Royal William Yard. Both were waterfront sites and located slightly away from their respective city centres.

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Royal William Yard now has local and regional businesses based there, a cinema, gallery and events space, paddle-boarding hire and flats. “That has been a really good learning experience,” said Mr Warburton.

Sarah Gibson, chief executive of business group Plymouth Waterfront Partnership, said Plymouth was benefiting hugely from the public-private sector project and the hundreds of jobs it has created. “We’re absolutely delighted with the investment, partnership and ongoing management from Urban Splash and wish them all the best with their plans for Swansea,” she said.

Another Urban Splash scheme in Swansea is Porth Copr at the former St David’s Shopping Centre. It’s a substantial plot of land between Swansea Minster – formerly St Mary’s Church – and St David’s Priory Church, and it extends beyond the latter to Oystermouth Road.

The plan is for seven new blocks featuring office, education and commercial space, plus flats, new landscaping and walkways. Outline planning permission is in place and one of the seven blocks has detailed consent and will become a public sector office hub.

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Mr Warburton envisaged the two Oystermouth Road-facing blocks being head office material for companies. Another block would comprise around 60 high-quality flats with groundfloor commercial units in what he anticipated would be an “institutional-grade investment”.

Image showing how Porth Copr could look with buildings wrapping around St David’s Priory Church (Image: Urban Splash )

He said: “Porth Copr was originally conceived as almost an exclusively commercial district. But giving people a desk is not enough. Now it has reasons for people to come to it – a gym perhaps, food and beverage, dining after work.”

Likely to make up the first batch of three Urban Splash schemes is the former St Thomas railway station site. It faces the River Tawe and is bordered by Pentreguinea Road and the northernmost Tawe bridge.

Urban Splash is planning 158 houses and flats there – around half to be affordable – to be built by Cardiff-based housebuilder Lovells. There’d also be new green spaces, walking and cycling routes, and groundfloor commercial space in the main six-storey apartment building.

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Aerial image showing the proposed layout of Porth Copr.(Image: Urban Splash )

Meanwhile revised proposals are being developed for a riverside site further up the Tawe at Hafod-Morfa. Also in Urban Splash’s Swansea portfolio is a plot off The Slipway, Swansea Marina, land by the Sail Bridge off East Burrows Road, and the car park flanked by Oxford Street, Singleton Street and Dillwyn Street.

All this will take time, and the level of public sector gap funding needed will be closely watched considering the council has borrowed a lot of money – although at a low cost – for its various city centre projects.

Mr Warburton said he hoped work on the Civic Centre could get under way in spring 2027. Over at Porth Copr he said construction of the public sector hub was due to start in the next couple of months. Work on the next block – the “institutional-grade” apartment building mentioned above – could begin around May 2027, with a block earmarked as education space next off the shelf.

Mr Warburton said a detailed proposal for the St Thomas site would be forwarded to the council next month, prior to a planning application being submitted.

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Town and city centres are having to find new ways to survive and thrive. Ant Breach, director of policy and research at think-tank Centre for Cities, said: “What urban regeneration should aim to do is create the best possible links between places where people live and where people work.

“They should focus on creating lots of space for employment to maximise the potential for economic growth, and ensure that’s accessible to residents.

“City centres are the most productive parts of the UK, and urban regeneration should aim to harness that productivity to raise growth and living standards in the local economy.”

Mr Breach added that mobility and access to city centres were vital to making regeneration succeed.

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“The role of public transport varies between cities – in big cities, it’s essential, while smaller cities require a different mix of private vehicles like cars and public transport.” And making centres more welcoming and desirable may, he said, mean steps to reduce reliance on cars.

Asked what the signs of an over-supply of leisure, hospitality, retail and office space would be, Mr Breach said a high vacancy rate and low rents. “Adapting spaces to changing patterns of demand is important for their economies to remain strong,” he said.

Cllr Rob Stewart, leader of Swansea Council, said the regeneration proposals for the Civic Centre site “give us a fantastic chance to re-imagine one of the finest waterfront locations in the UK and deliver something truly special for Swansea”.

He added: “Cabinet at the council recently met to discuss next steps for this scheme and more details will be released in the coming days as we continue to work closely alongside our partners at Urban Splash.”

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US Stocks: CoreWeave shares slump 15% as doubling capital expenditure sparks margin concerns

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US Stocks: CoreWeave shares slump 15% as doubling capital expenditure sparks margin concerns
Shares of CoreWeave slumped around 15% on Friday, after the company’s plans to double capital expenditure this year stoked investor concerns about margin pressure and effective returns from its artificial intelligence push. If current losses hold, ‌CoreWeave is ⁠set to ⁠shed more than $8 billion from its market value. The cloud infrastructure company has committed significant capital toward the construction of large data centers filled with top-of-the-line Nvidia chips to capitalize on the booming demand for AI services.

CoreWeave has budgeted $30 billion to $35 billion in capital expenditure this year, more than double ​the $14.9 billion it spent in 2025. The increased ⁠spending will ‌put some “short-term pressure on the margins,” the company said.

“The ​share ​price reaction suggests that while markets understand CoreWeave’s plan ⁠to accelerate spending, and prioritize speed to, and share ​of, market, they are concerned about the long-term economics ​and how the company plans to fund the investment,” said Russ Mould, investment director at AJ Bell.

The company’s ballooning spending mirrors that of hyperscale cloud providers such as Alphabet’s Google and Amazon , which have collectively committed more than $600 billion this year for AI infrastructure ‌buildouts.

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However, unlike these Big Tech companies, neoclouds such as CoreWeave and peer Nebius lack the massive cash reserves, exposing them to significant market downturns.


CoreWeave ⁠had $3.13 billion in cash and its equivalents, compared with Microsoft‘s $24.3 billion and Amazon’s $86.8 billion, according to their most recent earnings reports. Amsterdam-based Nebius earlier this month reported a sharp rise in capital spending to $2.1 billion in the December quarter from just $416 million in the prior year period.
Neoclouds offer hardware and cloud capacity as services to other tech firms, usually by providing access to high-quality processors and cloud infrastructure.

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Welshness should never be reduced to grievance, nostalgia, or sentimentality

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What does it mean to be Welsh?

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Welshness has always contained resilience says Dylan Jones-Evans.(Image: Getty Images/iStockphoto)

It’s one of those questions that people think they know the answer to until they try to write it down because being Welsh isn’t about a flag, a rugby shirt or a childhood memory of rain on a caravan window in Tenby, it’s a living identity shaped as much by what we’ve had done to us as by what we’ve chosen for ourselves.

And if we’re honest as we celebrate St David’s Day in 2026, Welshness is caught between two powerful instincts of being culturally confident and economically cautious. Yes, we are a nation that has never lacked a voice – against the odds, we’ve kept a language alive that history tried to suffocate and produced artists, athletes, and scientists who have done far more than our scale should allow.

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When Wales is at its best, it has a kind of intensity where talent and community sit close together, and you’re never far from someone who will help you, introduce you, or just put the kettle on for a panad (cup of tea).

READ MORE: Welsh spinout firms are not getting the growth capital needed to flyREAD MORE: Welsh tourism is a huge industry but can be even bigger

But we are also a nation that too often behaves as if economic success will only happen elsewhere, and to me, that is the tension at the heart of modern Welsh identity.

If we want to understand what it means to be Welsh today, we need to recognise that a nation of just over three million people does not get many “free hits,” and that every year of under-performance matters. So, when Wales has consistently been below the UK average on productivity, wages and economic output since devolution in 1999, those aren’t just another bunch of statistics but a situation that is shaping national confidence, narrowing the horizon of ambition, and quietly rewritingour Welsh identity from “we can” to “we cope”.

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Welshness has always contained resilience, and we have endured industrial collapse, political marginalisation, and decades of being talked about as a problem to be managed rather than a place to be built. But resilience is not the same thing as ambition and modern Welshness, if it is to mean anything beyond nostalgia, has to be deliberate in deciding that’s how we will shape our economic future.

That we will not just host economic summits that discuss investment but actually go out and create it; not just train the talent of the future but retain it in our communities; and not just talk about innovation but use it to create companies that scale and stay rooted in their communities.

This is where the conversation usually becomes uncomfortable because it forces a harder question for the economic future of this nation: do we truly believe Wales can build globally significant businesses that dominate their sectors, anchor high-value jobs and recycle wealth into the next generation of founders?

To date, Wales has not normalised that kind of ambition and in fact we treat it as exceptional by celebrating the odd outlier rather than building a pipeline to make it happen.

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And that’s why belief matters: small countries with a deep, repeated pattern of scale build a different psychology by producing founders who pitch bigger, firms that recruit for global growth, and policymakers who design programmes to support success.

Let me make it unequivocal – I have always believed Wales has talent, ingenuity and innovation in spades, but what we have lacked repeatedly is the conversion mechanism namely the capital, institutional muscle and the cultural permission to think outrageously big without constantly being told to “be realistic”.

Too often, the aim is preservation through metrics such as businesses supported or jobs safeguarded, and whilst those things matter, they are not the same as creating employment, growing firms and building national prosperity. In other words, we have become a development economy obsessed with avoiding failure, and the inevitable consequence is that the Welsh story has become one of survival rather than success.

This is not about demanding that every business becomes a unicorn, but about understanding that a small nation needs high value wins to change its trajectory as the mathematics of economic development are unforgiving. Simply put, you cannot build prosperity on low productivity and low value-added and instead, need firms that invest, export and grow.

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That then brings us to the deeper question: what do we want Wales to be known for? Obviously not another romanticised version of coal and choirs, but do we know what the modern Welsh proposition is in a world of AI, clean energy and deep tech?

Because being Welsh shouldn’t be simply about looking backwards, but about choosing what comes next, and if we want an identity that is proud, modern and confident, then we all need to embrace an economic narrative rooted in better performance.

That requires institutional courage, such as serious mechanisms to turn research into investable companies, development finance that knows when to protect and when to go for it, and a political culture that stops mistaking announcements for outcomes. Until we fix that, Welshness will remain proud of what we have kept but uncertain about what we can create.

So, back to the question of what does it mean to be Welsh in 2026? We will have different answers but to me, it means refusing to accept underperformance as a national personality trait. It means celebrating community but not letting it become a comfort blanket. And it means being proud of what we have whilst constantly demanding better.

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But most important of all, Welshness should never be reduced to grievance, nostalgia, or sentimentality, as it needs a modern identity in a modern economy with modern choices. Yes, a small nation does not need to dominate everything, but it should be expected to dominate something, and when we start acting as if we believe that calling in our institutions, our companies, and our culture, the question “what does it mean to be Welsh?” will have a completely different kind of answer.

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US Stocks: Dell shares jump 17%, hit 3-month highs on forecast it will double AI server revenue

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US Stocks: Dell shares jump 17%, hit 3-month highs on forecast it will double AI server revenue
Shares of Dell Technologies jumped 17.5% on Friday after the company forecast revenue from its AI server business will double in fiscal 2027, underscoring ‌surging demand for ⁠infrastructure ⁠catering to artificial intelligence.

Investors also cheered the PC maker’s plans for a 20% hike to cash ​dividends and an additional $10 billion share repurchase program.

Dell’s shares surged to a three-month high. Trading at $142.31, it ​was on track to mark its biggest one-day jump in nearly two years.

Data center equipment makers such as Dell have benefited from the rapid expansion in AI investors, with sector leaders expected to spend at least $630 ⁠billion this ‌year.

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Dell said it expects AI server revenue to grow ​103% to ​about $50 billion in fiscal 2027.


At least seven Wall Street brokerages ⁠raised price targets on the stock, with J.P.Morgan expecting it ​to rally at least 36%, from Thursday’s close, in the ​next one year to $165.
Dell’s ability to navigate cyclical challenges stems from its leadership position in AI compute for Tier 2 Cloud and Enterprises, where the significant revenue inflection is able to provide the company a lot more flexibility in managing operating margin and earnings outcomes, analysts led by Samik Chatterjee at J.P.Morgan wrote in ‌a note.Dell’s other big business, PC manufacturing, is navigating higher memory chip costs, as companies shift resources to building AI data centers.

However, the company has been able to ⁠deal with rising prices better than rivals such as HP Inc and China’s Lenovo Group.

The surging costs could hit Dell’s gaming PC business as memory processors are essential to ​videogame systems, enabling quick load times, smooth frame rates and overall performance.

Market researcher TrendForce upwardly revised its first-quarter 2026 Dynamic Random Access Memory price growth rate to 90% to 95% from the previous quarter.

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Dell’s shares have starkly outperformed those of HP and Lenovo over the past one year.

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The Psychology Behind Why Business Conference Attendees Gravitate Towards Charging Stations

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The Psychology Behind Why Business Conference Attendees Gravitate Towards Charging Stations

Few things distract a conference attendee faster than watching their battery percentage drop into the red. Smartphones and tablets are no longer optional accessories at business events. They are essential tools for networking, note taking, navigation, and staying reachable throughout the day.

When power runs low, anxiety sets in. Psychologists often refer to this as battery anxiety, a stress response linked to the fear of losing access to information, contacts, or work tools. Attendees become less focused in sessions, check their devices more frequently, and start scanning the venue for somewhere to recharge. Spotting a charging station for conference attendees creates an immediate sense of relief and reassurance.

This reaction is closely tied to loss aversion. People feel the risk of losing connectivity more strongly than the benefit of staying seated or fully engaged in a presentation. As a result, charging areas naturally attract foot traffic and attention, even during busy schedules.

For event organisers, recognising this behaviour helps explain why charging stations quickly become high demand features rather than simple conveniences.

Charging Stations as Social and Psychological Safe Zones

At busy conferences, attendees are constantly navigating crowds, schedules, and conversations. Charging stations offer a rare moment of pause. They become informal safe zones where people feel justified in stopping, standing still, and taking a breather without appearing disengaged.

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From a psychological perspective, these areas reduce social pressure. Plugging in a device provides a clear purpose, which makes lingering feel acceptable. This lowers stress and creates a sense of comfort in an otherwise fast-paced environment. People are more likely to relax, check messages, and mentally reset while their device charges.

Charging stations also encourage subtle social interaction. Standing side by side, attendees often strike up light conversation, share cables, or exchange knowing glances over low battery warnings. These low-effort interactions feel natural and unforced, making the space feel welcoming rather than transactional.

Because of this, charging areas frequently become natural meeting points. Attendees use them to regroup, wait for colleagues, or prepare before their next session. What starts as a practical need often turns into a moment of connection, which explains why charging stations consistently draw crowds throughout the day.

Convenience, Control, and the Need to Stay Connected

Business conference attendees rely on their devices to manage schedules, capture information, and stay reachable throughout the day. When battery life becomes uncertain, it creates friction and distraction. Easy access to charging removes that mental load.

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Charging stations support a sense of control in several key ways:

  • Predictability: Attendees know they can recharge without leaving the venue or missing key moments
  • Independence: People can choose when to pause and recharge on their own terms
  • Focus: Reduced battery concerns mean better attention during talks and meetings
  • Efficiency: Less time spent searching for power points or leaving sessions early

Psychologically, this combination of convenience and autonomy helps people feel prepared and in control of their environment. That feeling is especially valuable at large or fast-paced conferences where time and energy are limited.

When attendees feel confident their devices will last the day, they are more willing to engage, network, and move freely around the event. This explains why charging areas remain consistently popular from the first session through to the final networking break.

Perceived Value: Why Free Power Feels Like a Premium Benefit

At conferences, small conveniences often shape how an event is remembered. Access to charging is one of those details that can quietly improve the overall experience. Even though electricity is a basic part of daily life, its availability at a busy event feels genuinely valuable.

This is driven by perceived value. When attendees have access to mobile phone charging stations, it feels like a thoughtful extra rather than a standard provision. Being able to recharge without stress removes a common frustration and replaces it with relief, which creates a positive emotional response.

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Charging access also affects behaviour. Attendees are more likely to remain in one area while their devices charge, increasing dwell time in networking spaces, exhibition halls, and shared zones. This often leads to more meaningful conversations and stronger engagement.

As a result, charging facilities become associated with good organisation and attention to attendee needs, helping events leave a more positive and professional impression.

What This Means for Event Organisers and Exhibitors

Understanding why attendees gravitate towards charging stations allows organisers and exhibitors to use them more strategically. Charging is not just a practical requirement. It influences movement, dwell time, and engagement across the event space.

Well placed charging solutions can help manage footfall by drawing people into key areas such as exhibition zones, networking lounges, or sponsor spaces. Attendees are more likely to pause, stay longer, and engage when they feel comfortable and connected.

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For exhibitors, charging areas create natural opportunities for interaction. Conversations that start casually while devices charge often lead to meaningful connections without the pressure of a sales approach. This makes charging points particularly effective for encouraging relaxed engagement. Incorporating branded mobile phone charging station solutions also allows sponsors to increase visibility in a way that feels helpful rather than intrusive, aligning their brand with convenience and reliability.

From an organisational perspective, providing reliable charging supports the overall event experience. It reduces frustration, keeps attendees focused, and signals that their needs have been considered. When charging is treated as part of the event strategy rather than an afterthought, it contributes to smoother flow, higher satisfaction, and a more positive perception of the event as a whole.

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Why Smart Honkai Star Rail Players Choose LDShop for Their Top-Ups

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If you're deep into Honkai Star Rail's galactic adventure, you know that Stellar Jades and Oneiric Shards are the lifeblood of your journey through the Astral Express.

If you’re deep into Honkai Star Rail’s galactic adventure, you know that Stellar Jades and Oneiric Shards are the lifeblood of your journey through the Astral Express.

Whether you’re pulling for that limited 5-star character or stocking up for the next big banner, finding a reliable and secure platform for topping up your account isn’t just about convenience—it’s about protecting your gaming investment.

With countless top-up platforms available online, the question isn’t just “where can I buy?” but “where should I buy?” Today, we’re diving into why LDShop has become a go-to choice for Honkai Star Rail players worldwide, and what makes it stand out in the crowded game currency marketplace.

The Real Concerns Behind Game Top-Ups

Before we talk about solutions, let’s address the elephant in the room: top-up anxiety. Every player has heard horror stories—accounts getting flagged, payments disappearing into thin air, or worse, security breaches that compromise personal information. When you’re investing real money into your gaming experience, these aren’t just theoretical concerns.

The stakes are real. Your Honkai Star Rail account represents hours of gameplay, carefully built characters, and potentially significant financial investment. The last thing you want is to save a few dollars on a sketchy platform only to lose access to everything you’ve worked for.

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What Makes a Top-Up Platform Actually Safe?

Security in game top-ups isn’t about one single feature—it’s a combination of factors working together. Here’s what genuinely matters:

Legitimate Partnerships: The best platforms work directly with official channels or authorized distributors. This ensures your purchase goes through proper channels recognized by the game developers.

Transparent Transaction Process: You should always know exactly what you’re buying, how much you’re paying, and when you’ll receive it. Hidden fees and vague delivery times are red flags.

Secure Payment Systems: Your financial information deserves protection. SSL encryption, trusted payment gateways, and compliance with international security standards aren’t optional—they’re essential.

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Responsive Customer Support: When something goes wrong (and occasionally, things do go wrong), having actual humans who can help makes all the difference.

Track Record: A platform’s history speaks volumes. How long have they been operating? What do real users say about their experiences?

Why LDShop Checks All the Boxes

This is where LDShop enters the conversation, and it’s worth understanding what sets it apart.

Backed by Proven Technology

LDShop isn’t some overnight operation trying to make a quick buck. It’s backed by LDPlayer, one of the most established Android emulators in the gaming world. This connection matters more than you might think. LDPlayer has been serving the gaming community for years, building a reputation that they’re not about to risk with shady business practices. When you use LDShop Honkai Star Rail services, you’re leveraging that established trust.

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Real Savings That Actually Matter

Let’s talk numbers. LDShop offers up to 30% off on Honkai Star Rail top-ups. That’s not a promotional trick or first-time-only deal—it’s consistent pricing that adds up significantly over time. If you’re a regular spender pulling for characters and Light Cones, those savings can mean the difference between hitting pity or needing another purchase.

But here’s the crucial part: these discounts don’t come at the cost of security or legitimacy. The platform maintains competitive pricing while ensuring every transaction goes through proper channels, which brings us to the security aspect.

Security Without the Corporate Jargon

LDShop partners with authorized top-up service providers that have direct relationships with gaming companies. In practical terms, this means your Honkai Star Rail top-up isn’t coming from some gray-market source that might flag your account. Every transaction is processed through legitimate channels, with proper documentation and tracking.

The platform employs industry-standard SSL encryption for all transactions. Your payment information is protected during transmission, and the company explicitly states its commitment to data security. They’re not just saying they’re secure—they’re implementing actual measures to protect your information.

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Customer Service That Actually Responds

Here’s something you don’t often see highlighted: LDShop provides localized customer service in multiple languages. As a global platform, they understand that players from different regions have different needs and speak different languages. Whether you’re in North America, Europe, or Asia, there’s someone available who can actually help you when needed.

The support team handles inquiries both before and after purchase. Have a question about which top-up package to choose? They’ll guide you. Experiencing a delay in delivery? They’ll track it down. This level of accessibility matters when you’re dealing with real money and an account you care about.

Simple, Straightforward Process

Complexity is the enemy of user experience. LDShop keeps the top-up process refreshingly simple:

  1. Select Honkai Star Rail from their game catalog
  2. Choose your top-up amount
  3. Enter your player information
  4. Complete payment through your preferred method
  5. Receive your currency, typically within minutes

No convoluted verification processes, no suspicious extra steps, no unclear waiting periods. You get what you paid for, when you expect it.

Multiple Payment Options

Different players prefer different payment methods, and LDShop accommodates this reality. Whether you prefer credit cards, PayPal, regional payment systems, cryptos, or other options, the platform supports a wide range of payment gateways. This flexibility means you can use the payment method you trust most, rather than being forced into something unfamiliar.

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The Bigger Picture: Why Platform Choice Matters

Choosing where to top up your Honkai Star Rail account isn’t just about finding the lowest price or fastest delivery. It’s about making a decision that protects your entire gaming experience.

A legitimate platform like LDShop means:

  • Your account stays in good standing with HoYoverse
  • Your personal and financial information remains protected
  • You have recourse if something goes wrong
  • Your purchases support the game’s ecosystem properly

Compare this to unauthorized third-party sellers or peer-to-peer trading, where you might save a few more dollars but risk account penalties, delivery failures, or security compromises.

Making the Smart Choice

The Honkai Star Rail community is full of passionate players who’ve invested not just money, but time and emotion into their accounts. Your choice of top-up platform should reflect that investment.

When evaluating LDShop Honkai Star Rail top-up services, consider what matters most to you:

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  • Are you getting legitimate currency through proper channels? Yes.
  • Is your financial information protected? Yes.
  • Are you saving money compared to official pricing? Yes.
  • Can you get help if needed? Yes.
  • Is the company stable and reputable? Yes.

Final Thoughts

In the world of game currency top-ups, trust is everything. You’re not just buying virtual currency—you’re ensuring the continued safety and enjoyment of your gaming experience. LDShop has built its reputation on providing that trust alongside competitive pricing and quality service.

Whether you’re a dolphin, a whale, or someone who just occasionally needs a small top-up to secure that one character you’ve been saving for, having a reliable platform makes all the difference. The combination of legitimate partnerships, strong security measures, responsive customer service, and genuine savings makes LDShop a platform worth considering for your Honkai Star Rail needs.

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US Stocks: Netflix shares surge 9% as investors cheer decision to exit Warner Bros race

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US Stocks: Netflix shares surge 9% as investors cheer decision to exit Warner Bros race
Netflix jumped more than 9% on Friday as investors applauded its decision to exit the race for Warner Bros Discovery, a months-long bidding war with Paramount Skydance for some of Hollywood’s most prized assets.

Netflix declined to match Paramount’s latest $31 per share bid or raise its offer of $27.75 a share for Warner Bros’s studio and streaming assets, stating that the deal was “no longer financially attractive”.

The decision was welcomed by investors as shares of the streaming giant ‌had shed more ⁠than 18% ⁠since it announced its deal with Warner Bros on December 5.

The latest move is a “tick in the box” for discipline, said Ben Barringer, head of technology research at Quilter Cheviot.

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“What you want from a management team is an ability to ​look at acquisitions, value them, pay what they think is a fair price, but to not overpay.”


Analysts and investors had questioned whether Netflix’s bid was a defensive attempt to block a future competitor or an offensive shift ​away from its historically disciplined build-versus-buy approach.
“A positive turn of events in ⁠our view, ‌as we believe NFLX’s withdrawal from the race will leave it free to refocus ​on its business, while ​its closest competitors grapple with long and distracting regulatory approval and merger integration processes, ⁠and with PSKY saddled with sizable deal debts,” HSBC analysts said.’GOOD BUSINESS ​SENSE’

Shares of the David Ellison-led Paramount, meanwhile, were up 5%.

A tie-up with Warner ​Bros would allow Paramount’s storied Hollywood studio to tap into Warner’s deep trove of intellectual property -including franchises such as “Fantastic Beasts” and “The Matrix” – across film, television and streaming.

“WBD’s largest asset is declining and the company is still under debt from its last failed merger. But this deal is more about Ellison taking over Hollywood and ego than it is about good business sense,” said Ross Benes, senior analyst at Emarketer.

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For Paramount’s streaming ‌unit, a combination with HBO Max and Discovery+ would reshape its position in a streaming era long dominated by Netflix.

“Paramount was the streaming market laggard, and it needs Warner Bros’ content and capabilities to play catch-up. It ⁠will need more than Harry Potter for the deal to work its magic and enable Paramount to fight off Netflix, Disney and Amazon in the streaming wars,” said Dan Coatsworth, head of markets at AJ Bell.

In the fight ​for Warner Bros, the Paramount consortium backed by billionaire Larry Ellison and led by his son, Paramount CEO David Ellison, also boosted its termination fee to $7 billion and expanded its financing commitments, including $45.7 billion in equity.

“There is a right price and wrong price for any acquisition, and the pressure is now on Paramount to prove the big financial outlay is worth it,” said Coatsworth.

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Bubbies adds portable pickles

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Bubbies adds portable pickles

The pouched pickle snacks are offered in two flavors. 

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The Dow’s ‘Citrini Selloff’ Is Back. Blame Block.

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Stocks Little Changed After Fed Decision

The Dow’s ‘Citrini Selloff’ Is Back. Blame Block.

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