TAT and Royal Enfield Join Forces to Highlight Thailand’s Hidden Treasures for Global Travelers

The Tourism Authority of Thailand partnered with Royal Enfield to lead 12 Asia-Pacific influencers on a motorcycle journey, highlighting Thailand’s cultural and natural gems to inspire global travelers.

A Unique Motorcycle Journey

On 19 August 2025, the Tourism Authority of Thailand (TAT) teamed up with Royal Enfield to organize an exciting motorcycle journey. They invited 12 international travel influencers from the Asia-Pacific region, embarking on an adventure through Thailand. The initiative aimed to highlight Thailand’s rich travel experiences and hidden gems.

Cultural and Natural Encounters

The trip took place from 11 to 17 August 2025, with influencers from various countries traveling from Bangkok to Trang, Phatthalung, and Songkhla. Highlights included Muay Thai at Rajadamnern Stadium, vibrant street art, Krachong Waterfall, and Khao Chong Botanical Garden. In Phatthalung, they explored Talay Noi and enjoyed the local Nora dance, while Songkhla offered visits to Kim Yong Market.

Engaging Stories Shared Worldwide

During the journey, influencers connected with the Royal Enfield Community in Hat Yai, fostering cultural connections. They shared 355 pieces of content, reaching over 14 million people globally. TAT Governor, Ms. Thapanee Kiatphaibool, emphasized the collaboration’s success in blending lifestyle, adventure, and culture, showcasing Thailand as a destination beyond the ordinary.

Source : TAT and Royal Enfield Unite to Showcase Thailand’s Hidden Gems to Global Travellers