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Finally, the wait is over! iPhone 15 series is officially releasing Today!

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No, the iPhone 15 series was released on September 22, 2023

CUPERTINO, CALIFORNIA Apple today debuted iPhone 15 Pro and iPhone 15 Pro Max, designed with aerospace-grade titanium that’s strong yet lightweight to deliver Apple’s lightest Pro models ever. The new design also features contoured edges and a customisable Action button, allowing users to personalise their iPhone experience. Powerful camera upgrades enable the equivalent of seven pro lenses with incredible image quality, including a more advanced 48MP Main camera system that now supports the new super-high-resolution 24MP default, the next generation of portraits with Focus and Depth Control, improvements to Night mode and Smart HDR, and an all-new 5x Telephoto camera exclusively on iPhone 15 Pro Max. A17 Pro unlocks next-level gaming experiences and pro performance. The new USB‑C connector is supercharged with USB 3 speeds — up to 20x faster than USB 2 — and together with new video formats, enables powerful pro workflows that were not possible before.1 And with the addition of Roadside Assistance via satellite, the iPhone 15 Pro lineup builds on Apple’s innovative satellite infrastructure to connect users to help if they have car trouble while off the grid.

iPhone 15 Pro and iPhone 15 Pro Max will be available in four stunning new finishes, including black titanium, white titanium, blue titanium, and natural titanium. Pre-orders begin Friday, September 15, with availability beginning Friday, September 22.

“This is the most pro lineup we have ever created, with a state-of-the-art titanium design, the best iPhone camera system yet that enables game-changing new workflows, and the A17 Pro chip, which ushers in a new chapter of performance and games never before seen on iPhone,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing. “iPhone 15 Pro and iPhone 15 Pro Max represent the best of Apple design and industry-first innovations to help enrich the everyday experiences of our users, while enabling them to unleash their creativity.”

iPhone 15 Pro in black titanium, white titanium, blue titanium, and natural titanium finishes.

A Stunning, Lightweight, and Durable Design

Available in 6.1-inch and 6.7-inch display sizes,2 iPhone 15 Pro and iPhone 15 Pro Max feature a strong and lightweight titanium design — a first for iPhone. This premium alloy — the same used in spacecraft — has one of the highest strength-to-weight ratios of any metal, making this Apple’s lightest Pro lineup ever. Both models feature a new refined brush texture, contoured edges, and the thinnest borders on iPhone. The Pro lineup is built to last, combining the strength of titanium with the toughest back glass in a smartphone and the industry-leading Ceramic Shield on the front. Using an industry-first thermo-mechanical process, the titanium bands encase a new substructure made from 100 percent recycled aluminium, bonding these two metals with incredible strength through solid-state diffusion. The aluminium frame helps with thermal dissipation and allows the back glass to be easily replaced. This new design highlights the Super Retina XDR display with Always-On and ProMotion technologies for an exceptional viewing experience.

A close-up of the camera system on iPhone 15 Pro Max.
A close-up of the Ceramic Shield front cover, thin borders, and contoured edges on iPhone 15 Pro.

The all-new Action button replaces the single-function switch used to toggle between ring and silent, offering additional options so users can choose between quickly accessing the camera or flashlight; activating Voice Memos, Focus, Translate,3 and accessibility features like Magnifier; or using Shortcuts for more options. A press-and-hold gesture with fine-tuned haptic feedback and visual cues in the Dynamic Island ensure the new button launches the intended action.

By default, the new Action button can switch between ring and silent, but users can choose from a set of actions for even more convenience and versatility.

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A17 Pro: A New Generation of Apple Silicon for iPhone

Bringing pro performance and capabilities, iPhone 15 Pro and iPhone 15 Pro Max are powered by A17 Pro, the industry’s first 3-nanometer chip. Continuing Apple’s leadership in smartphone silicon, A17 Pro brings improvements to the entire chip, including the biggest GPU redesign in Apple’s history. The new CPU is up to 10 percent faster with microarchitectural and design improvements, and the Neural Engine is now up to 2x faster, powering features like autocorrect and Personal Voice in iOS 17. The pro-class GPU is up to 20 percent faster and unlocks entirely new experiences, featuring a new 6-core design that increases peak performance and energy efficiency. Now with hardware-accelerated ray tracing — which is 4x faster than software-based ray tracing — iPhone 15 Pro offers smoother graphics, as well as more immersive AR applications and gaming experiences. iPhone 15 Pro brings true-to-life gaming to the palm of users’ hands with console titles never before seen on a smartphone, like Resident Evil Village, Resident Evil 4, DEATH STRANDING DIRECTOR’S CUT, and Assassin’s Creed Mirage.4

A17 Pro includes a dedicated AV1 decoder, enabling more efficient, high-quality video experiences for streaming services. Additionally, a new USB controller enables USB 3 speeds on iPhone for the first time, now supporting much higher transfer speeds and video output up to 4K at 60 fps HDR.

The new 6-core GPU in A17 Pro expands what’s possible on iPhone, enabling next-level mobile gaming with fast, efficient performance and hardware-accelerated ray tracing.

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A Powerful Pro Camera System for More Creative Control

Through a deep integration of hardware and software, the advanced camera systems on iPhone 15 Pro and iPhone 15 Pro Max both pack the equivalent of seven pro lenses — all enabled by A17 Pro. With the power of computational photography, the 48MP Main camera, built exclusively for the Pro lineup, gives users even more flexibility with a new 24MP super-high-resolution default, offering incredible image quality at a practical file size ideal for storing and sharing. The Main camera allows users to switch between three popular focal lengths — 24 mm, 28 mm, and 35 mm — and even choose one as a new default. In addition to 48MP ProRAW, the Main camera also supports 48MP HEIF images with 4x more resolution. iPhone 15 Pro features an expansive 3x Telephoto camera, and iPhone 15 Pro Max provides the longest optical zoom ever on iPhone: 5x at 120 mm. Great for close-ups, wildlife photos, and catching the action from further distances, the new Telephoto camera on iPhone 15 Pro Max has an innovative tetraprism design with a combined optical image stabilisation and autofocus 3D sensor-shift module, Apple’s most advanced stabilisation system yet.

With Apple’s most pro camera systems ever, users will get powerful new features and the equivalent of seven camera lenses in their pocket, including 5x at 120 mm on iPhone 15 Pro Max.

Next-generation portraits on iPhone 15 Pro and iPhone 15 Pro Max feature sharper detail, more vivid colours, and better low-light performance. For the first time, users can take portraits without having to switch to Portrait mode. When there’s a person, dog, or cat in the frame, or when a user taps to focus, iPhone automatically captures depth information, so users can turn photos into stunning portraits later in the Photos app on iPhone, iPad, or Mac. For greater creative control, users can also adjust the focus point after the photo has been taken.

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An iguana photographed with iPhone 15 Pro Max in 48MP HEIF.
A photo of a woman in red shot with the 48MP Main camera on iPhone 15 Pro Max.
A woman with a fan captured in Portrait mode on iPhone 15 Pro Max.
A person captured in Night and portrait mode on iPhone 15 Pro.
A swimmer in a pool captured using the new 5x Telephoto camera on iPhone 15 Pro Max.
A person captured in black and white with the 5x Telephoto camera on iPhone 15 Pro Max.
A person captured outdoors using new Smart HDR with the 24MP default on iPhone 15 Pro Max.
A person and their reflection captured using the 48MP Main camera with the new 24MP super- high-resolution default on iPhone 15 Pro.
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Additional features that benefit all cameras on iPhone 15 Pro and iPhone 15 Pro Max include:

  • Night mode gets better with sharper details and more vivid colours, now powered by the Photonic Engine, including Night mode portraits, enabled by the LiDAR scanner.
  • New Smart HDR captures subjects and the background with more true-to-life renderings of skin tones, while ensuring photos have brighter highlights, richer midtones, and deeper shadows when viewed in the Photos app. This advanced HDR rendering is also available to third-party apps, so images can look even better when shared online.
  • The best quality video in a smartphone is upgraded thanks to A17 Pro, with improvements in low-light video and Action mode.

The preferred smartphone for creative pros and filmmakers gets even better with new pro workflows. Users can now get up to 20x faster transfer speeds with an optional USB 3 cable. iPhone and third-party solutions like Capture One also help photographers create a pro studio, allowing them to shoot and instantly transfer 48MP ProRAW images from iPhone to Mac. ProRes video can be recorded directly to external storage, enabling higher recording options up to 4K at 60 fps, and greater flexibility on set when using iPhone as the main camera. iPhone 15 Pro also introduces a new option for Log encoding and is the first smartphone in the world to support ACES, the Academy Color Encoding System, a global standard for colour workflows.

A photographer using iPhone 15 Pro in a studio.
A videographer recording a ProRes video with iPhone 15 Pro.
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Coming later this year, iPhone 15 Pro will add a new dimension to video capture with the ability to record spatial video for Apple Vision Pro. Users will be able to capture precious moments in three dimensions and relive those memories with incredible depth on Apple Vision Pro when it is available early next year in the U.S.

Next-Level Wireless Performance and Connectivity

The iPhone 15 Pro lineup offers convenient new ways to charge, find friends in busy places, and stay connected while traveling. Both models use the USB‑C connector, a universally accepted standard for charging and transferring data, allowing the same cable to charge iPhone, Mac, iPad, and the updated AirPods Pro (2nd generation). Users can also charge AirPods or Apple Watch directly from iPhone with the USB‑C connector. iPhone 15 Pro and iPhone 15 Pro Max support USB 3 for data transfer speeds up to 10 gigabits per second, up to 20x faster than before.

iPhone 15 Pro connected to a MacBook Pro with a USB-C cable.

Both models feature the second-generation Ultra Wideband chip, enabling two iPhone devices with this chip to connect at three times the range as before. This opens up a new way to use Precision Finding for Find My friends, so iPhone 15 users can share their location and find each other, even in crowds. Precision Finding is built with the same privacy protections that users have come to trust in Find My.5

iPhone 15 Pro and iPhone 15 Pro Max now support Wi-Fi 6E for greater wireless performance, including up to 2x faster speeds, and introduce the first Thread-enabled smartphones, opening up future opportunities for Home app integrations.

iPhone 15 Pro and iPhone 15 Pro Max come equipped with super-fast 5G,6 and include:

  • Support for MagSafe and future Qi2 wireless charging.
  • Improved audio quality on phone calls, including those made on FaceTime or third-party apps. Sound quality gets even better when users select Voice Isolation, so conversations come through loud and clear, even if they are somewhere noisy.
  • eSIM with support from more than 295 carriers. When traveling the world, users can stay connected through affordable international roaming plans from their existing carrier, or purchase prepaid eSIM plans in over 50 countries and regions, including Australia, Italy, Thailand, and more.

Expanded Safety Capabilities for Peace of Mind

The iPhone 15 lineup offers critical safety capabilities to provide assistance when it matters most, including Crash Detection7 and Emergency SOS via satellite.8 Currently available in 14 countries and regions on three continents, Emergency SOS via satellite has made a significant impact in users’ lives. This groundbreaking service will come to Spain and Switzerland later this month.

Emergency text via satellite option displayed on iPhone 15 Pro.
A Crash Detection prompt for Emergency SOS displayed on iPhone 15 Pro.
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Featuring iOS 17

iPhone 15 Pro and iPhone 15 Pro Max feature iOS 17,11 making iPhone even more personal and intuitive with new features:

  • The Phone app gets major updates, with Contact Posters that allow users to customise how they appear to their contacts, and Live Voicemail, which leverages the power of A17 Pro to see real-time on-device transcription as someone leaves a voicemail. Users can even pick up the call while the caller is leaving their message.
  • Messages gets a new stickers experience, more powerful search, transcription of audio messages, and Check In, which allows users to automatically notify friends and family when they have made it to their destination safely.
  • NameDrop gives users a new way to use AirDrop to more easily share contact information by simply bringing two iPhone devices together. The same gesture can be used to AirDrop content and more, and now users can step away from each other and finish sending large files over the internet.12
  • StandBy gives users a customisable full-screen experience with glanceable information designed to be viewed from a distance when iPhone is on its side and charging. With the Always-On display of iPhone 15 Pro and iPhone 15 Pro Max, StandBy stays on to show useful information — perfect on a desk, nightstand, or kitchen counter.
  • Interactive widgets on the Home Screen, Lock Screen, and in StandBy allow users to take action with just a tap, making it easy to complete a to-do, or play or pause a song right from the widget.
  • Safari adds greater protection for Private Browsing and introduces profiles, helping users separate their browsing for topics like work and personal.

iOS 17 delivers many more updates, including Journal,13 a new app that helps iPhone users reflect and practice gratitude through journaling, improvements to autocorrect and Dictation that make entering text faster and easier than ever before, password and passkey sharing with iCloud Keychain, and much more.

The new Contact Posters experience in iOS 17 on iPhone 15 Pro.
The new Live Stickers experience in iOS 17 on iPhone 15 Pro.
Contact sharing via NameDrop in iOS 17 on iPhone 15 Pro.
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Better for the Environment

iPhone 15 Pro and iPhone 15 Pro Max are designed with the environment in mind. As Apple continues to work toward its 2030 goal of making every product carbon neutral — from design to manufacturing to customer use — the company is prioritising clean electricity across the entire supply chain and designing products with recycled and other low-carbon materials. iPhone 15 Pro and iPhone 15 Pro Max now use more recycled content, with a 100 percent recycled aluminium substructure and 100 percent recycled cobalt in the battery — both firsts for Apple. iPhone 15 Pro and iPhone 15 Pro Max also include 100 percent recycled rare earth elements in all magnets and 100 percent recycled gold in the USB‑C connector as well as the gold plating and tin soldering in multiple printed circuit boards. Both models meet Apple’s high standards for energy efficiency and are free of mercury, PVC, and beryllium. Over 99 percent of the packaging is fibre-based, bringing Apple closer to its goal of completely removing plastic from its packaging by 2025.

To further reduce impact on the planet, Apple will no longer use leather in any new Apple products, including iPhone accessories. Apple is introducing a new FineWoven Case with MagSafe and FineWoven Wallet with MagSafe, made from a durable and elegant microtwill with a soft, suedelike feel. The material is made from 68 percent post-consumer recycled content and has significantly lower carbon emissions compared to leather.

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The new FineWoven Case with MagSafe on three iPhone 15 Pro devices and the FineWoven Wallet with MagSafe on one.

Pricing and Availability

  • iPhone 15 Pro and iPhone 15 Pro Max will be available in black titanium, white titanium, blue titanium, and natural titanium finishes. iPhone 15 Pro remains at the same starting price of £999 or £41.62 per month, available in 128GB, 256GB, 512GB, and 1TB storage capacities. iPhone 15 Pro Max starts at £1,199 or £49.95 per month, available in 256GB, 512GB, and 1TB storage capacities.
  • Apple offers great ways to save and upgrade to the latest iPhone.
  • Customers in more than 40 countries and regions, including AustraliaCanadaChinaFranceGermanyIndiaJapanMexico, the UAE, the U.K., and the U.S., will be able to pre-order iPhone 15 Pro and iPhone 15 Pro Max beginning at 5 a.m. PDT this Friday, September 15, with availability beginning Friday, September 22.
  • iPhone 15 Pro and iPhone 15 Pro Max will be available in MacaoMalaysiaTürkiyeVietnam, and 17 other countries and regions beginning Friday, September 29.
  • FineWoven Wallet with MagSafe and FineWoven Case with MagSafe will both be available for £59 in five new colours for the iPhone 15 lineup: black, taupe, mulberry, pacific blue, and evergreen. In addition to the iPhone 15 Pro and iPhone 15 Pro Max Clear Case, available for £49, a Silicone Case with MagSafe will be available for £49 in black, storm blue, clay, light pink, guava, orange sorbet, cypress, and winter blue.
  • iOS 17 will be available as a free software update on Monday, September 18.
  • Beginning September 18, iCloud+ will offer two new plans: 6TB for £26.99 per month and 12TB for £54.99 per month, providing additional storage to keep files, photos, videos, and more safe, accessible, and easy to share. The new plans are great for users with large photo and video libraries or those using Family Sharing, and will provide access to premium features, including Private Relay, Hide My Email, Custom Email Domains, and HomeKit Secure Video support.
  • Customers who purchase iPhone 15 Pro and iPhone 15 Pro Max will receive three free months of Apple Arcade and Apple Fitness+ with a new subscription.
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WhatsApp wins reprieve in India over user data sharing

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Facebook billboard in India

An Indian tribunal on Thursday suspended restrictions that would have barred WhatsApp from sharing user data with its parent company Meta, delivering a significant victory for Mark Zuckerberg’s social media empire in its largest market by users.

The ruling by the National Company Law Appellate Tribunal temporarily lifts a five-year ban imposed by India’s antitrust regulator, which had accused WhatsApp of abusing its market dominance through its 2021 privacy policy.

India is the largest market for Meta and WhatsApp. More than 700 million users in India use WhatsApp each month, according to insights from Sensor Tower.

In November, the Competition Commission of India determined that WhatsApp’s “take-it-or-leave-it” privacy update constituted an abuse of Meta’s dominant position by forcing users to accept expanded data collection without an opt-out option.

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At the time, the watchdog found Meta was dominant in two key markets in India: a so-called “over-the-top” messaging apps through smartphones, and online display advertising.

While staying the ban on Thursday, the tribunal ordered Meta to deposit about $12.35 million — half of a larger penalty — within two weeks. The court will next hear the case on March 17.

The tribunal, led by Justice Ashok Bhushan, expressed concern that the five-year ban could threaten WhatsApp’s business model, which provides the messaging service free to users.

Meta’s lawyers argued that India’s forthcoming digital privacy law, expected to go into effect later this year, should govern such matters rather than competition rules.

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“We welcome the NCLAT’s decision to grant a partial stay on the Competition Commission of India’s (CCI) order. While we will evaluate next steps, our focus remains on finding a path forward that supports millions of businesses that depend on our platform for growth and innovation as well as providing high-quality experiences that people expect from WhatsApp,” a Meta spokesperson said in a statement.

The dispute began when WhatsApp required users to accept expanded data sharing with Meta’s platforms or risk losing access to the messaging service. While European users can opt out of such sharing, Indian users cannot — a distinction that regulators found problematic.

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NYT Connections today — my hints and answers for Thursday, January 23 (game #592)

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NYT Connections today — my hints and answers for Tuesday, December 17 (game #555)

Good morning! Let’s play Connections, the NYT’s clever word game that challenges you to group answers in various categories. It can be tough, so read on if you need clues.

What should you do once you’ve finished? Why, play some more word games of course. I’ve also got daily Strands hints and answers and Quordle hints and answers articles if you need help for those too, while Marc’s Wordle today page covers the original viral word game.

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Neko, the body-scanning startup co-founded by Spotify’s Daniel Ek, snaps up $260M at a $1.8B valuation

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Neko, the body-scanning startup co-founded by Spotify's Daniel Ek, snaps up $260M at a $1.8B valuation

Stockholm startup Neko Health has made a big bet on consumers wanting to learn about their state of health and how to prevent things going wrong. Now, investors are making a big bet on Neko. 

The startup has raised a fresh $260 million in funding, a Series B that values Neko at $1.8 billion post-money, TechCrunch has learned exclusively.

Neko will be using the capital to break into new markets like the U.S.; continue developing its diagnostics, potentially with acquisitions; and to open more clinics in response to demand. With its waitlist now at over 100,000 people – up from 40,000 just a few months ago – Neko has scanned and evaluated 10,000 patients to date in clinics in Stockholm and its newer market of London.

“It’s very clear that there’s incredible demand for a different way of thinking about health care,” Hjalmar Nilsonne, the CEO and co-founder, said in an interview. He spoke to TechCrunch over a video link from New York, where he is working on laying the groundwork for setting up clinics in the U.S. market. 

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The U.S. is a priority, he said, because right now it accounts for the most people on its waitlist outside of Europe. “Of course, we want to come to the U.S. We think there’s a lot we could contribute to the ecosystem here, made possible by this funding round,” he added.

Lightspeed Venture Partners, a new investor in the company, is leading this Series B, with General Catalyst, O.G. Venture Partners, Rosello, Lakestar and Atomico participating. The round follows a Series A of $65 million in 2023 from Lakestar, Atomico, General Catalyst and Prima Materia, the investment firm co-founded by Spotify’s Daniel Ek, who happens to be the other co-founder of Neko. Prima Materia also seeded Neko with its initial funding but is not an investor in this latest round.

Image Credits:Neko Health (opens in a new window)

The funding and Neko’s growth are coming at a time when demands are shifting in the world of healthcare. 

Around the world, whether healthcare systems are state-backed or privatized, there’s been a rising focus on preventative healthcare to spot signs before they develop into problems, including to offset the costs of handling chronic and complex conditions in populations that are living longer than before. 

Alongside that, there has been a massive injection of technology into the worlds of medicine and health: new devices, new insights, and applications powered by, for example, artificial intelligence are changing how doctors are interacting with patients, what they are able to diagnose, and what patients are looking for in a medical environment. 

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Not all of these advances are evolving seamlessly — very far from it — but they show few signs of going away, and Neko is playing into all of these changes.

The Neko Health experience involves a visit to a clinic — calm, futuristic, minimalist — where, for £300, a customer gets an hour-long exam based around proprietary hardware and software. That exam generates “millions of health data points,” Neko says.

Moles and other marks on your skin are detected and counted as part of a check for skin cancer; waist circumference, blood pressure, blood sugar, cholesterol and triglyceride levels, heart rate, grip strength and other parameters are measured and used to determine whether you are at risk of metabolic syndrome, stroke, heart attack, diabetes and more. The visit includes a consultation with a doctor and recommendations for follow-ups if needed.  

Image Credits:Neko Health

Those follow-ups might come shortly after the initial visit — for example, further monitoring of blood pressure or heart activity — or it might be another full appointment the following year. Nilsonne said that currently 80% of its customers have rebooked and paid in advance for appointments in a year’s time.

Considering Neko is a company that has staked its whole ethos on the power of data and advance planning, it had a fairly random start in life. 

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It was co-founded back in 2018 after Ek reached out to Nilsonne over Twitter to chat about the state of the healthcare market in response to a tweet of Nilsonne’s. Neither have backgrounds in the field – Nilsson’s previous startup was in climate tech – but through ongoing conversations, early ideas for Neko began to form. 

It took six years to bring together a team and work out Neko’s vertically-integrated approach. Even so, Nilsonne said that Neko went into the market hoping for the best but unsure if their idea would resonate; now, according to the company, demand exceeds capacity. 

Looking ahead, along with building more clinics to take in more users, Neko is focused on R&D around its medical hardware and software. 

It’s starting from a fairly low-tech baseline because of the costs until recently of building and owning medical devices. “The average ECG machine in primary care is 15 years old, meaning the software is 15 years old,” Nilsonne said. “We have a completely different model where we’re vertically integrated, meaning we make these devices, we make the software, and we have the clinic.” 

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He added that Neko’s aim is to have updates on a yearly cadence, bringing in more parameters to measure, and likely different tiers of service at different price points.

“The body scan today is kind of the iPod moment for Neko,” he said. “The iPod was an iconic product that people loved, and that was exciting. But no one today is using an iPod. It enabled Apple to invest in this incredible paradigm of hand held computational devices. So we very much see this as the beginning of a journey where we’re trying to contribute, you know, incredibly affordable, high quality preventative diagnostics, and every year we’re going to be able to do more and more with less and less.”

The funding round, he said, will “allow us to double down and really increase our investments in making the product better, which is ultimately about solving some of the core problems in health care.”

It will also give Neko a chance to put more space between itself and others looking at preventative healthcare opportunities, such as Zoi in France and Aware in Germany. The capital could also set it apart from efforts from public health services, such as the Health Check provided by the NHS in the U.K., which covers many of the same areas that Neko does.

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Some weeks ago, I heard from one of Neko’s early backers that some of the most insistent waitlisters were investors who wanted to check out the company first-hand for the health of their bodies and of their funds. 

It seems that getting Lightspeed off the waitlist quickly yielded a strong result. As part of this funding round, Lightspeed partner Bejul Somaia will join Neko’s board.

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Samsung Galaxy S25 phones get Content Credentials support and I couldn’t be happier for creators

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A Samsung Galaxy S24 Ultra on a stand

  • Samsung has adopted the Content Credentials standard for AI-edited imagery
  • The Samsung Galaxy S25 range will be the first phones in the world operating the standard
  • The standard adds a tag and metadata to AI-edited images created on a Galaxy S25 device

Most of the attention at Samsung Galaxy Unpacked was obviously being devoted to the new phones – those in the Samsung Galaxy S25 range – but there was something quite important that slipped under the radar, and that’s the adoption of Content Credentials.

In 2024, the adoption of a standard for marking the creation of imagery and digital content was a hot topic, particularly due to the rise of generative AI and the plague of art theft that ensued to train large language models. Tech companies began adopting their own metadata markers and watermarks to signify AI altering, but a standard for identifying the legitimacy of an image has often been skipped.

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The Royal Shakespeare Company is turning Macbeth into a neo-noir game

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The Royal Shakespeare Company is turning Macbeth into a neo-noir game

Macbeth, William Shakespeare’s iconic play, is being reimagined as an interactive video game with a neo-noir vibe — and it’s being developed in part by the Royal Shakespeare Company. The game, titled Lili, is a “screen life thriller video game” where you’ll have access to a modern-day Lady Macbeth’s personal devices, according to a press release.

“Players will be immersed in a stylized, neo-noir vision of modern Iran, where surveillance and authoritarianism are part of daily life,” the release says. “The gameplay will feature a blend of live-action cinema within an interactive game format, giving players the chance to immerse themselves in the world of Lady Macbeth and make choices that influence her destiny.” It sounds kind of like a version of Macbeth inspired by Sam Barlow’s interactive thrillers.

The Royal Shakespeare Company is making the game in collaboration with iNK Stories, a New York-based indie studio and publisher that also made 1979 Revolution: Black Friday. It stars Zar Amir as “Lady Macbeth (Lili),” per the press release.

Lili is set to release “later in 2025.”

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Someone bought the domain ‘OGOpenAI’ and redirected it to a Chinese AI lab

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OpenAI teams up with SoftBank and Oracle on $500B data center project

A software engineer has bought the website “OGOpenAI.com” and redirected it to DeepSeek, a Chinese AI lab that’s been making waves in the open source AI world lately.

Software engineer Ananay Arora tells TechCrunch that he bought the domain name for “less than a Chipotle meal,” and that he plans to sell it for more.

The move was an apparent nod to how DeepSeek releases cutting-edge open AI models, just as OpenAI did in its early years. DeepSeek’s models can be used offline and for free by any developer with the necessary hardware, similar to older OpenAI models like Point-E and Jukebox.

DeepSeek caught the attention of AI enthusiasts last week when it released an open version of its DeepSeek-R1 model, which the company claims performs better than OpenAI’s o1 on certain benchmarks. Outside of models such as Whisper, OpenAI rarely releases its flagship AI in an “open” format these days, drawing criticism from some in the AI industry. In fact, OpenAI’s reticence to release its most powerful models is cited in a lawsuit from Elon Musk, who claims that the startup isn’t staying true to its original nonprofit mission.

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Arora says he was inspired by a now-deleted post on X from Perplexity’s CEO, Aravind Srinivas, comparing DeepSeek to OpenAI in its more “open” days. “I thought, hey, it would be cool to have [the] domain go to DeepSeek for fun,” Arora told TechCrunch via DM.

DeepSeek joins Alibaba’s Qwen in the list of Chinese AI labs releasing open alternatives to OpenAI’s models.

The American government has tried to curb China’s AI labs for years with chip export restrictions, but it may need to do more if the latest AI models coming out of the country are any indication.

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Claude will eventually start speaking up during your chats

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Claude will eventually start speaking up during your chats

  • Anthropic CEO has promised several updates to Claude, including one that gives it memory.
  • This means the AI can remember things and bring it up in future conversations.
  • It remains to be seen how this performs and is slated to arrive in the coming months.

The Claude AI chatbot will receive major upgrades in the months ahead, including the ability to listen and respond by voice alone. Anthropic CEO Dario Amodei explained the plans to the Wall Street Journal at the World Economic Forum in Davos, including the voice mode and an upcoming memory feature.

Essentially, Claude is about to get a personality boost, allowing it to talk back and remember who you are. The two-way voice mode promises to let users speak to Claude and hear it respond, creating a more natural, hands-free conversation. Whether this makes Claude a more accessible version of itself or will let it mimic a human on the phone is questionable, though.

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Google buys part of HTC’s XR business for $250 million

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Google buys part of HTC's virtual reality unit for $250 million

Google has agreed to acquire a part of HTC’s extended reality (XR) business for $250 million, expanding its push into virtual and augmented reality hardware following the recent launch of its Android XR platform.

The deal involves transferring some of the HTC VIVE engineering staff to Google and granting non-exclusive intellectual property rights, according to the Taiwanese firm. HTC will retain rights to use and develop the technology.

The transaction marks the second major deal between the companies after Google’s $1.1 billion purchase of HTC’s smartphone unit in 2017.

Google said the acquisition will accelerate Android XR platform development across headsets and glasses. The move comes as tech giants race to establish dominance in XR technology, with Apple and Meta maintaining their lead in the virtual reality market.

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Google and HTC will explore additional collaboration opportunities, they said.

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Canon’s new RF 16-28mm F2.8 wide-angle zoom lens impressed me, but I’m less convinced we need it

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Canon RF 16-28mm F2.8 IS STM lens in the hand

  • It’s an ultra-wide zoom lens designed for full-frame cameras like the Canon EOS R8
  • Practically identical design to the RF 28-70mm F2.8 IS STM
  • A £1,249 list price – we’ll confirm US and Australia pricing asap

Canon has unveiled its latest ultra-wide angle zoom lens for it’s full-frame mirrorless cameras, the RF 16-28mm F2.8 IS STM, and I got a proper feel for it during a hands-on session hosted by Canon ahead of its launch.

It features a bright maximum F2.8 aperture across its entire 16-28mm range, and is a much more compact and affordable option for enthusiasts than Canon’s pro RF 15-35mm F2.8L IS USM lens. Consider the 16-28mm a sensible match for Canon’s beginner and mid-range full-frame cameras instead, such as the EOS R8.

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Scale AI is facing a third worker lawsuit in about a month 

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Alexandr Wang, co-founder and chief executive officer of Scale AI Inc., stands for a photograph after a Bloomberg Technology television interview in San Francisco, California, U.S., on Thursday, Aug. 8, 2019. Wang spoke about how Scale AI is using artificial intelligence to improve the safety of self-driving cars. Photographer: David Paul Morris/Bloomberg via Getty Images

Scale AI is facing its ​​third lawsuit over alleged labor practices in just over a month, this time from workers claiming they suffered psychological trauma from reviewing disturbing content without adequate safeguards.

Scale, which was valued at $13.8 billion last year, relies on workers it categorizes as contractors to do tasks like rating AI model responses.

Earlier this month, a former worker sued alleging she was effectively paid below the minimum wage and misclassified as a contractor. A complaint alleging similar issues was also filed in December 2024.

This latest complaint, filed January 17 in the Northern District of California, is a class action complaint that focuses on the psychological harms allegedly suffered by six people who worked on Scale’s platform Outlier.

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The plaintiffs claim they were forced to write disturbing prompts about violence and abuse — including child abuse — without proper psychological support, suffering retaliation when they sought mental health counsel. They say they were misled about the job’s nature during hiring and ended up with mental health issues like PTSD due to their work. They are seeking the creation of a medical monitoring program along with new safety standards, plus unspecified damages and attorney fees.

One of the plaintiffs, Steve McKinney, is the lead plaintiff in that separate December 2024 complaint against Scale. The same law firm, Clarkson Law Firm of Malibu, California, is representing plaintiffs in both complaints.

Clarkson Law Firm previously filed a class action suit against OpenAI and Microsoft over allegedly using stolen data — a suit that was dismissed after being criticized by a district judge for its length and content. Referencing that case, Joe Osborne, a spokesperson for Scale AI, criticized Clarkson Law Firm and said Scale plans “to defend ourselves vigorously.”

“Clarkson Law Firm has previously — and unsuccessfully — gone after innovative tech companies with legal claims that were summarily dismissed in court. A federal court judge found that one of their previous complaints was ‘needlessly long’ and contained ‘largely irrelevant, distracting, or redundant information,’” Osborne told TechCrunch.

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Osborne said that Scale complies with all laws and regulations and has “numerous safeguards in place” to protect its contributors like the ability to opt-out at any time, advanced notice of sensitive content, and access to health and wellness programs. Osborne added that Scale does not take on projects that may include child sexual abuse material. 

In response, Glenn Danas, partner at Clarkson Law Firm, told TechCrunch that Scale AI has been “forcing workers to view gruesome and violent content to train these AI models” and has failed to ensure a safe workplace.

“We must hold these big tech companies like Scale AI accountable or workers will continue to be exploited to train this unregulated technology for profit,” Danas said. 

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