Spotify has been filling your recommendations with fake artists and music it barely pays for, according to in-depth report

Estimated read time 4 min read


  • Spotify is reportedly pushing “ghost artists” into many playlists
  • Ghost artists are similar to muzak: it’s music to be in the background
  • Some employees have refused to take part

Who makes the music you’re streaming? On some Spotify playlists it might not be who you think. A bombshell new report in Harper’s magazine says that a program called Perfect Fit Content, PFC for short, is stuffing some playlists with cheaply produced content.

The report goes into great detail, but here’s the short version: rather than give individual artists some much-needed exposure in some playlists, Spotify is buying in music from production companies who effectively make musical wallpaper. It’s music that’s designed specifically to sound quite like other people’s music and to cost Spotify as little as possible. And then Spotify’s own employees are giving that music undue prominence in playlists at the expense of other artists.

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