YouTube creators can now third-party companies train AI models on their content

Google says it’ll soon begin to allow YouTube creators and rightsholders to let third-party companies to use their content to train AI models.

“Over the next few days, creators and rights holders can choose to allow third-party companies to use their content to train AI models directly in Studio Settings under ‘Third-party training,’” Google wrote in a blog post. “To be eligible for AI training, a video must be allowed by the creator as well as the applicable rights holders.”

Google says it sees the update, which doesn’t change its terms of service, as “an important first step informing creators and helping them realize new value for their YouTube content in the AI era.”

“As we gather feedback, we’ll continue to explore features that facilitate new forms of collaboration between creators and third-party companies, including options for authorized methods to access content,” Google said in the blog post.