Thailand Launches Pavilion at Cannes Film Festival

Thailand launched the “Thailand Pavilion” at Cannes Film Festival, promoting its film industry and offering a 20% cash rebate for foreign digital content investments, enhancing international visibility and opportunities.

Key Points

• Thailand launched the “Thailand Pavilion” at the Cannes Film Festival to promote its film industry and enhance opportunities for Thai content globally, with Deputy Prime Minister Suphajee Suthumpun and key officials in attendance.
• The pavilion showcases Thailand’s creative sector and introduces a cash rebate incentive of up to 20% for foreign investments in digital content production, applicable to projects valued over 5 million baht.
• Thailand’s presence includes screenings of the films “9 Temples to Heaven” and “What Do You Seek in the Dark?”, a “Thai Pitch” event, and the “Thai Cinema Global Showcase 2026,” aimed at boosting international visibility and fostering collaboration between government and private sectors in the creative economy.

Thailand has launched the “Thailand Pavilion” at the Cannes Film Festival in France, promoting its film industry and expanding opportunities for Thai content in international markets.

Deputy Prime Minister and Commerce Minister Suphajee Suthumpun presided over the opening ceremony at the International Village, joined by Culture Minister Sabeeda Thaised, Deputy Permanent Secretary for Culture Ranee Itarat, Department of Cultural Promotion Director-General Yuthika Isarangkun na Ayutthaya, senior officials, and representatives from the film industry.

The pavilion presents Thailand’s creative sector to global partners while introducing a new incentive offering a cash rebate of up to 20 percent for foreign investment in digital content production. The measure applies to projects valued at at least 5 million baht and covers services such as animation, visual effects, gaming, and post-production.

Thailand’s presence at the festival also includes screenings of two Thai films, “9 Temples to Heaven” and “What Do You Seek in the Dark?” selected for the Directors’ Fortnight and Critics’ Week sections. Industry activities include the “Thai Pitch” event for project presentations to international investors, as well as the “Thai Cinema Global Showcase 2026,” featuring selected films and business discussions.

The participation supports Thailand’s efforts to expand its creative economy, increase international visibility, and create new opportunities for Thai producers and related industries through continued cooperation among government agencies and private sector partners.

Source : Thailand Launches Pavilion at Cannes Film Festival

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