Business
The Ultimate Guide to Calculating Real Influencer Campaign ROI
If you have ever tried to defend creator spend in front of a CFO, you know the problem. The campaign can look busy on the surface. Views are high, comments are positive, and the creators are asking when the next deal is coming.
Then the CFO asks one question: what did we get back in revenue, and how do you know it came from this spend? When the answer leans on Earned Media Value (EMV) only, engagement rate, or brand awareness, the conversation usually ends with budget pressure.
In 2026, that standard is changing. Vanity metrics might help you improve creativity, but they do not justify investment. What wins the budget is attribution to Net Revenue and profit, plus clear math that ties spend to Customer Acquisition Cost (CAC), Customer Lifetime Value (CLV), and conversion. CFOs in particular and brands in general need performance-based influencer marketing.
This guide shows how to calculate influencer marketing ROI using the same financial logic you would use for any growth channel. We will also separate Return on Ad Spend (ROAS) from profit based ROI, and walk through creator campaign attribution models and the tracking stack needed to connect an influencer post to a closed deal.
Key Takeaways
- Move beyond EMV to Hard Revenue.
- Include all costs (agency, product, shipping) in the formula.
- Use U-Shaped or Linear attribution to see the full picture.
- Automate tracking with UTMs and pixels.
ROI vs. ROAS vs. EMV: Defining Financial Success
Marketers often mix these metrics in the same report. A CFO will not. If you want influencer spend to be treated like a real growth investment, you need to be precise about what each metric measures, what it ignores, and what question it answers.
Earned Media Value (EMV)
- What it is: A dollar estimate assigned to impressions, views, likes, or engagement by comparing them to what you might have paid for similar reach in ads.
- What it answers: “How much would this exposure have cost if we bought it?”
- Why it fails in the boardroom: EMV is built on vanity metrics. It has no direct link to net revenue, profit, or even verified customer actions. Two campaigns can have the same EMV while one drives sales and the other drives nothing but attention. EMV can be useful for creative benchmarking, but it is not a financial result.
Return on Ad Spend (ROAS)
- What it is: A revenue efficiency metric.
- Formula: ROAS = Gross Revenue / Ad Spend
- What it answers: “How much gross revenue did we generate per dollar spent?”
- Why it matters: ROAS is a clean way to compare channel efficiency when your goal is revenue generation. It forces you to connect spend to revenue. But ROAS is not profitable. It does not subtract costs like Cost of Goods Sold (COGS), shipping, discounts, refunds, or agency fees. A campaign can look strong on ROAS and still lose money.
Influencer Marketing ROI
- What it is: A profitability metric for creator investment, and the primary financial KPI if you need CFO level approval.
- Core logic: profit compared to Total Investment.
- What it answers: “Did we make money after all costs, and how much profit did this Investment produce?”
- Why it matters: ROI is what finance teams use to decide whether to scale, hold, or cut spend. It forces you to define total investment properly and connect it to profit, not just revenue.
Comparison table: EMV vs. ROAS vs. ROI
| Metric | What it measures | Core inputs | Best use | Main weakness |
| EMV | Estimated value of exposure | Vanity metrics like views, impressions, engagement, plus assumed media rates | Creative comparison, top of funnel reporting | Not tied to net revenue, profit, or verified outcomes |
| ROAS | Revenue efficiency | Gross revenue, ad spend | Comparing efficiency across paid and creator programs | Ignores costs, so it can overstate success |
| ROI | Profitability | Net profit, total investment | Budget justification and scale decisions | Requires clean cost accounting and attribution |
The math difference that matters
- ROAS uses Revenue, not profit:
- ROAS = Gross Revenue / Ad Spend
- Useful when you need to show Revenue per dollar, but it does not tell you if the campaign was profitable.
- ROI uses profit and full Investment:
- ROI is built on Profit compared to Total Investment, not just the creator fee.
- Finance cares about Profit, because Profit is what remains after costs.
If you want a creator report to survive a CFO review, treat EMV as supporting context, not the headline. Lead with investment, revenue, and profit. Then back it up with transparent assumptions and a repeatable tracking method. For more on this, see metrics that matter.
The Exact Formulas to Calculate Creator ROI in 2026
1. ROI
Start with the only ROI formula a CFO will accept. Influencer marketing ROI is a profitability metric, not a feelings metric. The standard formula is:
ROI (%) = (Net Profit – Total Cost) / Total Cost x 100
This is the formula you should use when you want to claim a creator campaign “paid back” the budget.
2. Total Cost
Define Total Cost correctly, or your ROI will be wrong. Most influencer reports quietly treat the influencer fee as the whole cost. That is the fastest way to lose credibility with finance. Total Cost must include every real expense required to produce and fulfill the sale.
Include in Total Cost:
- Creator fees (and usage rights if paid separately)
- Agency fees or internal labor allocation (if you report that way)
- Product seeding costs (free product sent to creators)
- Cost of Goods Sold (COGS) for units sold
- Shipping and handling
- Payment processing fees and platform fees
- Returns, refunds, chargebacks (treat as revenue reduction or as cost consistently)
- Discounts and coupons (again, handle consistently)
If you leave out COGS and shipping, you can show a positive ROI on paper while the business loses money on every order.
3. Net Profit
Calculate Net Profit the same way your finance team does. Net Profit is what remains after costs. A simple way to structure it for creator campaigns is:
Net Profit = Net Revenue – Total Cost
Where Net Revenue is revenue after refunds, returns, and any adjustments your finance team uses. This is why Net Revenue matters more than top line gross sales when you are trying to prove real ROI.
4. Break-even Revenue
Know your break-even point before you scale. Before you ask for more spend, you should know the Break-even Point, meaning the minimum revenue you must generate to avoid losing money.
Break-even Revenue = Total Cost / Gross Margin %
Example:
- Total Cost of the influencer program this month: $50,000
- Your gross margin is 60% (0.60)
- Break-even Revenue = $50,000 / 0.60 = $83,333.33
If your attributed revenue is below $83,333.33, you are not breaking even yet. If it is above it, you have room to scale, assuming the attribution is credible.
5. CAC
Calculate Customer Acquisition Cost (CAC) for creator campaigns. ROI tells you profitability. CAC tells you efficiency of acquiring new customers, which is often how senior teams compare channels.
Influencer CAC = Total Spend / New Customers
Important details:
- Total Spend should match your Total Cost logic, not just creator fees.
- New Customers must be net new customers, not all purchases. Otherwise CAC looks artificially low.
Example:
- Total Cost: $50,000
- New customers attributed to creators: 250
- CAC = $50,000 / 250 = $200
If your blended CAC target is $150, creator CAC at $200 might still be acceptable if it brings higher CLV, stronger retention, or higher average order value. For a deeper breakdown, see calculating CAC: /marketing-efficiency-ratio.
6. CLV
Bring in Customer Lifetime Value (CLV) to judge payback, not just first purchase. Influencers often drive higher trust and higher intent, which can affect retention. That is why CLV matters, especially for subscriptions, high ticket items, or products with repeat purchase behavior.
A simple CLV model:
CLV = Average Order Value x Purchase Frequency x Gross Margin x Average Customer Lifespan
Then compare CLV to CAC:
- If CLV / CAC is healthy (many teams target 3x or more), the channel can be worth scaling even if first purchase ROI looks modest.
- If CLV is unknown, at least estimate the payback period: how long it takes gross profit to recover CAC.
7. What about brand awareness campaigns?
Use cost efficiency, not fake ROI. If the campaign truly has no conversion event to measure, you do not calculate financial ROI honestly. You measure cost efficiency for awareness outcomes, and you keep it separate from performance claims.
Practical options:
- Brand lift studies (awareness, consideration)
- Share of voice or search lift
- Cost per qualified visit, cost per email signup, or cost per lead, as a proxy when you are building the funnel
The key is consistency. If you want to say influencer marketing ROI improved, you must anchor it to profit math and full cost accounting, and then validate the attribution method you used to assign revenue and customers to influencers.
Attribution Models: Tracking the Invisible Touchpoints
If your influencer marketing ROI looks weaker than Facebook or Google, there is a good chance the campaign is not actually underperforming. You are likely seeing an attribution problem, not a performance problem. Influencer campaigns often create demand at the top of the funnel, while paid search, retargeting, or email captures the final click that converts. If you rely on Last-Click Attribution, creators will look expensive even when they are the reason the customer entered your world in the first place.
Below are the attribution models you can use to assign credit across touchpoints. The goal is not to “make influencers look good.” The goal is to assign credit in a way that reflects how people actually buy in 2026.
Last-Click Attribution
- What it does: Gives 100% credit to the final touchpoint before purchase.
- Why it breaks influencer campaign attribution: An influencer post might drive the first site visit, the email signup, or the app install. Then the customer returns later through Google search, a retargeting ad, or a branded direct visit. Last click gives all credit to the closer and none to the introducer.
- When it is acceptable: Rarely. It can work for impulse purchases with one session conversion, but most creator driven journeys are not one session.
First-Touch Attribution
- What it does: Gives 100% credit to the first recorded touchpoint.
- Why it helps: It credits discovery, which is often the influencer’s true role. It is useful when your objective is growing new demand and you need to prove the creator’s “opening” value.
- What it misses: It can undervalue the channels that do the heavy lifting in the middle and at close, like retargeting, email, sales, or affiliates.
Linear Attribution
- What it does: Splits credit equally across every touchpoint in the journey.
- Why it helps: It prevents one channel from stealing all credit and gives creditors a fair share when they are part of a longer path.
- What it misses: Not all touchpoints are equally important. Some are decisive. Some are noisy.
U-Shaped Attribution
- What it does: Assigns more credit to the first touchpoint and the last touchpoint, with the remaining credit spread across the middle touches. The model in this brief is: 40% First, 40% Last, 20% Middle.
- Why it is often best for creator campaigns: It matches how many influencer paths work. Influencers introduce the brand and frame the intent. Retargeting or search closes the deal. The middle touches still matter, but they should not erase discovery.
- How to use it in reporting: Treat the creator as the 40% opener when they are the first recorded touchpoint, or when they are the first meaningful engagement that can be verified (click, signup, install, or survey confirmed source).
Multi-Touch Attribution as the Umbrella Concept
- Multi-Touch Attribution is any approach that assigns credit across multiple touchpoints instead of one. First touch, linear, and U shaped are common “rules based” versions. More advanced versions use data driven weighting, but the principle is the same: share credit across the journey.
Why your influencer ROI can look lower than Facebook ads ROI
In many stacks, Facebook is the closest because it retargets the people who first visited from creators. If your reporting uses last click, Facebook appears to generate the sale “cheaply,” and creators appear to “not convert.” That is an attribution error. The sale was assisted by creators, but the credit was not assigned.
Visual description for a U-Shaped model diagram
Imagine a path that goes left to right with five boxes:
- Influencer Post
- Website Visit
- Email Signup
- Retargeting Ad
- Purchase
Above each box is a percentage.
- The Influencer Post box has 40% credit
- The Purchase box, labeled Retargeting Ad as the last touch, has 40% credit
- The three middle boxes share the remaining 20% credit equally, so each middle box gets about 6.7%
The diagram makes one point clear: the model gives real credit to both introduction and close, instead of letting Last-Click Attribution erase the first touchpoint.
The Tech Stack: Automating the Tracking Loop
A strong attribution model only works if you can capture the right data. The goal is simple: every creator touchpoint should leave a measurable trail that can be tied to a user, a lead, and eventually net revenue in your reporting. You do not need a perfect setup to start, but you do need a consistent one.
UTM Parameters for every single creator link
Create UTM Parameters for each influencer, each platform, and ideally each post.
Minimum fields to standardize:
- utm_source (influencer name or handle)
- utm_medium (influencer)
- utm_campaign (campaign name)
- utm_content (platform or post identifier)
UTMs make the first click traceable, which protects Creator Campaign Attribution from being erased by Last-Click Attribution in your analytics.
Promo codes to track conversions that happen without a click
Not every customer clicks a link. Some see a post and search your brand later, or share it in a chat. This is dark social, and it is common for influencer driven demand.
Promo codes give you a second line of tracking when link data is missing.
Best practice:
- Unique code per creator for clean attribution.
- A consistent code structure (for example INFLUENCER10 or BRAND CREATOR).
- A defined policy for discounting so codes do not destroy profit while chasing revenue.
Attribution pixels and conversion events
Use attribution pixels (your ad platform pixel or a server side event) to capture key actions:
- View content
- Add to cart
- Lead form submit
- Purchase or subscription start
Pixels let you build remarketing audiences and connect creator driven traffic to later conversions. They also help you see assisted conversions inside multi-touch views.
CRM integration from click to closed won
If you sell B2B, high ticket, or anything with a sales cycle, you cannot stop at checkout tracking. You need CRM Integration so each lead keeps its original source through the pipeline. Tools that are commonly used are HubSpot, Salesforce, and the like.
Minimum setup:
- Capture UTMs on the first visit and store them in hidden form fields.
- Push those fields into the CRM as lead properties.
- Maintain the original source through deal stages, not just last activity.
This is where creator programs become CFO friendly, because you can show an influenced pipeline, closed won revenue, and payback timing.
Post purchase surveys to fill attribution gaps
- A simple “How did you hear about us?” questions at checkout can catch what UTMs miss.
- Offer structured answers that include top influencers or “Creator on TikTok” or “YouTuber.”
- This is not perfect data, but it is often the only way to capture dark social influence when links are not clicked.
A practical reporting view that finance can trust
Build a weekly or monthly report that includes:
- Total Investment by influencer and by platform
- Attributed Net Revenue by model (first touch, U-shaped, or linear)
- Profit and Influencer Marketing ROI
- Creator CAC and payback period where possible
The point is to show the same language finance uses: Investment, Revenue, Profit, and time to recover spend.
The ROI Tracking Setup Checklist
- UTMs on every creator link, standardized naming convention
- Promo codes, ideally unique per creator
- Attribution pixels with key conversion events configured
- CRM Integration that stores original source and ties leads to closed won revenue
- A post checkout or post signup survey to capture dark social touchpoints
- A consistent attribution rule (often U shaped or linear) applied across reports
Conclusion
Influencer programs do not fail in finance reviews because creators “do not convert.” They fail because the measurement is incomplete. If you report EMV, views, or engagement as the headline, you are asking a CFO to fund feelings. In 2026, budget is won with revenue attribution, transparent cost accounting, and a repeatable method for assigning credit across touchpoints.
The fastest path to credible influencer marketing ROI is simple: pick an attribution model that reflects how people buy, and build a tech stack that captures the data consistently. For most teams, that means moving away from Last-Click Attribution, applying a U-Shaped or Linear approach for influencer campaign attribution, and enforcing tracking hygiene with UTMs, pixels, and CRM fields that survive the full journey to closed won.
If you want more budget next year, audit your current campaigns this month. Replace vanity reporting with Net Revenue, profit, CAC, and payback. Then you will have numbers that hold up in the boardroom.
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AngioDynamics, Inc. 2026 Q3 – Results – Earnings Call Presentation (NASDAQ:ANGO) 2026-04-02
Seeking Alpha’s transcripts team is responsible for the development of all of our transcript-related projects. We currently publish thousands of quarterly earnings calls per quarter on our site and are continuing to grow and expand our coverage. The purpose of this profile is to allow us to share with our readers new transcript-related developments. Thanks, SA Transcripts Team
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Hershey to tweak some Reese’s products after ingredient backlash
‘The Big Money Show’ panel discusses Hershey’s being slammed by the Reese’s inventor’s grandson over alleged recipe changes.
The Hershey Company plans to tweak the chocolate used in a small portion of its Reese’s and Hershey’s products following criticism from a descendant of the Reese’s Peanut Butter Cup founder over ingredient changes.
The chocolate maker said it will phase out certain compound coatings and transition those products to traditional milk or dark chocolate by 2027. The change is expected to affect less than 3% of Reese’s items and a small portion of its broader portfolio, according to Bloomberg.
“[We’re] bringing a small portion of remaining Hershey’s and Reese’s products in line with their classic milk and dark chocolate recipes,” a spokesperson for The Hershey Company told FOX Business in an email. “The core recipes for our Hershey’s chocolate bars and Reese’s peanut butter cups have not changed.”
GRANDSON OF REESE’S INVENTOR BLASTS HERSHEY OVER ALLEGED RECIPE CHANGES: ‘I THREW IT IN THE GARBAGE’

Various Reese’s products are pictured on store shelves. (Arne Dedert/picture alliance via Getty Images)
Most Hershey’s products, including its flagship chocolate bars and standard Reese’s Peanut Butter Cups, already use traditional chocolate. The updates will apply to select items such as the Reese’s Fast Break bar, some Mini Reese’s and certain foil-wrapped products, Bloomberg reported.
Hershey CEO Kirk Tanner said the decision to adjust ingredients was made shortly after he took on the role last summer.
The chocolate maker is also revising the Kit Kat recipe to create a creamier chocolate taste and plans to eliminate artificial colors from its products by the end of 2027, according to the outlet.
The changes follow recent criticism from Brad Reese, the grandson of H.B. Reese, who accused the company earlier this year of lowering ingredient quality in some products.
CHOCOLATE PRODUCTS RECALLED OVER HIDDEN DRUGS TIED TO ‘LIFE-THREATENING’ BLOOD PRESSURE DROPS

Reese’s products are seen in a shop in the United Arab Emirates on Nov. 24, 2023. (Jakub Porzycki/NurPhoto via Getty Images)
In a February LinkedIn post, he alleged Hershey had replaced traditional ingredients like milk chocolate and peanut butter with cheaper alternatives.
Reese on Wednesday dismissed the company’s latest announcement, calling it “a PR move” and “total bunk.”
“I don’t look at this as a win,” Reese told FOX Business.
He also questioned the timeline, suggesting the company is delaying meaningful action.
“They’re just hoping this will die down, and it’ll be business as usual by 2027,” Brad Reese said. “If they were really serious, they would do it right away.”
THIEVES STEAL 12 TONS OF KITKAT BARS FROM TRUCK IN EUROPE

Assorted candy, including Hershey’s, Reese’s and KitKat products, is displayed on store shelves. (Lindsey Nicholson/UCG/Universal Images Group via Getty Images)
Hershey pushed back in a statement to FOX Business, noting that Reese has no official connection to the company or brand.
The company also cited a statement from other members of the Reese family distancing themselves from his remarks.
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“Our family would like to make it clear that we have no involvement in, nor do we support, the recent claims made by Brad Reese regarding The Hershey Company. His statements and opinions are entirely his own and do not reflect the view or position of our family,” the family recently said in a statement.
“We continue to respect The Hershey Company, its leadership, and its longstanding role in our community. We believe H.B. Reese would take great pride in the products produced under his name today and in the integrity with which the brand continues to be managed.”
Business
Conagra Brands turning a corner

CEO spotlights improved results for frozen food and snacks.
Business
Private label sales reached $330 billion in 2025

The pace of category growth to be “more measured” in 2026.
Business
Iran war turns Middle East dream into nightmare for Asia’s migrant workers
According to the International Labour Organisation (ILO), the region hosts 24 million migrant workers, making it the world’s top destination for overseas labour. Most of them come from Asia – India, Pakistan, Bangladesh, Sri Lanka, the Philippines and Indonesia. Many of these workers take low paid or precarious jobs, and have little access to things like healthcare, the ILO says.
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Credit card interest rate cap would cut access for over 100M Americans: report
The Big Money Show discusses the potential fallout from President Donald Trump’s proposed credit card interest rate cap.
A new analysis finds that a 10% credit card interest rate cap would shrink access to credit, affecting well over 100 million American cardholders in the process.
Some Republican and Democratic lawmakers have expressed support for capping credit card interest rates at 10%, a measure that also received support from the Trump administration. Other proposals have centered on a higher cap of 15% or 20%.
An analysis by Unleash Prosperity warns that credit card interest rate caps would function as price controls on what is currently a highly competitive market, resulting in significant consequences for consumers and the economy.
“What’s going to happen if you put these interest rate caps on is you’re going to have fewer Americans with either lower incomes or lower credit scores who will have access to credit cards and that will make them worse off, not better off,” Steve Moore, co-founder of Unleash Prosperity and a former Trump administration economist, told FOX Business.
TRUMP’S PROPOSED CREDIT CARD INTEREST RATE CAP COULD CURB ACCESS FOR MILLIONS OF AMERICANS: REPORT

Credit card interest rate caps would affect the access to credit and rewards available to Americans, while the impact would be the greatest on consumers with lower credit scores. (iStock)
“Obviously, the big issue right now for consumers is affordability, and so the politicians are looking for any way to reduce costs to consumers. But what we found in our study is that the interest rate cap would dramatically reduce the number of Americans who would have access to credit,” he said.
The report by economists at Unleash Prosperity noted there is evidence that the vast majority of cardholders would be affected by a 10% rate cap, based on research from the U.S. and internationally.
It noted a large survey of the credit market published by the American Bankers Association in January, which found that 74% to 85% of open credit card accounts would be closed or have credit lines reduced, affecting between 137 million and 159 million cardholders.
Unleash Prosperity’s analysis found that the adverse impact would be the worst among cardholders with lower credit ratings, with it universally affecting subprime borrowers and below, as financial institutions wouldn’t be able to cover lending costs due to the interest rate cap.
TRUMP CALLS FOR 1-YEAR 10% CAP ON CREDIT CARD INTEREST RATES

Credit card interest rate caps would have an impact on cardholders across the spectrum of credit scores. (iStock)
The analysis estimated that between 71% and 84% of prime borrowers would either lose access to credit cards altogether or have credit lines reduced under a 10% cap.
Super-prime borrowers, who have the highest credit ratings with scores above 780, would also be affected by a 10% rate cap or even a 15% rate cap, as they currently face an average interest rate between 13% to 18% for existing accounts and 17% to 21% for new accounts. One such impact would be that credit card rewards programs could be curtailed through less generous incentives, or such rewards programs could be eliminated altogether.
A 20% interest rate cap would affect about 70% to 75% of all borrowers, or roughly 129 million to 140 million cardholders.
“We need maybe more financial literacy in this country because you are going to pay a very hefty interest rate if you don’t pay your credit card on time and the rates are high, but that’s because you’re not supposed to borrow on your credit card, and a lot of people do that and that’s how they get into financial trouble,” Moore said.
EX-TRUMP ADVISOR RAISES ALARM OVER BIPARTISAN CREDIT CARD PLAN THAT COULD HURT AMERICANS

President Donald Trump called for a one-year 10% interest rate cap. (Saul Loeb/AFP via Getty Images)
Moore noted that an unintended consequence of credit card interest rate cap proposals is that it could force consumers who need funds to seek out payday loans, which have an average interest rate of near 400% APR.
“The kind of do-gooders in Washington say they’re going to do this to help people stay out of debt… They don’t want payday lenders, they want to make it harder for people to use credit cards,” Moore said. “Well, what are people going to do, go to a loan shark to get money in a hurry?”
“The alternative to paying a high interest rate on a credit card can be even worse for people,” he added.
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Moore also said that credit cards play a significant role in how consumers engage in economic activity and that policymakers shouldn’t risk disrupting an important tool for consumers.
“Credit cards have become pretty ubiquitous in the U.S. and it’s by far the number one way people pay for transactions. The amount of money that people are spending on credit cards continues to escalate,” Moore said. “It’s a very convenient way for people to pay for things, it’s good for merchants, it’s good for customers, it’s good for banks – let’s not interfere with a system that’s working.”
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What Fast-Moving Digital Industries Teach Us About Business Agility
Fast moving industries are at the forefront of trends. They’re there to keep their customers interested, happy, and engaged, and it’s something that all businesses can learn from.
Business agility is the ability to think on your feet and react or even predict trends to steer your business through every hurdle and into a new phase of success.
As digital industries have a significantly shorter production period (they don’t need to find a manufacturer, create products only to then ship them, assess them, ship them back, make changes, and all before major distribution), they can react to trends and new ideas faster. The rise of AI in coding means that digital products are only faster and easier to make than ever.
It’s time to take a page out of the digital industry’s handbook and apply these top business agility lessons to your business:
Add New Features Fast to Keep Up with New Industry Standards
Digital industries move fast, and because they move fast, the standards benchmark is constantly being pushed further and further. Take online casinos as an example. In the past, their offerings were largely fixed to online slot games. While slots are absolutely still a huge part, online casinos today now offer live casino games with video streams of real dealers as standard. Go to Kanuuna.com, and you’ll be able to play live games online just as you would the bigger names in the business.
That’s why it’s so important to keep track of what your competition is doing. One person trying something new isn’t a big deal, but once everyone is doing it, it isn’t a matter of following the leader. The industry benchmarks have shifted, and so too do you.
Continue Updating and Refreshing Content
Content has exploded, and while users may be fatigued by the onslaught of AI-generated content, their appetites have only grown for new things. AI has set a whole new pace for content generation, and while you don’t need to keep pace with a bot farm churning out hundreds if not thousands of posts and new bits of content per day, you do need to create and it has to be consistent.
The good news is that you don’t need to do it alone. Just as online casinos partner with game developers to get their games on their sites, you too can partner with content creators or even other businesses to create mutually beneficial symbiotic relationships that give users new content without compromise.
Stay at the Forefront of Digital Security
One lesson you absolutely (and this is 100% non-negotiable) need to follow from the digital industries is the ongoing push to enhance digital security. Online casinos do this through extensive ID verification, encryption, and fraud prevention measures. This approach works to cut down on spam as seen on other platforms while also boosting protections against outside attacks.
From AI-powered system monitoring to implementing more advanced firewalls to even establishing simple password and identity verification checks, there are many ways you can improve your digital security. The secret, however, is to know you are never done. Security is an action, not a goal. You will need to continually invest in it to remain online and operational, which is the bare minimum to establish true business agility.
Business
Tax changes have rich parents trying to claw back fortunes from kids
Thomas Barwick | Digitalvision | Getty Images
A version of this article first appeared in CNBC’s Inside Wealth newsletter with Robert Frank, a weekly guide to the high-net-worth investor and consumer. Sign up to receive future editions, straight to your inbox.
While many wealthy parents are breathing a sigh of relief over estate tax changes in last year’s tax bill, some are questioning whether they gave too much to their children — and how to get some of it back.
Before the passage of the One Big Beautiful Bill Act last summer, the estate tax exemption was set to be cut in half to about $7 million a person at the end of 2025. Many families accelerated gifts to their kids and friends before the deadline in order to take advantage of the higher exemption, which was set during the first Trump administration. Under Trump’s second term, however, the new tax law not only raised the exemption to $15 million but also made it permanent.
Lawyers and advisors told Inside Wealth that some parents are now second-guessing their gifts and considering their legal options for potentially clawing some of it back.
It’s a somewhat unexpected element of the “great wealth transfer,” with more than $100 trillion expected to flow to heirs through 2048, as estimated by Cerulli Associates.
Mark Parthemer of Glenmede said divorce is a common reason for clients to regret transferring vast sums to their kids. Wealthy couples frequently set up spousal lifetime access trusts, or SLATs, to get assets out of their estate but keep indirect access to them through their spouse. After a divorce, the spouse who funded the trust loses the benefit of that cash flow.
“We’re now finding the rubber is hitting the road,” said Parthemer, Glenmede’s chief wealth strategist. “There’s a lot of individuals that are just statistically going to find themselves in that scenario.”
Parents have a few routes to claw back assets that were already transferred to their children. One option is to take a loan from the trust set up for their children’s benefit, though it can strain family ties.
And any route could invite scrutiny by the Internal Revenue Service.
“I’m always advising parents not to overcommit because you don’t want to ever have to be beholden to your kids,” said Robert Strauss, partner at Weinstock Manion.
Strauss said he is currently advising a husband and wife who feel financially stretched after gifting two California homes to their children. The couple wants to sell the Malibu home for at least $17 million and collect the cash, but the home is in a trust for the benefit of their children. Strauss’ plan is to divide the trust, use one offshoot to sell the Malibu property and have it lend money to parents.
“I think their fears are irrational. They could slow down their spending, and they would have plenty left, but they evidently can’t,” he said. “They feel as if they’ve transferred too much, as if they didn’t retain enough, and that they lack economic security.”
While it’s legal for the parents to take a market-rate loan from the trust, the parents risk losing their tax savings, according to Strauss. The IRS could deem that the parents are the true beneficiaries of the trust and count its assets toward their taxable estate, he said. The risk is higher if the parents do not have the assets to repay the loan, he added.
“You can’t get around the fact that they need the money, and so you’re looking to break the fewest number of eggs,” Strauss said.
Some parents feel squeezed when gifted assets significantly appreciate, according to Robert Westley of Northern Trust. Clients often use grantor trusts to transfer assets to their kids, meaning they are on the hook for the trust’s income taxes, he said. For instance, if the trust receives dividends or sells stocks, the income or capital gains tax burden falls on the grantor, the person who funds the trust. Over time, “that tax burden becomes overbearing,” said Westley, senior vice president and regional wealth advisor at Northern Trust.
An alternative to taking a loan is swapping the parents’ nonliquid assets with income-producing ones from the trust, which is permissible if they are of equal value, he said.
Todd Kesterson of Kaufman Rossin said his remorseful clients aren’t necessarily strapped for cash, but are frequently displeased when their children’s fortunes exceed theirs.
“The only regret I’ve seen is where they’ve given away a lot of money in trust, and those trusts have done incredibly well for their kids, and now suddenly their kids’ net worth is more than theirs,” said Kesterson, principal of the firm’s family office practice. “It’s happened a number of times, and they say, ‘Well, this isn’t fair. How can we reverse this?”’
While estate planners frequently use irrevocable trusts for wealth transfers, they can be modified or terminated (despite their name), depending on the trust’s terms and jurisdiction. For instance, if the trustee has the authority to do so, an irrevocable trust can be “decanted,” which “pours” the assets from an old trust into a new one with more favorable terms. Depending on the state where the trust is held, it can be terminated altogether if the beneficiaries consent, returning the assets to the parents.
All of these routes risk undesirable tax consequences or, perhaps worse, ire from heirs. When children refuse to cooperate, sometimes their parents take them to court.
Scott Rahn, founding partner of RMO LLP, gets called in when ultra-high-net-worth families can’t see eye to eye. He said inheritance disputes are getting more common as families get richer and people live longer and fall ill with conditions like Alzheimer’s disease or Parkinson’s.
“These disputes are as much about emotion as they are about money,” Rahn said.
“Often the parent wasn’t there for them. Perhaps the parent was creating the wealth, out there plowing the fields and captaining industry and these kinds of things,” he added. “The child feels connected to them financially but perhaps not as emotionally. And they’re going to have a difficult time being asked to give back the thing that meant love to them.”
Rahn said he occasionally brings in psychologists or family therapists to assist during the discussions. Courts tend to be more sympathetic if the trust creator has experienced an unforeseeable life circumstance like illness, he said. Most of Rahn’s cases eventually end in a settlement, he added.
Ultimately, Rahn said he anticipates more conflicts of this nature down the line and advises parents to build flexibility into their estate plans, such as designating a trust protector who can modify the terms of the trust if the grantor falls ill.
“This trend of giving while living isn’t going away. If you’re looking at millennials, Gen Zs, the [Generation] Alphas that are coming up, the cost to get a start in life, whether it’s a business or a home, is only continuing to increase,” he said. “I think the families who are best situated to help avoid disputes like the ones we see and avoid needing these modifications, are going to be the ones who combine that smart planning with clear communication with their heirs and beneficiaries, so that everybody’s on the same page.”
Business
Aevis Victoria SA (AEVIF) Q4 2025 Earnings Call Transcript
Operator
Good morning, ladies and gentlemen, and welcome to the Aevis Victoria SA publication of the 2025 annual results. [Operator Instructions] Let me now turn the floor over to your host, Antoine Hubert.
Antoine Hubert
Executive Chairman
Thank you very much. Welcome to the presentation of 2025 annual results. We just published our annual report this morning. And I’m here with Fabrice Zumbrunnen, CEO of Aevis Victoria; and Michel Keusch, CFO of Aevis Victoria. As you know, Aevis Victoria is an investment company and focusing on service to people. Our investments, if you take a look at this slide, our main investments, Swiss Medical Network and VIVA, our insurance product that we have with Visana. They represent 59% of the investment. MRH Switzerland, our hospitality, and Batmaid represents 19% of our investment. And infrastructure, so our 30% shareholding into Infracore, and Swiss Hotel Properties represents 22% of our investment.
This year 2025, if we can highlight some event, it was the takeover in December 2024 of Spital Zofingen. This was the fourth public hospital that Swiss Medical Network has acquired. The first one was in 2012, Hôpital de La Providence in Neuchâtel, and then with Hôpital Générale Beaulieu, the 2 hospitals of Saint-Imier and Moutier, and now in 2024, Spital Zofingen. This has triggered important growth within Swiss Medical Network. Michel Keusch will go into detail. But this also confirms that Swiss Medical Network has the ability to work together with the public sector.
I will hand over to Michel Keusch for the fiscal year 2025 performance. Michel?
Business
(VIDEO) Indonesia 7.4 Earthquake Triggers Tsunami Warning; One Dead as Waves Hit North Maluku
JAKARTA, Indonesia — A powerful 7.4-magnitude earthquake struck off eastern Indonesia in the Molucca Sea early Thursday, killing at least one person, damaging buildings and triggering a brief tsunami warning that prompted evacuations before being lifted as small waves reached coastal areas.
The U.S. Geological Survey reported the quake at a depth of 35 kilometers (22 miles) with its epicenter about 127 kilometers (79 miles) northwest of Ternate in North Maluku province. It struck at 6:48 a.m. local time (2248 GMT Wednesday). Indonesia’s meteorology agency BMKG initially recorded it as high as 7.8 before adjusting the figure.
The Hawaii-based Pacific Tsunami Warning Center quickly issued an alert for hazardous tsunami waves possible within 1,000 kilometers (620 miles) of the epicenter, affecting coasts in Indonesia, the Philippines and Malaysia. Residents in North Sulawesi and North Maluku fled homes, offices and hospitals as sirens sounded and authorities urged people to move to higher ground.
Small tsunami waves were observed in several locations. BMKG reported waves up to 0.75 meters (2.46 feet) in North Minahasa, with 0.3-meter (1-foot) waves logged in parts of North Maluku. The Pacific Tsunami Warning Center lifted its advisory just over two hours after the tremor, stating the immediate threat had passed.
At least one person died after being buried under rubble from a collapsed building in the affected region, local officials said. Damage assessments were ongoing in Ternate and nearby Bitung, where authorities reported cracks in several structures and light to moderate building damage. No widespread destruction or major infrastructure failures were immediately confirmed.
Indonesia lies on the Pacific “Ring of Fire,” where tectonic plates collide, making it one of the most seismically active regions on Earth. The country experiences frequent earthquakes and volcanic activity, and its tsunami early warning system (InaTEWS) has improved significantly since the devastating 2004 Indian Ocean tsunami that killed more than 230,000 people across the region.

Residents described panic as the ground shook violently. In Manado, the capital of North Sulawesi, people ran into streets while some hospitals evacuated patients. Social media footage showed swaying buildings and people gathering in open spaces. Aftershocks followed the main quake, adding to the unease.
The U.S. Embassy in Jakarta issued a natural disaster alert advising American citizens in the region to follow local authorities and monitor updates. No immediate reports of damage or casualties emerged from the Philippines or Malaysia, though the initial warning covered their coastal areas.
President Prabowo Subianto’s office said the government was closely monitoring the situation and coordinating with provincial authorities for rapid assessment and relief if needed. Emergency teams were dispatched to the hardest-hit zones.
This event highlights Indonesia’s ongoing vulnerability to seismic disasters despite advances in warning technology. The 2004 tsunami led to the creation of InaTEWS, which now provides faster alerts through sirens, text messages and apps. However, challenges remain in remote islands with limited infrastructure and in ensuring rapid public response.
Seismologists noted the quake’s relatively shallow depth likely contributed to stronger shaking near the epicenter. The Molucca Sea area, between Sulawesi and the Maluku islands, is tectonically complex with multiple plate boundaries.
No major tsunami inundation occurred, and the lifted warning brought relief to coastal communities. Local officials urged residents to remain vigilant for aftershocks, which can sometimes trigger additional hazards.
The earthquake comes amid heightened global attention to natural disasters, as climate change and tectonic activity continue to pose risks in vulnerable regions. Indonesia has strengthened building codes in recent years, particularly in earthquake-prone areas, but enforcement varies and many older structures remain at risk.
Tourism authorities reported no immediate impact on popular destinations farther west, such as Bali or Java, though travelers in North Sulawesi and Maluku were advised to check local conditions. Flights and ferry services in the region experienced minor disruptions during the initial alert period.
International aid organizations stood ready to assist if requested, though Indonesian officials indicated current needs appeared limited to local response efforts. The Red Cross and other groups monitored the situation closely.
This quake serves as a reminder of the importance of preparedness in Indonesia, which averages several thousand earthquakes annually, many too small to feel but some capable of significant destruction. Public education campaigns on “Drop, Cover and Hold On” and evacuation routes have helped reduce casualties in recent events.
As damage assessments continue, authorities emphasized that while the immediate tsunami threat has passed, residents should avoid beaches and low-lying coastal areas until all-clear signals are confirmed.
The event drew international attention, with governments and organizations expressing solidarity with Indonesia. The Philippines and Malaysia, initially placed on alert, reported no significant impacts.
Indonesia’s disaster management agency (BNPB) activated coordination centers and began compiling detailed reports from affected districts. Preliminary surveys indicated structural damage but no widespread collapse of critical infrastructure.
For many Indonesians, Thursday’s quake evoked memories of past tragedies, including the 2018 Sulawesi earthquake and tsunami that killed thousands. Improved warning systems appear to have limited casualties this time, though the single confirmed death underscores the human cost even in moderate events.
Seismologists continue monitoring the fault system for further activity. The Pacific Tsunami Warning Center and BMKG will provide ongoing updates as needed.
As recovery efforts begin in the affected areas, the focus remains on ensuring safety and supporting communities impacted by the shaking and brief tsunami scare.
Indonesia’s location on the Ring of Fire means such events are part of daily life for millions. Thursday’s quake, while significant, caused limited overall damage thanks to quick warnings and public awareness.
The episode reinforces the value of investment in early warning systems and resilient infrastructure across the archipelago.
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