UAE drivers to turn fuel spend into property stakes

Drivers in the UAE will soon be able to turn fuel spending into fractional property ownership following a new partnership between Emirates Petroleum Company PJSC (Emarat) and PRYPCO Blocks.

The two companies have signed a memorandum of understanding to link Emarat’s Emcan loyalty programme with PRYPCO Blocks, a fractional real estate investment platform operated by proptech firm PRYPCO. The collaboration is being positioned as the first initiative of its kind in the UAE, allowing customers to convert fuel rewards into property investments.

Under the scheme, Emarat customers will be able to redeem Emcan loyalty points through the Emcan app and convert them into vouchers for use on the PRYPCO Blocks platform. These vouchers can then be applied towards the purchase of fractional shares in real estate, with investments starting from AED2,000. As part of the launch, new users will also receive a welcome bonus of AED350 to begin investing.

The initiative marks a shift for Emcan from a traditional rewards programme towards what the partners describe as a longer-term wealth-building model. By linking everyday fuel purchases with digital property investment, the scheme aims to broaden access to real estate ownership among UAE residents.

UAE launches fuel-linked property investing

Ali Bin Zayed Al Falasi, Chief Retail Officer and Senior Vice President of Marketing at Emarat, said: “We are proud to partner with PRYPCO Blocks on what we believe is one of the UAE’s first, and potentially a global first loyalty-to-investment collaborations of its kind. This is the next chapter for Emcan, moving beyond transactional rewards to become a future-facing value platform that helps customers participate in long-term wealth creation.

“By connecting everyday mobility with digital, fractional real estate access, we’re making loyalty smarter, more personal, and more aligned with the UAE’s direction of travel, innovation that is useful, trusted, and built for the way people live now.”

Amira Sajwani, Founder and CEO of PRYPCO, said the partnership reflects a growing convergence between consumer platforms and property investment. “This partnership represents a defining moment for consumer-driven proptech in the UAE. For the first time, we are enabling residents to convert their fuel spend into real estate ownership, a powerful, future-focused model that puts wealth-building into the hands of every consumer. Emarat’s scale, trust, and long-standing legacy make them the perfect partner as we continue driving accessibility, transparency, and innovation in the investment landscape.”

The collaboration highlights the UAE’s expanding proptech sector and the use of cross-industry partnerships to introduce new investment pathways. Emarat said the scheme is designed to integrate seamlessly into customers’ existing spending habits, allowing them to build exposure to property over time through routine fuel purchases.

Emcan is Emarat’s digital loyalty programme, enabling customers to earn and redeem points across the company’s retail network using a mobile app.