PrettyGreen said the deal for PinPoint Media was part of its “long-term growth strategy”
Mark Stringer (right), founder and group chair at PrettyGreen; Jessica Hargreaves, group CEO at PrettyGreen; and Oliver Bruce, founder and CEO at PinPoint Media(Image: Pinpoint Media)
A Gloucestershire digital content agency has been snapped up for an undisclosed sum by a UK communications group with offices in London, Manchester and Leeds.
Cheltenham-based PinPoint Media, which has been acquired by PrettyGreen, was founded in 2013 by Oliver Bruce from his university halls. The company has experienced significant growth over the last decade and in 2023 it acquired paid media and creative agency NOVA+.
PinPoint has worked with organisations including Gloucester Rugby, HSBC and British Heart Foundation.
Mr Bruce, founder and chief executive of PinPoint Media, said: “Joining PrettyGreen marks the beginning of a new chapter for our agency.
“Their commitment to creativity, innovation and entrepreneurialism is deeply compelling, and will enable continued growth for our teams, greater access to talent for our clients, and an exciting opportunity to scale internationally. We are looking forward to playing our part in global fame making.”
PrettyGreen said the acquisition was part of its “long-term growth strategy”. The company, founded in 2008 by former Red Bull staff and named after the old £1 note, has previously worked with major brands such as Nando’s, Under Armour, Cadbury and Snapchat.
Its current customer book includes Hasbro, Sky, Bupa, Tesco, innocent, Homesense, Pizza Express and Lebara.
Following the deal, PrettyGreen holds a majority stake in PinPoint Media, while Mr Bruce retains a shareholding and continues to lead the agency as its chief executive.
Mark Stringer, founder and group chair at PrettyGreen, said: “This acquisition is a clear signal of our intent to back ambitious, founder-led agencies that are redefining how marketing, performance and creative are delivered.
“Oli and the Team at PinPoint Media exemplify the type of business we want to embark on new adventures with, as we execute our buy-and-build strategy.”
Jessica Hargreaves Paczek, group chief executive at PrettyGreen, said the deal brought together businesses with “a shared belief in independence, outstanding performance and craft for the benefit of our clients and team”.
“Building on our best year in 2025 (when Mummy Pig broke the internet and we won over 30 awards) we continue to focus on evolving and futureproofing our ability to deliver global fame-making campaigns for clients,” she added.
