BALTIMORE — Shares of Under Armour Inc. (NYSE: UAA) rose sharply on Thursday, closing at $6.27, up 28 cents or 4.67%, as investors showed renewed confidence in the sportswear company’s ongoing turnaround efforts amid signs of stabilizing North American sales and international growth.
The Class A shares gained momentum throughout the session on solid trading volume, reflecting optimism that Under Armour is making progress in its multi-year restructuring plan under CEO Kevin Plank. In after-hours trading, the stock dipped slightly to $6.24. The move comes as the company, long struggling with declining North American revenue and inventory issues, shows early green shoots in its recovery.
Under Armour has been in turnaround mode since 2023, focusing on streamlining operations, reducing excess inventory, improving gross margins and strengthening its brand positioning in a highly competitive athletic apparel market dominated by Nike and Adidas. The stock has remained volatile but has shown resilience in recent months, climbing from lows near $5 in early 2026.
For the third quarter of fiscal 2026, ended Dec. 31, 2025, Under Armour reported revenue of $1.33 billion, down 5% year-over-year but slightly ahead of analyst expectations. Adjusted earnings per share came in at $0.09, beating estimates of a $0.02 loss. The company raised its full-year 2026 guidance, narrowing the expected revenue decline to about 4% and lifting adjusted EPS guidance to 10-11 cents from the previous 3-5 cents range. CEO Plank highlighted “clear momentum” in the transformation plan during the earnings call.
North America, still the company’s largest market, saw revenue decline 10% in the quarter to $757 million, but international sales grew 3% to $577 million, led by strong performance in Europe, the Middle East and Africa (EMEA), up 6%. Latin America posted double-digit growth, while Asia-Pacific faced headwinds.
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Analysts have responded cautiously but positively. The consensus rating remains a Hold with an average 12-month price target around $6.65, suggesting modest upside from current levels. Some firms have noted improving inventory levels and better promotional discipline as positive signals.
Under Armour continues to face industry-wide challenges, including softening consumer demand for premium athletic wear, rising tariff costs on imports and intense competition. The company has been aggressively closing underperforming stores, optimizing its wholesale channel and investing in direct-to-consumer sales through its website and apps. It has also focused on innovation, launching new footwear and apparel lines while leveraging athlete endorsements, including its long-standing partnership with Stephen Curry.
The brand’s recent marketing campaigns have emphasized performance, authenticity and lifestyle positioning, aiming to reconnect with core consumers. Under Armour has also expanded its women’s and youth categories, areas where it sees significant growth potential.
Financially, the company has worked to strengthen its balance sheet. It recorded a large non-cash valuation allowance on deferred tax assets in the third quarter, contributing to a reported net loss, but adjusted metrics showed improvement. Free cash flow generation and inventory management have been key focus areas, with management targeting sustainable profitability improvements in fiscal 2027 and beyond.
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The stock’s 4.67% gain on April 9 came amid broader market strength in consumer discretionary names and possible short covering. Under Armour has carried a relatively high short interest in recent months, making it susceptible to rapid moves on positive sentiment. Year-to-date through early April 2026, the shares are roughly flat but have shown periodic rallies on operational updates.
Looking ahead, investors will watch closely for the fourth-quarter and full-year fiscal 2026 results, expected in May or early June. Analysts will look for continued progress on margin expansion, North American stabilization and updates on the company’s cost-cutting initiatives, including potential further store closures and supply chain optimizations.
Under Armour operates more than 400 stores globally and sells through major retailers. Its product lineup spans performance apparel, footwear and accessories for athletes and fitness enthusiasts. The company has faced criticism in the past for over-reliance on discounting but has worked to protect brand equity with more selective promotions.
Longer-term, Under Armour aims to reach $7-8 billion in annual revenue with improved profitability. Plank, who founded the company in 1996 with a single product — a moisture-wicking T-shirt — remains heavily involved and owns a significant stake, aligning his interests with shareholders.
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The athletic apparel sector remains challenging, with macroeconomic pressures such as inflation, high interest rates and cautious consumer spending affecting discretionary purchases. However, Under Armour’s strong international momentum and digital sales growth provide some buffer.
The stock trades at a forward price-to-earnings multiple that reflects expectations of recovery rather than current depressed earnings. Market capitalization stands around $2.7 billion, classifying it as a small-cap consumer stock with significant turnaround potential — or risk, depending on execution.
For investors, Under Armour represents a high-risk, high-reward play on brand revival. While challenges persist, recent quarterly beats, raised guidance and operational improvements have encouraged some value-oriented buyers. Fairfax Financial’s increased stake late last year signaled confidence from at least one prominent investor.
As Under Armour heads into the critical spring and summer selling seasons, its ability to execute on product innovation, inventory discipline and brand storytelling will determine whether the current stock momentum can be sustained. The company’s next earnings report will be a key test of whether the turnaround is truly gaining traction or if headwinds will continue to pressure performance.
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Thursday’s 4.67% gain adds to a series of positive sessions, bringing the stock near recent resistance levels. Technical analysts note the shares have moved above key moving averages, potentially signaling further upside if volume remains supportive.
Under Armour has also faced corporate governance questions in the past but has strengthened its board with new independent directors possessing strong financial and retail expertise. These changes are viewed positively by some investors as supporting a potential strategic review, including possible sale or privatization scenarios, though no formal process has been announced.
The company continues to invest in sustainability initiatives, digital transformation and athlete partnerships to drive long-term growth. Its connected fitness platform and apps remain part of the ecosystem, though less emphasized than in previous years.
As of April 2026, Under Armour’s path forward involves balancing near-term profitability pressures with strategic investments for future growth. The stock’s recent performance suggests the market is giving the company some benefit of the doubt on its turnaround narrative.
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With summer product launches on the horizon and potential improvements in consumer sentiment later in 2026, Under Armour could be poised for a stronger second half — provided it delivers consistent results and maintains disciplined execution.
Mara Naaman is a New York–based independent scholar, writer, and editor whose work explores contemporary Arabic and American literature and culture. She has built a career shaped by deep study, global experience, and a clear commitment to thoughtful inquiry.
Naaman earned her PhD in Arabic Literature from Columbia University. Her dissertation on literary representations of downtown Cairo received high honours. She spent several years living in Cairo and travelling across the Middle East, developing both language fluency and cultural insight that continue to inform her work.
Her academic career includes serving as Assistant Professor of Comparative Literature and Arabic at Williams College from 2007 to 2014. She has also held teaching positions at Columbia University, New York University, Hostra University and Hunter College. Earlier in her career, she worked as Associate Director of Programs at the Modern Language Association in New York.
Naaman’s approach is grounded in the idea that process matters more than outcomes. She often describes herself as a “culture worker,” focused on how literature and lived experience intersect. Her work connects academic research with broader cultural conversations.
Currently, she is pursuing an MFA in Creative Writing at the City College of New York and is working on a novel. Through her teaching, writing, and research, Naaman continues to contribute to her field with an approach that values depth, reflection, and human connection.
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Mara Naaman on Culture, Career, and Choosing Process
Q: You began your career in the arts as a dancer. How did that shape your path into literature and academia?
I started as a serious dancer and attended Interlochen Arts Academy while I was in high school. At the time, I thought I would go on to be a professional dancer. But writing was always there in the background; I found it clarifying to write, both creatively and academically. I won a creative writing award in high school, and began to think about writing more seriously. I don’t see it as a sharp transition. It felt more like one form of expression leading into another.
Q: What drew you specifically to Arabic literature?
I began studying the history of the Middle East at Wesleyan University and took my first Arabic language classes at The American University in Cairo as part of a study abroad program. I realized the language was really difficult and that mastering it would take many years. I made a commitment to keep working on learning the language and wrote my senior thesis on Magical Realism in Arabic literature. Researching that project opened a door for me. I realized there was a whole world of stories and perspectives that I wanted to understand more fully.
Q: You spent time living in Cairo as an undergraduate and during your PhD. How did that experience influence your work?
It changed everything. I felt the class divide in Cairo acutely and identified with writers committed to detailing the experiences of the working classes and the poor. And, of course, I was living in many of the spaces I was writing about, which was very inspiring. My dissertation focused on downtown Cairo as a symbolic space and the history of protest over the twentieth century. This gave me a deeper understanding of how urban spaces and the built environment have their own story to tell. It also gave me a sense of how literature not just reflects but also helps to shape a narrative for social justice movements. My years in Cairo grounded my work in lived experience.
Q: Your career includes roles at several universities and institutions. What stands out from those years?
Teaching at Williams College was a key part of my career. It gave me time to develop my ideas and connect with students. I’ve always valued the classroom as a space for conversation. Later, working at the Modern Language Association gave me a broader view of the important work professors in language and literature departments are doing, and how threatened many of these departments are by budget cuts to the humanities in higher education.
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Q: You’ve described yourself as a “culture worker.” What does that mean to you?
It means I don’t separate my work from the world around me.I’m interested in how literature reflects everyday life and how it inspires us to want to work against injustice. I’m also interested in how people engage with ideas. For me, it’s about contributing to culture in a meaningful way and sharing inspiring work with others.
Q: You’ve spoken critically about the idea of a “success mindset.” Why is that important to you?
I think the language of success, efficiency, and outcomes can be limiting. It pushes people to focus on results and self-optimization rather than process. For me, the process is where learning happens. It’s where growth happens. If we lose that, we lose something important.
Q: How has that mindset shaped your career decisions?
It has allowed me to take a longer view. I haven’t always followed the most direct or conventional path and have made many mistakes along the way. But I’ve stayed connected to what interests me. That has led me to opportunities that feel meaningful rather than just strategic.
Q: What does your current work look like day to day?
I balance my days between taking care of my kids, writing, and taking classes as part of the MFA program at the City College of New York. I try to keep things simple. I write lists, manage my time carefully, and limit distractions. It’s about creating space to think and work.
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Q: You’re currently working on a novel. How does that fit into your broader career?
It feels like a natural extension of my academic work. Novels require research, patience, and revision. They also require hours of sustained focus and an attention to detail. For me, working on this project has been another way of exploring certain intellectual ideas that interest me but also I’ve thought a lot about the human psyche and the complexities of human behavior. The work feels like a piece.
Q: What keeps you motivated through long-term projects?
I try to stay grounded. I run, practice yoga, try to read widely, and talk to friends. I also think about my mother a lot. She worked very hard to support us. That perspective helps me keep going, even when things feel difficult or uncertain.
Q: What do you think matters most in a career today?
Newtown-le-Willows firm hails ‘strong early leasing momentum’
Seneca Property has completed the acquisition of two office buildings in Solihull, including Dominion Court in Station Road(Image: Seneca Property)
Investor Seneca Property has completed its fourth deal of the year with the purchase of two office buildings in the Midlands.
The Newton-le-Willows group last year said it had £25m ready to invest in continued nationwide growth and has now strengthened its West Midlands portfolio with the deal for the two Solihull assets. It says is still looking for further similar opportunities across the UK.
At first new acquisition Dominion Court, on Station Road in Solihull town centre, Seneca has already secured a 5,000 sq ft letting. Another 6,000 sq ft is under offer and set to complete shortly, which Seneca says demonstrates “strong early leasing momentum”.
At second new acquisition Pegasus, in the Cranmore Business Park, Seneca has begun a refurbishment project including the creation of a new gym and a premium business lounge. The investor said the move is “aimed at creating a more amenity-rich environment aligned with modern occupier expectations”.
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Jeff Morton, CEO of Seneca Property, said: “These acquisitions are a strong fit with our strategy of targeting assets where we can take a proactive approach from day one. The early leasing activity at Dominion Court, combined with our repositioning plans at Pegasus, reflects both the strength of the Solihull market and our ability to execute quickly.”
Chris Bullough, managing director of Seneca Property, added: “There is a clear shift in occupier expectations towards higher-quality, amenity-rich workspace. Our focus at Pegasus is to deliver a product that responds directly to that demand, while continuing to drive income across both assets.”
SYDNEY — With the Reserve Bank of Australia’s cash rate sitting at 4.10 percent after back-to-back 25-basis-point hikes in February and March 2026, economists and financial markets are closely watching for signs of another increase as soon as the May 5 meeting, driven by persistent inflation pressures, a resilient domestic economy and global uncertainties from the Middle East conflict.
Reserve Bank of Australia
The RBA lifted the cash rate target by 25 basis points to 4.10 percent on March 17 in a narrowly split 5-4 board decision, marking the second consecutive tightening move this year. Governor Michele Bullock and the Monetary Policy Board cited stronger-than-expected capacity constraints, a tighter labor market and renewed upside risks to inflation, partly fueled by higher energy costs linked to regional tensions. While inflation has moderated from its 2022 peak, recent data showed it picking up materially, prompting the board to act to keep expectations anchored within the 2-3 percent target range.
As of early April, the big four banks and other forecasters largely anticipate at least one more hike in the near term. ANZ, Commonwealth Bank, NAB and Westpac all point to a possible 25-basis-point rise in May, which would lift the cash rate to 4.35 percent. Westpac has gone further in some scenarios, outlining potential additional moves in June and August that could push the peak toward 4.85 percent, though that remains a more aggressive outlook.
Market pricing reflected in ASX 30-day interbank futures as of April 9 showed the May 2026 contract implying roughly a 62 percent probability of a hike at the next meeting, with implied yields suggesting the cash rate could climb gradually through the second half of 2026 before stabilizing. Longer-dated contracts pointed to the rate holding around 4.6 percent by year-end under current pricing, though economists stress the path remains highly data-dependent.
The RBA’s own communications have emphasized flexibility. In the March statement, the board noted it would remain “attentive to the data and the evolving assessment of the outlook and risks.” Minutes from the meeting highlighted that while some inflationary pickup may prove temporary, underlying pressures in the economy — including robust private demand and government spending — warranted tighter policy to close the output gap.
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Economists at UBS, for instance, forecast a May hike to 4.35 percent as the base case, followed by a prolonged hold unless household wealth and debt dynamics shift dramatically or global conditions deteriorate sharply. They highlighted booming household balance sheets and nominal government expenditure as factors that could sustain demand and keep inflation elevated.
Commonwealth Bank economists described the May decision as another “line ball” call, dependent on developments in the Middle East and how households respond to the recent tightenings. They retained their call for a May hike given current conditions but acknowledged the seven-week window allows for significant shifts in global or domestic data.
The broader 2026 outlook has shifted markedly since late 2025. Earlier forecasts anticipated rate cuts as inflation trended toward target, but stronger economic activity, lower unemployment than expected and external shocks have reversed that narrative. The RBA’s February Statement on Monetary Policy already revised inflation higher, with trimmed-mean measures now projected to peak around mid-2026 before easing gradually.
Key risks center on energy prices. The fragile ceasefire in the Middle East has kept oil volatile, with potential disruptions to supply adding to imported inflation risks for an open economy like Australia. Higher fuel and electricity costs flow through to households and businesses, complicating the RBA’s task of returning inflation sustainably to target without derailing growth.
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Domestic factors also weigh heavily. The labor market has shown resilience, with unemployment lower than previously forecast and capacity pressures in some sectors proving more persistent. Wages growth, while moderating, remains a focus, as do rents and other services inflation that have been sticky.
For borrowers, another hike would translate to higher mortgage repayments on variable-rate loans, adding pressure after years of elevated borrowing costs. Savers, however, would benefit from improved returns on deposits. The RBA has stressed its dual mandate of price stability and full employment, signaling it will not hesitate to tighten further if risks to inflation skew higher.
Analysts note that three consecutive hikes — as seen in early 2023 — would be unusual but not unprecedented if data justifies it. The March decision’s split vote underscored internal debate over timing rather than the need for action itself, with some members favoring a hold to assess incoming figures.
Looking further into 2026, most forecasts do not envision aggressive further tightening beyond the near term. Many economists see the cash rate peaking around 4.35-4.60 percent before any potential easing in 2027, assuming inflation eventually moderates. Trading Economics models project the rate at 4.35 percent by the end of the current quarter, trending toward 4.10 percent in 2027 and lower still in 2028 under baseline scenarios.
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Market participants and superannuation funds are monitoring the RBA’s next moves closely, as they influence everything from the Australian dollar to equity valuations and housing affordability. The cash rate directly affects variable mortgage rates, business lending costs and the broader cost of capital.
The RBA’s next meeting on May 5 will provide fresh guidance, with the quarterly Statement on Monetary Policy due in May offering updated forecasts. In the interim, key data releases on inflation, employment, retail sales and global oil dynamics will shape expectations.
Governor Bullock has repeatedly emphasized a data-dependent approach without pre-committing to any path. This flexibility has helped manage market volatility but leaves borrowers and businesses in a state of uncertainty as they plan budgets and investments.
For the Australian economy, sustained higher rates could cool demand and help bring inflation under control, but they also risk slowing growth if tightened too aggressively. Economists warn of a delicate balancing act, especially with external shocks from geopolitics adding unpredictability.
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In summary, while no one can predict the exact trajectory with confidence, the consensus among major banks and analysts leans toward at least one more modest hike in May 2026, potentially taking the cash rate to 4.35 percent. Further moves later in the year remain possible but less certain, hinging on how inflation, the labor market and global conditions evolve.
Australians with mortgages are advised to review their finances and consider fixed-rate options where appropriate, while the RBA continues to stress that policy will adjust as needed to safeguard long-term economic stability.
Amazon CEO Andy Jassy and Delta Airlines CEO Ed Bastian discuss consumer sentiment, Amazon’s chip manufacturing efforts and more on ‘The Claman Countdown.’
Amazon is signaling a major shift in how it plans to serve customers, starting with rewriting parts of its own playbook.
CEO Andy Jassy released his annual letter to shareholders on Thursday, writing that the tech giant is not content to simply add artificial intelligence features to its existing retail business. Instead, Jassy said Amazon is preparing to rebuild the customer shopping experience from the ground up, even if it means disrupting products and systems that already work at massive scale.
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“The temptation is to just add a little AI to the existing experience,” Jassy wrote, adding that the “trick” leaders must learn is “reimagining your experiences from a clean sheet of paper.”
“When you have a product that’s working at scale, one of the hardest decisions to make is to go back to the starting line,” Jassy wrote.
Jassy concluded his letter sharing his optimism for what lay ahead for the tech giant, underscoring Amazon’s strong finish to 2025, which saw revenue grow 12% year-over-year from $638 billion to $717 billion.
Somerset councillor Heather Shearer said: “One thing the Crisis Resilience Fund wants us to do is not just support people in crisis, it also wants us to work in our community, give more strength and support for the organisations who already support our families.”
Monadelphous has secured a suite of construction and maintenance contracts worth a total $145 million, including work at Rio Tinto’s Paraburdoo iron ore mine in the Pilbara.
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