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Will It Have Record Breaking Battery Capacities?

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iPhone 18 Pro Max

CUPERTINO, Calif. — Apple’s iPhone 18 Pro and iPhone 18 Pro Max are shaping up as significant evolutionary steps for the flagship lineup, with leaks and supply chain reports pointing to a variable aperture camera system, record-breaking battery capacities, a next-generation 2nm A20 Pro chip and a slimmer Dynamic Island as the devices prepare for a September 2026 debut alongside a possible foldable iPhone.

iPhone 18 Pro Max
iPhone 18 Pro Max

The Pro models are expected to retain much of the current design language, including the titanium frame and prominent rear camera plateau with a triple-lens setup. However, subtle refinements could include a slightly thicker chassis on the Pro Max to accommodate a larger battery and new color options, such as a deep red finish that has generated early buzz among enthusiasts.

Display sizes are rumored to remain consistent at approximately 6.3 inches for the iPhone 18 Pro and 6.9 inches for the larger Pro Max, both featuring advanced LTPO OLED panels with 120Hz ProMotion refresh rates. New LTPO+ technology could enable even more efficient variable refresh rates, improving power consumption without sacrificing smoothness. Rumors also suggest a noticeably smaller Dynamic Island cutout — potentially reduced by around 35% — as Apple moves some Face ID components under the display, though full under-display Face ID may still be a year or more away.

Camera System Takes Center Stage in Rumors

Photography upgrades appear to be among the most anticipated changes. Multiple supply chain leaks indicate the iPhone 18 Pro models could introduce a variable aperture lens on the main 48-megapixel Fusion camera. This mechanical iris-like feature would allow users to adjust the amount of light reaching the sensor, offering greater control over depth of field, reducing overexposure in bright conditions and improving low-light performance — a long-requested enhancement that could bring DSLR-like flexibility to mobile photography.

The telephoto lens is also expected to see improvements, with reports of a brighter aperture for better zoom performance in challenging lighting. Some speculation points to a possible shift in sensor suppliers, including advanced stacked image sensors from Samsung that could deliver faster readout speeds, reduced noise and wider dynamic range. A 24-megapixel front-facing camera is another frequently mentioned upgrade across the Pro lineup.

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These camera enhancements align with Apple’s continued investment in computational photography and Apple Intelligence features, potentially enabling more sophisticated on-device editing, natural depth simulation and improved night-mode zoom capabilities on the Pro Max.

Performance and Efficiency Gains from A20 Pro Chip

Powering the iPhone 18 Pro and Pro Max will be Apple’s A20 Pro chipset, built on TSMC’s advanced 2-nanometer manufacturing process — a generational leap from the 3nm technology used in recent models. The new chip is expected to deliver noticeable improvements in both raw performance and energy efficiency, with some analysts predicting up to 15% faster processing and significant gains in power savings.

Rumors suggest the A20 series could integrate RAM directly onto the same wafer as the CPU, GPU and Neural Engine in a wafer-level multi-chip module design. This closer integration is anticipated to boost AI capabilities, support more demanding Apple Intelligence features and enable smoother multitasking. Reports point to 12GB of RAM across Pro models, an upgrade that would further future-proof the devices for on-device machine learning tasks.

Connectivity upgrades, including Apple’s next-generation C2 modem, are expected to bring better efficiency, lower latency and expanded satellite capabilities beyond emergency messaging.

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Battery Life Could Reach Record Territory

Battery improvements rank high on many wish lists, and early leaks suggest Apple is delivering. The iPhone 18 Pro Max is rumored to feature a capacity between 5,100mAh and 5,200mAh — potentially the largest battery ever in an iPhone — which, combined with the efficient 2nm chip, could push real-world usage toward 40 hours in some scenarios. The standard Pro model is also expected to see gains, possibly exceeding 4,000mAh depending on regional variants and SIM configurations.

Slight increases in device thickness may be necessary to house the larger cells, though Apple is known for optimizing internal layouts to minimize overall size impact.

Pricing and Release Context

Analysts currently expect pricing to hold steady, with the iPhone 18 Pro starting around $1,099 and the Pro Max at $1,199 in the United States, consistent with recent generations. No widespread reports of significant increases have surfaced, though global economic pressures and component costs remain variables.

The September 2026 launch window will be notable for Apple’s evolving strategy. The iPhone 18 Pro and Pro Max are slated to arrive alongside the company’s first foldable iPhone, while standard iPhone 18 models may be delayed until spring 2027. This staggered approach could allow Apple to focus its fall event on premium devices and innovative form factors.

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Design and Other Notable Rumors

Beyond core internals, leaks mention possible semi-transparent or unified rear glass finishes that move away from current two-tone designs, as well as expanded satellite-based 5G support. A new deep red or burgundy color option could join the lineup, giving buyers fresh aesthetic choices.

While many rumors remain unconfirmed and subject to change as development progresses, the collective picture emerging from supply chain sources and analysts suggests the iPhone 18 Pro series will emphasize meaningful refinements rather than radical redesigns — focusing on camera versatility, all-day battery endurance and AI-ready performance.

Apple has not commented on the rumors, and final specifications will only be revealed at the company’s traditional fall event. In the meantime, the steady flow of leaks has already sparked discussion among enthusiasts weighing upgrades from the iPhone 17 series or earlier models.

For consumers, the iPhone 18 Pro and Pro Max appear positioned to address common pain points — low-light zoom, battery anxiety and cutout aesthetics — while laying groundwork for deeper Apple Intelligence integration in the years ahead. As always with Apple products, real-world performance and software optimization will ultimately determine whether the rumored upgrades translate into a compelling reason to upgrade.

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With roughly six months until the expected announcement, more concrete details are likely to surface through further supply chain reports and regulatory filings. Apple’s history of under-promising and over-delivering means the final devices could include additional surprises not yet widely discussed.

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Mukesh Ambani’s mega IPO Reliance Jio is said to set bank fees in line with NSE

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Mukesh Ambani’s mega IPO Reliance Jio is said to set bank fees in line with NSE
Reliance Industries Ltd. has set investment banking advisory fees for the planned initial public offering of its telecom unit at about 0.65% of the issue size, according to people familiar with the matter, largely in line with those to be paid by National Stock Exchange of India Ltd.

Based on a potential offering size of up to $4 billion for Jio Platforms Ltd., the total fee pool may be as high as $26 million, with the bulk likely to be shared among lead banks such as Kotak Mahindra Capital Co. and Morgan Stanley, the people said, asking not to be identified because the information is private.

The fee distribution may ultimately depend on the client coverage from the banks and the company’s own discretion, two of the people said.

A representative for Reliance didn’t immediately respond to requests for comment.

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Jio’s IPO could be India’s largest-ever listing and the first by a major unit of billionaire Mukesh Ambani’s flagship company, Reliance, in almost two decades.


Jio’s banking fees are poised to be broadly in line with those set by NSE, which is considering an IPO that may raise about $2.5 billion, people familiar with the matter have said.
The proposed fee structure by both Jio and NSE is notably lower than broader market averages. Indian companies paid investment banks an average of about 1.86% across 417 IPOs last year and 1.67% across 350 issuances in 2024, according to data compiled by LSEG.Reliance is aiming to file draft paperwork for Jio as early as the end of this month, people familiar with the matter have said. Other banks selected for advisory roles on the listing include HSBC Holdings Plc, JPMorgan Chase & Co., Goldman Sachs Group Inc., JM Financial Ltd., Axis Bank Ltd. and SBI Capital Markets Ltd.

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Sony Raises PS5 Prices by Up to $150 Starting April 2026, Citing Pressures in Global Economic Landscape

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iPhone 18 Pro Max

Sony Interactive Entertainment will increase prices for its PlayStation 5 consoles and related hardware by $100 to $150 starting April 2, 2026, marking the second major price hike for the console in less than a year as the company points to “continued pressures in the global economic landscape.”

Logos of Sony's PlayStation 5 are displayed at a consumer electronics store in Tokyo
Logos of Sony’s PlayStation 5 are displayed at a consumer electronics store in Tokyo

The adjustments affect the standard PS5, PS5 Digital Edition, the more powerful PS5 Pro and the PlayStation Portal remote player. In the United States, the standard PS5 with disc drive will rise from $549.99 to $649.99, a $100 increase. The Digital Edition will jump from $499.99 to $599.99, also up $100. The premium PS5 Pro will see the steepest rise, climbing $150 from $749.99 to $899.99. The PlayStation Portal will increase by $50 to $249.99.

Similar proportional increases will apply globally, with regional pricing adjustments in markets including Europe, the United Kingdom, Australia and other territories. Sony described the move as “a necessary step to ensure we can continue delivering innovative, high-quality gaming experiences to players worldwide,” while acknowledging the impact on its community.

Isabelle Tomatis, vice president of global marketing at Sony Interactive Entertainment, said in a statement posted to the PlayStation Blog that the company made the decision after careful evaluation amid ongoing economic challenges. The announcement comes as the gaming industry grapples with rising component costs, supply chain disruptions and broader macroeconomic uncertainty.

Rising Memory Costs and Component Pressures Drive Hike

Industry analysts link the price increases largely to a sharp surge in memory prices, particularly high-bandwidth memory (HBM) and other RAM used in modern consoles. Demand from artificial intelligence data centers has diverted significant supply, tightening availability and pushing costs higher for consumer electronics manufacturers.

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Sony’s latest adjustment follows a previous $50 increase implemented in August 2025. Combined, the two hikes mean the standard PS5 disc edition now costs $150 more than its price before the August 2025 change and significantly above its original 2020 launch price of $499.99 for the disc version. The PS5 Pro, launched more recently at a premium, now approaches the $900 mark in the U.S.

Broader factors cited in industry commentary include U.S. tariffs under the current administration, ongoing geopolitical tensions such as the U.S.-Iran conflict and lingering effects from global supply chain issues. These elements have compounded costs for semiconductors, logistics and raw materials across the technology sector.

Sony is the first major console maker to announce hardware price increases in 2026. Microsoft has not yet signaled similar moves for its Xbox lineup, though analysts note that sustained component inflation could pressure the entire industry.

Impact on Gamers and Market Timing

The timing of the April 2 increase gives consumers a narrow window to purchase at current prices. Retailers are expected to see a rush in the coming days as enthusiasts and gift buyers move quickly to avoid the higher costs. Bundles and promotions may temporarily soften the blow, but base hardware prices will rise across the board.

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For many gamers, the increases come at a sensitive moment. The PS5 has enjoyed strong sales momentum in recent years, with the PS5 Pro delivering enhanced graphics and performance that appealed to enthusiasts. However, higher entry costs could dampen impulse buys and affect accessibility, particularly for younger players or budget-conscious households.

The PlayStation Portal, a handheld device for streaming games from a PS5 console, will also become more expensive. Some analysts suggest the hikes reflect Sony’s strategy to protect margins as it invests in next-generation hardware development and expands its services business, including PlayStation Plus.

Sony’s Statement and Long-Term Strategy

In its blog post, Sony emphasized commitment to innovation despite the price changes. The company highlighted continued investment in exclusive games, hardware improvements and features such as advanced ray tracing, faster load times and enhanced backward compatibility on the PS5 Pro.

Executives have previously described difficult economic conditions as forcing tough decisions to sustain long-term quality. The latest hike aligns with this narrative, though it risks backlash from a loyal but increasingly price-sensitive player base.

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The announcement arrives amid a busy period for the gaming calendar. Major titles expected in 2026, including potential releases tied to high-profile franchises, could help maintain demand. Observers note that strong software sales and services revenue often offset hardware margin pressures over time.

Reactions from Analysts and the Gaming Community

Wall Street analysts offered mixed initial reactions. Some viewed the move as prudent cost management in an inflationary environment, while others worried it could slow console adoption or push more players toward digital alternatives and subscription models.

Gaming communities on social media and forums expressed disappointment, with many noting the cumulative effect of repeated increases. “The PS5 launched feeling like a premium but reasonable investment. Now it’s approaching luxury territory,” one commentator observed.

Retail partners are preparing for the shift. Major chains and online platforms are likely to feature pre-hike promotions, but availability could tighten as stock moves quickly.

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Broader Context in Consumer Electronics

The PS5 price hikes reflect wider trends across consumer technology. Smartphones, laptops and other devices have faced similar cost pressures from memory shortages and trade policies. AI-driven demand for advanced chips has created ripple effects felt far beyond data centers.

For Sony, the PlayStation division remains a key profit driver alongside its music, film and semiconductor businesses. Maintaining healthy margins on hardware supports investment in future platforms, potentially including a PlayStation 6 successor later this decade.

As the April 2 deadline approaches, gamers are advised to compare current retailer offers and consider whether to buy now or wait for potential post-hike bundles and discounts. Those planning purchases should also factor in accessories, games and any regional tax variations.

Sony has not indicated further immediate increases, but analysts caution that sustained economic pressures could lead to additional adjustments. In the meantime, the company continues to promote its ecosystem through software updates, new titles and expanded cloud gaming features.

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The PlayStation 5, launched in November 2020, has become one of the best-selling consoles of its generation despite periodic supply challenges and now repeated price adjustments. Its ability to balance innovation with accessibility will face a fresh test as prices climb higher in 2026.

Consumers seeking the latest details should check the official PlayStation Blog or authorized retailers for region-specific pricing and availability. With the changes taking effect early next week, the coming days represent the final opportunity for many to secure a PS5 at pre-increase rates.

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Gold Falls as U.S.-Iran Talks Uncertainty Weighs on Sentiment

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Stocks Little Changed After Fed Decision

Gold prices fell more than 2%, but remain above $4,400 a troy ounce as investors assess conflicting signals about cease-fire talks between the U.S. and Iran.

“Despite the recent recovery, gold remains down approximately 15% since the war began, pressured by rising energy-driven inflation expectations that have reduced the likelihood of rate cuts and increased the prospect of tighter monetary policy,” analysts at MUFG said.

“Continued ETF outflows also weigh on sentiment, leaving gold caught between geopolitical uncertainty and shifting macroeconomic expectations.” In early European trade, New York futures were down 2.1% to $4,455.60 an ounce.

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Telco Turnaround: Can The Sector Still Recover Amid Price Pressures?

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Telco Turnaround: Can The Sector Still Recover Amid Price Pressures?

Telco Turnaround: Can The Sector Still Recover Amid Price Pressures?

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South Yorkshire development zone aims to create 18,500 new jobs

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Business Live

Council leaders from Sheffield and Rotherham joined South Yorkshire mayor Oliver Coppard to launch the plan for Don Valley

South Yorkshire Mayor Oliver Coppard

South Yorkshire Mayor Oliver Coppard (Image: Copyright Unknown)

Plans for a new mayoral development zone in the Don Valley have been unveiled, promising a £1.3bn boost to the region’s and UK economy, 18,500 new jobs and more than 10,500 new homes.

The development zone has been welcomed by South Yorkshire mayor Oliver Coppard, Sheffield City Council leader Tom Hunt and his Rotherham counterpart Chris Read. It will stretch from the heart of Sheffield through Attercliffe, Tinsley and Templeborough into Rotherham Gateway, the town centre and Bassingthorpe.

The Don Valley Corridor aims to bring together new employment, housing, infrastructure, skills and community regeneration into one 30‑year plan. The plan aims to build on the success of the advanced manufacturing park in the area.

Mr Coppard said: “For as long as I can remember, Britain has doubled down on a growth model that meant the South East took both the benefits and the burdens of growth. If the whole country is to thrive, and every place is to stand on its own two feet, playing a full part in UK PLC, places like South Yorkshire will need to unlock their own, full potential.

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“Our plans for the Don Valley Corridor offer a new path, for the UK, the North and South Yorkshire, one that allows the expertise, innovation and energy that has always been here, to restore the pride, purpose and prosperity of our communities.”

Cllr Hunt said: “The Don Valley Corridor linking Sheffield and Rotherham is a nationally significant opportunity for regeneration and growth. We can unlock 10,500 new homes in new neighbourhoods, and nearly 20,000 new jobs in fast-growing industries, all connected by the right infrastructure. “Cutting edge centres of innovation like the AMRC and Sheffield Olympic Legacy Park show what happens when you bring together world-leading research and industry and we will build on their success. From clean energy, to advanced manufacturing, healthcare and defence, what happens in Sheffield and Rotherham is at the centre of the UK’s industrial future.

“This is a plan to give the Don Valley a prosperous future that provides new homes, new jobs, new infrastructure and new opportunities for our residents and businesses.”

Cllr Read added: “The Don Valley Corridor has the potential to be one of the most important growth areas anywhere in the country, and an exemplar for the North. For Rotherham, this really is about forging ahead with the next chapter of our borough’s growth, building on the lessons of the AMP as we build on the strengths of our heritage and the opportunities of new industries, infrastructure and investment. You only have to look at our plans for Rotherham Gateway to see the scale of that ambition – a new mainline station, new employment space, and the chance to bring thousands of good‑quality jobs right onto our doorstep.”

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The plan aims to deliver over 18,500 new jobs through co‑ordinated employment and innovation development, as well as supporting the Sheffield Innovation Spine. There will also be a Green Employment Hub.

Chancellor Rachel Reeves praised the plan, saying that “investing in our regions outside of London and the South East will be pivotal to unleashing their potential and turbocharging growth.”

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Gold Bounces Despite The Oil Rally, A First Since The U.S.-Iran War

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Gold Bounces Despite The Oil Rally, A First Since The U.S.-Iran War

Gold Bounces Despite The Oil Rally, A First Since The U.S.-Iran War

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Grupo Bimbo unveils new baking plant in El Salvador

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Grupo Bimbo unveils new baking plant in El Salvador

Plant to expand supply capacity for baked foods, pancakes and tortillas.

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Slideshow: Poultry protein driving foodservice innovation

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Slideshow: Poultry protein driving foodservice innovation

Chicken-based menu items are debuting in globally inspired and spicy flavors.

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Hull Youth Hub: New employment support centre for young people announced

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Hull has been named as one of 80 locations across Great Britain set to receive a new Youth Hub, bringing together employers, training providers and Jobcentre services to support 16-24 year olds into work

Secretary of State for Work and Pensions Pat McFadden

Secretary of State for Work and Pensions Pat McFadden(Image: PA)

Young people in Hull are set to gain from enhanced employment assistance at a new Youth Hub. The Hubs amalgamate employers and training providers to aid those aged between 16-24 into employment.

Hull has been identified as one of 80 sites earmarked for new Hubs. They offer a venue for Jobcentre Plus, local authority services, employers and training providers to support young people, all under one roof.

Each Youth Hub will adhere to a set of minimum standards. This aims to guarantee that young people can access on-site Jobcentre support along with mental health and housing support, skills and training opportunities, careers guidance and direct links to employers with job and apprenticeship openings.

This announced expansion is viewed as a stride towards having a Youth Hub in every part of Great Britain. Within three years, the Hubs are projected to be in over 360 areas.

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The Government’s Work and Pensions Secretary Pat McFadden has lauded the expansion. He stated: “Today marks a major boost for young people with 80 new Youth Hubs.”, reports Hull Live.

“We are delivering support in every region, connecting young people with employers, and meeting them where they are so they can move into work, as we reform the welfare state into a working state. This is about breaking down barriers, opening doors and ensuring every young person can earn or learn, wherever they live.”

Did you know you can make Hull Live a preferred source of Hull news in Google, which will mean you get more of our breaking news, exclusives, and must-read stories straight away? Here’s more information about what this means and how to do it – you can also do it straight away by clicking here.

Nine of the 80 new Hubs have already launched, including facilities in Nottingham and Newcastle. The precise location of the Hull Hub remains under wraps for now.

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The Youth Hub expansion forms part of a broader £2.5 billion commitment to the Youth Guarantee and reforms to the Growth and Skills Levy designed to prioritise young apprentices. Ministers say this combined package is expected to generate 200,000 employment and apprenticeship opportunities.

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ECB should not be in a rush to raise rates, Schnabel says

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ECB should not be in a rush to raise rates, Schnabel says

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