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5 years after GameStop mania, retail investors are reshaping markets

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How the GameStop short squeeze permanently changed markets
How the GameStop short squeeze permanently changed markets

Five years after a band of online traders sent GameStop skyrocketing and upended Wall Street’s assumptions about “dumb money,” the influence of retail investors has proven more durable and long-lasting than many expected.

What began as a dramatic short squeeze in early 2021 has evolved into a persistent force in equity markets, reshaping trading dynamics, pushing hedge funds to adapt and providing a steady source of dip-buying flows of cash that helped underpin one of the longest bull markets on record.

“Retail investors were signals,” said Tom Lee, head of research at Fundstrat, whose flagship exchange-traded fund exceeds $4 billion in assets. “When they were buying dips, I knew the bull market was healthy. The post-2020 world looks a lot like it did in the nineties to me, which is that retail investors actually are really good at fleshing out good growth stories, and then they can do it with size and conviction. They are difference makers.”

Before the pandemic, retail trading accounted for only a small fraction of daily equity volumes in the U.S. That changed as lockdown-era government stimulus payments, zero-commission trading and social media-fueled coordination pulled millions of new investors into markets.

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“People had assumed that once Covid cleared up, and everybody went back to their daily lives in whatever form that is, that this retail participation would secede and go back down,” said Steve Quirk, chief brokerage officer at Robinhood Markets. “What surprised me a little bit is how strongly it’s continued.”

On average, individual investor participation in U.S. equities has risen to nearly 20% of daily trading volume, up from low single digits before Covid, according to Jeff Shen, co-chief investment officer and co-head of systematic active equities at BlackRock.

“There is certainly a social aspect of it that is quite foreign to a classic hedge fund where there’s a lot of independence,” Shen said. “The social aspect makes this type of flow very correlated” among varying types of Main Street investor.

Quirk noted that on high-volume days, retail participation in equities could shoot up to close to 40% and, on the options side, as high as 50% of volume.

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During the meme stock frenzy, traders flocked to online forums such as Reddit’s WallStreetBets, where ideas spread at a rapid pace and unprecedented scale. Figures like Keith Gill, known online as Roaring Kitty, emerged as focal points for a loosely coordinated community that shared research, trading strategies and a deep skepticism of Wall Street orthodoxy. The GameStop saga also left a mark on popular culture, inspiring the 2023 film “Dumb Money,” starring Paul Dano and Seth Rogen.

A scene from the trailer for the film “Dumb Money” starring Paul Dano.

Courtesy: Sony Pictures Entertainment

Far from being wiped out after the meme stock boom faded, retail investors have continued to deploy capital — propelling retail flows to fresh records in 2025, according to JPMorgan. The bank found inflows jumped nearly 60% from the prior year and were about 17% higher than the previous peak set in 2021, when meme stock trading was at its height.

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“This is a new retail investor that is much more informed, much more engaged, has many more tools,” said Devin Ryan, senior analyst at Citizens JMP. “It’s not just democratization of access to the markets, but also of information.”

A drop in trading commissions in 2019, and the rise of fractional trading also helped open up markets ahead of Covid. A few decades ago, trading commissions were close to $100. By 2020, most brokerage firms had also added the ability to trade “fractions” of a share. That meant you could buy in dollar amounts versus needing to have thousands to get access to your favorite tech stock. And there were largely no account minimums.

Respect from institutions

Hedge funds and short sellers learned a painful lesson. Crowded bearish positions now carry greater risk in an era where retail traders can quickly mobilize capital and amplify moves.

“It’s just so great to see that dumb money moniker go away, and then to get respect from the institutions,” said JJ Kinahan, head of retail expansion and alternative investment products at Cboe Global Markets. “Professionals learned a lesson from the tenaciousness of the retail investors who believe in companies and continue to buy them.”

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Many hedge funds have scaled back short exposure, diversified portfolios and invested heavily in tracking retail sentiment to avoid becoming targets of coordinated buying.

“To many professional investors, retail traders have become that annoying TV-series villain who never quite gets written out,” said Ivan Ćosović, founder of Breakout Point, a firm that tracks retail trader activity on discussion boards. “Now, five years in, it’s basically the fifth season of the show, and somehow they’re still in the cast.”

Retail investors’ dip-buying during key drawdowns like the tariff-induced sell-off in early April — along with the rush into the SPDR Gold Shares (GLD) — last year resulted in bumper returns that left Wall Street taking note.

In 2026, everyday investors have turned their attention to energy stocks following the U.S. strike on Venezuela and silver amid the metal’s monster run. Silver passed the $100 per ounce mark for the first time last week.

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“They’re really, really savvy,” said Quirk of Robinhood Markets. “They bailed out the market during Covid, and they bailed it out again during the tariffs, they were aggressive buyers.”

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SPDR Gold Trust over one year

To be sure, other volatile investing opportunities have popped up in the void left by pandemic-era short squeezes of stocks like GameStop and AMC. Demand for options and leveraged funds have boomed in recent years, while a new class of meme stocks including Opendoor and Kohl’s sprouted up in 2025.

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But at exchange-traded fund manager Direxion, retail investors are using their high-risk levered instruments wisely, according to CEO Douglas Yones. Firm research shows mom-and-pop investors are typically devoting only a small portion of their overall portfolios to these speculative plays, while keeping most of their money in more traditional investments.

“The markets are playing into the hands of retail,” said Yones, a former executive at the New York Stock Exchange. “The volatility has been incredibly good for end investors.”

Wealth transfer

Retail’s influence is being reinforced by a favorable backdrop of rising stocks and a looming generational wealth transfer from baby boomers, a shift that is gradually putting more capital in the hands of investors comfortable with digital-first trading.

Household investors collectively control more wealth than institutional investors, Fundstrat’s Lee said, with roughly 76% of household wealth held by people over the age of 60, a demographic that has traditionally been less active in trading but increasingly influential as assets shift hands.

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Lee added that about $120 trillion will be inherited by millennials and Gen Z over the next 20 years.

“Retail participation could get much, much bigger,” Lee said. “That’s four times the size of the U.S. economy. It’s more wealth than the entire net worth of China.”

Brokerage firms are starting to build tools to cater to these younger investors. They’ve overwhelmingly moved toward 24/7 trading, a hallmark of cryptocurrency markets which trade on nights and weekends. More firms are offering access to cryptocurrencies and crypto ETFs, while prediction markets are booming. There’s also been a rise in private-market offerings for average investors.

‘The greatest thing since sliced bread’

Already, data shows how much more skin young people have in the game. JPMorgan found 37% of 25-year-olds in 2024 moved “significant” sums from checking to investment accounts in recent years — a sharp increase from the 6% recorded doing the same in 2015.

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Nick Wyatt, a 27-year-old auditor, is one of those Covid-era traders. With extra downtime during the pandemic, the Michigan resident researched and consulted a friend on how best to grow his spare cash saved from a part-time job in the market. Wyatt briefly tried day trading stocks as he began investing, but quickly decided to instead use a conservative, long-term strategy that includes funding a Roth individual retirement account.

“It’s the best decision I ever made,” said Wyatt, who has since gotten his fiancé into investing and used profits for a down payment on a home. “Compounding interest is the greatest thing since sliced bread. You can’t beat it.”

Correction: This story has been updated to correct quotes from Steve Quirk of Robinhood Markets and Tom Lee of Fundstrat.

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Billionaire Adam Weitsman Buys Fire Ghost NFT From Ghost Labs

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Billionaire scrap-metal entrepreneur Adam Weitsman continues expanding his involvement in the non-fungible token space through high-volume acquisitions and intellectual property takeovers. In yet another bullish move, the scrap metal mogul has acquired a rare non-fungible token series from the digital asset incubation studio Ghost Labs.

Billionaire Adam Buys More NFTs

In a January 21 blog post, Billionaire Adam Weitsman confirmed he has bought a rare Fire Ghost NFT collection. “The non-fungible token market was pretty brutal today, so I thought I would help by supporting another NFT project that deserves a little more attention in my opinion,” Mr Adam wrote. The billionaire investor has bought 1/1 ‘Fire Ghost’ NFT from the digital asset incubation studio Ghost Labs.

Billionaire Adam Weitsman is a renowned industrialist, entrepreneur, investor, philanthropist, and crypto investor. Most recent estimates from his business and entertainment finance outlets place Adam Weitsman’s net worth in a broad range of about $1.2 billion to $1.5 billion, with some outliers reporting lower or higher figures. Adam serves as CEO of “Weitsman Recycling,” which has become the largest privately held scrap metal recycling company on the East Coast.

Scrap Meta mogul Adam Weitsman officially entered the NFT market in early 2023, marked by a high-profile $1.6 million purchase. Adam has substantially increased his NFT holdings by acquiring 5,000 Otherside NFTs, including Otherdeeds and Kodas, directly from Yuga Labs to support their metaverse project and 229 Meebits in an over-the-counter deal. He is also actively managing the HV-MTL project’s intellectual property. Last week, Adam purchased 100 Quirkies in a private transaction.

Billionaire Adam’s Motive for Buying NFTs

Unlike many traders in the NFT space, Adam Weitsman isn’t motivated by flipping or profit. He’s never sold an NFT in his life, and says he doesn’t believe in selling and never will. In the past pressers, Weitsman emphasized that his acquisitions are about “legacy, not liquidity,” prioritizing the preservation of digital culture over short-term financial gains. “I collect because I love the art, the people, and the history being made. For me, collecting is about legacy, not liquidity,” He said.

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Polymarket to open free grocery store in New York City

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Polymarket launches on Solana through Jupiter integration

Polymarket is taking its brand offline, opening a free grocery store in New York City and backing it with a $1 million donation to fight food insecurity.

Summary

  • Polymarket will open a free grocery store in NYC on Feb. 12, open to all residents.
  • The company donated $1 million to Food Bank For New York City.
  • The move blends community support with a high-profile brand push.

Polymarket, the crypto-based prediction market platform, announced on Feb. 3 that it will open New York City’s first free grocery store later this month as part of a community-focused initiative.

The pop-up store, called “The Polymarket,” is set to open on Feb. 12 at noon ET and will offer groceries at no cost to visitors. The company said no purchase will be required, and the store will be open to all New Yorkers. Polymarket has not yet disclosed the exact location.

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Alongside the launch, Polymarket donated $1 million to Food Bank For New York City, a non-profit that supports hunger relief across all five boroughs. The company described the donation as part of its effort to give back to the city it calls home.

A physical bet on community impact

Polymarket framed the project as a “real, physical investment” in New York. The company said the store will be fully stocked and emphasized that the initiative is meant to address food insecurity rather than function as a traditional retail operation.

Food Bank For New York City said the donation will support its ongoing work to expand access to food and strengthen long-term food security. Polymarket encouraged members of the public to contribute to the organization as well.

Sources familiar with the project say the grocery store is expected to run for a limited time, likely spanning several days around the opening weekend.

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Marketing push amid rising competition

The move also comes as competition heats up among U.S.-based prediction market platforms. Rival Kalshi earlier staged a smaller free grocery giveaway in New York, prompting comparisons between the two campaigns.

Both efforts echo campaign rhetoric from New York Mayor Zohran Mamdani, who previously floated the idea of city-run grocery stores. Polymarket currently hosts active markets tied to whether such stores will open in the city by mid-2026, adding another layer of symbolism to the initiative.

The launch follows a busy stretch for Polymarket. In late January, the platform announced a multi-year partnership with Major League Soccer, becoming the league’s official prediction market partner. On Feb. 2, Polymarket integrated with decentralized exchange aggregator Jupiter, allowing users to access markets directly on Solana.

The company is also navigating regulatory pressure. A Nevada state court issued a temporary restraining order last week preventing Polymarket’s U.S. affiliate from offering certain contracts to Nevada residents, with a hearing scheduled for Feb. 11.

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ETF that feasts on carnage in MSTR hits record high

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ETF that feasts on carnage in MSTR hits record high

There’s always a bull market somewhere.

While bitcoin and shares of bitcoin holder Strategy are falling, an exchange-traded fund designed to move in the opposite direction of MSTR and double its daily change has hit a record high.

That exchange-traded fund is the GraniteShares 2x Short MSTR Daily ETF, trading under the ticker MSDD on Nasdaq. It is an actively managed fund designed to deliver -200% of the Strategy’s daily performance. In simple terms, if MSTR falls 2% in a day, the ETF targets a 4% gain that same day (before fees/decay).

The fund debuted on Jan. 10, 2025 and is seen as a high-risk short-term tactical tool for bears betting against MSTR. And it has lived up to its repute.

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MSDD’s price hit a record high of $114 on Tuesday, up 13.5% on the year, extending the past year’s 275% surge, according to data source TradingView.

MSDD’s compatriot, the Defiance Daily Target 2x Short MSTR ETF (SMST), also clocked an 11-month high of $113 on Tuesday. This fund debuted on Nasdaq in August 2024.

In other words, MSTR bears out there who loaded up on these ETFs have made a killing.

Strategy fell to $126 on Tuesday, the lowest since September 2024, extending its multi-month bear market. The stock is now down a staggering 76% from its lifetime high of $543 in November last year.

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Strategy is the world’s largest publicly listed bitcoin holder, stashing 713,502 BTC ($54.24 billion) at press time. Naturally, its share price tends to follow swings in bitcoin’s market value.

Bitcoin, the leading cryptocurrency by market value, has dropped 12% this year and traded as low as $73,000 on Tuesday. That was the weakest since late 2024. Since then, prices have bounced back to $76,000, thanks to narrowly approved funding package that alleviated near-term U.S. shutdown risk and stabilized risk sentiment in financial markets.

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Why Cardano Investors Are Moving Assets to Self-Custody Now

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ADA Price


“Currently, a 10 billion market cap, this thing is not even worth $1 billion,” one X user argued.

The latest cryptocurrency market crash was brutal, sending Cardano’s ADA to multi-month lows.

Some analysts believe the storm may not be over, warning the price could nosedive by as much as 75% in the short term.

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The Bad Days for the Bulls Aren’t Over?

Several hours ago, ADA plunged to 0.27, the lowest level since August 2024. Currently, it trades at around $0.29 (per CoinGecko’s data), representing a 15% decline on a weekly scale.

ADA Price
ADA Price, Source: CoinGecko

The well-known analyst DrBullZeus claimed that the asset is now nearing “a must hold support zone” at the range of $0.24-$0.28. He thinks that breaking below that level could result in a price crash to $0.125 and even $0.075.

The popular trader Matthew Dixon also chipped in. He suggested that “technically speaking,” ADA has retraced in three waves since the local top seen towards the end of 2024. He outlined $0.24 as a “very important long-term support,” predicting that as long as it holds, the price could rebound.

“A break of support would be a serious concern,” he alerted.

Prior to that, Harmonic Trader predicted that in six months, ADA might trade under $0.10. “Currently, a 10 billion market cap, this thing is not even worth $1 billion,” they argued.

Time to Rally?

Despite ADA’s recent price decline, some other analysts remain optimistic that a resurgence could be on the way. One of them, using the X nickname “Lucky,” asked their almost two million followers whether they plan to increase their exposure to the token at current rates. The analyst also envisioned a potential pump to nearly $1 in the near future.

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LaPetite is also bullish. Several days ago, he forecasted that ADA is about to go “parabolic,” claiming that “huge announcements” concerning Cardano are coming soon.

The recent exchange netflows signal that a rebound could indeed be on the horizon. Data provided by CoinGlass shows that over the past days and weeks, outflows have significantly outpaced inflows. This means investors have been shifting from centralized platforms to self-custody, which in turn reduces immediate selling pressure.

ADA Exchange Netflow
ADA Exchange Netflow, Source: CoinGlass
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Aave Shutters Avara Brand and Family Crypto Wallet

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Aave Shutters Avara Brand and Family Crypto Wallet

Aave Labs says it is sunsetting its “umbrella brand” Avara in the company’s latest move to refocus on decentralized finance and simplify its branding.

Aave founder and CEO Stani Kulechov posted to X on Tuesday that Avara, a company encompassing projects including the Family crypto wallet and previously the social media platform Lens, “is no longer required as we go all in on bringing Aave to the masses.”

Kulechov said the Apple iOS-based Family crypto wallet was also being wound down as the team has “learned that onboarding millions of users requires purpose-built experiences, such as savings, rather than generic, open-ended wallet experiences.”

The move marks Aave’s latest effort to refocus on products such as its flagship lending protocol as the project handed stewardship of Lens to the Mask Network last month, with Kulechov saying Aave’s role in the protocol would be reduced to an advisory role so it can focus on DeFi.

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Source: Stani Kulechov

Kulechov said in his latest post that Aave was “now united as one team of world-class designers, engineers, and smart contract experts, aligned around a single mission: bringing DeFi to everyone.”

All future projects under Aave Labs

Avara said in a blog post that “all current and future products, including the Aave App, Aave Pro, and Aave Kit, will operate under Aave Labs” to simplify the brand.

It added that accounts linked to the Family wallets “will continue as core infrastructure within Aave Labs products,” but the iOS app would be wound down over the next year.

No new users will be onboarded to the app from April 1, and existing users can continue using the app until April 1, 2027, and will continue to have full access to their funds on Aave’s website.

Related: There is no trust in DeFi without proper risk management

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Aave is the biggest DeFi protocol with $30 billion in total value locked, nearly $9 billion more than the next largest project, the staking protocol Lido, which has $21.7 billion in value locked, according to DefiLlama.