CryptoCurrency
An Exclusive Interview with Fernando Aranda of Zoomex
The cryptocurrency exchange is often seen as a crowded, speed race where only the most adaptable survive. Since its inception in 2021, Zoomex has managed to carve out a distinct space by blending high performance technology with a surprisingly grounded, user first philosophy.
Leading the charge in one of the world’s most sophisticated markets is Fernando Aranda, Marketing Director for Zoomex. With a deep understanding of the European regulatory shift and a passion for community growth, Fernando is steering the platform through the complexities of MiCA and the evolving needs of modern traders.
We sat down with Fernando to discuss everything from their strategic partnership with the Haas F1 Team to why the future of finance lies in the hybrid bridge between CEX and DEX.
BeInCrypto: Zoomex was founded in 2021 with a core mission to be user centric. In a crowded exchange market, how does Zoomex practically translate this philosophy into the daily trading experience?
Fernando Aranda: In 2021, we created Zoomex with the goal of bringing trading closer to users, placing them at the center of the product and fostering a strong sense of belonging and community. Over the years, we have implemented different strategies aligned with this philosophy, and we believe we are now beginning to see tangible results.
We are a brand in constant evolution. Every week, we receive feedback and improvement suggestions through our various channels, and each one is carefully reviewed and addressed. This commitment to active listening, showing genuine interest and applying user feedback to the product, reinforces the relationship with our community and demonstrates that their contributions truly matter.
Zoomex is also committed to the principles of fairness, integrity, and transparency. This fairness is reflected in clear and consistent trading rules, verifiable trade execution, and asset visibility. We provide safe, frictionless profit access for users, KOLs, and high-volume traders, and offer optional KYC to respect users with high privacy requirements. In this way, we naturally drive word-of-mouth growth. There is no better marketing than genuine recommendations.
BeInCrypto: Zoomex is an official partner of the Haas F1 Team. What is the strategic connection between the world of Formula 1 and crypto trading?
Fernando Aranda: I think we are all aware of the magnitude of this sport. Formula 1, like other major global sports, is a powerful vehicle for exposure and a very effective tool for brand positioning. We’ve been working with Oliver Bearman for many years because from the very beginning we saw an innate talent in him. His development and growth allowed us to take this step and ultimately opened the door to this opportunity with the Haas F1 Team. Our goal now is to continue showcasing ourselves to the world, reinforcing key values such as reliability and security, supported by a brand as well-known and respected globally as the Haas F1 Team.
BeInCrypto: With the industry moving towards tighter regulation, Zoomex has secured MSB licenses in Canada and the U.S. How important is this for building long-term trust with European investors?
Fernando Aranda: With regulation tightening globally, compliance is no longer a checkbox—it’s a trust signal. In terms of security and compliance, Zoomex holds regulatory licenses including Canada MSB, U.S. MSB, U.S. NFA, and Australia AUSTRAC, and has successfully passed security audits conducted by Hacken.
Europe, especially under MiCA, is moving toward a framework where transparency, custody standards, AML controls, and operational resilience are non-negotiable. When European users see that an exchange is already operating compliantly in North America, it sends a clear message: this is a platform built for the long term, not regulatory arbitrage.
From a product and innovation perspective, strong compliance actually unlocks growth. It allows us to design products with institutional-grade risk controls and build integrations with regulated partners. For European investors specifically, trust is built over time through consistency. A solid compliance framework ensures that innovation at Zoomex happens within clear guardrails, protecting users and creating a foundation where new products can scale sustainably.
BeInCrypto: How do you balance the need for simplicity for beginners with the demand for professional-grade performance for veteran traders?
Fernando Aranda: That balance is one of the hardest and most important things to get right. At Zoomex, we approach it through progressive complexity. Beginners should feel comfortable from day one, while professional traders should never feel constrained as they grow.
For new users, the focus is on a clean interface and clear onboarding. As users become more experienced, the platform naturally opens up advanced order types, execution controls, and API connections. Under the hood, everyone is using the same core infrastructure. We don’t run a “lite” engine for beginners and a separate one for professionals—we build one high-performance system and expose different layers of it based on user needs. This way, simplicity is a choice, not a limitation.
BeInCrypto: Copy trading has become a major entry point for many. What makes Zoomex’s approach unique, especially for those intimidated by technical analysis?
Fernando Aranda: Copy trading is often the first step for users who want exposure to the market without being overwhelmed by charts. At Zoomex, it isn’t just about mirroring trades; it’s about education and risk control. What makes our approach different is our curated strategy providers, we focus on consistency and historical performance over hype.
We provide clear performance metrics like win rate and drawdown so users don’t need deep technical analysis to make informed choices. For users who feel intimidated, copy trading becomes a learning layer. They participate while observing how experienced traders manage risk. Over time, many transition to independent trading. It’s a structured on-ramp into more confident participation.
BeInCrypto: You also offer a “Boost Your Trading Capital” feature. Can you explain how this works?
Fernando Aranda: This is designed to solve capital efficiency. In many cases, skilled traders have strong strategies but are constrained by the size of their available capital. With this feature, Zoomex allows eligible users to access additional trading capital under controlled risk parameters. It is built with clear rules around drawdowns and profit sharing, ensuring both the platform and the trader are protected. It empowers disciplined traders to trade closer to their true potential.
BeInCrypto: As the Marketing Director for the EU, what specific trends are you seeing among European crypto adopters right now?
Fernando Aranda: Europe is maturing as a market with a strong institutional focus. Crypto ownership is trending upward primarily as an investment vehicle rather than for everyday payments—the majority of holders treat digital assets as medium- to long-term investments.
Regulatory clarity is shaping behavior. The implementation of MiCA has been a catalyst for confidence among European investors, making the market feel safer and more standardized. Adoption growth is broad but varied; ownership has more than doubled in markets like Greece and Lithuania, suggesting a deepening user base across the region. Unlike markets in Asia or Africa where crypto is often used for remittances, European uptake still leans on regulated products and institutional flows.
BeInCrypto: Where does Zoomex fit into the debate between Decentralized vs. Centralized exchanges over the next 3-5 years?
Fernando Aranda: We see this not as an either/or choice, but as a spectrum. Centralized exchanges (CEXs) continue to serve traders who want liquidity depth and performance. However, the industry is evolving toward greater user control. That’s why Zoomex has developed integrated decentralized capabilities. Our platform now supports a DEX component that allows users to connect wallets and trade directly without KYC.
Instead of keeping these worlds separate, Zoomex’s strategy is hybrid by design: giving users the flexibility to choose between centralized and decentralized experiences within a single ecosystem. This hybrid model allows us to serve both traditional traders and Web3-native users seeking privacy.
BeInCrypto: Finally, what is the next big milestone for Zoomex?
Fernando Aranda: One of the most important milestones is our expansion into Real-World Assets (RWA). We see RWA as a key bridge between blockchain technology and public life. Tokenizing assets such as treasuries, commodities, or real estate allows blockchain to move beyond speculation and into real economic utility.
However, for us, RWA isn’t just about listing tokenized assets,it’s about making that value accessible and spendable in the real world. This is where the Zoomex Card, launched in partnership with the Swiss-licensed financial institution UR, becomes a game-changer.
BeInCrypto: Can you elaborate on how the Zoomex Card fits into this vision of real-world utility?
Fernando Aranda: The Zoomex Card is the heart of our hybrid ecosystem. It’s a global, multi-currency financial tool that allows users to bridge the gap between their digital portfolio and their daily expenses. It’s not just a card; it’s a gateway to financial freedom.
The Zoomex Card is central to our RWA vision, beginning with Swiss-grade security where assets are held by UR to ensure institutional-grade protection and compliance for every transaction. It facilitates a seamless bridge between digital and traditional finance, allowing users to convert USDC into major fiat currencies like USD, EUR, and CHF for effortless global spending. Because the card is fully virtual and compatible with Apple, Google, and Samsung Pay, crypto gains become instantly usable for anything from daily coffee to international subscriptions.
To further empower our community, we’ve integrated exceptional incentives like 1% monthly cashback and a Free Pro Upgrade that removes withdrawal and SEPA fees. By offering free issuance with no annual or inactivity costs, we’ve removed the traditional barriers to entry, making the shift toward a crypto-integrated lifestyle both secure and rewarding.
Our goal is to ensure that blockchain truly “illuminates public life.” By connecting decentralized technology with the Zoomex Card, we are ensuring that the value generated on our platform, whether through trading or RWA is always at the user’s fingertips for real-world use.
