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BLUFF Raises $21 Million to Power Betting Innovation

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BLUFF Raises $21 Million to Power Betting Innovation

[PRESS RELEASE – Los Angeles, California, February 3rd, 2026]

Backed by Top Consumer, Crypto, and Cultural Investors, BLUFF Quickly Emerges as a Fast-Growing Betting Platform Boasting More Than 125M Bets in Beta

BLUFF, the next-generation betting and entertainment platform, has raised $21 million in strategic investment led by global blockchain technology fund 1kx, with participation from Makers Fund, Maximum Frequency Ventures, Delphi Ventures Founders and other high-profile backers, including sports champion & tech investor, Tristan Thompson. The team includes former senior executives from Stake, Bet365, William Hill and Bodog, drawing on experience operating the world’s leading betting platforms to deliver a truly novel gaming experience. The team will use the funds to advance the innovative betting platform and launch at scale.

BLUFF is building a social centric betting platform and sportsbook designed for the next generation of players. The platform prioritizes speed, transparency and player alignment, with instant onboarding, real-time settlement, provably fair games and reward systems that allow users to participate directly in the ecosystem they help grow.

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“When we began building BLUFF, we set out to create a betting platform for the new generation of betters who prioritise fast, high-engagement gameplay, real-time experiences, real stakes and the social energy that defines how players engage online today,” said BLUFF’s Founder. “This funding, and the investors who have backed us, validates our mission of what the future of online betting can look like. Novel content, user-experience obsessed, deep community focus, and hyper-engaging for all users.”

The raise follows an exceptional pre-release phase, during which BLUFF has attracted over 600,000 sign-ups, sustained tens of thousands of daily active users and processed over 125,000,000 bets through its beta in 3 months alone. This early traction positions BLUFF as one of the fastest-scaling new betting platforms in the market with strategic partners across crypto, gaming and consumer entertainment.

“The speed of execution and level of organic demand we’ve seen from BLUFF is rare,” said Peter Pan, Partner at 1kx. “They’re building a category-defining platform with the potential to become the number one destination in betting and entertainment. BLUFF is exactly what the next generation of users is demanding.”

Beyond traditional iGaming and sports betting, BLUFF is building a unified experience that blends betting, live prediction markets, binary outcomes, and creator-led community events within a single platform. Bluff also provides a VIP matching program to make the transition from legacy platforms such as Stake, Shuffle and Rollbit to Bluff as seamless as possible, offering market-leading bonuses, rewards and world-class VIP service through a 24/7 VIP concierge.

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“We are thrilled to back the BLUFF team,” said Andrew Willson, Partner at Makers Fund. “They bring a deep, nuanced understanding of player needs combined with an innovative approach to company building and platform design. By prioritizing players and offering a differentiated experience, we expect BLUFF to become a disruptive brand in the betting space.”

To learn more and play now, visit Bluff.com.

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About BLUFF

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BLUFF is built for the new generation of players. A global sports betting and iGaming platform where gaming, real stakes, culture, and community merge into a single, continuous loop to meet today’s users’ demands. It starts as a betting platform and sportsbook and evolves into something much bigger, with novel bet types, loot boxes, and trading that make for a unique betting experience. Backed by global blockchain technology fund 1kx, the founding team includes senior executives and operators from Stake, Bet365, William Hill, Bodog, YOLO, and other category-defining platforms, bringing decades of experience at the highest levels of betting and gaming.

About 1kx

1kx is a research-driven, fundamentals-focused global investment firm. Founded in 2018 by tech entrepreneurs Lasse Clausen and Chris Heymann, 1kx invests at key inflection points for blockchain technologies to create breakthrough opportunities across industries. The firm’s mission is to develop the domain expertise and thought leadership required to accelerate the most consequential markets emerging at the intersection of blockchain and the broader economy. As one of the top-performing and most institutionalized funds in the blockchain space, 1kx partners with a diverse global investor base, including sovereign wealth funds, pension funds, endowments, foundations, fund of funds, corporations, and family offices. Renowned for its hands-on approach, technical rigor, and unwavering long-term commitment to founders, 1kx has empowered over 150 visionary startups to scale transformative projects while delivering enduring returns for its investors.

To learn more, visit https://1kx.capital/ or @1kxnetwork on X.

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Crypto World

Glassnode flags extended sell-side pressure ahead

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OpenAI launches smart contract security evaluation system

BTC is down ~28% this month; Glassnode’s sub‑1 realized P/L ratio signals 5–6 more months of downside pressure.

Summary

  • BTC trades near ~$63k after a sharp February selloff, about 47% below its ~$126k ATH from October 2025.
  • Glassnode’s 90D realized profit/loss ratio has fallen below 1, historically preceding at least 5–6 months where realized losses dominate realized profits.
  • In prior cycles, BTC dropped ~25% over six months in 2022 and >50% over five months in 2018 after this metric flipped sub‑1, implying risk of further drawdown if patterns repeat.

Bitcoin has approached previous highs following a sharp decline in February, though blockchain analytics firm Glassnode has indicated further downward pressure may persist for several months, according to the company’s recent analysis.

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Glassnode reported that Bitcoin’s realized profit/loss ratio, measured as a 90-day moving average, has fallen below 1. The firm stated this metric suggests the decline could continue for an additional five to six months.

In a post on social media platform X, Glassnode cited historical data showing that drops in the Realized Profit/Loss Ratio below 1 have preceded decline periods lasting at least six months. The firm noted that a return above 1 generally indicates a decrease in selling pressure.

The analytics company referenced the 2022 and 2018 bear markets as comparative examples. During the 2022 bear market, Bitcoin declined 25% in value six months after its profit/loss ratio fell below 1, according to Glassnode. Under similar conditions in 2018, Bitcoin experienced a drop exceeding 50% over five months.

Glassnode stated that if historical patterns repeat, the cryptocurrency’s price could continue its downward trend for five months or longer.

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The Realized Profit/Loss Ratio measures the ratio of profits to losses realized on the Bitcoin network, providing insight into market sentiment and selling pressure among holders.

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5 red months, 74% LTH profit rapidly eroding

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5 red months, 74% LTH profit rapidly eroding

BTC is down ~50% from ATH, with 74% LTH profit shrinking as supply in loss hits 50% amid multi‑month selling.

Summary

  • Long-term BTC holders still sit on ~74% average profit, but that margin is compressing as price grinds toward the LTH cost basis near ~$39k.
  • BTC has printed almost five straight red monthly candles after a volatility spike above 150%, while weekly RSI hits one of its most oversold levels ever around the $60k-$65k zone.
  • BTC supply in loss has hit ~10m coins, roughly 50% of the 20m circulating, a capital destruction level that has historically coincided with bear market bottoms.

Bitcoin long-term holders currently hold an average profit of approximately 74%, though that margin continues to decline as the cryptocurrency’s price moves closer to their cost basis, according to CryptoQuant analyst Darkfost.

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The analyst noted that historical bear market cycles have been characterized by prices breaking below the long-term holder cost basis, triggering capitulation phases marked by realized losses of around 20%. Long-term holders are defined as investors known to be less sensitive to short-term price fluctuations, Darkfost stated.

Market recovery and bull phase entry have historically occurred only after such capitulation events, according to the analysis.

Glassnode reported that the 90-day moving average of the Realized Profit/Loss Ratio has fallen below 1, confirming a transition into an excess loss-realization regime. The blockchain analytics firm stated that these bearish conditions have historically persisted for at least six months before liquidity returns to markets.

Analyst James Check reported that Bitcoin has recorded nearly five consecutive red monthly candles following the largest volatility spike of the current cycle. Check observed that one-week realized volatility spiked above 150%, a level typically associated with capitulation events, and that weekly RSI has reached one of the most oversold readings in Bitcoin’s history. A significant amount of Bitcoin has migrated to new holders in a high price range this year, according to Check’s analysis.

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Bitcoin supply in loss reached 10 million coins, the fourth-highest reading on record, analyst James Van Straten reported. Van Straten noted that circulating supply will reach 20 million Bitcoin next week, with 50% held at a loss. Historical patterns suggest such capital destruction levels are sufficient for a bear market bottom, according to Van Straten.

Bitcoin experienced a minor price rebound during early Asian trading hours, though bearish sentiment remains dominant in the market. The price movement formed another lower high while a key support level continues to hold, according to technical analysis.

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Anchorage Digital Buys Strategy STRC as Stock Becomes Most-Shorted

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Anchorage Digital Buys Strategy STRC as Stock Becomes Most-Shorted

Crypto bank Anchorage Digital said it now holds Strategy’s perpetual preferred security STRC on its balance sheet, adding an institutional backer to Michael Saylor’s Bitcoin treasury company at a time when Wall Street traders are increasingly betting against it.

In a Wednesday post on X, Anchorage co-founder and CEO Nathan McCauley said the purchase shows alignment between two companies built around Bitcoin (BTC) infrastructure and corporate treasury adoption. “Conviction compounds. Institutions don’t just talk about Bitcoin, they structure around it,” McCauley wrote.

“When the company that operationalizes Bitcoin infrastructure puts capital alongside the company that operationalized the Bitcoin treasury strategy…that’s a signal,” he added. Anchorage did not reveal the size or timing of the position.

According to Strategy’s website, STRC is a Nasdaq-listed perpetual preferred security marketed as a short-duration, high-yield instrument. The shares pay an 11.25% annual dividend distributed monthly in cash. Capital raised through the instrument has historically financed the firm’s continued Bitcoin accumulation.

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Related: Michael Saylor says quantum threat to Bitcoin is more than 10 years away

Strategy becomes Wall Street’s most-shorted stock

Anchorage’s purchase comes as Strategy has climbed to the top of Goldman Sachs’ list of most-shorted large-cap US equities by short interest as a percentage of market capitalization. A year ago, it did not rank among the top 50. The company began rising on the list in late 2025 as its share price weakened even before Bitcoin peaked in October.

Strategy becomes the most shorted large-cap stock. Source: Goldman Sachs

Short selling involves borrowing shares and selling them with the expectation of repurchasing later at a lower price. Losses can grow if the stock rises.

Strategy functions as a leveraged public-equity proxy for Bitcoin. It issues securities and deploys the proceeds into BTC. Gains can amplify during rallies, while downturns magnify pressure on the share price.

The company currently holds 717,722 Bitcoin worth about $46.68 billion at current market prices. On Monday, it announced another purchase, acquiring 592 BTC for $39.8 million. The coins were acquired at an average cost of roughly $76,020, leaving the company sitting on an estimated $7 billion unrealized loss with Bitcoin trading near $66,000.

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Related: Michael Saylor hints at Strategy’s 100th Bitcoin buy

Strategy plans debt-to-equity shift

Last week, Strategy founder Michael Saylor said the company intends to convert roughly $6 billion in convertible bond debt into equity, replacing repayment obligations with newly issued shares. The change would lower leverage on the balance sheet by turning bondholders into shareholders, though it could dilute existing investors.